Eloqua - B2B Marketing Zone

PAUL GILLIN DECEMBER 15, 2010 Eloqua’s Innovative Blog Tree Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. According to Eloqua content director Joe Chernov : Our vision is to make this graphic as interactive as possible. B2B Facebook blogging innovation viral_marketing eloqua infographicThis one has a twist. MORE >>	PAUL GILLIN JUNE 9, 2011 How Much Should You Pay For Content? Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. You’re better off investing in professional communicators and teaching them what they need to know about your business. MORE >>	RECENT POSTS JUNE 9, 2011 \| PAUL GILLIN How Much Should You Pay For Content? DECEMBER 15, 2010 \| PAUL GILLIN Eloqua’s Innovative Blog Tree
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