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  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Eloqua] Sales Enablement Danger
    It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. Since then, every marketer is now a potential buyer of this technology. Marketing
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, JUNE 2, 2012
    [Eloqua] How Decisive Are Your Campaigns? [Chart]
    by Sheila Lahar | Tweet this The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua. On any given day at Eloqua we’re helping our customers automate a variety of marketing functions. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Eloqua] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    Neill will deliver the keynote address at Eloqua Experience Europe , 5-26 June 2013 at the Millennium Gloucester Hotel in London, where he will highlight why customer experience has become increasingly critical to B2B marketing strategy. What are some of the implications of this shift on the marketing and sales processes?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 10 Marketing Tools We’re Thankful For
    10 Marketing Tools We’re Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 11, 2012
    [Eloqua] Another Reason You Should Be Thinking About Pinterest
    While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention. The chart was originally supplied by an online sharing service, Shareaholic, who has
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [Eloqua] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Eloqua] 4 Most Important Traits of Modern Marketers
    Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Eloqua] 9 Trends That Will Upset Your Marketing in 2013
    Trends That Will Upset Your Marketing in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Eloqua] Savvy Week in Review - May 4
    Don't pass up this opportunity to hear from Ardath Albee, Christina "CK" Kerley, Jeanne Hopkins of HubSpot, Elle Woulfe of Eloqua and more. Happy Friday, everyone! We hope that you are enjoying spring and getting outside when you can. Did we miss something? Add them in the comments! by @ kevinrcain via @ Junta42.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] Content Creation Tips from a Texas Garden
    Check out Eloqua’s Grande Guide to Lead Nurturing  to keep your relationships flourishing! Content Creation Tips from a Texas Garden is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mindy Barenblat | Tweet this. There are plenty of great tips for content creation. Rocks.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 23, 2011
    [Eloqua] Chart: The Holidays are Hot for B2B
    Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump in November and December compared to August and September. Chart: The Holidays are Hot for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Think again. Not so fast.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua] 3 Questions You Should Ask About Your Content Marketing Strategy
    Questions You Should Ask About Your Content Marketing Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? How do I make the most of my efforts? Purpose.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 2 Key Tips To Help Rethink Your Marketing Analytics
    Join us for the next Twitter chat Friday June 27 at 4pm GMT/11am EST. Follow and tweet your questions @kristinconnell , including the unique hashtag #Eloquestions. 2 Key Tips To Help Rethink Your Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Eloqua] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Here’s ours:  Could You Get More out of you Eloqua Investment with Better Content? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Quiz. 1.  Lots of people. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2016
    [Eloqua] Email Marketing: Going Beyond a Unique Open and Click
    Within both the Responsys and Eloqua marketing platforms you can run programmatic communications. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. Each week you send out a newsletter and each week you might get a 20% open rate.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Eloqua] The 4 As of Sales Enablement Content Success
    The 4 As of Sales Enablement Content Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. The question is: How?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Eloqua] B2B Marketing Automation Growth Slowed In First Half of 2011
    The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. The new report sheds light on this as well. Not necessarily.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 10, 2013
    [Eloqua] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    10 Takeaways from Content Marketing World and How to Measure Your Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Webinars.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] CMO Insight: Tips For Managing A Shifting Role
    CMO Insight: Tips For Managing A Shifting Role is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. Email marketing
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] Happy New Year from Find New Customers
    Some (but not all) include Act-On Software, Keyedin Corporation, Silverpop, Avitage, Jeffrey Hayzlett, Mac McIntosh, Adele Revella, Joe Pulizzi, Paul Dunay, Doug Kessler, Watchitoo, Eloqua, Aprimo/Teradata, and all other future guests on Mad Marketing TV. We also want to make an announcement. Interviews & Guest Appearances
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] Marketing Automation is Not Marketing Strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Stevens.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Eloqua] How Axial Ramped Up Deliverability and Measurement Strategies
    Focused on improving its deliverability, and ultimately its engagement with its audience, Axial went live on the Oracle Eloqua platform in less than two weeks and immediately began building email campaigns. Now up to 20 Axial employees are leveraging their knowledge learned from Eloqua University to build campaigns.
  • SNAPAPP  |  TUESDAY, OCTOBER 6, 2015
    [Eloqua] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Depending on the user’s answers, they are directed down a certain track in Eloqua. Stefani Beser ties it all together, tests, and integrates with Eloqua. Without further ado, the winners: Cool Cat Campaigner. Winner: Blackbaud. Winner: Ecova.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Eloqua] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. The second is about the technology. We see it all around us.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Eloqua] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Eloqua] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    Email Strategies to Engage Subscribers and Impact Marketing Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Eloqua] 5 Ways to Demonstrate Value to Your Customers
    Ways to Demonstrate Value to Your Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain ! Looking for more resources?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Eloqua] Savvy Week in Review - August 5
    Lead Management Questions Sales Will Ask Marketing - via @eloqua. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think again. by @briansolis. Bite-sized and ready to apply!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 1, 2015
    [Eloqua] 10 Marketing New Year’s Resolutions For 2015
    Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit. 9. Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 11, 2011
    [Eloqua] Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
    In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua. In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [Eloqua] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We wrote about the topic here.). Share email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua] Customer-Obsessed Marketing Is Your Next Competitive Edge
    Customer-Obsessed Marketing Is Your Next Competitive Edge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. There’s one more key ingredient.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] Seven Ways to Humanize B2B Marketing
    HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Here are seven ideas.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Eloqua] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Eloqua] 7 Social Media And Content Marketing Articles You May Have Missed
    ROI Absent From Yet Another Marketing Meeting Working with Eloqua on this post proved to be a fun experience. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Here’s a round up in case you missed them. Sign up. Or Does It? 5.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] 3 Tips to Support Relevance in Your Marketing Communications
    Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 3 Newer Types of Content Tactics To Support Lead Gen
    Newer Types of Content Tactics To Support Lead Gen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Eloqua] How to Get Away Without Leaving Your Demand Gen Behind
    How to Get Away Without Leaving Your Demand Gen Behind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Surely,  you have your own nightmare stories.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 22, 2013
    [Eloqua] 4 Essential Ingredients of a Tasty Content Marketing Campaign
    Essential Ingredients of a Tasty Content Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. An Editor. Buyer Personas.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Eloqua] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Do we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles. Search (PPC and SEO). These
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 8, 2013
    [Eloqua] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    If your team drinks, lies, and deceives this much, you’re probably in trouble. . 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You want someone like Don to lean on for consistently creative ideas.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 1, 2012
    [Eloqua] 4 Reasons No One Likes Your Email Campaigns
    Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Your Content is Flawed.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] Marketo Raises Another $50 Million: Where Does the Money Go?
    As I wrote last year, this is a critical problem for the company. (By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) Ah, but there’s a fly in that honey. Remember that Marketo said it has $70 million cash on hand? There’s some truth to that. Something doesn't add up here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Eloqua] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    by Andrew Stivelman | Tweet this With  Eloqua Experience Europe  just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Eloqua] What is Social Demand Generation?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Plans make us feel prepared and safe. Be Engaging.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Eloqua] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. First, I thought I’d explain where the figures come from. We use two methods: Vendor revenues.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Eloqua] What You Must Know About Community Management
    What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. What is Community Management? Some people assume community managers post updates to Facebook all day.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] Savvy Toolkit - Demand Generation Summit
    Stuart Whedon, Senior Director, Eloqua & John Sweeney, DemandGen. Getting the time off and travel budget approved to attend an industry conference is often difficult. The folks at Bright Talk have put together an outstanding list of eleven presentations for their Demand Generation Summit that kicks off today. Mike Volpe, CMO, Hubspot.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Eloqua] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Marketo , Eloqua , Silverpop ,  Pardot , Neolane , Aprimo/Teradata , etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Eloqua] The Most Important Marketing Metrics
    Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Read that again!).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] 5 Ways to Boost Your Marketing Accountability and Credibility
    Ways to Boost Your Marketing Accountability and Credibility is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. Read part one here.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Eloqua] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [Eloqua] Laugh and Learn featuring @fearlesscomp | Episode 23
    And we congratulate the savvy marketers at Eloqua for this outstanding video. B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. We believe in making Friday’s fun – and hope you agree. We We hope you enjoy this episode of Laugh and Learn and tune in each Friday for a new show. What do you think?
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Eloqua] Why the First Rule of Culture Is Misguided [SlideShare]
    In fact, Alex Shootman, the President of Eloqua, a company with which we occasionally compete in the marketplace, noted the following: “At Eloqua we always talk about the fact that HubSpot is an honorable competitor. The first rule of culture is that you don’t talk about culture. At least, that’s what people thought.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Eloqua] 10 Fast Facts About Facebook
    10 Fast Facts About Facebook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Here they are in all their glory.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Eloqua] 8 Tips to Jump Start Your Account-based Marketing
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Ask yourself a few things before you decide about ABM.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Eloqua] 10 Quick Competitive Advantages for Modern Marketing
    Analyze Your Marketing Data: According to a study by Oracle | Eloqua , 30% more time spent analyzing marketing data can yield 3 times higher email open rates and two times higher click-through rates in email marketing campaigns. Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. CMO Insights Trending
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Eloqua] 4 Ways to Make Your Selling More Social
    Ways to Make Your Selling More Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But there are few keys to doing it right. 1.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Eloqua] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • ANYTHING GOES MARKETING  |  SUNDAY, JANUARY 16, 2011
    [Eloqua] So You Think You Know Marketing Automation
    Welcome to. marketing automation
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Eloqua] 6 Fundamental Value-Based Selling Tips
    Fundamental Value-Based Selling Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. believe there is a bit of both in the craft of salesmanship. Research Your Customer. Be personal in your approach.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua] The 2014 Digital Marketing Ecosystem
    Do they go with a top-of-the-line tool like Eloqua, or Marketo? For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. They say, “Okay, go!”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 3, 2013
    [Eloqua] 5 Tips for Creating Effective B2B Marketing Videos
    Tips for Creating Effective B2B Marketing Videos is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Now, that’s efficiency!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    Ways to Win at Online Marketing By Becoming a Better Writer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. The Content is the Marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] Sunday musings
    Some observations – Marketo , Eloqua , Kinaxis (winner of our “B2B Marketing Idea of the Year Winner) and Hubspot all do a superb job of content marketing. hear very little from other companies, including a large competitor of Eloqua and Marketo where Find New Customers is a Gold partner. It’s terrific!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Eloqua] 3 Trigger Marketing Tips To Improve Engagement
    Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam. His trick?
  • SNAPAPP  |  SUNDAY, MARCH 29, 2015
    [Eloqua] The 2015 Modern Marketing Experience Begins Now
    As a leading Oracle | Eloqua partner, SnapApp was one of the first to create an Audience App. Soon, marketers will be able to build interactivity into their videos with ease to capture more robust data, seamlessly feed it into Eloqua, and build better campaigns with remarkable results. Celebration of Marketing. See you in Vegas!
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Eloqua] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Content marketing is not software.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Eloqua] What Your Business Needs To Know About Google+
    For instance, I have an Old Colleagues circle and an Eloqua circle. I can tailor any post only to be seen by past co-workers or my current colleagues. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Eloqua] Why I unsubscribed to Hubspot
    Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. Content is fabulous, but nagging was getting to be too much.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 26, 2014
    [Eloqua] The Incredible Growth of Marketing Made Simple TV
    connected with this former Eloqua executive on LinkedIn, and she was soon booked in Ann’s spot. If you do something long enough, it takes a life all on its own. Marketing Made Simple TV began inauspiciously on May 10, 2012. Like a snowball rolling down a hill, it has slowly grown and grown. How much has it grown? Very excited!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 30, 2013
    [Eloqua] 5 Steps to Feed the Content Beast
    Steps to Feed the Content Beast is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Step 1:  Pick a Strong Topic.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Eloqua] A Brief History of Marketing
    Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Eloqua] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. You’ve got just one more day to register for Eloqua Experience. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 18, 2011
    [Eloqua] Top 3 Topics from Topliners
    See It: A/B Test: Eloqua’s Customer eNewsletter Design – Eloqua’s own customer marketing team ran a test on two email designs that produced varying results by geography. by Heather Foeh | Tweet this. If you’re interested in getting ideas to increase your top-line revenue, stop by and see us. Share email. Facebook.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Eloqua] Three Views On The Future Of The CMO
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. It must be a part of your subconscious.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 31, 2012
    [Eloqua] B2B Lead Generation | Top 10 Guest Posts You May Have Missed
    RPM with the Fearless Competitor (video interview on Eloqua blog). Demand Generation Predictions (Eloqua blog). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Eloqua] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Where are prospects coming from? Social media?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 21, 2013
    [Eloqua] What’s On Your Modern Marketing Music Playlist? [CHART]
    So whether you’re grooving to tunes while writing, creating campaigns in Eloqua, or relaxing after driving pipeline for the sales team, there is a song for that! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It can motivate us, relax us and even transform us.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Eloqua] 5 Social Media Truths, and How To Manage Them
    Social Media Truths, and How To Manage Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. Unfortunately this is still a lesson that many brands need to learn. So what’s the trick?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [Eloqua] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! So what’s beneath the wrapping paper? Twitter is a must-use channel for many B2B marketers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Eloqua] 6 Burning Questions about Social Media for B2B
    Burning Questions about Social Media for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Is this tactic effective or should we stick to outside social media communities? A: There’s a balancing act between maintaining an “owned” community versus taking advantage of existing public communities.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Eloqua] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Eloqua. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [Eloqua] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. That’s too bad.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Eloqua] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. think the answer is: probably not. This means the platform strategy provides less value than many vendors and investors assume, although it may be needed for competitive parity. So let’s talk a little more about them.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Eloqua] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
    Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Eloqua] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Eloqua] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Eloqua] 7 Keys to Lead Scoring Success in Sales Lead Generation
    And here’s what Eloqua, now part of Oracle, wrote about Lead Scoring: Translating Digital Body Language into Action. Thank you Marketo and Eloqua/Oracle for your insights into lead scoring. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” With lead scoring.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Eloqua] Drive Leads, Qualify, Nurture with Personality Tests
    Drive Leads, Qualify, Nurture with Personality Tests is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Relevance is key to winning the attention of prospects and customers. The How can you consistently fill the top of the funnel while shortening your sales cycle? Want to see it in action?  SnapApp data.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Eloqua] 5 Steps to Achieve Content Marketing Success [Slides]
    Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. #ContentMarketing: The Hottest Marketing Buzzword of 2012. And the cost per lead of many marketing programs is starting to soar. Why Organizations Must Rebalance.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Here’s how I see things.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Eloqua] Connecting the Dots Between Social Media & Demand Generation
    by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Eloqua] 4 Ways to Manage Change Management For Successful Demand Generation
    Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. for enterprise clients globally. How? 1.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • ANNUITAS  |  TUESDAY, NOVEMBER 17, 2015
    [Eloqua] Standardization – Keep it Consistent
    Author: Kathleen Hoehn  @ KathleenHoehn  Marketing Automation Consultant, Eloqua practice, ANNUITAS. This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. Where to start?
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