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| | B2B MEMES
DECEMBER 15, 2011 [Eloqua] Jesse Noyes: Brand Journalist or Brand Reporter?
These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me. In my time at Eloqua, I have never felt conflicted or uncomfortable.
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NOVEMBER 12, 2010 [Eloqua] Content Marketers: Think “Editorial”
But as more editors enter the content marketing fray (the hiring of Jesse Noyes by Eloqua is but the latest example), that old habit may die off. One of the most exciting areas today in the realm of what we used to call publishing is content marketing. That’s a pity. Not that I object to content. It’s a useful word that covers the variety of media that marketers can use, while editorial is narrower, mostly limited to writing. That is, all editorial is content, but not all content is editorial. But as a word, content has its downside. Where there’s editorial, there must be an editor.
DECEMBER 15, 2011 | B2B MEMES
[Eloqua] Jesse Noyes: Brand Journalist or Brand Reporter?
NOVEMBER 12, 2010 | B2B MEMES
[Eloqua] Content Marketers: Think “Editorial”