| | | B2B Marketing Unplugged | |  Eloqua | 3 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED DECEMBER 21, 2012 Ten Festive Links for Tired B2B Marketers According to this post from our friends at Eloqua , 90% of the world’s data was created in the last two years. Note: As I was writing this, Oracle announced it had bought Eloqua. When There’s No Seat at the Grown-up Table. Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. Got a Social Disease? Want to Get a Social Disease? | B2B MARKETING UNPLUGGED AUGUST 30, 2012 A B2B Marketing Labour Day Reading List The other is to get a Grande non-fat-soy-something to sip while you read Eloqua’s Grande Guide to Community Management. . Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Here are a few things you might want to look at over that giant drink you’re already thinking about. It’s Not Dead; It’s Sleeping: Sometimes when you’re the only one in the office on a Friday, the boss notices and gives you credit. If this is you, here is a great guide from ClientBridge on how to put a marketing strategy together. Hooray.! | | | | | |
| B2B MARKETING UNPLUGGED JANUARY 5, 2012 Welcome to Our Resolution-Free Zone Eloqua continues to crank out wonderful content, most recently the Grande Guide to B2B Content Marketing. What did you expect for the first working day of the year? quiet bit of time, perhaps, to hide the last of the 2011 bodies and steal that nice chair from the conference room? Had you counted on having to rid your Inbox of 2012 Predictions, 2011 I-Told-You-Sos and Helpful New Year Resolutions for marketers everywhere? If you’ve been struggling to explain your SEO spend to the Hand-Wringers, check out this brilliant metaphor by Steve French at Profit Awareness. Say it With Me…. | |
| | |
| |
|
| |
