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  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Eloqua] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. ” 2.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Eloqua] 8 Ways To Use Vine To Engage With Video
    Ways To Use Vine To Engage With Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve probably heard of Vine by now. The mobile app lets users create and share short looping videos (only six seconds) that are automatically posted to a Vine social profile. Show your product in action. We did!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 21, 2013
    [Eloqua] What’s On Your Modern Marketing Music Playlist? [CHART]
    So whether you’re grooving to tunes while writing, creating campaigns in Eloqua, or relaxing after driving pipeline for the sales team, there is a song for that! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It can motivate us, relax us and even transform us.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 16, 2011
    [Eloqua] The Four Pillars Of Revenue Performance Management
    For Eloqua that challenge was in 2002. The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. Here are the cliff notes. Share email.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Eloqua] 5 Ways Social Media Can Drive Revenue
    Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [Eloqua] [Chart] Would Rebecca Black Make A Good Marketer?
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Joel Rothman | Tweet this When’s the best day of the week to send out email? But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. Facebook. LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Eloqua] Does Gamification Work On a Customer Community? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Eloqua] Why Is B2B Marketing Automation Growing So Slowly?
    The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 22, 2013
    [Eloqua] How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’
    How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’ is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s blog comes courtesy of Jeff Hoffman , the author of Your Sales MBA™, “Why You? Why You Now?™”, Sound familiar?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 10, 2011
    [Eloqua] You Need Better Content, Not More
    You Need Better Content, Not More is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. “You better be great storytellers.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 16, 2011
    [Eloqua] Reminders Impact On Webinar Attendance [Chart]
    With the  stunning popularity of event applications for the  Eloqua App Cloud , marketers are now able to market with an even higher resolution than ever before.  Reminders Impact On Webinar Attendance [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But – it can be so much more.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Eloqua] 4 Steps to Maximize Your Marketing Data
    Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Eloqua] Savvy Toolkit - How Do We Operationalize Content Marketing?
    Those super smarties at Eloqua and JESS3 have put together an infographic we think you should repurpose with your own plan and look super smart to your bosses! Content Marketing is coming of age. Finally most savvy marketers have embraced content as the opposite of spray and pray spam approach. Click image below for larger version
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Eloqua] Weekly Wrap Up: October 7
    The Eloqua Grande Guide to B2B Marketing Content [Free eBook] by @juntajoe. A gem of a guide to the world of content marketing, written by Eloqua’s VP of Content Marketing, Joe Chernov and Joe Pulizzi of the Content Marketing Institute, with contributions by Ann Handley and CC Chapman (authors of Content Rules ). Look no further!
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Eloqua] How Simple Is Your Strategy?
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. And, by the ease at which you can tell Mark wrote it. Every conversation?
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Eloqua] Marketing Gimmicks versus Value: A Disappointing Example
    Eloqua has an active voice on the entire spectrum of content marketing. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Unfortunately, the answer was no.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Eloqua] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    Why Advocates Should Be Part Of The Modern Marketer’s Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Eloqua] How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
    Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. More quality sales opportunities leads to more sales which leads to higher revenue and market share. What do you think?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Eloqua] Why Google Social Search Means You’ll Probably Want a Google+ Page
    Why Google Social Search Means You’ll Probably Want a Google+ Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. So, let’s say I wanted to search for “Antique Typewriters.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Eloqua] 8 Big Ideas to Drive B2B Buzz
    For our part, Eloqua is trying to make B2B marketing feel creating a PowerPoint deck with our Eloqua10 product.  Joe Chernov is the VP of Content Marketing for Eloqua, a revenue performance management company, and the co-chair of the WOMMA ethics panel. B2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Eloqua] 10+ Essential Research Reports & Guides for B2B Marketers
    BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” In coordination with Eloqua’s Grand Guide to Lead Scoring , these resources are must have lead scoring references for B2B marketers. View the full report.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Eloqua] 3 Ways Interactive Content Can Boost Email Performance
    Ways Interactive Content Can Boost Email Performance is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The good news is that there are things you can you do to increase your email effectiveness and boost your email marketing metrics. Looking for more tips on how to get more from your email marketing?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Eloqua] How To Start A Conversation To Keep Visitors On Your Web Site
    How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Eloqua] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    What trends will you be talking about? 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years.
  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Eloqua] The B2B Sales Role in the New Buying Process
    One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua.  I’ve had the opportunity to get to know Jill over the last two years and still recall my first conversation with her.  Because she never tried to sell me anything or even try to get us to partner with Eloqua
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 6, 2011
    [Eloqua] 4 Reasons Your CMO Will Love Marketing Automation
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Reasons Your CMO Will Love Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Impact. Efficiency. Twitter.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Eloqua] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So, this August, Twitter introduced a proprietary URL shortening service, called T.co.  Hello again, Twitter!
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Eloqua] 5 Steps to Achieve Content Marketing Success [Slides]
    Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. #ContentMarketing: The Hottest Marketing Buzzword of 2012. And the cost per lead of many marketing programs is starting to soar. Why Organizations Must Rebalance.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Eloqua] 5 Lessons to Learn Early in Your Marketing Career
    Lessons to Learn Early in Your Marketing Career is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. Geeta Sachdev. 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 27, 2011
    [Eloqua] Facebook’s Arctic Servers & 5 Other Cool Data Centers
    Facebook’s Arctic Servers & 5 Other Cool Data Centers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2012
    [Eloqua] 3 Easy Ways Your Business Can Start Giving Back
    At Eloqua, we recently created a service committee comprised of representatives from each office location with the goal of improving our local communities. From Boston to Toronto to San Francisco and London, each Eloqua office is serving their community in a variety of ways. Interested in doing something similar in 2012?
  • B2B LEAD BLOG  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Friday Wrap-up: This Week in B2B Marketing Tips
    This post from  Eloqua does just that and offers five tips to help you build and grow your communities.  Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Upworthy’s Top Takeaways For Creating Viral Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. How have they risen so quickly? They care more about quality then being first or fastest.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Eloqua] Content Marketing Lessons From The New York Times Innovation Report
    Content Marketing Lessons From The New York Times Innovation Report is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. Or maybe it did. Never assume. Um, no.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Eloqua] Who is the Fearless Competitor?
    One of the B2B marketing experts interviewed for the article by Eloqua entitled “ 2011 Demand Generation Predictions.”. Video interview for Eloqua on  Revenue Performance Management. Fearless Competitor was highlighted on the Eloqua Blog Tree of select marketing blogs.(The B2B Lead Generation | Who is the Fearless Competitor?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 24, 2013
    [Eloqua] When is Email Deliverability Like a Fine Wine? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this When is email deliverability like a fine wine? When When it gets better with age.  Previously, I have looked at deliverability rates by region , and conversion metrics by industry.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Lead Generation: When To Use Registration Forms
    Joe’s Eloqua colleague Jesse Noyes (@ NoyesJesse ) also has a great review of the options in this post where he quotes Chris Jablonski (@ cjablonski ), author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free. Maybe you do the same?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Eloqua] Tips to Amplify Your Lead Gen with Next Gen Social Data
    ’s Social Behavior SparkPlug in the Eloqua AppCloud to learn more. Are you still having trouble nailing down an ROI from social media? You aren’t alone. At the same time an ecosystem of experts, consultants and “gurus” keep hawking their latest theories with all the fervor of a preacher trying to convert the skeptical.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Eloqua] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Eloqua] 4 Ways to Make Your Website More Personal
    Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s a given. But what impact does that have on our marketing?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Eloqua] Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads
    Perhaps you purchased software such as Eloqua, Marketo, Act-On or Hubspot, and are not yet seeing the kind of results you would like. Is your company struggling to create enough sales leads to keep sales funnels full? If so, we should talk. You need a good sales lead generation program to create quality sales leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 1, 2013
    [Eloqua] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    Amy at Box provided a great case study. “We set up all of our campaigns using both Eloqua and our CRM,” she said.  “As the leads come in, they’re immediately associated to our campaigns. The following is the second of a two part series on strategies to bridge the gap between sales and marketing. Looking for more tips to bridge the gap?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Eloqua] 6 Trends Highlighted at Social Media Marketing World
    Trends Highlighted at Social Media Marketing World is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. The following are 6 key trends derived from the report. 1. Blog, blog, and blog! 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Jay Baer Exposes 4 Common B2B Social Media Mistakes is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Thinking Too Big.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Eloqua] Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads
    Eloqua/Oracle. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. More than just a great video with a Call to Action and syndication, Marketing Made Simple delivers marketing qualified leads to you. sales leads). Act-On Software. Salesforce.com.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 29, 2011
    [Eloqua] 5 Big Marketing Fails of 2011
    Let us know in the comments section below! 5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Customers revolted.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 23, 2012
    [Eloqua] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” Metrics. Definitions.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Eloqua] Thank you, Marketo and Jill
    And we have great relationships at companies like Eloqua, Silverpop, Act-on, Genoo and Aprimo. Thanks so much, Marketo and Jill. A new business has to start somewhere. The B2B generation company Find New Customers started when. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 26, 2014
    [Eloqua] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    Best Practices to Uniting Content Marketing Teams and Workflows is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Michael Gerard , CMO of Curata. IDC, Kenan Systems, Prospero (mZinga) and Millipore). .
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2011
    [Eloqua] The 10 Best Walkable Destinations from Dreamforce #DF11
    Your main destination for free, fresh-brewed coffee should be the Eloqua booth #717 within the Moscone Center. The 10 Best Walkable Destinations from Dreamforce #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People have been known to spend the whole event without seeing the sun. Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 16, 2012
    [Eloqua] 6 Ways Marketing Can Help Generate Early Leads for Sales
    Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. My answer: Both. It’s a fair question.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Eloqua] The Best B2B Marketing Ideas of 2010
    like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. The great book, Content Rules , urged marketers to “be different.&# Thanks. 19, 2010.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2011
    [Eloqua] 4 Reasons to Use StumbleUpon for Your B2B Content
    Reasons to Use StumbleUpon for Your B2B Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Moravick | Tweet this Think of your favorite restaurant and how you found it for the first time. Well… for that, there’s StumbleUpon. mature, highly active audience. Long-tail content curation.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Eloqua] 5 Ways to Improve the Quality of Your B2B Leads
    In an Eloqua study of 10 B2B companies using lead scoring systems, on average, deal close rates increased by 30 percent; company revenue increased by 18%; and revenue per deal increased by 17%. 3. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2012
    [Eloqua] 13 Questions Marketing Should Ask the Sales Reps
    13 Questions Marketing Should Ask the Sales Reps is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. Sales reps are results-oriented. Sales reps need data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] 4 Dimensions of Effective B2B Marketing Plans
    Dimensions of Effective B2B Marketing Plans is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate. Demand Modeling.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Eloqua] Will Content Strategy Save Marketing?
    Luckily,  Joe Chernov  ( @jchernov ), VP of Content Marketing at Eloqua and partner JESS3 have already produced the Content Grid  infographic that neatly outlines what Joe calls the three main components of content types, channels and objectives. Today’s buyers are clearly in charge. They want content created for their needs.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Eloqua] 10 B2B Companies That Create Exceptional Content
    Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Eloqua] 5 Tips For Creating Global Marketing and Branded Content
    Tips For Creating Global Marketing and Branded Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heike Neumann | Tweet this P&G is the source for recent uproar in Germany’s media landscape initiated by a special edition of one of their well-known laundry detergents. Big foul!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Eloqua] Facebook and Google Going Big on Online Display Ads
    Facebook and Google Going Big on Online Display Ads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Feel like you saw more web banners and online ads this past year? You’re not imagining things. ComScore released its U.S. million), Experian (about 67.6 million). With Yahoo!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] The Future is Solomoco: 5 Predictions for Digital Marketing
    The Future is Solomoco: 5 Predictions for Digital Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Eloqua] Data Management and Modern Marketing: Platform Enhancement Q&A
    RKW : We have announced a significant modeling capability specifically for our Oracle Cross-Channel Marketing (Oracle Eloqua and Oracle Responsys) customers called Lookalike Modeling. We caught up with Rebecca Kaykas-Wolff , Director of Product Marketing, Oracle Data Management Platform, for more insight into the release.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Eloqua] Content Marketing Trends Taking Us into the Future
    Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. But what’s in the crystal ball these days?
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 11, 2012
    [Eloqua] Another Reason You Should Be Thinking About Pinterest
    While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention. The chart was originally supplied by an online sharing service, Shareaholic, who has
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [Eloqua] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Eloqua] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    Mintigo had an article by one of their executives, Atul, about a great new product that works with Oracle/Eloqua. They Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. You is the best word in marketing today.). You simply can’t. Amanda.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Eloqua] Why I stopped attending conferences
    Eloqua will notify me soon if I am a speaker for the Eloqua Experience. Lead generation companies | No longer attend conferences as an attendee. Here are three terrific marketing conferences. Dreamforce. MarketingProfs. DemandCon. Pluse, I’m continually being offered more and more. MarketingProfs, Online Marketing Summit.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 11, 2014
    [Eloqua] Marketing Engagement Lessons From The B-52s
    Marketing Engagement Lessons From The B-52s is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The B-52s are “The World’s Greatest Party Band.” The event is focused on helping marketers hone in on the tactics central to effective engagement. Be omnipresent.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 12, 2012
    [Eloqua] What Marketers Need to Deliver the Right Product, Right Place & Right Time
    What Marketers Need to Deliver the Right Product, Right Place & Right Time is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. But one thing hasn’t changed. Right Product. Right Place. Right Time.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Eloqua] 4 Back to Basics Tips to Improve Lead Quality
    Back to Basics Tips to Improve Lead Quality is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow her on Twitter @BSStoltz. Sales complaining they’re getting bad leads from Marketing? If you’re fishing for leads and getting a lot of junk, it’s time to do something about it.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Eloqua] Savvy Week in Review - May 4
    Don't pass up this opportunity to hear from Ardath Albee, Christina "CK" Kerley, Jeanne Hopkins of HubSpot, Elle Woulfe of Eloqua and more. Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. Did we miss something? Add them in the comments! by @ kevinrcain via @ Junta42.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Eloqua] ‘Tis The Season For Engaging Email Marketing Tips
    ‘Tis The Season For Engaging Email Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! How can you add value and delight? Download our Engagement Guide.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Eloqua] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    10 Actionable Content Marketing Tips: Content2Conversion Conference Recap is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. You’re content marketing whether you know it or not.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Eloqua] 5 Customer Experience Cues From Retail
    Customer Experience Cues From Retail is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Follow Alicia on Twitter  @AliciaFiorletta. . Store nearby!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Eloqua] Top Content Marketing Challenges, Benchmarks, and KPIs
    Top Content Marketing Challenges, Benchmarks, and KPIs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Eloqua] 7 Social Media And Content Marketing Articles You May Have Missed
    ROI Absent From Yet Another Marketing Meeting Working with Eloqua on this post proved to be a fun experience. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Here’s a round up in case you missed them. Sign up. Or Does It? 5.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Eloqua] Revenue Performance Management: Webtrends Tackles Data Overload
    So the company engaged Eloqua to serve as the marketing automation solution that would sit between lead engagement and CRM. Eloqua was really instrumental with us getting in line with sales.”. by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult. Share email.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Eloqua] B2B Marketing Automation Growth Slowed In First Half of 2011
    The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. The new report sheds light on this as well. Not necessarily.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Eloqua] 10 Marketing Nightmares
    10 Marketing Nightmares is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Showing Up to a Webinar with the Wrong Deck. Good luck winging it!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 31, 2012
    [Eloqua] 7 Ways Your Sales and Marketing Can Align
    Ways Your Sales and Marketing Can Align is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Here’s what we know. When sales and marketing are on the same page, performance is better.  88% of best performing companies have aligned their sales and marketing teams.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 6, 2012
    [Eloqua] The Hemingway Guide to Content Marketing
    The Hemingway Guide to Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Ezra Pound.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Eloqua] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Do we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles. Search (PPC and SEO). These
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Eloqua] [Chart] Marketing Automation Means More Marketing Jobs
    But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. Each week Eloqua delivers a chart of the week direct to your inbox. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. The results? Facebook.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [Eloqua] The Best B2B Marketing Ideas of 2010
    Juan Eloqua by Eloqua (6%). 2. Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. B2B Lead Generation | The Best B2B Marketing Ideas of 2010. Today’s August 31st – the last day of the 3rd quarter. This Fall we will hold a contest for Best B2B Marketing Idea of 2011.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Eloqua] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. The second is about the technology. We see it all around us.
  • INBLURBS  |  WEDNESDAY, AUGUST 29, 2012
    [Eloqua] Tips for New Content Marketers – an Interview with Joe Chernov
    Recently, we posted a video with Eloqua’s Joe Chernov that discussed the various ways marketers miss the mark with content marketer. As a follow-up to that, the folks at CRMSoftware.TV sent over another interview where Joe offers some advice to those just getting started with content marketing. — Display good business judgement.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 6, 2014
    [Eloqua] The C.U.R.V.E Method For Engaging Email Subject Lines
    Method For Engaging Email Subject Lines is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Alex on Twitter @alexcwilliams. After years of writing and testing Subject Lines for all ends of the business spectrum, I have developed my own method of creating Subject Lines called C.U.R.V.E., Works.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Eloqua] “If we just do _, everything will be fine”
    “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy, savvy companies like Eloqua, Kinaxis, Amazon and Zappos would be a dime a dozen. “We need someone with industry knowledge so we can get fast results.&#. “We don’t have time to bring in a consultant.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Eloqua] Mobile Web and Email are Doubling [Chart]
    Mobile Web and Email are Doubling [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video. If you are looking for ideas, join the conversations around mobile on Topliners. Subscribing is easy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Eloqua] What Your Last Facebook Post Says About Your Brand
    What Your Last Facebook Post Says About Your Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. more or less ever.  Given that I spend most weekends changing diapers or at the Home Depot, I have not felt this cool in some time. The top post is the thing that people will walk away thinking about.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Eloqua] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    For instance, during Eloqua Experience 2013 , we aligned our session tracks with messaging previously used in our content collateral, “The 5 Tenets of Modern Marketing.” The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. And never assume that someone is out of reach.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Eloqua] 3 Enterprise Takeaways from SiriusDecisions Summit
    Enterprise Takeaways from SiriusDecisions Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Here are three new 2014 themes that emerged from the enterprise discussions: 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Eloqua] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Day one was chock full of digital marketing insight and perspective.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Eloqua] Savvy Week in Review - August 5
    Lead Management Questions Sales Will Ask Marketing - via @eloqua. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think again. by @briansolis. Bite-sized and ready to apply!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Eloqua] How to Generate More Opt-ins With Your Email Marketing Campaign
    How to Generate More Opt-ins With Your Email Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Clean Up.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Eloqua] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    Elements to Successfully Scaling Your Global Social Media Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Get Organized. If you want your social media marketing plan to bloom, you have to water it carefully.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] Seven Ways to Humanize B2B Marketing
    HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Here are seven ideas.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 23, 2013
    [Eloqua] How Buyer Personas Can Make Your Marketing Automation Smarter
    How Buyer Personas Can Make Your Marketing Automation Smarter is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , the creator and today’s leading authority on buyer personas. What Are Buyer Personas?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 9, 2012
    [Eloqua] Mad Marketing TV is educating the world – and me
    Thor Johnson, former CMO of Eloqua. Jeff Ogden of Find New Customers is today one of the top experts in B2B marketing anywhere. This is how it happened. We’ve had a stellar lineup of guests and we have more coming. It publishes every Tuesday and Thursday at noon ET. Jeff Ogden. Jim Burns, Avitage  - Think Like a Publisher. Andy Betts.
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