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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Eloqua] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 23, 2011
    [Eloqua] Chart: The Holidays are Hot for B2B
    Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump in November and December compared to August and September. Chart: The Holidays are Hot for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Think again. Not so fast.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 1, 2012
    [Eloqua] 4 Reasons No One Likes Your Email Campaigns
    Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Your Content is Flawed.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 8, 2010
    [Eloqua] The results of “best marketing company” are in
    Eloqua had 53 votes. ???The results are in. Out of 480 votes in total. HubSpo t  was the winner, with 172 votes. Marketo with 97 votes. Genius.co m with 83 votes. Market2Lead had 53 votes. Pardot had 5 votes. Salesforce.com had 2 votes. Bizzagent had 1 vote. Neolane had 1 vote. We readily acknowledge that this was not a scientific survey.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Eloqua] How Marketing Automation Power Users Outperform [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts.  Consider giving our own Eloqua Expert Service a call! Not sure you have one?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Eloqua] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Marketo , Eloqua , Silverpop ,  Pardot , Neolane , Aprimo/Teradata , etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Eloqua] Marketing as a Revenue Engine
    Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. B2B Lead Generation : Is Marketing Really a Revenue Engine? Great discussion on key issues facing business leaders. The crux of the discussion: Where do we invest a dollar to generate revenue? including companies such as Informatica , who sells to large firms.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] Sunday musings
    Some observations – Marketo , Eloqua , Kinaxis (winner of our “B2B Marketing Idea of the Year Winner) and Hubspot all do a superb job of content marketing. hear very little from other companies, including a large competitor of Eloqua and Marketo where Find New Customers is a Gold partner. It’s terrific!
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Eloqua] Experimentation Is The New Best Practice
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. I’d argue that the underlying principles of the discipline of b2b marketing are not different. It is the environment in which you apply the principles that is evolving. Sign up.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [Eloqua] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. That’s too bad.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 17, 2012
    [Eloqua] Everyone is Talking about Social CRM. Few are Doing It.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. More people don’t even know what it is. which recently covered the topic in its State of Social Marketing report.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Eloqua] Tips To Power Your Sales Funnel With Video Content
    If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Tips To Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Buyer Personas. First off, understanding your customer is critical.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 21, 2013
    [Eloqua] 4 Ways to Improve Your Online Marketing Funnel
    Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Jonathan Dempster , a digital strategist based in Leeds, UK. Inbound marketing, especially for B2B companies, is difficult to get right.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 7, 2013
    [Eloqua] Do You Have Zombies in Your Sales Pipeline?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. Follow Mike on Twitter @RTMike.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] 2013 B2B Marketing Priorities [Study]
    'Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 29, 2013
    [Eloqua] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    Check out Eloqua’s Grande Guide to Lead Scoring. Define and Conquer: Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The following is the first of a two-part series on strategies to bridge the gap between sales and marketing. Brad Giles, Sr.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 30, 2012
    [Eloqua] Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans
    A good friend (and  Eloqua employee ) told me once that a great conference delivers on three things: content, connections and cocktails. Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Was it the sessions? The quality of the speakers?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Eloqua] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Steve Woods – Eloqua www.eloqua.com. Joe Payne – Eloqua www.eloqua.com. Alex Shootman – Eloqua www.eloqua.com. Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 15, 2011
    [Eloqua] Make Marketing Automation Part Of Your Sales Call Plan
    However, many of the Marketers that we work with only use their Eloqua, Marketo, ACTOn etc. By now, the overwhelmingly majority of us use some sort of Marketing Automation tool to get our message out to the masses. The value of these solutions, when used properly, is immeasurable. What about your teleprospecting reps???? No increased cost!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Eloqua] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    Email Strategies to Engage Subscribers and Impact Marketing Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner.
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 14, 2010
    [Eloqua] Understand the Full Buying Process of your Buyers
    " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Why should marketers develop your subject matter experts as key industry influencers and thought leaders? Steve Woods. Recommended Resources.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 23, 2012
    [Eloqua] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” Metrics. Definitions.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Eloqua] Savvy Week in Review - May 4
    Don't pass up this opportunity to hear from Ardath Albee, Christina "CK" Kerley, Jeanne Hopkins of HubSpot, Elle Woulfe of Eloqua and more. Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. Did we miss something? Add them in the comments! by @ kevinrcain via @ Junta42.
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Eloqua] inContact: Using Video Marketing to Drive Millions in Pipeline
    Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads. Here’s what Scott had to tell us about the inContact video marketing strategy: Why inContact is Using Video.
  • SALES CHALLENGER  |  WEDNESDAY, NOVEMBER 14, 2012
    [Eloqua] 5 Things You Must Know Before You Dismiss Social Selling
    SEC Members : Listen to our webinars on  Social Media Credibility  and  Scalable Social Selling ; see how companies like  IBM  and  Eloqua  support reps to enter the online sphere and watch for our new Social Selling subtopic page (coming soon So what conclusions can we draw? 1)      Social Media and Social Selling are here to stay.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Eloqua] How B2B marketers can be winners at the game of tag.
    Eloqua: “The Power to Succeed&#. Eloqua promises a benefit but does not tell me what they do. The Eloqua tag promises a nice benefit, but that benefit could be applied to hundreds, if not thousands, of companies. What was the best part of playing tag as a youngster? Not being “it,&# of course. Make it true.
  • B2BBLOGGERS  |  FRIDAY, JUNE 11, 2010
    [Eloqua] 5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. I thought if the attendees had the question, so might you. So you want to use search terms and phrases, and pick categories of topics, that define your community.  Here’s my list and ratings.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Eloqua] 4 Key Marketing Technology Takeaways From A Forrester Wave
    Key Marketing Technology Takeaways From A Forrester Wave is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] The Future is Solomoco: 5 Predictions for Digital Marketing
    The Future is Solomoco: 5 Predictions for Digital Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 9, 2012
    [Eloqua] Which Industries Lead in Marketing Effectiveness? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time.  The key to personal or professional growth is learning from your experiences and improving each time around. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [Eloqua] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. We wrote about the topic here.). Share email.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Eloqua] A Busy Day in Marketing Automation Software
    At Find New Customers we interpret this move as broadening their market in two ways: On the high-end, it frees up their flagship offering to move up-market against Eloqua. Future investments in the product can be targeted at large firms where companies like Eloqua and Aprimo/Teradata compete traditionally. Marketo Launches Spark.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Eloqua] How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
    Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. More quality sales opportunities leads to more sales which leads to higher revenue and market share. What do you think?
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Eloqua] Savvy Week in Review: September 7
    All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks – by @noyesjesse via @eloqua. This is a fun post from Jesse Noyes at Eloqua about who people want on their content marketing dream team. Can you believe it's already September?! We've pulled together our favorite ones of the week here. Had no idea.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 13, 2013
    [Eloqua] Simplifying Video Marketing: 5 Ideas To Get Started
    Simplifying Video Marketing: 5 Ideas To Get Started is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this. don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. Not exactly a winning formula. Interviews. Whiteboards.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Eloqua] Why do some companies prosper – despite a terrible economy?
    Eloqua. Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Eloqua] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    One example of this approach was Docusign’s Meagen Eisenberg , who described her effective digital execution encompassing more than 70 global nurturing streams enhanced by her DemandBase and Eloqua investments.  More than 1,500 attendees wrapped up another exciting time at the SiriusDecisions Summit 2013  last week in San Diego!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 25, 2013
    [Eloqua] Modern Marketing Lessons From The Godfather
    Modern Marketing Lessons From The Godfather is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there. To convert is to trust.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 4, 2013
    [Eloqua] CMOs You Should Watch in 2013
    CMOs You Should Watch in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. The CMO is challenged to lead demand generation and drive successful selling initiatives.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 30, 2013
    [Eloqua] How to Practice Sales Enablement That Helps Reps Rock
    Check out Eloqua’s Grande Guide to Sales Enablement. How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call! She’s a mini marketer. .
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 26, 2012
    [Eloqua] 4 Ways of Measuring Marketing ROI
    Ways of Measuring Marketing ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. Other surveys have found the same thing. The jury’s still out.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Eloqua] Is Pinterest a Good Social Media Marketing Investment?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In the words of Mugatu:  “Pinterest, so hot right now”. But, is all the hype warranted? scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Eloqua] ‘Tis The Season For Engaging Email Marketing Tips
    ‘Tis The Season For Engaging Email Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! How can you add value and delight? Download our Engagement Guide.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Eloqua] 3 Strategic Content Measures Every Marketer Should Take
    Strategic Content Measures Every Marketer Should Take is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. Go for the latter! Become sourced as ‘news you can use’.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 12, 2012
    [Eloqua] 5 Keys to Successful Lead Nurturing
    Silverpop and like products from Marketo, Eloqua and others offer wonderful lead nurturing capability, but software alone does not do lead nurturing. This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register here. But about 8 out of 10 of them will buy eventually.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Eloqua] Sales Operations Instant Lead Routing Technology Advances
    ReachForce fuels lead generation for over 400 leading companies such as Box.net, Citrix Online, Eloqua, GXS, Marketo, TripAdvisor, and Trend Micro. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce.
  • THE CONTENT FACTOR  |  SUNDAY, JANUARY 31, 2010
    [Eloqua] B2B Marketers: Ready for the iPad?
    This post titled "6 Things the iPad Means for B2B Marketers" by Steve Woods of Eloqua, describes the new opportunities of Apple's iPad as one of those channels. As content strategists, we stress to our clients the importance of repurposing content in all channels.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    Ways to Win at Online Marketing By Becoming a Better Writer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. The Content is the Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Eloqua] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. 'Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 14, 2009
    [Eloqua] New approach in remarkable content
    Take a look at how marketing automation software firm, Eloqua , created an Interactive Conversation between their CEO and the viewer. Eloqua Illuminate. The Holy Grail of marketing content is interactivity. We watch it. Think about all the passive content we marketers send: Direct mail pieces. Emails. Blog posts. Video.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Eloqua] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Looking for more Modern Marketing tips?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 8, 2012
    [Eloqua] 8 Surprisingly Simple B2B Sales Tips
    Surprisingly Simple B2B Sales Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 16, 2011
    [Eloqua] The Four Pillars Of Revenue Performance Management
    For Eloqua that challenge was in 2002. The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. Here are the cliff notes. Share email.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Eloqua] What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo
    While Marketo discusses Revenue Performance Management, it is our belief that the term “ Revenue Performance Management &# was actually coined by Eloqua.). “The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.&#. Quality leads matter. contact-form].
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 21, 2012
    [Eloqua] Ten Festive Links for Tired B2B Marketers
    According to this post from our friends at Eloqua , 90% of the world’s data was created in the last two years. Note: As I was writing this, Oracle announced it had bought Eloqua. When There’s No Seat at the Grown-up Table. Got a Social Disease? Want to Get a Social Disease? Just don’t yell at me until you’ve read this. apologize.
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 1, 2011
    [Eloqua] Salesforce.com Acquisition of Radian6
    The overarching question is whether this is the beginning of an entry of Salesforce.com into the consumer marketing (B2C) arena or if Salesforce.com will augment the B2B demand generation platforms like Neolane, Eloqua, Marketo and others. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, DECEMBER 8, 2010
    [Eloqua] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
    For email campaigns, many B2B marketers are using marketing automation solutions such as Marketo , Silverpop , Eloqua and many others to quickly re-engage prospects after they have responded to some marketing effort. I love my clients. Programs that should take a few weeks often take months. Here are his four great suggestions: 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 17, 2013
    [Eloqua] Why Some Industries Are Better at Turning Cookies to Contacts [CHART]
    Why Some Industries Are Better at Turning Cookies to Contacts [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries.
  • LOOPFUSE  |  FRIDAY, AUGUST 9, 2013
    [Eloqua] Marketing Automation Adopted by Only 1% of Businesses
    So, looks like the largest enterprises have pretty broadly adopted marketing automation which is not surprising given the focus and venture capital investment in companies like Eloqua, Marketo, and Neolane (two of which have now been acquired and 1 is now a public company). 'Really? Just 1% you say? Interesting times ahead!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Eloqua] 10 Tips to Help You Become a ‘Superhero’ Marketer
    10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 6, 2012
    [Eloqua] The Hemingway Guide to Content Marketing
    The Hemingway Guide to Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Ezra Pound.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Eloqua] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Content marketing is not software.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 2, 2012
    [Eloqua] How Product Marketing Can Thrive in a Content Marketing World
    How Product Marketing Can Thrive in a Content Marketing World is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. But let’s be real. How do product marketers stay relevant? Treat them like it.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Eloqua] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    Woods, and co-Author Alex Shootman, Chief Revenue Officer at Eloqua, will be making several stops along the 2011 Online Marketing Summit Tour. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Click here to view the embedded video.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Eloqua] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this What a difference a month makes! Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking. Chart compiled by Vicky Brock.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 11, 2011
    [Eloqua] 11 Tweetable Digital Marketing Notes from ad:tech
    11 Tweetable Digital Marketing Notes from ad:tech is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Ad:tech is billed as the event for digital marketing. Enjoy – and tweet away! Check out Fischer’s three steps to building a brand on Facebook.). < Tweet this!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Eloqua] 10+ Essential Research Reports & Guides for B2B Marketers
    BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” In coordination with Eloqua’s Grand Guide to Lead Scoring , these resources are must have lead scoring references for B2B marketers. View the full report.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Eloqua] Graphic: The 3 Biggest Marketing Trends of 2012
    Graphic: The 3 Biggest Marketing Trends of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. – graphic. Click for larger image and to download.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Eloqua] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    'by Andrew Stivelman | Tweet this With  Eloqua Experience Europe  just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Eloqua] 4 Must Dos For Sales and Marketing Pros
    Must Dos For Sales and Marketing Pros is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. He was clearly embarrassed, lost and distraught. Helped navigate alternatives. WRONG.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 3 Newer Types of Content Tactics To Support Lead Gen
    Newer Types of Content Tactics To Support Lead Gen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] 3 Steps to Making Change Happen
    Well, the way we think about change may be what’s holding us back, Chip Heath, co-author of the best-selling book “ Switch: How to Change When Change is Hard “, said during his keynote address at Eloqua Experience 2011. by Jesse Noyes | Tweet this People don’t change, right? Now it’s salsa. Step One. Step Two.
  • LEADSLOTH  |  TUESDAY, JUNE 23, 2009
    [Eloqua] Inbound Marketing & Marketing Automation
    Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. And that’s where Inbound Marketing comes in.
  • B2B MEMES  |  FRIDAY, NOVEMBER 12, 2010
    [Eloqua] Content Marketers: Think “Editorial”
    But as more editors enter the content marketing fray (the hiring of Jesse Noyes by Eloqua is but the latest example), that old habit may die off. One of the most exciting areas today in the realm of what we used to call publishing is content marketing. But one word that rarely shows up in such lists is editorial. That’s a pity. who knows?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 25, 2011
    [Eloqua] The Two-Step for Sales Enablement
    Fact: We use Eloqua’s marketing automation platform. The Two-Step for Sales Enablement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Eloqua] Does Gamification Work On a Customer Community? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, FEBRUARY 4, 2009
    [Eloqua] Four Practices to Increase Webinar Effectiveness
    See here for details on how to do this in Eloqua. See here for details on how to do this in Eloqua. Are you using webinars as a lead-generation tactic in your marketing efforts? According to MarketingSherpa , webinars are "one of the top two lead-generation tactics for B-to-B technology marketing". Leverage offline channels.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Eloqua] How Sage Does Social Demand Generation
    We create landing pages in Eloqua that are specifically tied to social or we use query strings,” Baird said. How Sage Does Social Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But many demand generation marketers don’t know what to make of it. Have a Strategy. Joseph Baird.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 25, 2013
    [Eloqua] Why Reddit Is Relevant To Marketers [CHART]
    Why Reddit Is Relevant To Marketers [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Stephen Streich | Tweet this Canadian astronaut Colonel Chris Hadfield boarded the International Space Station in December, preparing to take over as commander of expedition 35. 
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Interesting Infographics: How B2B Marketers are Using Social Media
    This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. The reason behind this high number is that most B2B companies do not implement plans for generating demand into social media, reports Eloqua. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Eloqua] John Legend Coming to Interact 2014
    John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Eloqua] Mad Marketing TV looking for new primary sponsor
    Great fit for marketing automation firms, by the way – especially Marketo , Eloqua , Silverpop , Neolane , Aprimo , IBM/Unica , Pardot or LeadLife. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Eloqua] The Fearless Competitor introduces you to Marketing Automation service
    Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Companies today need a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Eloqua] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. ll get to the 2013 estimate in a bit. We use two methods: Vendor revenues.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Eloqua] Mobile Web and Email are Doubling [Chart]
    Mobile Web and Email are Doubling [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video. You don’t have to take our word for it.  14 Sanity Saving Apps For Business Travelers. Subscribing is easy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [Eloqua] Introducing: The Modern Marketer’s Guide to Video
    Introducing: The Modern Marketer’s Guide to Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. After all, you’re data driven!). Metrics!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2011
    [Eloqua] Can You Crowdsource Brand Strategy?
    That’s an experiment Marketing Director and Eloqua user Josh Ewin is running right now on Topliners. Technical Know-How: How many conditional processing steps can you really have on an Eloqua form? If you’re an Eloqua junkie, I think you’ll like reading this thread. by Heather Foeh | Tweet this. Share email.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 13, 2009
    [Eloqua] How Demand Generation Systems Handle Company Data: Diving into the Details
    Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Eloqua volunteered that they couldn’t do this, which I appreciated. This turns out not to be the case.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2011
    [Eloqua] RightNow, Oracle and The Customer
    At last week’s Eloqua Experience conference, our newly anointed “Director of Customer Culture,” Heather Foeh, introduced our Customer Bill of Rights. RightNow, Oracle and The Customer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Me, I have a different angle. The answer: the customer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 10, 2013
    [Eloqua] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    10 Takeaways from Content Marketing World and How to Measure Your Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Webinars.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. few very important points: 1.
  • B2B MARKETING ONLINE  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] The seven key steps for successful marketing campaigns in 2011
    Guest blog by Elle Woulfe, senior marketing programmes manager at Eloqua : Budgeting and forecasting for marketing campaigns can be a headache at the best of times, let alone when businesses are facing a hike in VAT and some economists are predicting a double-dip recession. Demand generation Research 2011 VAT marketing the market
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] Do You Know The New 4 Ps of Marketing?
    According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. They are social savvy digital natives.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Upworthy’s Top Takeaways For Creating Viral Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. How have they risen so quickly? They care more about quality then being first or fastest.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Eloqua] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Here’s ours:  Could You Get More out of you Eloqua Investment with Better Content? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Lots of people. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 2, 2014
    [Eloqua] 3 Highlights From the ‘Conversion’ Twitter Chat
    'by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. kristinconnell @Eloqua AdFocus is an idea that worked well for us – here’s the success story [link] #Eloquestions. It was a success - with 85 unique mentions and, according to Social Mention , 78% passion! For Arpine’s response?
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 5, 2013
    [Eloqua] Good Reads for B2B Marketing - Modern Marketing from Stan Lee
    Via Eloqua. 'Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. The ever-present gap between marketing and sales continues for many businesses.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 12, 2013
    [Eloqua] 6 Ways To Maximize Your Webinars With Automation Technology
    Ways To Maximize Your Webinars With Automation Technology is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Eloqua] What You Must Know About Community Management
    What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. What is Community Management? Some people assume community managers post updates to Facebook all day.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 28, 2013
    [Eloqua] Some Key Differences Between Mad Marketing TV and Marketing Made Simple TV
    Anyone who clicks the Yes Please button is taking to the Eloqua landing page to register for the content. 'Marketing Made Simple TV is Version 2 of Mad Marketing TV (and we announced version 3 today too.). Marketing Made Simple TV has a major relaunch today! Major new value for show sponsors with video content and warm sales leads. Well done.
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