Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' Note: the original video was approximately 3 minutes uncut.

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo' Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches. Saying Thank You improves open rates and click rates.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

JULY 10, 2012

Most publishers use Eloqua for their lead nurturing program, one of the leaders in the category. Today many can also target specific companies and more granular titles. Lead Nurturing Over the last 24 months, the majority of publishers have added a lead nurture offering.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Identify The Adjacencies Where do your offerings come close to your audience’s priorities? Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100