| | | B2BMarketingSmarts | |  Eloqua | 6 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS MAY 29, 2012 B2B marketing automation is finally integrated. What it reports is that Eloqua, one of [.]. You may have heard me shouting with joy recently when I received my latest copy of Deliver Magazine, the marketing magazine put out by the U.S. Postal Service. The article I loved is entitled “Pulling the Trigger“, which you can read in full by downloading the issue. B2B Marketing Automation Integrated Marketing B2B Marketing Marketing Automation marketing integration | B2BMARKETINGSMARTS DECEMBER 8, 2010  4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster. For email campaigns, many B2B marketers are using marketing automation solutions such as Marketo , Silverpop , Eloqua and many others to quickly re-engage prospects after they have responded to some marketing effort. I love my clients. But sometimes I am frustrated by how long it takes from the beginning of the creation of a marketing program to its final implementation. | | | | | |
| B2BMARKETINGSMARTS MARCH 28, 2011  Ideas to help break the B2B automated marketing content barrier. The reason I was not surprised is that she and her team did EVERYTHING according to best practices (which I passionately advocate) and they used excellent resources to help them: Marketing automation from Eloqua. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. | B2BMARKETINGSMARTS NOVEMBER 17, 2010  How B2B marketers can be winners at the game of tag. Eloqua: “The Power to Succeed&#. Eloqua promises a benefit but does not tell me what they do. The Eloqua tag promises a nice benefit, but that benefit could be applied to hundreds, if not thousands, of companies. What was the best part of playing tag as a youngster? Not being “it,&# of course. Make it easy to understand. Make it true. Why are taglines important? | B2BMARKETINGSMARTS JANUARY 27, 2011  B2B marketing automation: 3 essential considerations. Today there are 20+ vendors providing automation products and services, with Marketo and Eloqua being the leaders. How many B2B marketers out there are not using some kind of marketing automation? Plenty, I would guess. Yet the reasons to automate are overtaking the reasons not to. When they speak, people listen. Here are three issues to understand and consider when making the decision: 1. | B2BMARKETINGSMARTS MAY 19, 2010 Making B2B marketing personalization personal But how does relationship-building fit for the many B2B marketers who are using email systems such as Eloqua , Silverpop , and Marketo to automate their marketing communications to their pipeline of sales leads? I have often written about the top-line needs that should be addressed in messaging when marketing to the buyers of B2B products and services. Terri Rylander’s post “ My 3 Wishes from the Marketing Genie &# goes deeper into the minds of buyers and explores what they want, not just from a solution, but from the provider of that solution. | | | | | | | |
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