The case study featured the gains achieved by a leading web analytics company using an Eloqua marketing automation system and a Siebel CRM. ReachForce SmartForms maximized lead flow with a shorter web form and appended a wealth of lead data to hit our client’s Eloqua marketing automation system. ” In this case, it gave the company a 20-day advantage over competitors in triggering lead nurture programs through Eloqua and provided a substantial lift to their sales pipeline. Marketing Automation B2B Lead Data eloqua MORE >>

Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. Since 2005, more than 400 leading companies including Act-On Software, Dassault Systemes, Eloqua, GXS, Marketo, ReadyTalk, and Webtrends are increasing the effectiveness and driving higher revenue velocity through digital marketing automation initiatives with better quality and enriched lead data and insights from ReachForce. MORE >>

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  The new blog goes live, and you’re feeling great, check that one off the to-do list. MORE >>

Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. And finally, a great tip from Heather Foeh , Director of Customer Culture for Eloqua, is remember that once you’ve created and launched content, and moved on to new efforts, you may sort of get sick of previous efforts. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. Just build it. MORE >>

Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. And finally, a great tip from Heather Foeh , Director of Customer Culture for Eloqua, is remember that once you’ve created and launched content, and moved on to new efforts, you may sort of get sick of previous efforts. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. Just build it. MORE >>