| | | Earnest about B2B | |  Eloqua | 4 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B SEPTEMBER 27, 2011  This is the week that was: Leo has left the building Infographic of the week… …must go to Eloqua and the release of its next-generation Blog Tree infographic. View more documents from Eloqua. It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb. With the average tenure of a chief exec now at 6.6 | EARNEST ABOUT B2B AUGUST 4, 2010 Trending in B2B: Earnest’s Top Tweets in July This post from the folk at Eloqua provides an overview of some of the best marketing dashboards – all pretty useful stuff we think. A good while ago, Earnest embarked on a quest: to feed the good b2b marketing folk of this land – a regular diet of news, analysis and occasional randomness from the world of b2b via the monster that is Twitter. And now, for those of you who missed them first time round, we thought we’d bring you a monthly top 10 of our most popular Tweets. At the start of June, Earnest’s own Vital Stats video went live and remains our most popular Tweet to date. | | | | | |
| EARNEST ABOUT B2B APRIL 19, 2013 The big barriers to big data for b2b marketers The likes of Eloqua, Silverpop and Hubspot shine a light on what prospects are doing and how they are interacting with your business. 'Metrics. Measurement. Three little things responsible for marketers across the world waking up in cold sweats at night. The thing is being a b2b marketer is not easy at the moment. Your customers’ buying behaviours are changing, industry experts are shoving social and digital myths down your neck and worst of all your CEO is losing patience with woolly results from marketing campaigns. Then came along big data. The measurement super hero. | EARNEST ABOUT B2B AUGUST 19, 2011  This is the week that was: What of the future generation? Jesse Noyes of Eloqua does have some top tips on making your B2B video world famous, from making it timeless to adding in a bit of humour into the mix, something we tried to do with Vital Statistics for B2B Marketers. Until then we will look at the here and now, and what was going on in the world of B2B this week. wise decision? Watch this space. We do still beleive it still may have legs. | |
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