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  • ANYTHING GOES MARKETING  |  SUNDAY, JANUARY 16, 2011
    [Eloqua] So You Think You Know Marketing Automation
    Welcome to. marketing automation
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Eloqua] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    Considering that the Eloqua platform itself is soon going to be available in a number of languages, you may even find it easier to create the content that is so valuable to growing your business. I’d love to hear your thoughts on the discussion above – I can be found on Twitter at @EloquaAndrew.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin.
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] Sunday musings
    Some observations – Marketo , Eloqua , Kinaxis (winner of our “B2B Marketing Idea of the Year Winner) and Hubspot all do a superb job of content marketing. hear very little from other companies, including a large competitor of Eloqua and Marketo where Find New Customers is a Gold partner. It’s terrific!
  • SNAPAPP  |  SUNDAY, MARCH 29, 2015
    [Eloqua] The 2015 Modern Marketing Experience Begins Now
    As a leading Oracle | Eloqua partner, SnapApp was one of the first to create an Audience App. Soon, marketers will be able to build interactivity into their videos with ease to capture more robust data, seamlessly feed it into Eloqua, and build better campaigns with remarkable results. Celebration of Marketing. See you in Vegas!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Eloqua] 3 Steps To Improve Sales Forecasting
    Steps To Improve Sales Forecasting is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. Establish data goals.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Eloqua] 3 Reasons why lead nurturing and scoring have NOTHING to do with software
    Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Content marketing is not software.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 7, 2013
    [Eloqua] Do You Have Zombies in Your Sales Pipeline?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. Follow Mike on Twitter @RTMike.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Eloqua] Why I unsubscribed to Hubspot
    Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. Content is fabulous, but nagging was getting to be too much.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] Seven Ways to Humanize B2B Marketing
    HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Here are seven ideas.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Eloqua] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 4, 2012
    [Eloqua] The 4 Mary Meeker Slides Every Marketer Should See
    The 4 Mary Meeker Slides Every Marketer Should See is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? Today, Meeker provided an update to her presentation. billion.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 3 Newer Types of Content Tactics To Support Lead Gen
    Newer Types of Content Tactics To Support Lead Gen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Gmail Provides Email Deliverability Data to Senders
    For customers of email marketing platforms with their own reporting tools, such as Oracle Marketing Cloud's Eloqua and Responsys, this will be a very welcome addition to reference alongside campaign reporting metrics. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Let’s dig in! Email Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response.
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Eloqua] B2B Pay Per Click Advertising
    For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. Email marketing
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 31, 2012
    [Eloqua] B2B Lead Generation | Top 10 Guest Posts You May Have Missed
    RPM with the Fearless Competitor (video interview on Eloqua blog). Demand Generation Predictions (Eloqua blog). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Eloqua] How to Produce 269 (or more) Content Assets From a Single eBook
    How to Produce 269 (or more) Content Assets From a Single eBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. Let that sink in. Seriously.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 2 Key Tips To Help Rethink Your Marketing Analytics
    Join us for the next Twitter chat Friday June 27 at 4pm GMT/11am EST. Follow and tweet your questions @kristinconnell , including the unique hashtag #Eloquestions. 2 Key Tips To Help Rethink Your Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Bored to 3.4 Billion Tears
    Billion Tears is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 Steve Woods.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Eloqua] 5 Social Media Truths, and How To Manage Them
    Social Media Truths, and How To Manage Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. Unfortunately this is still a lesson that many brands need to learn. So what’s the trick?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Eloqua] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. The second is about the technology. We see it all around us.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Eloqua] 10 B2B Companies That Create Exceptional Content
    Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [Eloqua] 7 Social Media And Content Marketing Articles You May Have Missed
    ROI Absent From Yet Another Marketing Meeting Working with Eloqua on this post proved to be a fun experience. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Here’s a round up in case you missed them. Sign up. Or Does It? 5.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [Eloqua] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. That’s too bad.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Eloqua] How to Get Away Without Leaving Your Demand Gen Behind
    How to Get Away Without Leaving Your Demand Gen Behind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Surely,  you have your own nightmare stories.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 22, 2013
    [Eloqua] 4 Essential Ingredients of a Tasty Content Marketing Campaign
    Essential Ingredients of a Tasty Content Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. An Editor. Buyer Personas.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Eloqua] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    One example of this approach was Docusign’s Meagen Eisenberg , who described her effective digital execution encompassing more than 70 global nurturing streams enhanced by her DemandBase and Eloqua investments.  So rather than either vendor describing their value to the audience, Meagen illustrated the impact first hand.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua] The 2014 Digital Marketing Ecosystem
    Do they go with a top-of-the-line tool like Eloqua, or Marketo? For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. They say, “Okay, go!”
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] 3 Tips to Support Relevance in Your Marketing Communications
    Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Eloqua] Connecting the Dots Between Social Media & Demand Generation
    by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] Content Creation Tips from a Texas Garden
    Check out Eloqua’s Grande Guide to Lead Nurturing  to keep your relationships flourishing! Content Creation Tips from a Texas Garden is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mindy Barenblat | Tweet this. There are plenty of great tips for content creation. Rocks.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua] Customer-Obsessed Marketing Is Your Next Competitive Edge
    Customer-Obsessed Marketing Is Your Next Competitive Edge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. There’s one more key ingredient.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Eloqua] Why the First Rule of Culture Is Misguided [SlideShare]
    In fact, Alex Shootman, the President of Eloqua, a company with which we occasionally compete in the marketplace, noted the following: “At Eloqua we always talk about the fact that HubSpot is an honorable competitor. The first rule of culture is that you don’t talk about culture. At least, that’s what people thought.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 10, 2013
    [Eloqua] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    10 Takeaways from Content Marketing World and How to Measure Your Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Webinars.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua] 3 Questions You Should Ask About Your Content Marketing Strategy
    Questions You Should Ask About Your Content Marketing Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? How do I make the most of my efforts? Purpose.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 4, 2011
    [Eloqua] How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
    Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. More quality sales opportunities leads to more sales which leads to higher revenue and market share. What do you think?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 28, 2012
    [Eloqua] Graphic: The 3 Biggest Marketing Trends of 2012
    Graphic: The 3 Biggest Marketing Trends of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. – graphic. Click for larger image and to download. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Eloqua] 5 Ways Social Media Can Drive Revenue
    Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Eloqua] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Distribution. Metrics.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Eloqua] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Heisenberg has returned. Tactically, modern marketers can learn a great deal from the brand’s engagement initiatives.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 10 Marketing Tools We’re Thankful For
    10 Marketing Tools We’re Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Eloqua] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 12, 2011
    [Eloqua] Benchmarking On and Off the Court
    Benchmarking On and Off the Court is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Adrian Chang | Tweet this I’m an avid player and follower of tennis. So it’s exciting to see these two interests combined this year at the U.S. When I last attended the U.S. Share email. Facebook. LinkedIn. Twitter.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Eloqua] 4 Most Important Traits of Modern Marketers
    Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 3, 2013
    [Eloqua] Secret Sauce: 8 Tips from Demand Generation “Master Chefs”
    Secret Sauce: 8 Tips from Demand Generation “Master Chefs” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Eloqua] What You Must Know About Community Management
    What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. What is Community Management? Some people assume community managers post updates to Facebook all day.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    [Eloqua] Is Eastern Europe the Next Email Marketing Frontier? [CHART]
    by Andrew Stivelman | Tweet this With  Eloqua Experience Europe  just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Eloqua] 9 Trends That Will Upset Your Marketing in 2013
    Trends That Will Upset Your Marketing in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] Marketing Automation is Not Marketing Strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Stevens.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 30, 2013
    [Eloqua] 5 Steps to Feed the Content Beast
    Steps to Feed the Content Beast is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Step 1:  Pick a Strong Topic.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Eloqua] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Do we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles. Search (PPC and SEO). These
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 1, 2015
    [Eloqua] 10 Marketing New Year’s Resolutions For 2015
    Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit. 9. Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2016
    [Eloqua] Email Marketing: Going Beyond a Unique Open and Click
    Within both the Responsys and Eloqua marketing platforms you can run programmatic communications. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. Each week you send out a newsletter and each week you might get a 20% open rate.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 31, 2012
    [Eloqua] Do Email Benchmarks Vary By Region? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. In past Charts of the Week, we have seen that Europe and Asia have seen growth in both  adoption of marketing automation  and  total marketing reach. Do Email Benchmarks Vary By Region?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Eloqua] The 4 As of Sales Enablement Content Success
    The 4 As of Sales Enablement Content Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. The question is: How?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Eloqua] 5 Ways to Demonstrate Value to Your Customers
    Ways to Demonstrate Value to Your Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain ! Looking for more resources?
  • B2B MEMES  |  THURSDAY, DECEMBER 15, 2011
    [Eloqua] Jesse Noyes: Brand Journalist or Brand Reporter?
    These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me. Jesse Noyes.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Eloqua] Who is the Fearless Competitor?
    One of the B2B marketing experts interviewed for the article by Eloqua entitled “ 2011 Demand Generation Predictions.”. Video interview for Eloqua on  Revenue Performance Management. Fearless Competitor was highlighted on the Eloqua Blog Tree of select marketing blogs.(The B2B Lead Generation | Who is the Fearless Competitor?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 24, 2012
    [Eloqua] Are Your Sales and Marketing Teams Really Aligned? [CHART]
    In May 2012 Eloqua commissioned  YouGov  to conduct an online survey to B2B marketers in the UK and Germany, receiving  252 responses from UK businesses and 255 responses from German marketers. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Upworthy’s Top Takeaways For Creating Viral Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. How have they risen so quickly? They care more about quality then being first or fastest.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Eloqua] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. What the heck does that last sentence mean? It’s bright.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Eloqua] Thank you, Marketo and Jill
    And we have great relationships at companies like Eloqua, Silverpop, Act-on, Genoo and Aprimo. Thanks so much, Marketo and Jill. A new business has to start somewhere. The B2B generation company Find New Customers started when. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 23, 2012
    [Eloqua] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” Metrics. Definitions.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Eloqua] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). The deal is not particularly surprising.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Eloqua] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So, this August, Twitter introduced a proprietary URL shortening service, called T.co.  Hello again, Twitter!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Eloqua] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Looking for more Modern Marketing tips?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2012
    [Eloqua] 3 Easy Ways Your Business Can Start Giving Back
    At Eloqua, we recently created a service committee comprised of representatives from each office location with the goal of improving our local communities. From Boston to Toronto to San Francisco and London, each Eloqua office is serving their community in a variety of ways. Interested in doing something similar in 2012?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 26, 2014
    [Eloqua] The Incredible Growth of Marketing Made Simple TV
    connected with this former Eloqua executive on LinkedIn, and she was soon booked in Ann’s spot. If you do something long enough, it takes a life all on its own. Marketing Made Simple TV began inauspiciously on May 10, 2012. Like a snowball rolling down a hill, it has slowly grown and grown. How much has it grown? Very excited!
  • ANNUITAS  |  TUESDAY, NOVEMBER 17, 2015
    [Eloqua] Standardization – Keep it Consistent
    Author: Kathleen Hoehn  @ KathleenHoehn  Marketing Automation Consultant, Eloqua practice, ANNUITAS. This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. Where to start?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Eloqua] 4 Ways to Make Your Selling More Social
    Ways to Make Your Selling More Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But there are few keys to doing it right. 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Eloqua] 4 Ways to Make Your Website More Personal
    Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s a given. But what impact does that have on our marketing?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Eloqua] 4 Steps to Maximize Your Marketing Data
    Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Eloqua] Metrics That Matter in B2B Marketing [#B2Bchat]
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. Absolutely not. It’s only a start.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Eloqua] The Most Important Marketing Metrics
    Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Read that again!).
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Lead Generation: When To Use Registration Forms
    Joe’s Eloqua colleague Jesse Noyes (@ NoyesJesse ) also has a great review of the options in this post where he quotes Chris Jablonski (@ cjablonski ), author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free. Maybe you do the same?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Eloqua] A 101 in Marketing Analytics
    To see some actual benchmarks, check out our 40 Must-See Charts for Modern Marketers ! A 101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Anna Glushkovsky | Tweet this Do you shy away from analytics? But numbers don’t have to be afraid of numbers. Conversion Rates. Reach.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Eloqua] 5 Steps to Achieve Content Marketing Success [Slides]
    Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. #ContentMarketing: The Hottest Marketing Buzzword of 2012. And the cost per lead of many marketing programs is starting to soar. Why Organizations Must Rebalance.”
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Eloqua] Why I stopped attending conferences
    Eloqua will notify me soon if I am a speaker for the Eloqua Experience. Lead generation companies | No longer attend conferences as an attendee. Here are three terrific marketing conferences. Dreamforce. MarketingProfs. DemandCon. Pluse, I’m continually being offered more and more. MarketingProfs, Online Marketing Summit.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Eloqua] 10+ Essential Research Reports & Guides for B2B Marketers
    BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” In coordination with Eloqua’s Grand Guide to Lead Scoring , these resources are must have lead scoring references for B2B marketers. View the full report.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Eloqua] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. This model can score new leads and classify existing opportunities in the sales pipeline.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Eloqua] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] The Future is Solomoco: 5 Predictions for Digital Marketing
    The Future is Solomoco: 5 Predictions for Digital Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 6, 2011
    [Eloqua] 4 Reasons Your CMO Will Love Marketing Automation
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Reasons Your CMO Will Love Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Impact. Efficiency. Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Eloqua] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2012
    [Eloqua] 13 Questions Marketing Should Ask the Sales Reps
    13 Questions Marketing Should Ask the Sales Reps is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. Sales reps are results-oriented. Sales reps need data.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Eloqua] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 21, 2013
    [Eloqua] What’s On Your Modern Marketing Music Playlist? [CHART]
    So whether you’re grooving to tunes while writing, creating campaigns in Eloqua, or relaxing after driving pipeline for the sales team, there is a song for that! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It can motivate us, relax us and even transform us.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Eloqua] Facebook and Google Going Big on Online Display Ads
    Facebook and Google Going Big on Online Display Ads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Feel like you saw more web banners and online ads this past year? You’re not imagining things. ComScore released its U.S. million), Experian (about 67.6 million). With Yahoo!
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Eloqua] How Lenovo Kept Things Simple, and Won a Markie
    Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Just having an automated email system doesn’t cut it anymore. An “All Day, Every Day” Battle. Last Name*.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2011
    [Eloqua] How RPM is Like Revenue Rocket Science
    Yet, Eloqua research found that several companies are measuring five Revenue Performance Indicators (RPIs) that have enabled them to outperform the S&P 500. How RPM is Like Revenue Rocket Science is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. These five RPIs include.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [Eloqua] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! So what’s beneath the wrapping paper? Twitter is a must-use channel for many B2B marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Eloqua] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. First, I thought I’d explain where the figures come from. We use two methods: Vendor revenues.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Eloqua] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Eloqua] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. Intent-based email lists are obviously contactable but volumes are often quite low. The mechanics of InsightBASE are straightforward.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] 5 Ways to Boost Your Marketing Accountability and Credibility
    Ways to Boost Your Marketing Accountability and Credibility is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. Read part one here.
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