| | | ViewPoint | |  Eloqua | 8 articles |
| Page 1 of 1 | Previous | Next | VIEWPOINT AUGUST 30, 2012  PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. | VIEWPOINT JULY 11, 2011 Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies. While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. | | | | | |
| VIEWPOINT MARCH 31, 2011  Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads The eBook also includes thoughtful observations on findings from sales and marketing experts like Barry Trailer, CSO Insights; Brian Kardon, Eloqua; Carlos Hidalgo, The Annuitas Group; Stephanie Tilton, Ten Ton Marketing; Mike Volpe, HubSpot; and Jill Konrath, Selling to Big Companies. Of particular interest—and concern!—to | VIEWPOINT APRIL 17, 2012 Is Lead Generation Slipping Away From Marketing? ” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. know what you’re thinking, you’re saying to yourself, “Is he serious?” Marketing’s plate is full. Kate Maddox. | VIEWPOINT MARCH 6, 2012  CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. | VIEWPOINT MAY 10, 2012  PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. Magazine, Multi-Housing News and Hospitality Design. | | | | | | | |
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VIEWPOINT | THURSDAY, MAY 5, 2011  Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
Comments on the article cover a broad spectrum with responses including the following: RPM has the potential to be transformative as noted in an Eloqua comment that an analysis of customers applying an RPM strategy are seeing growth rates above marketing automation-only customers, as well as above S&P 500 companies. The core idea of RPM naturally brings to mind other approaches like CRM and ERP, both bringing strategies, applications, and integration together into unified wholes. CRM unites areas like sales force automation, lead management, customer service, and analytics. MORE >> -
VIEWPOINT | THURSDAY, MAY 10, 2012  PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. Chris is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Social Media’s Maturing: In-House Resources & Social Advertising. What can I do? MORE >>
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