| | | Digital B2B Marketing | |  Eloqua | 7 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING JUNE 14, 2012  7 Steps to Find Your Content Marketing Sweet Spot Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Content In Practice Strategy content marketing eloqua hubspot microstrategyYou are ready to take your content marketing to the next level. Here is how to find an area of focus in seven steps. | DIGITAL B2B MARKETING FEBRUARY 21, 2012 20 B2B Marketers Losing their Brand on Pinterest However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. IBM Juniper CSC. CSC | | | | | |
| DIGITAL B2B MARKETING JULY 10, 2012  Content Syndication Options for B2B Lead Generation Most publishers use Eloqua for their lead nurturing program, one of the leaders in the category. Content Demand Generation B2B lists computerworld eloqua emedia IDG technetwork information week madison logic netline QuinStreet telemarketing true influenceLead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. | DIGITAL B2B MARKETING JANUARY 3, 2013  Email Best Practice or Recipe for Disaster? Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Email Copyblogger eloqua Shelly Kramer SpamYou strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images. Spammers figured out this trick years ago. | DIGITAL B2B MARKETING MARCH 27, 2012  Marketing Gimmicks versus Value: A Disappointing Example Eloqua has an active voice on the entire spectrum of content marketing. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. What happens when a company tries to align with something new to them? | DIGITAL B2B MARKETING MARCH 14, 2013  Are Machines the Future of Marketing? Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. In Theory Strategy automation buzzfeed datapop demand media eloqua marketing technology marketo mediamath mediamind rocketfuel turn watsonAre you ready? The Marketing Machines. Algorithmic Media Buying. | | | | | | | |
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DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012  Marketing Automation’s Next Frontier: Madison Avenue
Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Marketing Technology bizo BlueKai Demandbase eloqua marketing automation marketoThe real value is in the rules and logic used to deliver the right message at the right time. Not yet. MORE >>
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