| | | The Point | |  Eloqua | 5 articles |
| Page 1 of 1 | Previous | Next | THE POINT AUGUST 24, 2010  Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. In this email, however, nothing escapes the creative treatment, not the “from” field (Juan Eloqua), the name of the offer (Grande Guide), even the download button. Absolutely not. | THE POINT FEBRUARY 11, 2013  Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.comHS: Where did the idea for Full Circle CRM’s product come from? | | | | | |
| THE POINT DECEMBER 6, 2010  Top 10 Posts on B2B Lead Gen for 2010 Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. | THE POINT AUGUST 23, 2011  Marketing Automation: What Is It & Why Do I Care? (Webinar) B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? Who the leading vendors are in the marketing automation category. | THE POINT NOVEMBER 5, 2009 Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com.It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. Sales management and executives, however, are focused on hitting monthly and quarterly targets. Thanks Barbara! | |
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