| | | Marketing Leadership Council | |  Eloqua | 6 articles |
| Page 1 of 1 | Previous | Next | MARKETING LEADERSHIP COUNCIL NOVEMBER 23, 2011  4 Lessons from the Year’s Best B2B Campaigns Eloqua, for instance, creates educational, fun marcom content packaged in what they call Grande Guides , so named because they take as long to read as it takes to drink a grande coffee from Starbucks. This summer, we asked the marketing community to nominate some of the best B2B campaigns of the previous year for our 2011 B2B Marcomm Awards. The key insight? Incorporate B2C influences. | MARKETING LEADERSHIP COUNCIL OCTOBER 22, 2012 How Eloqua Maps Content to the Sales Cycle MLC is here in Las Vegas this week for CEB’s 2012 Sales and Marketing Summit, and we’ve started the conference off right with an insightful presentation by Eloqua’s Heather Foeh. Heather took us through Eloqua’s approach to content marketing – and, as we’ve been reiterating for the last few weeks, what makes the approach notable is its discipline and tight integration with customer needs and business outcomes. To check out the full presentation, visit Eloqua’s Slideshare page. . How to determine a lead? | | | | | |
| MARKETING LEADERSHIP COUNCIL JULY 18, 2012  Content Marketing Made Simple Eloqua, a marketing automation vendor, realizes that executives are time-strapped yet need to get up to speed quickly on trending topics, so it educates marketing and sales professionals using short e-books on marketing-related topics. This initial non-commercial focus and outside links bank enough credibility and goodwill that Eloqua is able to slip in case studies using Eloqua products. | MARKETING LEADERSHIP COUNCIL OCTOBER 24, 2012 Greetings from CEB Summit 2012! Stay tuned to Wide Angle and our Twitter feed to learn how the best commercial organizations in the world are tackling the problem, and check out the following blog posts from perspectives form individual panels and presentations: How Eloqua Maps Content to the Sales Cycle. Hello from Las Vegas! CEB is hosting our third annual Sales and Marketing Summit this week at the Cosmopolitan , and the official CEB portion of the conference got off to a great start this morning thanks to Brent Adamson. Let’s break this down a bit. Your competition is your competition, right? The internet. | MARKETING LEADERSHIP COUNCIL OCTOBER 12, 2011 2011 B2B MarComm Awards Finalists: Revealed! Eloqua: The Grande Guides. Eloqua: The Grande Guides. This is a guest post by Aqualyn Laury of our sister program for medium-sized enterprises, the Marketing Leadership Roundtable. We asked and you delivered! We received and reviewed over 30 campaigns per category – Digital Innovation, Sales Enablement and Cool Factor – to determine which ones would be top contenders for the top award. So the good news for all of you is that no wooden spoons will be awarded on Tuesday at Summit. So, do you think that you have what it takes to predict the judges’ decisions? | MARKETING LEADERSHIP COUNCIL NOVEMBER 22, 2011  4 Lessons from the Year’s Best B2B Campaigns Eloqua, for instance, creates educational, fun marcom content packaged in what they call Grande Guides , so named because they take as long to read as it takes to drink a grande coffee from Starbucks. This summer, we asked the marketing community to nominate some of the best B2B campaigns of the previous year for our 2011 B2B Marcomm Awards. The key insight? Incorporate B2C influences. | | | | | | | |
|
| |
Crimson Marketing