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DECEMBER 15, 2011 Jesse Noyes: Brand Journalist or Brand Reporter?
These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me. In my time at Eloqua, I have never felt conflicted or uncomfortable.
| | B2B MEMES
NOVEMBER 12, 2010 Content Marketers: Think “Editorial”
But as more editors enter the content marketing fray (the hiring of Jesse Noyes by Eloqua is but the latest example), that old habit may die off. One of the most exciting areas today in the realm of what we used to call publishing is content marketing. As befits a rapidly evolving discipline, there is no single, satisfactory definition for this new activity. A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.”
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