| | | Acquiring Minds | |  Eloqua | 4 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS OCTOBER 7, 2010  The Risky Business of Exclusive Reselling Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. Rob Brewster, SVP Business Development at Eloqua explained in a blog post that The Pedowitz Group’s decision to partner with some of Eloqua’s competitors jeopardized Eloqua’s IP (Intellectual Property) and caused Eloqua to make the change. | ACQUIRING MINDS DECEMBER 10, 2008 The Evolution of Email for Lead Generation Lead Generation Suites and CRM systems are often used for email marketing - its significant to note that a lead generation suite such as Eloqua leads this segment, even though email marketing is just one of its functions. According to survey responders, Eloqua is the dominant player in lead generation suites, garnering more responses than the next four vendors combined. According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. For example most suites include both email and web analytics modules. | | | | | |
| ACQUIRING MINDS JUNE 1, 2009  Should marketing be compensated like sales? The answer is yes according to Joe Payne , CEO of Eloqua , a marketing automation software vendor (far left of above photo). 30% of the Eloqua marketing team's pay is contingent on Eloqua achieving its revenue objectives. Photo Credit: Robert Lesser 's photo of (l to r) Joe Payne , CEO Eloqua Corp.; Should marketing carry a quota on revenue? asked after the panel. | ACQUIRING MINDS JUNE 24, 2009 Having a blast with B2B email? While Eloqua and Marketo have launched a broadside to Genius by moving into the sales enablement space from lead management. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers. and Trigger emails that are sent in response to online & offline behavior and segmentation criteria such as the stage in the buying cycle. But all that is changing as. | |
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