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OCTOBER 17, 2011 [Eloqua] Marketing Automation Blueprint - The Ultimate "How To" Guide
There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Also be sure to check out Tom talking about the impact LoopFuse made at Opsview in this video. Tough call? My challenge.
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SEPTEMBER 13, 2010 [Eloqua] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
Digital Body Language : Steve Woods, CTO of Eloqua, is a visionary in the space of demand generation and marketing automation. 7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Ths blog updates very frequently with great advice for all levels of marketing automation users.
AUGUST 9, 2013 | LOOPFUSE
[Eloqua] Marketing Automation Adopted by Only 1% of Businesses
MAY 6, 2013 | LOOPFUSE
[Eloqua] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
MAY 21, 2012 | LOOPFUSE
[Eloqua] LoopFuse in the Marketing Automation Times [Podcast]
APRIL 9, 2012 | LOOPFUSE
[Eloqua] So, what is Revenue Performance Management (and should you care)?
DECEMBER 30, 2011 | LOOPFUSE
[Eloqua] Not another year end list
OCTOBER 17, 2011 | LOOPFUSE
[Eloqua] Marketing Automation Blueprint - The Ultimate "How To" Guide
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APRIL 9, 2012 [Eloqua] So, what is Revenue Performance Management (and should you care)?
Companies like Eloqua and Marketo who target the largest of enterprises have embraced this phrase as part of their marketing message and are working to drive the thinking around it. There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation. ” Blech…talk about heartache).
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AUGUST 9, 2013 [Eloqua] Marketing Automation Adopted by Only 1% of Businesses
So, looks like the largest enterprises have pretty broadly adopted marketing automation which is not surprising given the focus and venture capital investment in companies like Eloqua, Marketo, and Neolane (two of which have now been acquired and 1 is now a public company). 'Really? Just 1% you say? How can that be with so much buzz about marketing automation and its benefits?
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NOVEMBER 4, 2010 [Eloqua] B2B Marketing: Where does the Funnel begin?
Marketing automation vendors such as Eloqua and Marketo, lack the ability to provide insight to marketers needing to view the entire funnel. In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. Inbound Marketing alone will not cure a marketer’s ills. Tweet This! Share this on LinkedIn.
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JUNE 16, 2010 [Eloqua] The Future of Marketing Automation « Loopfuse Marketing Automation.
Steven Woods over at Eloqua did a great job of describing this in his book Digital Body Language. Tags: Demand Generation , Digital Body Language , Eloqua , Integrated Profile Management , Marketing Automation , Steven Woods This entry was posted on Wednesday, June 16th, 2010 at 10:02 pm and is filed under Marketing , Marketing Automation , OneView , Sales , Web Analytics. The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space.
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LOOPFUSE | TUESDAY, JULY 6, 2010 [Eloqua] The Value in Free Marketing Automation
In a market with single-digit penetration, and many competitors continuing to follow Eloqua in to the realm of pricing-out the masses, it is evident that many marketers are simply priced-out of the market. I’d also argue that Eloqua is doing a great job of meeting the needs of specific market segments. While I agree Eloqua is expensive, I think Eloqua meets the needs of a certain market. So allow me to rain on the price-gouging parade. The model works for them, at the cost of the consumer ( your arm, and your leg ). Forever. Pinging is currently not allowed. MORE >>
LOOPFUSE | MONDAY, MAY 6, 2013 [Eloqua] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). 'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so. We participated in this research process with analyst Chris Fletcher but, much like last year, did not fit their criteria to be included (exclusive focus on large enterprise customers key among them) so LoopFuse was not covered in the final report. We would love you to try out LoopFuse here. MORE >>
LOOPFUSE | FRIDAY, DECEMBER 30, 2011 [Eloqua] Not another year end list
Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Not just for us here at LoopFuse but for anyone involved in sales or marketing. Over the past few years we’ve spent a great deal of time explaining marketing automation, why it is important, and the huge value it delivers. Here’s to a happy, healthy, and prosperous 2012! MORE >>
LOOPFUSE | MONDAY, MAY 21, 2012 [Eloqua] LoopFuse in the Marketing Automation Times [Podcast]
We have made ourselves unique in the market in terms of our focus on small to mid market businesses so we are not targeting the highest end of the market like Eloqua and Marketo. I had the opportunity to catch up with Jason Kort from Marketing Automation Times recently and the result was a nice podcast covering thoughts on marketing automation broadly, how companies can best unlock the value from using it, and how LoopFuse is unique and differentiated in an otherwise pretty noisy market. We have a completely free version of the platform that is free to use as long as you like. Enjoy! MORE >>
LOOPFUSE | FRIDAY, FEBRUARY 15, 2008 [Eloqua] Bulls on Parade
However, one interview, didn’t sit well with me… where an interviewer asked the geniuses at Eloqua for their take on LoopFuse. The article in question, can be found here , and features a rather smarmy rebuttal from Thor Johnson, SVP of Marketing at Eloqua. The facts show otherwise… our own LoopFuse OneView product shows a “concerned Eloqua frequently scouring our site for information: Perhaps its difficult to be concerned, when you’re in a constant state of panic? “That pricing compares favorably to Eloqua. Customers, perhaps? MORE >>
- [Eloqua] OSBC 2008 Review LOOPFUSE | MONDAY, MARCH 31, 2008
- [Eloqua] Funded. LOOPFUSE | TUESDAY, FEBRUARY 10, 2009
- [Eloqua] Congratulations to Zimbra LOOPFUSE | FRIDAY, MAY 29, 2009
- [Eloqua] Empowering Sales with Business Directory Integration LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
- [Eloqua] Q&A with Laura Ramos – Part 3: Implementation & Keys to Success LOOPFUSE | TUESDAY, APRIL 13, 2010
- [Eloqua] Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
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