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FEBRUARY 18, 2013 Sales and Marketing: The technology behind CRM
Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. Tweet Customer relationship management (CRM) is defined a number of different ways. However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. Marketing, Sales (and IT) alignment. The role of marketing automation.
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JANUARY 24, 2011 Moving from Demand Generation to Revenue Performance Management
We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. In it, they describe what the companies that out-perform and out-compete their peers have in common: Revenue Performance Management, and Brian Kardon, Eloqua’s Chief Marketing Officer, perfectly articulates the goals of today’s smartest marketers. What a synchronicity. Register now
| | B2B LEAD GENERATION BLOG
FEBRUARY 16, 2011 Marketing Wisdom: In the end, it’s all about…
The important thing is not to forget that I am writing for people, not just suits.”. – The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about… that’s definitely worth checking out. He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. Pursue purpose.
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B2B LEAD GENERATION BLOG Moving from Demand Generation to Revenue Performance Management
| MONDAY, JANUARY 24, 2011
We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua
posted this blog about the “next frontier of competitive advantage.”. In it, they describe what the companies that out-perform and out-compete their peers have in common: Revenue Performance Management, and Brian Kardon, Eloqua
’s Chief Marketing Officer, perfectly articulates the goals of today’s smartest marketers. What a synchronicity. MORE >>
B2B LEAD GENERATION BLOG Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
| WEDNESDAY, DECEMBER 15, 2010
If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua
and JESS3. Joe Chernov, Director of Content at Eloqua
, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read’ blogs and crown themselves ‘content marketers,’” he explains. And I think the attention is well deserved. Until The Blog Tree. But when you produce content that surprises, informs and delights, you don’t have to market it. MORE >>
B2B LEAD GENERATION BLOG B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
| WEDNESDAY, APRIL 18, 2007
" Additionally a MarketingProfs article from last week, “ B2B Demand Generation in the Age of Accountability, Measurability, and Automation ” by Mike Zavershnik of Eloqua
emphasizes how, “new marketing automation systems delivered as a service enable marketers to quickly scale their most successful campaigns to drive a larger flow of qualified leads.” B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What do you think? MORE >>
B2B LEAD GENERATION BLOG B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation
| WEDNESDAY, MARCH 8, 2006
« Seth Godins speech on Marketing at Google | Main | Lead generation and the number » Webcast: 8 Critical Success Factors for B2B Lead Generation Join me for a complimentary webcast on Thursday, March 16th at 2pm EST. Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua
. Watch the recorded webcast now Sponsored by Eloqua
, provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. MORE >>
B2B LEAD GENERATION BLOG The Human Touch of Lead Nurturing/Marketing Automation
| TUESDAY, MAY 27, 2008
I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua
, MarketingExperiments and ON24. Steve Gershik VP of Marketing Innovation for Eloqua
and the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation. You can watch the webinar recording here. Because the webinar was a brief 20 minutes, we held all audience questions for a podcast interview right after. You can listen to our Q&A interview here MORE >>
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