Eloqua Related Topics 
B2B Memes
DECEMBER 15, 2011
These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.
B2B Memes
NOVEMBER 12, 2010
But as more editors enter the content marketing fray (the hiring of Jesse Noyes by Eloqua is but the latest example), that old habit may die off. All that, of course, has changed. Marketers absolutely do editorial now–they just don’t use the word. Why is one word so important? Because unlike content , editorial isn’t a neutral term.
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