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  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 7, 2013
    [Eloqua] Do You Have Zombies in Your Sales Pipeline?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. Follow Mike on Twitter @RTMike.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Eloqua] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Content marketing is not software.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Eloqua] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this What a difference a month makes! Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking. Chart compiled by Vicky Brock.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 3 Newer Types of Content Tactics To Support Lead Gen
    Newer Types of Content Tactics To Support Lead Gen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Gmail Provides Email Deliverability Data to Senders
    For customers of email marketing platforms with their own reporting tools, such as Oracle Marketing Cloud's Eloqua and Responsys, this will be a very welcome addition to reference alongside campaign reporting metrics. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Let’s dig in! Email Marketing
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Eloqua] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 21, 2011
    [Eloqua] [Chart] How Dynamic Content Drives More Visits
    Chart] How Dynamic Content Drives More Visits is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Sign up here. Share email. Facebook. LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Eloqua] 5 Marketing Problems Google+ Says It Can Solve
    Follow Eloqua on its brand new Google+ page for more news, analysis and more. Marketing Problems Google+ Says It Can Solve is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social media was supposed to help address many of these issues. He outlined five specific challenges Google+ will help solve.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Eloqua] Week in Review: January 18
    Mobile Apps Every B2B Marketer Should Try – by @AmandaF_Batista via @eloqua. A fun and useful post about some mobile apps you may want to check out. Happy Friday, everyone! We hope you have had a productive week, just as we have. If you have been head-down and unable to keep up your reading, here are the posts to get you up-to-speed.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented
    That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). This share can only drop over time as new entrants emerge.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Eloqua] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Looking for more Modern Marketing tips?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Eloqua] 4 Must Dos For Sales and Marketing Pros
    Must Dos For Sales and Marketing Pros is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It got me thinking: if he was willing to sidle up to me and admit this distress; how many others were feeling the same but were too shy or embarrassed to come forward to talk about how to address it? WRONG.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Eloqua] Graphic: The 3 Biggest Marketing Trends of 2012
    Graphic: The 3 Biggest Marketing Trends of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. – graphic. Click for larger image and to download. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Eloqua] 8 Big Ideas to Drive B2B Buzz
    For our part, Eloqua is trying to make B2B marketing feel creating a PowerPoint deck with our Eloqua10 product.  Joe Chernov is the VP of Content Marketing for Eloqua, a revenue performance management company, and the co-chair of the WOMMA ethics panel. B2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Eloqua] How Marketing Automation Power Users Outperform With Multi-Touch Programs [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts. We Consider giving our own Eloqua Expert Service a call! Not sure you have one?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Congratulations, Oracle & Responsys!
    Fortunately, it does not negatively impact our business, since we operate in the mid-market segment. (We do not compete with Responsys, and only very occasionally with Eloqua.). I am thinking this acquisition is bad news for Salesforce or Marketo. Oracle has long owned the enterprise back office. Whoops! Corporate CRM MKTG MKTO ORCL
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 3, 2012
    [Eloqua] Find New Customers salutes the “20 Women to Watch in Sales Lead Management”
    Jennifer Horton, Eloqua, Inc. Jill Rowley, Eloqua, Inc. The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” ” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Eloqua] 7 Keys to Lead Scoring Success in Sales Lead Generation
    And here’s what Eloqua, now part of Oracle, wrote about Lead Scoring: Translating Digital Body Language into Action. Thank you Marketo and Eloqua/Oracle for your insights into lead scoring. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” With lead scoring.
  • LOOPFUSE  |  FRIDAY, AUGUST 9, 2013
    [Eloqua] Marketing Automation Adopted by Only 1% of Businesses
    So, looks like the largest enterprises have pretty broadly adopted marketing automation which is not surprising given the focus and venture capital investment in companies like Eloqua, Marketo, and Neolane (two of which have now been acquired and 1 is now a public company). Really? Just 1% you say? Interesting times ahead!
  • SALES CHALLENGER  |  WEDNESDAY, NOVEMBER 14, 2012
    [Eloqua] 5 Things You Must Know Before You Dismiss Social Selling
    SEC Members : Listen to our webinars on  Social Media Credibility  and  Scalable Social Selling ; see how companies like  IBM  and  Eloqua  support reps to enter the online sphere and watch for our new Social Selling subtopic page (coming soon So what conclusions can we draw? 1)      Social Media and Social Selling are here to stay.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 9, 2013
    [Eloqua] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. Why would Industrial Manufacturing have click through rates almost three times the average? 7.03%. 5.01%. 6.79%.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Eloqua] Marketing automation starves without a Content Marketing strategy
    If you’ve invested in Eloqua , Marketo , Silverpop , Pardot or the like, this post is for you. B2B Demand Generation | The Importance of Content Marketing. Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. “Can you share an example, Jim?” JB:   Sure.  And that’s the key. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 4, 2012
    [Eloqua] The 4 Mary Meeker Slides Every Marketer Should See
    The 4 Mary Meeker Slides Every Marketer Should See is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? Today, Meeker provided an update to her presentation. billion.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Eloqua] Demand Gen Cloud: Funnels and Pipelines are Old School
    Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Eloqua] Influitive Helps Marketers Build an Army of Advocates
    Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Eloqua] Savvy Week in Review: July 15
    Ardath Albee explains how Eloqua's new guide is a prime example of how to create personalized content aimed at multiple personas. What Your Business Needs to Know About Google+ by @noyesjesse via @eloqua. Hopefully your summer has started with a bang! Early Lessons to Shaper Your Content Marketing Program by @B2BLaunchPad.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Eloqua] What is Social Demand Generation?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Plans make us feel prepared and safe. Be Engaging.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] What LinkedIn’s Acquisition of Bizo Means For Marketing
    What LinkedIn’s Acquisition of Bizo Means For Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 18, 2012
    [Eloqua] How to Make Your Data Squeaky Clean
    How to Make Your Data Squeaky Clean is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Naming Conventions.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [Eloqua] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! So what’s beneath the wrapping paper? Twitter is a must-use channel for many B2B marketers.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] Sunday musings
    Some observations – Marketo , Eloqua , Kinaxis (winner of our “B2B Marketing Idea of the Year Winner) and Hubspot all do a superb job of content marketing. hear very little from other companies, including a large competitor of Eloqua and Marketo where Find New Customers is a Gold partner. It’s terrific!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Eloqua] Salesforce.com to acquire ExactTarget
    With Eloqua now part of Oracle, the question now is “What’s the future of Marketo?” June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. The combination of ExactTarget with Salesforce will create the market and technology leader in marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Eloqua] 5 Ways to Humanize Your Online Communications
    Ways to Humanize Your Online Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Tell Stories.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Eloqua] Why do some companies prosper – despite a terrible economy?
    Eloqua. Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    Ways to Win at Online Marketing By Becoming a Better Writer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. The Content is the Marketing.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Eloqua] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    So Marketo , Eloqua , Act-On , Silverpop ,  Pardot and the like – it’s first come, first served. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Don Peppers.
  • VIDYARD  |  MONDAY, JANUARY 21, 2013
    [Eloqua] Vidyard Launches Integration with Eloqua, Opens Up “Black Box” of Video to Marketers
    That’s why we are thrilled to announce the launch of our integration with our good friends at  Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Eloqua] 4 Things Your Email Recipients Want to Tell You
    Things Your Email Recipients Want to Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. ” 2. ” 4.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Eloqua] How Marketing Automation Power Users Outperform [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts.  We call these intrepid pioneers Elo-Queens and Elo-Kings. Not sure you have one?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [Eloqua] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. That’s too bad.
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Eloqua] What Does Your Funnel Look Like?
    Steve Woods , from Eloqua, created a funnel to analyze marketing's impact on revenues. Yesterday, I wrote about static value. Today, I'm writing about the need to revisit your idea of the pipeline funnel to see if it might have changed without you noticing. Download your copy here. See page 4] See my interview with @funnelholic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Eloqua] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Here’s ours:  Could You Get More out of you Eloqua Investment with Better Content? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Quiz. 1.  Lots of people. 
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 13, 2010
    [Eloqua] Four Interesting Trends from Dreamforce
    At Eloqua, we’ve been talking about Revenue Performance Management for a while now, and it was good to see that many of the themes that are driving that are common across other ISVs in the ecosystem. Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. 2011 will be an exciting year indeed.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Eloqua] The Best B2B Marketing Ideas of 2010
    like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. The great book, Content Rules , urged marketers to “be different.&# Thanks. 19, 2010.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Eloqua] 11 Infographics Marketers Should Keep Near Their Desks
    11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. The State of Email Marketing. The Blog Tree.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Eloqua] What You Must Know About Community Management
    What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. What is Community Management? Some people assume community managers post updates to Facebook all day.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Eloqua] Hard Data to Justify Your Marketing Automation Investment
    Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Eloqua] 3 Steps To Improve Sales Forecasting
    Steps To Improve Sales Forecasting is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. Establish data goals.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Eloqua] Top 10 Posts on B2B Lead Gen for 2010
    Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 6. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2. Mistakes To Avoid In Your Next Webinar Invitation. 3.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Eloqua] Does Gamification Work On a Customer Community? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 8, 2012
    [Eloqua] 8 Surprisingly Simple B2B Sales Tips
    Surprisingly Simple B2B Sales Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 6, 2011
    [Eloqua] 4 Reasons Your CMO Will Love Marketing Automation
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Reasons Your CMO Will Love Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Impact. Efficiency. Twitter.
  • SALES CHALLENGER  |  MONDAY, MAY 5, 2014
    [Eloqua] Are You an Insight Curator?
    We profiled her when she was Eloqua’s top salesperson three years running to understand how she created such a powerful social media presence. The best reps know that their customers are now learning on their own more than ever before and that success means not just responding to customer demand, but actually creating it. Now what?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Eloqua] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 10, 2013
    [Eloqua] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    10 Takeaways from Content Marketing World and How to Measure Your Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Webinars.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 17, 2013
    [Eloqua] Why Some Industries Are Better at Turning Cookies to Contacts [CHART]
    Why Some Industries Are Better at Turning Cookies to Contacts [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 23, 2012
    [Eloqua] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” Metrics. Definitions.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Eloqua] Mobile Web and Email are Doubling [Chart]
    Mobile Web and Email are Doubling [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video. If you are looking for ideas, join the conversations around mobile on Topliners. Subscribing is easy.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] 12 Compelling B2B Social Media Slideshare Presentations
    View more presentations from Eloqua. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. Attentionomics Captivating Attention in the Age of Content Decay. B2B Content Marketing Trends.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Eloqua] 4 Ways to Make Your Website More Personal
    Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s a given. But what impact does that have on our marketing?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 12, 2012
    [Eloqua] 5 Keys to Successful Lead Nurturing
    Silverpop and like products from Marketo, Eloqua and others offer wonderful lead nurturing capability, but software alone does not do lead nurturing. This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register here. But about 8 out of 10 of them will buy eventually.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 1, 2012
    [Eloqua] 4 Reasons No One Likes Your Email Campaigns
    Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Your Content is Flawed.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Eloqua] ‘Tis The Season For Engaging Email Marketing Tips
    ‘Tis The Season For Engaging Email Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! How can you add value and delight? Download our Engagement Guide.
  • LEADSLOTH  |  MONDAY, JUNE 7, 2010
    [Eloqua] Upcoming Lead Management Events
    MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell. More info & registration ».
  • LOOPFUSE  |  MONDAY, MAY 6, 2013
    [Eloqua] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
    Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation). 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Upworthy’s Top Takeaways For Creating Viral Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. How have they risen so quickly? They care more about quality then being first or fastest.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Eloqua] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Marketo , Eloqua , Silverpop ,  Pardot , Neolane , Aprimo/Teradata , etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
  • LOOPFUSE  |  TUESDAY, JULY 6, 2010
    [Eloqua] The Value in Free Marketing Automation
    In a market with single-digit penetration, and many competitors continuing to follow Eloqua in to the realm of pricing-out the masses, it is evident that many marketers are simply priced-out of the market. While I agree Eloqua is expensive, I think Eloqua meets the needs of a certain market. Forever. Why Now? LoopFuse ,Inc.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] Marketing Automation is Not Marketing Strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Stevens.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 1, 2015
    [Eloqua] 10 Marketing New Year’s Resolutions For 2015
    Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit. 9. Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Eloqua] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. You’ve got just one more day to register for Eloqua Experience. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Eloqua] How Sage Does Social Demand Generation
    Retweets and “Likes” are nice, but what you really want is to tie the leads coming in from social back to your marketing database. “We create landing pages in Eloqua that are specifically tied to social or we use query strings,” Baird said. But many demand generation marketers don’t know what to make of it. Do a Social Audit. Joseph Baird. 4.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] The Future is Solomoco: 5 Predictions for Digital Marketing
    The Future is Solomoco: 5 Predictions for Digital Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Eloqua] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. First, I thought I’d explain where the figures come from. We use two methods: Vendor revenues.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Eloqua] Why Is B2B Marketing Automation Growing So Slowly?
    The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Eloqua] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
    Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.” Press Releases
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Eloqua] 9 Trends That Will Upset Your Marketing in 2013
    Trends That Will Upset Your Marketing in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Eloqua] How to Produce 269 (or more) Content Assets From a Single eBook
    How to Produce 269 (or more) Content Assets From a Single eBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. Let that sink in. Seriously.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Eloqua] Why I unsubscribed to Hubspot
    Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. Content is fabulous, but nagging was getting to be too much.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Eloqua] How Axial Ramped Up Deliverability and Measurement Strategies
    Focused on improving its deliverability, and ultimately its engagement with its audience, Axial went live on the Oracle Eloqua platform in less than two weeks and immediately began building email campaigns. Now up to 20 Axial employees are leveraging their knowledge learned from Eloqua University to build campaigns.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Eloqua] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. The second is about the technology. We see it all around us.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] What’s the Real ROI of Content Marketing?
    We thank Jesse Noyes of Eloqua for these great insights. Sales lead generation needs content marketing. loqua published a great post on the Value of Content Marketing. Their findings are based on a new eBook and are shown in the image below. hope you find this information helpful. “Thankfully, a new e-book has stepped into the gap. 
  • B2B MEMES  |  THURSDAY, DECEMBER 15, 2011
    [Eloqua] Jesse Noyes: Brand Journalist or Brand Reporter?
    These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me. Jesse Noyes.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Eloqua] 5 Ways Social Media Can Drive Revenue
    Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Bored to 3.4 Billion Tears
    Billion Tears is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 Steve Woods.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Eloqua] 5 Social Media Truths, and How To Manage Them
    Social Media Truths, and How To Manage Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. Unfortunately this is still a lesson that many brands need to learn. So what’s the trick?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    Reasons To Check out the Modern Marketing Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! There’s something for everyone : 1. Share your pain.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] CMO Insight: Tips For Managing A Shifting Role
    CMO Insight: Tips For Managing A Shifting Role is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Eloqua] 8 Ways To Use Vine To Engage With Video
    Ways To Use Vine To Engage With Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve probably heard of Vine by now. The mobile app lets users create and share short looping videos (only six seconds) that are automatically posted to a Vine social profile. Show your product in action. We did!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 2 Key Tips To Help Rethink Your Marketing Analytics
    Join us for the next Twitter chat Friday June 27 at 4pm GMT/11am EST. Follow and tweet your questions @kristinconnell , including the unique hashtag #Eloquestions. 2 Key Tips To Help Rethink Your Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Eloqua] 8 Tips to Jump Start Your Account-based Marketing
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Ask yourself a few things before you decide about ABM.
  • LOOPFUSE  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] Not another year end list
    Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Here’s to a happy, healthy, and prosperous 2012!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Eloqua] Savvy Week in Review: May 2
    Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? - via @eloqua. If you are like one of our 5-year-old daughters, you're very excited to see May is finally here. The flowers, the baby animasls, everything so new! Speaking of new, here are our favorite new posts from the week. Enjoy!
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 11, 2011
    [Eloqua] Revenue Performance Management – Is it the next great market or a dead-end?
    Marketing automation software companies, especially Marketo and Eloqua are pushing the term “Revenue Performance Management hard. In fact, Eloqua claims to have coined the term. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? What’s a TLA? And why not?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 13, 2010
    [Eloqua] IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?
    The bottom line is probably that the upper tier B2B marketing automation vendors ( Eloqua , Silverpop , Aprimo , possibly Marketbright ) are next in line to be bought. IBM announced this morning that it was purchasing enterprise marketing automation leader Unica for $480 million, more than double the company’s current stock market valuation.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Eloqua] Marketing Gimmicks versus Value: A Disappointing Example
    Eloqua has an active voice on the entire spectrum of content marketing. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Unfortunately, the answer was no.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 23, 2012
    [Eloqua] 7 Things Brands Need to Know About the Facebook Timeline
    We’ve done some work preparing the Eloqua page , and are excited about what we put together. Things Brands Need to Know About the Facebook Timeline is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Have you started working on yours? No, you’re not crazy. Get feedback. You will miss things.
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