In the Eloqua/Kapost ebook  (click link to get the ebook)  they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. '10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. carried a quota. was you. MORE >>

The head of Marketing needs to invest in a best practices sales lead generation program  and purchase good software like Marketo or Eloqua. 'That’s right. want to know what’s on your mind now. What’s the Biggest challenge facing your business today? But I bet I can guess – from the role you play in your company. If you’re in Sales, you hate the crappy leads Marketing is giving you. Crappy leads means wasted time and lost selling opportunities. If you’re in Marketing, you are frustrated by the lack of budget and staff you are getting. Speak up. MORE >>

An Eloqua/Kapost study recently found the break-even point for content marketing vs. Pay per Click ads was 18 months! 'Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” ” Since we did not have time to cover all the myths about B2B marketing in Bill’s show, I wish to share them with you here. Myth #1 -Customers Already Know a Lot About Your Product or Service Already. Bill Blaney. Myth #2 – Customers Don’t Want to Be Sold To. MORE >>

With this kind of strategy, bigger content packages are a must, such as: Case Studies  – CMI develops ongoing case studies, such as these on  Eloqua  and  Incept , as visual eBook presentations. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Full bio follows the post.). Thank you for this great post, Joe. Joe Pulizzi. _. print components. MORE >>

If you’ve invested in Eloqua , Marketo , Silverpop , Pardot or the like, this post is for you. Find New Customers is a Gold partner for Silverpop and closely aligned with Eloqua and Marketo.). B2B Demand Generation | The Importance of Content Marketing. Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. I’m the President of Find New Customers and I recently had the pleasure of interviewing Jim Burns, CEO of Avitage , in a podcast. I asked Jim for an example of why great content is so important in B2B lead generation. MORE >>