[Eloqua] Can Lead Generation Become More than “Frosting and Cherries?”
Leads that have longer purchase cycles or who need more information may leak out of the funnel. A dialog can be developed with these prospects by using rules-based triggers and campaign management tools such as Aprimo, Conversen, or Eloqua. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. Tweet This!
NOVEMBER 3, 2010
FIFTH GEAR ANALYTICS [Eloqua] Can Lead Generation Become More than “Frosting and Cherries?”