| | | Anything Goes Marketing | |  Eloqua | 10 articles |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING SEPTEMBER 13, 2009  Email Marketing Metrics You Should be Tracking These emails should be sent using a marketing automation system like Eloqua. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. We’ll come back to this story – let’s focus back on email marketing. | ANYTHING GOES MARKETING AUGUST 7, 2011 Measuring the Impact of Lead Nurturing: 3 Methods You Can Use This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. Why is this so important? If nurturing is improving the number of overall leads. lead nurturing marketing automation marketing metrics | | | | | |
| ANYTHING GOES MARKETING MARCH 8, 2009  Social Media Success Stories Great success indeed - Eloqua crew welcome in Atlanta anytime!! I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! decided to create an ITI alumni group to pool together these brilliant people and the results have been terrific thus far. Chad H. | ANYTHING GOES MARKETING JANUARY 26, 2010  5 Marketing Automation Email Tips I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers. | ANYTHING GOES MARKETING JANUARY 16, 2011 So You Think You Know Marketing Automation If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published on the "It's All About Revenue" blog: So You Think You Know Marketing Automation Part I Have you recently rolled out a marketing automation platform like Eloqua, have you been using one for awhile, or are you considering one in the near future? Welcome to. marketing automation | ANYTHING GOES MARKETING AUGUST 3, 2009 Tips on Using Twitter to Boost Your Marketing Efforts On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. As you read these, you need to think about your end goals. It’s that easy. | | | | | | | |
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ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 15, 2009  B2B Marketing Trends From Eloqua Experience 09 Via Twitter
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. The result was better than Eloqua could ever have expected. EE09 # Eloqua JenPumpItUp : Session tip: How good is your lead scoring program? Looking forward to Eloqua Experience 2010! MORE >> -
ANYTHING GOES MARKETING | TUESDAY, AUGUST 1, 2006 Business Blogs - Should they be part of your main domain or separate?
For example, there is Eloqua's sponsored blog, The Innovative Marketer. As I'm about to embark on creating a more professional blog, I'm facing a big question - do I add the blog as a subdomain to my website or do I create a new domain all together for my blog. guess it all depends on the goals of your blog. The team over at HitTail believes that your blog should be part of your main domain (eg: www.mysite.com/blog) as your blog will drive traffic and increase the weight you pull in the search engines. However, do you want your blog to be directly associated with your corporate website? MORE >> -
ANYTHING GOES MARKETING | MONDAY, SEPTEMBER 4, 2006 How to convert blog traffic into loyal readers
work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. What I mean by conversions is making it easy to subscribe to your RSS feed , bookmarking your posts, and/or leaving comments. The question is, how do you keep this traffic and convert these people into regular readers? MORE >> -
ANYTHING GOES MARKETING | WEDNESDAY, FEBRUARY 13, 2008 Anything Goes Marketing is Attracting Attention
Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. Thanks Bulldog! You even spelled my last name right (it doesn`t happen very often). Thanks BtoB Magazine! MORE >>
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