It's All About Revenue

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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Eloqua AppCloud.

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Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

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by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.  Read our Powerpoint and FAQ to understand the drivers for this exciting development.  I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

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by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Eloqua enables this by bringing together an understanding of both the “facts” that we can know about a buyer and their “actions”  The facts, such as their title, role, and industry guide us towards understanding if they are likely buyers of our services at some point in the future. Thank you for your continued support and for being part of the Eloqua community.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

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by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

Oracle and Eloqua: Driving the Modern Marketing Era

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by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Additionally, the open Eloqua platform will continue to support multiple CRM systems.

What B2B Marketers Need To Know About Video

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We partner with Vidyard to help us centrally manage our video content, track the viewing activities of each contact within Oracle Eloqua, and analyze the impact of each video. By integrating this data into Oracle Eloqua, we could generate new insights on which content was resonating with which segments, and which videos were influencing the most pipeline. The Results.

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The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

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by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services. Connect with him on Twitter @akeroyd. Combining Forces to Align Content and Context.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

It's All About Revenue

If you are an Eloqua user, you can have TLS enabled by opening up a support request, asking to enable TLS. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Here’s the cool thing about TLS. Email Marketing

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

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It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As the summer comes to an end, I can’t help but reflect upon the experience of joining Eloqua and how it was not unlike my first year of high school… I walked up to the new community with swagger: new jeans. wanted to make the right impression on day one.

Email Marketing: Going Beyond a Unique Open and Click

It's All About Revenue

Within both the Responsys and Eloqua marketing platforms you can run programmatic communications. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. There’s one thing I can tell you without knowing anything about you, you want these rates to be higher. They are important.

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Introducing the Oracle Marketing Cloud

It's All About Revenue

Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. Introducing the Oracle Marketing Cloud is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing.

How Marketers Are Managing The Buyer Journey [Infographic]

It's All About Revenue

As you’ll see from our latest infographic done in partnership with Oracle Eloqua, there are plenty of opportunities. How Marketers Are Managing The Buyer Journey [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B marketers have their work cut out for them.

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

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by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? Take Notes… but. It’s true! No really.

Infographic: A History of Disruptions in B2B Marketing

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Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. Best yet, the correspondence is automatically updated in the user’s Eloqua databases.

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22 Photos from Eloqua Experience 2012

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Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12. modernmarketers #change #ee12 @JeffreyHayzlett @ Eloqua Experience North America. EE12 #Eloqua. Brainshark.

Forrester Research Names Oracle Marketing Cloud a Leader

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The Oracle Marketing Cloud addresses B2C marketers with Oracle Responsys and B2B marketers with Oracle Eloqua. As digital marketers grapple with the 3800+ vendors that serve the marketing technology landscape, many are demanding a focus on integration to help them deliver more consistent customer experiences. The need for simplicity in the digital marketing landscape is urgent. Product New

Can Eloqua Skills Help Get You Promoted? [CHART]

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months ago, I used  LinkedIn’s search tool  and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).  First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume. 

Which Marketing Messaging Types Resonate the Most? [CHART]

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Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. The question: Which types of advertising messages resonate most with you?”

Collaborate for the Internet of Customers with 7 Ideas for 2014

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The Oracle Eloqua team is no stranger to this mega-conference. We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the  Compendium booth, Modern Marketing Mixer , and downtown San Francisco. Thanks to Marc Benioff for his purpose and profit leadership that is making a difference for many people in need, worldwide.

4 Most Important Traits of Modern Marketers

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Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. could not agree more with this assessment and way of thinking.

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Who Goes to Eloqua Experience?

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by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. First off, we should note that this is poised to be the biggest Eloqua Experience yet. Who Goes to Eloqua Experience? Breakdown of attendees by title.

The State of Content Marketing 2014 [Infographic]

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by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. The State of Content Marketing 2014 [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Data points include trends in blogging, production, sharing, and measurement strategies. Enjoy! Looking for more?

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Is Modern Marketing an Art or Science? [Infographic]

It's All About Revenue

With Eloqua Experience launching tomorrow, when modern marketers from around the globe will gather to show how they are using science and art, we couldn’t imagine a better time to unveil it. And you can still join us at Eloqua Experience by registering on-site. Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

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by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Oracle Eloqua president Alex Shootman delivered this morning’s opening keynote, highlighting the strategic thinking of marketing yesterday versus marketing tomorrow, and the changes marketers must manage.

Oracle Chosen as Leader in Gartner Magic Quadrant

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Oracle Eloqua excelled across all categories of measurement in Gartner’s analysis, and much of this can be attributed to key investments we’ve made since joining the Oracle family. With Oracle Eloqua, we want to provide the centralized hub to orchestrate those experiences appropriately. Oracle remains the leader in this Magic Quadrant. Marketing Cloud Product News

CMOs Face a Major Dilemma [Infographic]

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CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. Moreover, the marketing ecosystem has grown rapidly.

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Oracle Selected as Strong Leader Among Digital Marketing Platforms

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Oracle’s ambition to lead the digital platform market is strong, as it has demonstrated by investing more than $5bn to acquire some of the best digital marketing vendors, including Eloqua, Responsys, BlueKai, and Datalogix. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16.

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The Social Business Shift [Infographic]

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The Social Business Shift [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media building a social business Eloqua infographic peter kim social business social business infographicby Jesse Noyes | Tweet this What’s a  social business  all about? Is it about having your brand on Twitter or Facebook?

Seven Ugly Truths About Content Marketing

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Eloqua and Lookbook HQ published the report: Eloqua Community: The State of Content Marketing 2014 , which provides some perspective on metrics and measuring performance. Seven Ugly Truths About Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s right: 1 billion results. ” Shocking response?

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

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by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward Score! Ask a question. Tell Tell a story.

Eloqua’s Grande Guide to the Social CMO

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Social Media #SMW #SMW11 Bazaarvoice BzzAgent CMO Content Marketing Dave Balter Eloqua Flowtown Ford Grande Guide Grande Guide to the Social CMO Jeffrey Hayzlett SCVNGR SlideShare Social Media Playbook social media week The CMO Club The Mirror Testby Joe Chernov | Tweet this. Business participation was extremely high in company blogs, brand communities and Facebook. This is a great start. 

4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan

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Eloqua Experience kicked off yesterday in San Francisco, and our keynote speaker, “Breaking Bad” creator, Vince Gilligan, brought that big impact to the audience of more than 2,000 modern marketers. Follow the Eloqua Experience discussion on Twitter with the hashtag #EE13. by Amanda Batista | Tweet this “Tread lightly.”. Give your audience valuable “ownership”.

Here Are 40 Charts Marketers Can’t Live Without

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Here Are 40 Charts Marketers Can’t Live Without is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement b2b marketing Content Marketing dynamic content Eloqua Email Marketing JESS3 marketing automation marketing charts modern marketing social media marketingFor those in the marketing game, data isn’t enough. We need insight.

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5 Steps to Use Marketing Automation for Improved Conversion Knowledge

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In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. Steps to Use Marketing Automation for Improved Conversion Knowledge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Shannon implements and manages Marketing Systems, Databases, and Social Media.

5 Tips For Improving Your Social Media ROI

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Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. So just how do we measure what we’re doing on social?

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

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Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Ardath and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. Ardath Albee is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

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by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. We called it The Content Grid.  The public seemed to like the visual. What a difference a year makes. Enter June 2011. These are good signs. Facebook. LinkedIn.

8 Tips to Jump Start Your Account-based Marketing

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Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype. Is business growth leveling out?

What is the Stage of Your Marketing Data?

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As a Marketing Advisor for Oracle Eloqua, she brings over 10 years of marketing experience to help customers along their modern marketing journeys, guiding them with real-world experiences to help untangle complexities and get the most out of their marketing automation investment. In today’s world of data driven marketing, the stakes couldn’t be higher. Not at all!

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Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs

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Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking? Check out the Demand Gen Pro’s Cookbook.

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