| | | Chris Koch | |  Eloqua | 4 articles |
| Page 1 of 1 | Previous | Next | CHRIS KOCH DECEMBER 2, 2011 Is “social media campaign” an oxymoron? Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. ITSMA Research Latest Post Social Media B2B marketing Business-to-business Eloqua Facebook ITSMA LinkedIn marketing Marketing Automation SlideShare Thought Leadership Twitterwould have had only slightly less disdain for the audience for these campaigns. | CHRIS KOCH JULY 24, 2009 We need an app for that Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns. Even rarer is the ability to carry those analytics all the way through to a sale. But we need to start doing that. | | | | | |
| CHRIS KOCH DECEMBER 2, 2011 Is “social media campaign” an oxymoron? Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. ITSMA Research Latest Post Social Media B2B marketing Business-to-business Eloqua Facebook ITSMA LinkedIn marketing Marketing Automation SlideShare Thought Leadership Twitterwould have had only slightly less disdain for the audience for these campaigns. | CHRIS KOCH JULY 24, 2009 We need an app for that Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns. Even rarer is the ability to carry those analytics all the way through to a sale. But we need to start doing that. | |
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