| | | Reputation to Revenue | |  Eloqua | 2 articles |
| Page 1 of 1 | Previous | Next | REPUTATION TO REVENUE APRIL 4, 2011  B2B marketing as media: Six ways to think like an editor Eloqua hired Jessie Noyes as a corporate reporter a few months ago to "cover" the marketing industry; I'd love to see more companies take a similar step. . B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., Who's In, Who's Out. | REPUTATION TO REVENUE JUNE 15, 2010  Two cheers for Eloqua's Content Grid Actually, I think Eloqua's new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing. Perhaps I'm nitpicking at a casual line in Eloqua's blog post introducing the Content Grid, which explains the grid as "a simple framework for content -- or 'inbound' -- marketing." | | | | | |
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