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OCTOBER 27, 2015 [Eloqua] Seven Ways to Humanize B2B Marketing
HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement. Here are seven ideas.
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DECEMBER 26, 2012 [Eloqua] Seven Expert Social PR Guides and Tips
Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. Public relations (PR) or media relations has long been treated as its own world, separate from marketing. So how exactly does PR support SEO efforts? Give them credit. Compliment them.
OCTOBER 27, 2015 | WEBBIQUITY
[Eloqua] Seven Ways to Humanize B2B Marketing
DECEMBER 26, 2012 | WEBBIQUITY
[Eloqua] Seven Expert Social PR Guides and Tips
AUGUST 12, 2012 | WEBBIQUITY
[Eloqua] Book Review: Revenue Engine
SEPTEMBER 21, 2011 | WEBBIQUITY
[Eloqua] Best New B2B Marketing Blogs – The Blog Tree (Infographic)
JUNE 30, 2011 | WEBBIQUITY
[Eloqua] Enterprise Social Media and Personal Branding
JUNE 14, 2011 | WEBBIQUITY
[Eloqua] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
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SEPTEMBER 1, 2010 [Eloqua] Best Social PR Guides and Tips of 2010 (So Far)
Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Tags: Social Media Marketing Social PR Adam Singer Adam Vincenzini Amy Howell blogger outreach Chris Brogan Christina Warren Cision Eloqua free press release distribution sites Hootsuite Jeremy Porter Len Stein Michael Neubarth Omniture pitching bloggers PRWeb Scott Monty social media press releases social media relations social media tools Social Mention social PR social PR toolbox Todd Defren Twitalyzer
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JUNE 30, 2011 [Eloqua] Enterprise Social Media and Personal Branding
Reputation Management Social Media Marketing Web Presence Optimization BusinessCard2 Eloqua enterprise social media personal branding Revenue Engine social media for financial services Steve Woods WorkfacePersonal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all. That brand image matters little in social media.
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JUNE 14, 2011 [Eloqua] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Steve Woods , Eloqua. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Research, through social media, has to fill in much of this gap.
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JANUARY 12, 2011 [Eloqua] Best Social PR Guides, Tips and Tools of 2010
Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? ‘Loser. Pitching on Twitter?
WEBBIQUITY | WEDNESDAY, SEPTEMBER 21, 2011 [Eloqua] Best New B2B Marketing Blogs – The Blog Tree (Infographic)
The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. Business Blogging Marketing Automation and Demand Generation Social Media Marketing B2B Bloggers best new b2b marketing blogs Eloqua JESS3 Joe Chernov Mack Collier Pam Moore Savvy B2B Marketing the blog treeIt’s gratifying to see that Webbiquity sprouted a leaf this time out. MORE >>
WEBBIQUITY | THURSDAY, JANUARY 27, 2011 [Eloqua] Is Salesforce.com a Player in Marketing Automation Software?
In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Marketing Automation and Demand Generation CRM software demand generation software Eloqua Genius Genoo Lauren Carlson Manticore Technology marketing automation software Marketing Automation Software Guide Marketo MASG Sales Cloud 2 Salesforce.com Marketing and Leads Software AdviceGuest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. Digg this! MORE >>
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010 [Eloqua] Genoo Aims to Shake Up Marketing Automation Market
Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Tags: Marketing Automation and Demand Generation CMS pricing Content Marketing demand generation software Eloqua Genoo marketing automation platform HubSpot landing pages lead scoring marketing automation software Marketo microsites SaaS content management system Salesforce.com Silverpop B2B Engage Share this on del.icio.us. Digg this! Post this on Diigo. Share this on Mixx. MORE >>
WEBBIQUITY | SUNDAY, AUGUST 12, 2012 [Eloqua] Book Review: Revenue Engine
In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Woods, CTO and co-founder of Eloqua, a provider of marketing automation software, and Shootman, the company’s Chief Revenue Officer, present a bold and comprehensive framework for realigning sales and marketing groups around a data-driven process for maximizing revenue. It’s not about sales. Your marketing emails had better provide value. MORE >>
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010 [Eloqua] Marketing Automation: Like Bringing a Gun to a Knife Fight
recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Tags: Marketing Automation and Demand Generation b2b marketing Constant Contact demand generation software Eloqua email service providers ESP ExactTarget hosted-email-services lead nurturing marketing automation software shorten sales cycles Steve Woods VerticalResponse Many marketers are starting to get this. MORE >>
- [Eloqua] Book Review: eMarketing Strategies for the Complex Sale WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010
- [Eloqua] Manticore VII Marketing Automation and Lead Generation Released WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010