| | | The Effective Marketer | |  Eloqua | 9 articles |
| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER JUNE 1, 2012 Getting Started Guide for Marketing Automation Grande Guide to Lead Nurturing , by Eloqua. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoWith all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Now what? | THE EFFECTIVE MARKETER JUNE 23, 2011  Content Marketing eBook and Infographics The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. The result was a fun project, and many findings. Download the eBook and let me know what you think. | | | | | |
| THE EFFECTIVE MARKETER FEBRUARY 16, 2011 Marketing Automation Catching On Fire Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. This nascent industry still has lots of growth to do. | THE EFFECTIVE MARKETER JUNE 20, 2011 A Tough Road for Marketing Automation Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Is like driving down the highway only to see the traffic stopping right after you take the next curve. As the traffic is slowly moves, some cars faster than others, many drivers start wondering if they should take the next exit. | THE EFFECTIVE MARKETER MARCH 9, 2010  Email Design Review Gallery « The Effective Marketer Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Well, this post may be the answer! | THE EFFECTIVE MARKETER JULY 30, 2012  What’s Wrong with Marketing Education? Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. | | | | | | | |
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THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 15, 2010  The Danger of Email Marketing Benchmarks « The Effective Marketer
good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? from your boss. United States License. MORE >> -
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013 A Brief History of Marketing
Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketoI was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Maybe I am being too picky. What do you think? The History of Content Marketing (CMI). MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, MARCH 10, 2011  How Everybody Wins with HubSpot's Funding « The Effective Marketer
For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end). Everyone Wins But it also means something else. MORE >>
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