| | | LeadSloth | |  Eloqua | 9 articles |
| Page 1 of 1 | Previous | Next | LEADSLOTH OCTOBER 20, 2010  Eloqua Experience 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). attended the session with Siteworx, an early adopter of Eloqua 10. Overall. | LEADSLOTH JUNE 23, 2009 Inbound Marketing & Marketing Automation Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. But it can quickly get expensive. | | | | | |
| LEADSLOTH JANUARY 12, 2010 Marketing Automation Trends for 2010 Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ). 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. have asked many of the vendors, consultants and thought leaders to give their opinion. The response was overwhelming: see below for all 18 (!) predictions. Creation of buyer-centric content. The Contributors. | LEADSLOTH MAY 25, 2010 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense Even industry leaders like Eloqua and Unica are relatively small compared with vendors in more established software categories. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. Tags: marketing automation acquisition crm eloqua market2lead oracle unica Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. | LEADSLOTH AUGUST 11, 2009 B2B Pay Per Click Advertising For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Tags: Landing Pages & Forms Pay-Per-Click Advertising b2b cpc search eloqua landing page optimization lead scoring marketo pay-per-click ppc search advertising sfga terry whalen Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. What is your take? | LEADSLOTH SEPTEMBER 30, 2010 Pardot User Conference Proves They’re a Top Marketing Automation Vendor In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. This gives a good indication of a prospect’s intent. | | | | | | | |
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LEADSLOTH | FRIDAY, OCTOBER 15, 2010 Impressive Marketo User Summit
MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. It was also very professionally done: from the full color program guide and the loot bag to the well-balanced program and fun Mardi Gras party. Marketo University. Summarizing. MORE >> -
LEADSLOTH | MONDAY, JUNE 7, 2010  Upcoming Lead Management Events
MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell. More info & registration ». Genius Demand Gen Academy. More info & registration ». MORE >> -
LEADSLOTH | WEDNESDAY, APRIL 29, 2009 Top-10 Demand Generation Vendor Blogs
Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. This is my new discovery. MORE >>
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