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  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Eloqua] Demand Gen Cloud: Funnels and Pipelines are Old School
    Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Eloqua] Influitive Helps Marketers Build an Army of Advocates
    Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Eloqua] Why do some companies prosper – despite a terrible economy?
    Eloqua. Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] 3 Tips to Support Relevance in Your Marketing Communications
    Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Eloqua] Savvy Week in Review: July 15
    Ardath Albee explains how Eloqua's new guide is a prime example of how to create personalized content aimed at multiple personas. What Your Business Needs to Know About Google+ by @noyesjesse via @eloqua. Hopefully your summer has started with a bang! Early Lessons to Shaper Your Content Marketing Program by @B2BLaunchPad.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Upworthy’s Top Takeaways For Creating Viral Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. How have they risen so quickly? They care more about quality then being first or fastest.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Bored to 3.4 Billion Tears
    Billion Tears is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 Steve Woods.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented
    That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). This share can only drop over time as new entrants emerge.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 8, 2012
    [Eloqua] 8 Surprisingly Simple B2B Sales Tips
    Surprisingly Simple B2B Sales Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Eloqua] Savvy Toolkit - How Do We Operationalize Content Marketing?
    Those super smarties at Eloqua and JESS3 have put together an infographic we think you should repurpose with your own plan and look super smart to your bosses! Content Marketing is coming of age. Finally most savvy marketers have embraced content as the opposite of spray and pray spam approach. Click image below for larger version
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    You’ll want to partner closely with marketing to get access to approved and branded messaging from blogs, press releases, case studies, industry news, etc, rather than spending an hour creating the perfect email. (I use Eloqua Engage.). The archery competition proved to be a hot competition at the Olympics. Ready. Why are you calling them?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Eloqua] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on?
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Eloqua] What Does Your Funnel Look Like?
    Steve Woods , from Eloqua, created a funnel to analyze marketing's impact on revenues. Yesterday, I wrote about static value. Today, I'm writing about the need to revisit your idea of the pipeline funnel to see if it might have changed without you noticing. Download your copy here. See page 4] See my interview with @funnelholic.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 13, 2010
    [Eloqua] Four Interesting Trends from Dreamforce
    At Eloqua, we’ve been talking about Revenue Performance Management for a while now, and it was good to see that many of the themes that are driving that are common across other ISVs in the ecosystem. Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. 2011 will be an exciting year indeed.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Eloqua] 11 Infographics Marketers Should Keep Near Their Desks
    11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. The State of Email Marketing. The Blog Tree.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] Marketo Raises Another $50 Million: Where Does the Money Go?
    As I wrote last year, this is a critical problem for the company. (By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) Ah, but there’s a fly in that honey. Remember that Marketo said it has $70 million cash on hand? There’s some truth to that. Something doesn't add up here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2012
    [Eloqua] Why Your 2012 Marketing Plan Needs Tablets
    Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. Ownership of tablet computers in the U.S.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 23, 2012
    [Eloqua] 7 Things Brands Need to Know About the Facebook Timeline
    We’ve done some work preparing the Eloqua page , and are excited about what we put together. Things Brands Need to Know About the Facebook Timeline is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Have you started working on yours? No, you’re not crazy. Get feedback. You will miss things.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Eloqua] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Eloqua] Hard Data to Justify Your Marketing Automation Investment
    Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua] 3 Questions You Should Ask About Your Content Marketing Strategy
    Questions You Should Ask About Your Content Marketing Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? How do I make the most of my efforts? Purpose.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 1, 2012
    [Eloqua] 4 Reasons No One Likes Your Email Campaigns
    Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Your Content is Flawed.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Eloqua] Savvy Week in Review: July 1
    Joe Chernov, VP of Content Marketing for Eloqua, will make you think about your content in a completely new light. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. The Savvy Sisters will be taking Monday off to enjoy the U.S.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 25, 2011
    [Eloqua] The Two-Step for Sales Enablement
    Fact: We use Eloqua’s marketing automation platform. The Two-Step for Sales Enablement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua] Customer-Obsessed Marketing Is Your Next Competitive Edge
    Customer-Obsessed Marketing Is Your Next Competitive Edge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. There’s one more key ingredient.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    Reasons To Check out the Modern Marketing Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! There’s something for everyone : 1. Share your pain.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Eloqua] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Eloqua] The Best B2B Marketing Ideas of 2010
    like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. The great book, Content Rules , urged marketers to “be different.&# Thanks. 19, 2010.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 16, 2011
    [Eloqua] The Four Pillars Of Revenue Performance Management
    For Eloqua that challenge was in 2002. The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. Here are the cliff notes. Share email.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Jay Baer Exposes 4 Common B2B Social Media Mistakes is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Thinking Too Big.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Eloqua] Marketing Gimmicks versus Value: A Disappointing Example
    Eloqua has an active voice on the entire spectrum of content marketing. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Unfortunately, the answer was no.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Eloqua] Is Pinterest a Good Social Media Marketing Investment?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In the words of Mugatu:  “Pinterest, so hot right now”. But, is all the hype warranted? scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Eloqua] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Marketo , Eloqua , Silverpop ,  Pardot , Neolane , Aprimo/Teradata , etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 25, 2012
    [Eloqua] Video: What’s Holding Back UK Marketers from Social?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If you think everyone is jumping into social advertising, think again. recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. Enjoy! What do you say?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 18, 2011
    [Eloqua] Top 3 Topics from Topliners
    See It: A/B Test: Eloqua’s Customer eNewsletter Design – Eloqua’s own customer marketing team ran a test on two email designs that produced varying results by geography. by Heather Foeh | Tweet this. If you’re interested in getting ideas to increase your top-line revenue, stop by and see us. Share email. Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Eloqua] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So, this August, Twitter introduced a proprietary URL shortening service, called T.co.  Hello again, Twitter!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 10, 2011
    [Eloqua] You Need Better Content, Not More
    You Need Better Content, Not More is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. “You better be great storytellers.”
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Eloqua] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. Stay Tuned.
  • LEADSLOTH  |  MONDAY, JUNE 7, 2010
    [Eloqua] Upcoming Lead Management Events
    MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell. More info & registration ».
  • LOOPFUSE  |  MONDAY, MAY 6, 2013
    [Eloqua] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
    Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation). 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Eloqua] How Marketing Automation Power Users Outperform With Multi-Touch Programs [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts. We Consider giving our own Eloqua Expert Service a call! Not sure you have one?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Eloqua] 10+ Essential Research Reports & Guides for B2B Marketers
    BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” In coordination with Eloqua’s Grand Guide to Lead Scoring , these resources are must have lead scoring references for B2B marketers. View the full report.
  • LOOPFUSE  |  TUESDAY, JULY 6, 2010
    [Eloqua] The Value in Free Marketing Automation
    In a market with single-digit penetration, and many competitors continuing to follow Eloqua in to the realm of pricing-out the masses, it is evident that many marketers are simply priced-out of the market. While I agree Eloqua is expensive, I think Eloqua meets the needs of a certain market. Forever. Why Now? LoopFuse ,Inc.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Eloqua] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [Eloqua] 5 B2B Brands That “Get” Storytelling
    Be sure to register now and bring your questions! 5 B2B Brands That “Get” Storytelling is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. Cisco.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 30, 2012
    [Eloqua] Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans
    conference like Dreamforce is as much about connections and networking as it is about learning.  A good friend (and  Eloqua employee ) told me once that a great conference delivers on three things: content, connections and cocktails. by Jesse Noyes | Tweet this Most people call Dreamforce the biggest cloud computing event of the year.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Eloqua] 9 Trends That Will Upset Your Marketing in 2013
    Trends That Will Upset Your Marketing in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 10 Marketing Tools We’re Thankful For
    10 Marketing Tools We’re Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Eloqua] How to Produce 269 (or more) Content Assets From a Single eBook
    How to Produce 269 (or more) Content Assets From a Single eBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. Let that sink in. Seriously.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Eloqua] 5 Ways Social Media Can Drive Revenue
    Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] Marketing Automation is Not Marketing Strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Stevens.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] What’s the Real ROI of Content Marketing?
    We thank Jesse Noyes of Eloqua for these great insights. Sales lead generation needs content marketing. loqua published a great post on the Value of Content Marketing. Their findings are based on a new eBook and are shown in the image below. hope you find this information helpful. “Thankfully, a new e-book has stepped into the gap. 
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Eloqua] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    tagged in blogs , Eloqua , marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. promise to always sit in your shade. Sign up.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Eloqua] 5 Social Media Truths, and How To Manage Them
    Social Media Truths, and How To Manage Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. Unfortunately this is still a lesson that many brands need to learn. So what’s the trick?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Eloqua] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. First, I thought I’d explain where the figures come from. We use two methods: Vendor revenues.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 23, 2012
    [Eloqua] Do Those Holiday Emails Really Get Read? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Today, we launched our holiday greeting -  the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday greeting emails… Do you do them?  open rates
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Eloqua] Why Is B2B Marketing Automation Growing So Slowly?
    The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 3, 2013
    [Eloqua] 5 Tips for Creating Effective B2B Marketing Videos
    Tips for Creating Effective B2B Marketing Videos is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Now, that’s efficiency!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 1, 2013
    [Eloqua] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    Amy at Box provided a great case study. “We set up all of our campaigns using both Eloqua and our CRM,” she said.  “As the leads come in, they’re immediately associated to our campaigns. The following is the second of a two part series on strategies to bridge the gap between sales and marketing. Looking for more tips to bridge the gap?
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Eloqua] Week in Review: January 18
    Mobile Apps Every B2B Marketer Should Try – by @AmandaF_Batista via @eloqua. A fun and useful post about some mobile apps you may want to check out. Happy Friday, everyone! We hope you have had a productive week, just as we have. If you have been head-down and unable to keep up your reading, here are the posts to get you up-to-speed.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 25, 2013
    [Eloqua] Why Reddit Is Relevant To Marketers [CHART]
    Why Reddit Is Relevant To Marketers [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Successful Modern Marketing takes an integrated approach to social media. Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 11, 2011
    [Eloqua] 11 Tweetable Digital Marketing Notes from ad:tech
    11 Tweetable Digital Marketing Notes from ad:tech is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Ad:tech is billed as the event for digital marketing. Enjoy – and tweet away! Check out Fischer’s three steps to building a brand on Facebook.).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Eloqua] 4 Ways to Make Your Selling More Social
    Ways to Make Your Selling More Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But there are few keys to doing it right. 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 12, 2011
    [Eloqua] Benchmarking On and Off the Court
    Benchmarking On and Off the Court is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Adrian Chang | Tweet this I’m an avid player and follower of tennis. So it’s exciting to see these two interests combined this year at the U.S. When I last attended the U.S. Share email. Facebook. LinkedIn. Twitter.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Eloqua] How to Build a Successful Personal Brand
    View more documents from Eloqua. How to Build a Successful Personal Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Professional Development.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 1, 2013
    [Eloqua] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, it’s sadistic, these poor sales people are just trying to make a living; but if I were in the business of being nice I’d have become a pre-school teacher.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Eloqua] [Chart] Marketing Automation Means More Marketing Jobs
    But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. Each week Eloqua delivers a chart of the week direct to your inbox. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. The results? Facebook.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Eloqua] Salesforce.com to acquire ExactTarget
    With Eloqua now part of Oracle, the question now is “What’s the future of Marketo?” June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. The combination of ExactTarget with Salesforce will create the market and technology leader in marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2011
    [Eloqua] MadMarketingTV
    Nor does Eloqua nor Silverpop. This show, hosted by yours truly, went live on Thursday. Click the logo to watch it. Please note that only Act-On Software has a show like this. Marketo may have just raised $50MM, and they have some kind of a show, but nothing like Mad Marketing TV. No one except Hubspot has a show like this. What do you think?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 10, 2012
    [Eloqua] The 5 Best New Hot Spots Near Dreamforce
    The 5 Best New Hot Spots Near Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this During Dreamforce you can find just about anything – food, entertainment, even a premium latte. Stop by our booth #911 for a free one. wink wink * ). 691 Market Street – Walk it! 2.
  • LOOPFUSE  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] Not another year end list
    Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Here’s to a happy, healthy, and prosperous 2012!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Eloqua] Savvy Week in Review: May 2
    Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? - via @eloqua. If you are like one of our 5-year-old daughters, you're very excited to see May is finally here. The flowers, the baby animasls, everything so new! Speaking of new, here are our favorite new posts from the week. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 6, 2014
    [Eloqua] The C.U.R.V.E Method For Engaging Email Subject Lines
    Method For Engaging Email Subject Lines is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Alex on Twitter @alexcwilliams. After years of writing and testing Subject Lines for all ends of the business spectrum, I have developed my own method of creating Subject Lines called C.U.R.V.E., Works.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Eloqua] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
    Eloqua – several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Marketo – at least several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Eloqua] Tips To Power Your Sales Funnel With Video Content
    If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Tips To Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Buyer Personas. First off, understanding your customer is critical.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 11, 2011
    [Eloqua] Revenue Performance Management – Is it the next great market or a dead-end?
    Marketing automation software companies, especially Marketo and Eloqua are pushing the term “Revenue Performance Management hard. In fact, Eloqua claims to have coined the term. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? What’s a TLA? And why not?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 13, 2010
    [Eloqua] IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?
    The bottom line is probably that the upper tier B2B marketing automation vendors ( Eloqua , Silverpop , Aprimo , possibly Marketbright ) are next in line to be bought. IBM announced this morning that it was purchasing enterprise marketing automation leader Unica for $480 million, more than double the company’s current stock market valuation.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] 2013 B2B Marketing Priorities [Study]
    Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Eloqua] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Check these out:  .
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Eloqua] What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo
    While Marketo discusses Revenue Performance Management, it is our belief that the term “ Revenue Performance Management &# was actually coined by Eloqua.). “The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.&#. Quality leads matter. contact-form].
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Eloqua] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Eloqua] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 14, 2010
    [Eloqua] Understand the Full Buying Process of your Buyers
    " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Why should marketers develop your subject matter experts as key industry influencers and thought leaders? Steve Woods. Recommended Resources.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 21, 2010
    [Eloqua] B2B Marketing Stocking Stuffers & Holiday Cheer
    Don't overlook the Toe of Your Stocking: And, finally, take a listen to Joe Payne, CEO of Eloqua, discuss what's needed for a new breed of marketer in his interview with the folks at Software Advice. Pour yourself a glass of egg nog and settle in with this: The Top 10 B2B Marketing Mistakes - created by Dianna Huff. DRUM ROLL. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] 4 Dimensions of Effective B2B Marketing Plans
    Dimensions of Effective B2B Marketing Plans is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate. Demand Modeling.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Eloqua] Congrats to Marketing Automation companies for a great quarter!
    We especially congratulate strong supporters of Find New Customers , especially  Marketo , Silverpop , Genius.com , Hubspot and Eloqua. Eloqua  reaching 900 customers. Lead Generation Company | Great quarter in marketing automation. Find New Customers wishes to congratulate the marketing automation industry for a fine quarter.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] Savvy Toolkit - The Blog Tree Infographic
    So when we are included in a infographic like Eloqua's The Blog Tree: New Growth. The Savvy Sisters are always flattered when another blogger takes the time to guest post, mention or engage with our site. Fruit for Your RSS Feed we are giddy as school girls! Always good to add some new friends to our weekly digest.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Eloqua] Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Peter Rojas | Tweet this After all the mixed news about healthcare.gov and healthcare reform, we sought to find out how different healthcare industry marketers performed in the dawn of the Affordable Care Act. 
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Eloqua] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Steve Woods – Eloqua www.eloqua.com. Joe Payne – Eloqua www.eloqua.com. Alex Shootman – Eloqua www.eloqua.com. Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Eloqua] How Marketing Automation Power Users Outperform [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts.  We call these intrepid pioneers Elo-Queens and Elo-Kings. Not sure you have one?
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Eloqua] How B2B marketers can be winners at the game of tag.
    Eloqua: “The Power to Succeed&#. Eloqua promises a benefit but does not tell me what they do. The Eloqua tag promises a nice benefit, but that benefit could be applied to hundreds, if not thousands, of companies. What was the best part of playing tag as a youngster? Not being “it,&# of course. Make it true.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Eloqua] 4 Ways to Manage Change Management For Successful Demand Generation
    Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. for enterprise clients globally. How? 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Eloqua] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    10 Actionable Content Marketing Tips: Content2Conversion Conference Recap is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. You’re content marketing whether you know it or not.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Eloqua] Content Marketing Lessons From The New York Times Innovation Report
    Content Marketing Lessons From The New York Times Innovation Report is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. Or maybe it did. Never assume. Um, no.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Eloqua] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    by Andrew Stivelman | Tweet this With  Eloqua Experience Europe  just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
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