The Eloqua Grande Guide to the Social CMO
FEBRUARY 9, 2011
Are you ready for the social media tsunami? Most companies are laggards when it comes to adapting to change. Months ago, I had breakfast with the sales expert Jill Konrath of Selling to Big Companies. told Jill of something … Continue reading → Demand Generation
10 Things Your CEO Needs to Know Now about B2B Demand Generation
MAY 20, 2013
In the Eloqua/Kapost ebook (click link to get the ebook) they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. 10 Things Your CEO Needs to Know Now about B2B Demand Generation.
“A Promise Made is a Promise Kept” – a Motto of Find New Customers
NOVEMBER 28, 2014
good example of keeping promises is our client, Mintigo , They had an article by one of their executives, Atul , about a new product that works with Oracle/Eloqua. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. After all, what business is not looking for new customers? . Will circle back with a link. Amanda.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
Eloqua sponsored the show for a few months. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Look for Lesson for You labels.). Daniel Pink , New York Times and Wall St. Nancy Duarte.
How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
MAY 19, 2013
In 2012, the Revenue Performance Management Software firm Eloqua (Now part of Oracle) became a sponsor of Marketing Made Simple TV – the TV on the Web show created and hosted by Jeff Ogden. Marketing content marketing Eloqua ITSMA Jeff Sands Marketing Made Simple TV Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings.
Who is the Hero of our Story? You are!
APRIL 29, 2013
They have not purchased marketing automation like Marketo or Eloqua. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. It’s harder and harder to meet with a real decision maker. You are!
Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
JULY 29, 2013
Actually, Eloqua sponsored a three month test of Marketing Made Simple TV last year – but that was prior to our “guaranteed leads” program. Eloqua did zero promotions of the show.) And the person at Eloqua who approved it, Doug Seachrist, left Eloqua and is now with the Call Center software firm, Five9.com. Marketing is a long-term endeavor.
The Simple Guide to Lead Nurturing
JULY 20, 2011
Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. However, there is one important question I failed to answer in the slides.
Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi
MARCH 8, 2012
With this kind of strategy, bigger content packages are a must, such as: Case Studies – CMI develops ongoing case studies, such as these on Eloqua and Incept , as visual eBook presentations. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Joe was also a guest on Mad Marketing TV, which you can watch here. Joe Pulizzi. _.
Happy Birthday, sales lead generation company Find New Customers – belatedly
MARCH 1, 2013
Companies who want better results from software like Marketo, Silverpop or Eloqua. Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. You can follow Jeff on Twitter at @fearlesscomp. . And all of our great content is 100% free, so feel free to grab it today.
Right Time, Real Time Selling
JANUARY 21, 2015
Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling Thanks, Marketo! Right Nows.”
Very exciting times at Find New Customers
MARCH 23, 2014
They even asked me to connect with one of their board members, the former CEO of Eloqua. Holy crap! These are exciting times indeed at Find New Customers ! We have a wonderful new client who just signed a Statement of Work with Find New Customers - a West Coast marketing software firm launching a new product in early April. He asked to call him early next week. This is a BLAST to do!
9 Myths about B2B Marketing by @billblaneyb2b
JULY 12, 2013
This is a major mistake. An Eloqua/Kapost study recently found the break-even point for content marketing vs. Pay per Click ads was 18 months! Bill Blaney was recently a guest on Marketing Made Simple TV , the popular and highly syndicated marketing show, and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney.
Buying software is easy. Fixing lead generation is hard.
MAY 25, 2011
SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new followers on Linkedin. Last week’s show, Speak E.A.S.Y , was terrific.
Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
MAY 21, 2012
So Marketo , Eloqua , Act-On , Silverpop , Pardot and the like – it’s first come, first served. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Ditto for data firms, Data.com , Netprospex , Hoovers , OneSource, etc.
9 Myths about BtoB Marketing by @billblaneyb2b
MAY 26, 2013
This is a major mistake. An Eloqua/Kapost study recently found the break-even point for content marketing vs. Pay per Click ads was 18 months! Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” ” Since we did not have time to cover all the myths about B2B marketing in Bill’s show, I wish to share them with you here. Myth #1 -Customers Already Know a Lot About Your Product or Service Already. Bill Blaney. it’s time-consuming.
Mad Marketing TV looking for new primary sponsor
MARCH 14, 2012
Great fit for marketing automation firms, by the way – especially Marketo , Eloqua , Silverpop , Neolane , Aprimo , IBM/Unica , Pardot or LeadLife. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing. Paul Gillin. Social Media. Steve Gershik. Tim Ash.
Content Marketing Works Great – If You Have the Patience
JUNE 11, 2012
” That’s the conclusion of the new Content Marketing ROI ebook by kapost in partnership with Eloqua. Marketing content marketing Eloqua Find New Customers kapost Marketing Made Simple ROIContent Marketing in Sales Lead Generation is not a Campaign. ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up.
Marketing as a Revenue Engine
APRIL 5, 2011
Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. The crux of the discussion: Where do we invest a dollar to generate revenue? Some super real-life examples here that provide lessons for B2B marketers today. Quality sales leads matter.
Sales Lead Generation: The Hub and Spoke Marketing Approach
JULY 22, 2012
This is why people like Joe Chernov, head of content for Eloqua is so high on Slideshare.). Hub and Spoke Marketing Plan from Find New Customers, Inc. This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. By focusing on a single buyer problem at a time, you have the focus you need to get results. Don’t confuse buyers with complexity.
3 Reasons why lead nurturing and scoring have NOTHING to do with software
AUGUST 1, 2011
Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software.
Developing an Integrated Content Marketing Strategy that Works – Guest Post
JULY 6, 2011
With this kind of strategy, bigger content packages are a must, such as: Case Studies – CMI develops ongoing case studies, such as these on Eloqua and Incept , as visual eBook presentations. B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Thank you for this great post, Joe. Joe Pulizzi. _. This makes sense, right? Online.
Salesforce.com to acquire ExactTarget
JUNE 4, 2013
With Eloqua now part of Oracle, the question now is “What’s the future of Marketo?” June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. The combination of ExactTarget with Salesforce will create the market and technology leader in marketing. Read the press release here. But Marketo also recently did their own IPO.
Marketing Made Simple TV offers sponsors more value than ever!
JUNE 11, 2013
In 2012, Marketing Made Simple TV had sponsors like Eloqua and InsideView, but we offer more value than ever before – delivering marketing qualified sales leads. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? For instance, InsideView only sponsored a single show and only received one lead! Until now! Everything has changed. That’s right.
“If we just do _, everything will be fine”
MARCH 10, 2011
“We need someone who knows Eloqua and Salesforce and has recently implemented it.. If it were that easy to crank up B2B lead generation, savvy companies like Eloqua , Kinaxis , Amazon and Zappos would be a dime a dozen. “We need someone with industry knowledge so we can get fast results.. “We don’t have time to bring in a leads generation consultant.
Why You Need to Take Control of Your Destiny – Learn from Jeff Ogden
JULY 9, 2013
The knock from past sponsors on Marketing Made Simple TV (including companies like Eloqua and InsideView) was this “The show does not deliver enough marketing qualified sales leads.” “While your background is quite impressive, we’re going to go in a different direction.” ” Yet I get messages like the one above. I bet the same things happen to you.
Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
JUNE 25, 2013
Eloqua/Oracle. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you. sales leads). World-class companies already use this service, including. Act-On Software. Salesforce.com.
Advice for Job-Seekers – Go Beyond the Resume!
SEPTEMBER 2, 2014
On Labor Day, I saw a Tweet by Eloqua cited the biggest challenges faced by Chief Marketing Officers in the USA. It came from a Korn-Ferry survey and revealed concerns about the flood of big data and only one in four CMO are able to demonstrate the value of marketing to the company leadership team. Life used to be a lot simpler if you were looking for a job. Not anymore. Want to talk to me?
Purchases are fun, but…….they don’t move the business needle
JUNE 19, 2012
Kapost/Eloqua report on the ROI of Content Marketing found break-even between paid and content marketing was 19 months. We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more. Buying a sports car does not make you a great driver. The data supports the last point.
How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
MAY 4, 2011
Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results.
7 Keys to Lead Scoring Success in Sales Lead Generation
AUGUST 9, 2013
And here’s what Eloqua, now part of Oracle, wrote about Lead Scoring: Translating Digital Body Language into Action. Thank you Marketo and Eloqua/Oracle for your insights into lead scoring. Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. With lead scoring.
Marketing Automation Venture Funding: Profitable or Profligate?
MAY 18, 2011
Eloqua and Marketo are the two market leaders that remain independent, and they have raised $41 million and $58 million, respectively. have both raised significant amounts of venture capital, but it doesn’t appear that they have gained the same market momentum as Eloqua or Marketo. What makes Eloqua and Marketo think they can pull off billion dollar IPOs and knock it out of the park?
Highlights of this week’s best blog posts at Fearless Competitor
JUNE 29, 2013
He was the CMO of Kodak, delivered the keynote at the Eloqua Experience Conference and he even appears on Bloomberg TV and does Dodge Durango commercials. Weekly Summary of the Best Blog Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. Did you also know this blog looks great on iPhones and Android devices too? Thanks Jeff!
Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
MAY 29, 2012
Eloqua – several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Marketo – at least several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. If you picked any of the first four, I can’t blame you.
Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
MAY 17, 2012
He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua. Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation. To learn about Jeff, please visit his profile on About.Me.
What was the best B2B Marketing Idea of 2010?
JANUARY 3, 2011
Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
MARCH 11, 2011
In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua. In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away. Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. How to Find New Customers. Quality leads matter. contact-form].
Some Key Differences Between Mad Marketing TV and Marketing Made Simple TV
MAY 28, 2013
Anyone who clicks the Yes Please button is taking to the Eloqua landing page to register for the content. Marketing Made Simple TV is Version 2 of Mad Marketing TV (and we announced version 3 today too.). Marketing Made Simple TV has a major relaunch today! Major new value for show sponsors with video content and warm sales leads. Read about these exciting changes here. Syndication.
The Importance of Uncovering Root Causes in B2B Marketing
APRIL 14, 2011
We were discussing a response to our question from Steve Woods, CTO and Co-Founder of Eloqua – about the biggest problems facing their clients. B2B Lead Generation : Uncover Real Underlying Causes by Digging. Do you know the real causes of your lead generation problems? Had an interesting conversation with a good friend, Jim Burns of Avitage. Steve wrote: Jim, Great to hear from you.
Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15
MARCH 8, 2012
As the former CMO of Eloqua , Thor Johnson has watched the birth and growth of marketing automation. Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation , including: Getting started with marketing automation. How to keep it simple. Demand generation common sense.