| | | NuSpark | |  Eloqua | 3 articles |
| Page 1 of 1 | Previous | Next | NUSPARK JANUARY 21, 2012  The B2B Lead Generation-Demand Generation Book “Hall of Fame” From the cofounder of Eloqua, the largest marketing automation platform for the enterprise, Woods discusses the complex B2B lead-to-sales process, demand generation strategy, and of course the lead nurturing process. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material. Books are listed by funnel category. Ruth P. | NUSPARK JULY 4, 2011 Marketing Automation- What’s the Fuss? New Book Sets the Record Straight Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. The message has to promote content or demos on landing pages so that email capture can occur. | | | | | |
| NUSPARK JULY 4, 2011 Marketing Automation- What’s the Fuss? New Book Sets the Record Straight Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. The message has to promote content or demos on landing pages so that email capture can occur. | |
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