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10 Things Your CEO Needs to Know Now about B2B Demand Generation

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In the Eloqua/Kapost ebook  (click link to get the ebook)  they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. 10 Things Your CEO Needs to Know Now about B2B Demand Generation.

The Eloqua Grande Guide to the Social CMO

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Are you ready for the social media tsunami? Most companies are laggards when it comes to adapting to change. Months ago, I had breakfast with the sales expert Jill Konrath of Selling to Big Companies. told Jill of something … Continue reading → Demand Generation

How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings

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In 2012, the Revenue Performance Management Software firm Eloqua (Now part of Oracle) became a sponsor of Marketing Made Simple TV – the TV on the Web show created and hosted by Jeff Ogden. Marketing content marketing Eloqua ITSMA Jeff Sands Marketing Made Simple TV Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings.

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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Eloqua sponsored the show for a few months. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Look for Lesson for You labels.). Daniel Pink , New York Times and Wall St. Nancy Duarte.

Who is the Hero of our Story? You are!

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They have not purchased marketing automation like Marketo or Eloqua. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. It’s harder and harder to meet with a real decision maker. You are!

Happy Birthday, sales lead generation company Find New Customers – belatedly

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Companies who want better results from software like Marketo, Silverpop or Eloqua. Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. You can follow Jeff on Twitter at @fearlesscomp. . And all of our great content is 100% free, so feel free to grab it today.

Content Marketing – How the Total Lack of Understanding Hurts Some Companies

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As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. They created one lonely eBook (written by Jeff Ogden of sales lead generation company Find New Customers ) and stopped.  It didn’t work.

9 Myths about BtoB Marketing by @billblaneyb2b

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This is a major mistake.  An Eloqua/Kapost study recently found the break-even point for content marketing vs. Pay per Click ads was 18 months! Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” ” Since we did not have time to cover all the myths about B2B marketing in Bill’s show, I wish to share them with you here. Myth #1 -Customers Already Know a Lot About Your Product or Service Already. Bill Blaney. it’s time-consuming.

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Marketing Made Simple TV offers sponsors more value than ever!

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In 2012, Marketing Made Simple TV had sponsors like Eloqua and InsideView, but we offer more value than ever before – delivering marketing qualified sales leads. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? For instance, InsideView only sponsored a single show and only received one lead! Until now! Everything has changed. That’s right.

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

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We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. That’s great to see. What would they be?

Very exciting times at Find New Customers

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They even asked me to connect with one of their board members, the former CEO of Eloqua. Holy crap! These are exciting times indeed at Find New Customers ! We have a wonderful new client who just signed a Statement of Work with Find New Customers - a West Coast marketing software firm launching a new product in early April. He asked to call him early next week. This is a BLAST to do!

7 Keys to Lead Scoring Success in Sales Lead Generation

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And here’s what Eloqua, now part of Oracle, wrote about Lead Scoring: Translating Digital Body Language into Action. Thank you Marketo and Eloqua/Oracle for your insights into lead scoring. Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. With lead scoring.

Why You Need to Take Control of Your Destiny – Learn from Jeff Ogden

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The knock from past sponsors on Marketing Made Simple TV (including companies like Eloqua and InsideView) was this “The show does not deliver enough marketing qualified sales leads.” “While your background is quite impressive, we’re going to go in a different direction.” ” Yet I get messages like the one above. I bet the same things happen to you.

9 Myths about B2B Marketing by @billblaneyb2b

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This is a major mistake.  An Eloqua/Kapost study recently found the break-even point for content marketing vs. Pay per Click ads was 18 months! Bill Blaney was recently a guest on Marketing Made Simple TV , the popular and highly syndicated marketing show, and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney.

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

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With this kind of strategy, bigger content packages are a must, such as: Case Studies – CMI develops ongoing case studies, such as these on Eloqua and Incept , as visual eBook presentations. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe was also a guest on Mad Marketing TV, which you can watch here. Joe Pulizzi. _.

Highlights of this week’s best blog posts at Fearless Competitor

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He was the CMO of Kodak, delivered the keynote at the Eloqua Experience Conference  and he even appears on Bloomberg TV and does Dodge Durango commercials. Weekly Summary of the Best Blog Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. Did you also know this blog looks great on iPhones and Android devices too? Thanks Jeff!

Right Time, Real Time Selling

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Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling Thanks, Marketo! Right Nows.”

Some Key Differences Between Mad Marketing TV and Marketing Made Simple TV

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Anyone who clicks the Yes Please button is taking to the Eloqua landing page to register for the content. Marketing Made Simple TV is Version 2 of Mad Marketing TV (and we announced version 3 today too.). Marketing Made Simple TV has a major relaunch today! Major new value for show sponsors with video content and warm sales leads. Read about these exciting changes here. Syndication.

Advice for Job-Seekers – Go Beyond the Resume!

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On Labor Day, I saw a Tweet by Eloqua cited the biggest challenges faced by Chief Marketing Officers in the USA.  It came from a Korn-Ferry survey and revealed concerns about the flood of big data and only one in four CMO are able to demonstrate the value of marketing to the company leadership team. Life used to be a lot simpler if you were looking for a job. Not anymore. Want to talk to me?

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Marketing as a Revenue Engine

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Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. The crux of the discussion: Where do we invest a dollar to generate revenue? Some super real-life examples here that provide lessons for B2B marketers today. Quality sales leads matter.

Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads

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Eloqua/Oracle. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you. sales leads). World-class companies already use this service, including. Act-On Software. Salesforce.com.

“A Promise Made is a Promise Kept” – a Motto of Find New Customers

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Mintigo had an article by one of their executives, Atul, about a great new product that works with Oracle/Eloqua. They Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. You is the best word in marketing today.). Register for How to Grow Your Business in the Digital Age. You simply can’t.

Salesforce.com to acquire ExactTarget

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With Eloqua now part of Oracle, the question now is “What’s the future of Marketo?” June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. The combination of ExactTarget with Salesforce will create the market and technology leader in marketing. Read the press release here. But Marketo also recently did their own IPO.

Buying software is easy. Fixing lead generation is hard.

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SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin. Last week’s show, Speak E.A.S.Y , was terrific.

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Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure

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So Marketo , Eloqua , Act-On , Silverpop ,  Pardot and the like – it’s first come, first served. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.

Mad Marketing TV looking for new primary sponsor

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Great fit for marketing automation firms, by the way – especially Marketo , Eloqua , Silverpop , Neolane , Aprimo , IBM/Unica , Pardot or LeadLife. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing. Paul Gillin. Social Media. Steve Gershik. Tim Ash.

Content Marketing Works Great – If You Have the Patience

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” That’s the conclusion of the new Content Marketing ROI ebook by kapost in partnership with Eloqua. Marketing content marketing Eloqua Find New Customers kapost Marketing Made Simple ROIContent Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up.

Sales Lead Generation: The Hub and Spoke Marketing Approach

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This is why people like Joe Chernov, head of content for Eloqua is so high on Slideshare.). Hub and Spoke Marketing Plan from Find New Customers, Inc. This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. By focusing on a single buyer problem at a time, you have the focus you need to get results. Don’t confuse buyers with complexity.

3 Reasons why lead nurturing and scoring have NOTHING to do with software

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Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

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With this kind of strategy, bigger content packages are a must, such as: Case Studies  – CMI develops ongoing case studies, such as these on  Eloqua  and  Incept , as visual eBook presentations. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Thank you for this great post, Joe. Joe Pulizzi. _. This makes sense, right? Online.

The Simple Guide to Lead Nurturing

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Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. However, there is one important question I failed to answer in the slides.

No Marketing Made Simple TV show this week

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In addition to Eloqua, we power lead gen programs for some of the largest brands trying to reach the enterprise sales and marketing executive. Eloqua. Since May of 2012, we have been publishing a new Marketing Made Simple TV show every Thursday at noon ET, but not this week. Video is nice, but audio carries critical information. We fully expect we will be back in action next Thursday.

“If we just do _, everything will be fine”

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“We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. “We need someone with industry knowledge so we can get fast results.&#. “We don’t have time to bring in a leads generation consultant.

4 BtoB Marketing Action Items for 2011

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You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. Now that it’s March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Originally posted 12/30/2010). Thank God. It’s about time.

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