| | | Annuitas Group | |  Eloqua | 9 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP APRIL 11, 2011  The B2B Sales Role in the New Buying Process One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua. Because she never tried to sell me anything or even try to get us to partner with Eloqua. I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. To a large extent this is accurate. the sales person). | ANNUITAS GROUP JULY 17, 2012 The Sales Perspective – An Interview with Jill Rowley of Eloqua or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. This year our Eloqua Markie Awards had 176 submissions for 20 categories. When it comes down to it, potential buyers are future advocates of Eloqua, marketing automation and even Jill Rowley. We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation. My job is to get someone to buy. | | | | | |
| ANNUITAS GROUP JUNE 28, 2012 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2 It’s All About Revenue – Eloqua. In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Hence, the list. Our first four things that marketers need from us are…. More transparency. | ANNUITAS GROUP JANUARY 10, 2011 An Interview of Steve Gershik of 28Marketing He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. Happy 2011! We are excited to kick off the New Year by interviewing Steve Gershik, CEO of 28Marketing. Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. Steve has a proven track record in marketing communications development and execution. You can read his blog at [link] or follow him on Twitter at @sgersh. | ANNUITAS GROUP JUNE 15, 2011 The Characteristics of Revenue Generating Companies Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. These two companies along with others have appointed Chief Revenue Officers and some have resorted to creating a new type of marketer dubbed “The Revenue Marketer.”. Over the past few weeks I have had several opportunities to discuss this phenomenon with my friend and respected colleague Craig Rosenberg , a.k.a The Funnelholic. The Customer is the Focal Point. | ANNUITAS GROUP SEPTEMBER 9, 2011 A B2B Perspective of Dreamforce Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle. Oh yeah, there were a ton of user sessions too. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. | | | | | | | |
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ANNUITAS GROUP | WEDNESDAY, NOVEMBER 10, 2010 Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process
We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. MORE >> -
ANNUITAS GROUP | THURSDAY, JUNE 28, 2012 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2
It’s All About Revenue – Eloqua. In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Even though the information for the buyer is plentiful, we at The Annuitas Group are still constantly being asked to provide insight on what’s actually going on in the market. Hence, the list. Our first four things that marketers need from us are…. More transparency. MORE >> -
ANNUITAS GROUP | TUESDAY, JULY 17, 2012 The Sales Perspective – An Interview with Jill Rowley of Eloqua
or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. This year our Eloqua Markie Awards had 176 submissions for 20 categories. When it comes down to it, potential buyers are future advocates of Eloqua, marketing automation and even Jill Rowley. We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation. My job is to get someone to buy. MORE >>
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