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Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

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by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.  Read our Powerpoint and FAQ to understand the drivers for this exciting development.  I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community.

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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

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by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Eloqua AppCloud.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

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by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

Oracle and Eloqua: Driving the Modern Marketing Era

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by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. Additionally, the open Eloqua platform will continue to support multiple CRM systems.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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If you are an Eloqua user, you can have TLS enabled by opening up a support request, asking to enable TLS. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Here’s the cool thing about TLS. Email Marketing

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

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by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. Or, as JESS3 co-founder Leslie Bradshaw, said, “Just when you think you’ve seen it all from Eloqua and JESS3, we go and do something so spectacular that it begs the question: is this art or marketing?

Introducing the Oracle Marketing Cloud

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Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. Introducing the Oracle Marketing Cloud is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing.

Who Goes to Eloqua Experience?

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by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. First off, we should note that this is poised to be the biggest Eloqua Experience yet. Who Goes to Eloqua Experience? Breakdown of attendees by title.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

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by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

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It has been ten months since Vidyard launched an integration with Eloqua and ten months since I met my first modern marketer. As the summer comes to an end, I can’t help but reflect upon the experience of joining Eloqua and how it was not unlike my first year of high school… I walked up to the new community with swagger: new jeans. wanted to make the right impression on day one.

4 Most Important Traits of Modern Marketers

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Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. could not agree more with this assessment and way of thinking.

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Which Marketing Messaging Types Resonate the Most? [CHART]

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Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. The question: Which types of advertising messages resonate most with you?”

Forrester Research Names Oracle Marketing Cloud a Leader

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The Oracle Marketing Cloud addresses B2C marketers with Oracle Responsys and B2B marketers with Oracle Eloqua. As digital marketers grapple with the 3800+ vendors that serve the marketing technology landscape, many are demanding a focus on integration to help them deliver more consistent customer experiences. The need for simplicity in the digital marketing landscape is urgent. Product New

Oracle Chosen as Leader in Gartner Magic Quadrant

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Oracle Eloqua excelled across all categories of measurement in Gartner’s analysis, and much of this can be attributed to key investments we’ve made since joining the Oracle family. With Oracle Eloqua, we want to provide the centralized hub to orchestrate those experiences appropriately. Oracle remains the leader in this Magic Quadrant. Marketing Cloud Product News

22 Photos from Eloqua Experience 2012

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Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12. modernmarketers #change #ee12 @JeffreyHayzlett @ Eloqua Experience North America. EE12 #Eloqua. Brainshark.

How Marketers Are Managing The Buyer Journey [Infographic]

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As you’ll see from our latest infographic done in partnership with Oracle Eloqua, there are plenty of opportunities. How Marketers Are Managing The Buyer Journey [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B marketers have their work cut out for them.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

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Oracle’s ambition to lead the digital platform market is strong, as it has demonstrated by investing more than $5bn to acquire some of the best digital marketing vendors, including Eloqua, Responsys, BlueKai, and Datalogix. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16.

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Is Modern Marketing an Art or Science? [Infographic]

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With Eloqua Experience launching tomorrow, when modern marketers from around the globe will gather to show how they are using science and art, we couldn’t imagine a better time to unveil it. And you can still join us at Eloqua Experience by registering on-site. Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Can Eloqua Skills Help Get You Promoted? [CHART]

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months ago, I used  LinkedIn’s search tool  and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).  First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume. 

8 Tips to Jump Start Your Account-based Marketing

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Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype. Is business growth leveling out?

The Social Business Shift [Infographic]

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The Social Business Shift [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media building a social business Eloqua infographic peter kim social business social business infographicby Jesse Noyes | Tweet this What’s a  social business  all about? Is it about having your brand on Twitter or Facebook?

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

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Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Ardath and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. Ardath Albee is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

CMOs Face a Major Dilemma [Infographic]

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CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. Moreover, the marketing ecosystem has grown rapidly.

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5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

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by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. Heading to Eloqua Experience for the first time and wondering what all the fuss is about? Take Notes… but. It’s true! No really.

Collaborate for the Internet of Customers with 7 Ideas for 2014

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The Oracle Eloqua team is no stranger to this mega-conference. We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the  Compendium booth, Modern Marketing Mixer , and downtown San Francisco. Thanks to Marc Benioff for his purpose and profit leadership that is making a difference for many people in need, worldwide.

Seven Ugly Truths About Content Marketing

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Eloqua and Lookbook HQ published the report: Eloqua Community: The State of Content Marketing 2014 , which provides some perspective on metrics and measuring performance. Seven Ugly Truths About Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s right: 1 billion results. ” Shocking response?

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

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by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. Fast-forward Score! Ask a question. Tell Tell a story.

Here Are 40 Charts Marketers Can’t Live Without

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Here Are 40 Charts Marketers Can’t Live Without is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement b2b marketing Content Marketing dynamic content Eloqua Email Marketing JESS3 marketing automation marketing charts modern marketing social media marketingFor those in the marketing game, data isn’t enough. We need insight.

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5 Tips For Improving Your Social Media ROI

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Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. So just how do we measure what we’re doing on social?

What is the Stage of Your Marketing Data?

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As a Marketing Advisor for Oracle Eloqua, she brings over 10 years of marketing experience to help customers along their modern marketing journeys, guiding them with real-world experiences to help untangle complexities and get the most out of their marketing automation investment. In today’s world of data driven marketing, the stakes couldn’t be higher. Not at all!

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Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing

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by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel. Oracle Eloqua president Alex Shootman delivered this morning’s opening keynote, highlighting the strategic thinking of marketing yesterday versus marketing tomorrow, and the changes marketers must manage.

3 Enterprise Lessons Learned From MME16

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In her ABM breakout session, Meagen Eisenberg , CMO of MongoDB leveraged Eloqua and Demandbase among fifteen other marketing technologies for a new account based strategy, targeting, and nurturing approach. As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven transformation journeys.

Memories From Eloqua Experience 2013 (Slideshow)

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by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. As a thanks to our community for making Eloqua Experience so special, and as a treat for those of you who couldn’t join us (we missed you), please enjoy this slideshow of memories from the event. Who Took Home a 2013 Markie Award? .

4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan

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Eloqua Experience kicked off yesterday in San Francisco, and our keynote speaker, “Breaking Bad” creator, Vince Gilligan, brought that big impact to the audience of more than 2,000 modern marketers. Follow the Eloqua Experience discussion on Twitter with the hashtag #EE13. by Amanda Batista | Tweet this “Tread lightly.”. Give your audience valuable “ownership”.