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| | MARKETING FINGER
JUNE 14, 2010 [Eloqua] Lead Scoring Best Practices
Vendors that were mentioned by name in the session included Marketo, Vtrenz, Eloqua, Genius, Marketbright and Silverpop. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. It wasn’t possible to know which leads were the most interested in your company, and wasn’t easy to see which matched your target buyer. What is lead scoring?
JUNE 14, 2010 | MARKETING FINGER
[Eloqua] Lead Scoring Best Practices