Eloqua - B2B Marketing Zone

THE CONTENT FACTOR APRIL 25, 2011 Please Accept This Interruption Marketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more. B2B Buying Cycle Marketing Automation MORE >>	THE CONTENT FACTOR JANUARY 31, 2010 B2B Marketers: Ready for the iPad? This post titled "6 Things the iPad Means for B2B Marketers" by Steve Woods of Eloqua, describes the new opportunities of Apple's iPad as one of those channels. As content strategists, we stress to our clients the importance of repurposing content in all channels. Number 3 of the 6 is particularly interesting:Books and whitepapers become interactive: as books and whitepapers are more and more. MORE >>	RECENT POSTS APRIL 25, 2011 \| THE CONTENT FACTOR Please Accept This Interruption APRIL 2, 2010 \| THE CONTENT FACTOR Are You Interesting To Me? JANUARY 31, 2010 \| THE CONTENT FACTOR B2B Marketers: Ready for the iPad?
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THE CONTENT FACTOR APRIL 2, 2010 Are You Interesting To Me? Once tweeting and checking-in have become mainstream, the next trend in communications will be "passive conversation discovery," blogs Eloqua's Steve Woods. read more. MORE >>
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