Many buyers think that MA is just a fancy name for an email tool and, as a result, evaluate vendors like Eloqua and Marketo against email services like MailChimp and Constant Contact. A key source of confusion between marketing automation and email marketing stems from the fact that both use email to communicate with prospective buyers. So what exactly are the differences?
FEBRUARY 1, 2012
ONPATH [Eloqua] Email Marketing vs. Marketing Automation