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  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 7, 2013
    [Eloqua] What’s Inside the Typical Marketing Automation Portfolio? [CHART]
    If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by checking  out this 2-minute Campaign Canvas overview video. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. I did, and wanted to share the results with you.I Marketing Efficiency
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 13, 2012
    [Eloqua] Which Metrics Do Most Marketers Rely On? [CHART]
    For all you marketers that want to get savvy with your reporting and measurement – I encourage you to check out the measurement courses offered via  Eloqua University. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. No major surprises here. This is where it gets interesting. Most
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 4, 2012
    [Eloqua] Your Website Only has 10 Seconds
    Your Website Only has 10 Seconds is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in first 10 seconds. Still here?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    'by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Pepper North America on Twitter @PepperNA.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Eloqua] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    'by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. But, we always learn something.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 30, 2013
    [Eloqua] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
    We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. See www.raabguide.com/vest for details.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [Eloqua] [Chart] Would Rebecca Black Make A Good Marketer?
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Joel Rothman | Tweet this When’s the best day of the week to send out email? But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. Facebook. LinkedIn.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2011
    [Eloqua] Social Media Features in Marketing Automation Systems: Who Does What?
    Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 18, 2013
    [Eloqua] 5 Ways You Should Be Using Marketing Automation
    Ways You Should Be Using Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Similar to “social CRM” or “lifecycle marketing,” “Marketing Automation” is a key phrase among marketers today. Already raking in $3.2 billion in 2015. You’re already using email?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 10, 2012
    [Eloqua] Why Social Shouldn’t Scare Email Marketers
    Why Social Shouldn’t Scare Email Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. The Game is Changing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 22, 2013
    [Eloqua] How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’
    How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’ is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s blog comes courtesy of Jeff Hoffman , the author of Your Sales MBA™, “Why You? Why You Now?™”, Sound familiar?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 3, 2013
    [Eloqua] 6 Forgotten Content Strategies to Implement Now
    Forgotten Content Strategies to Implement Now is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. 2) Define the outcome.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 16, 2010
    [Eloqua] The Next Transition in Communication
    We're pleased to present a guest post by Steven Woods , CTO of Eloqua and author of Digital Body Language, who shares his thoughts on where communication is headed -- and how marketers can prepare. About the author : Steven Woods is CTO of Eloqua , the leading marketing automation software platform.
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [Eloqua] Email Marketing Metrics You Should be Tracking
    These emails should be sent using a marketing automation system like Eloqua. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. Database Accuracy Metrics.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Has the Launch of Gmail Tabs Affected Email Reads?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Andrew Stanbridge | Tweet this. Since Gmail rolled out new inbox tabs , there has been lots of buzz in the market concerning the potential impact on marketing campaigns. The short answer is: There has been no significant impact to date.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 22, 2012
    [Eloqua] What Can You Learn from Social Sign-On? [GRAPHIC]
    GRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There’s a good chance that if you’ve entered a contest online or signed up for a promotion, you’ve used social sign-on. Many in B2B marketing question whether it’s the right fit. What Can You Learn from Social Sign-On?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree. It blooms naturally.”.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 11, 2011
    [Eloqua] Revenue Performance Management – Is it the next great market or a dead-end?
    Marketing automation software companies, especially Marketo and Eloqua are pushing the term “Revenue Performance Management hard. In fact, Eloqua claims to have coined the term. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? What’s a TLA? And why not?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Eloqua] 10 Marketing Nightmares
    10 Marketing Nightmares is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Showing Up to a Webinar with the Wrong Deck. Good luck winging it!
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] This is the week that was: Leo has left the building
    Infographic of the week… …must go to Eloqua and the release of its next-generation Blog Tree infographic. View more documents from Eloqua. It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 2, 2013
    [Eloqua] How to Overcome Disparate Data Challenges with Marketing Automation
    How to Overcome Disparate Data Challenges with Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency. Action Items.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Eloqua] Congrats to Marketing Automation companies for a great quarter!
    We especially congratulate strong supporters of Find New Customers , especially  Marketo , Silverpop , Genius.com , Hubspot and Eloqua. Eloqua  reaching 900 customers. Lead Generation Company | Great quarter in marketing automation. Find New Customers wishes to congratulate the marketing automation industry for a fine quarter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Eloqua] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Eric Schmidt. We have to.&#. Share email.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 13, 2010
    [Eloqua] IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?
    The bottom line is probably that the upper tier B2B marketing automation vendors ( Eloqua , Silverpop , Aprimo , possibly Marketbright ) are next in line to be bought. IBM announced this morning that it was purchasing enterprise marketing automation leader Unica for $480 million, more than double the company’s current stock market valuation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Eloqua] Why Google Social Search Means You’ll Probably Want a Google+ Page
    Why Google Social Search Means You’ll Probably Want a Google+ Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. So, let’s say I wanted to search for “Antique Typewriters.”
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Eloqua] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marilyn Cox | Tweet this Big Data, Big Deal?
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 20, 2010
    [Eloqua] B2B Marketers: Are Your Glasses Half Empty or Half Full?
    One of the other participants – Joe Chernov , Director of Content for Eloqua (my client) – said his company is selling products and services but also has lots of valuable knowledge to share. And Eloqua has eagerly embraced this simple, yet powerful, concept. Mobile marketing has been added to the mix. Remember, none of us is perfect.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Eloqua] How Simple Is Your Strategy?
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. was struck me by its simplicity. And, by the ease at which you can tell Mark wrote it. Every conversation?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 6, 2013
    [Eloqua] 3 Behavioral Insights Marketers Should Be Mining
    Behavioral Insights Marketers Should Be Mining is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of  Tony Zambito , a leading authority on buyer personas. Confounding marketers across the globe on how best to respond.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 22, 2013
    [Eloqua] 4 Essential Ingredients of a Tasty Content Marketing Campaign
    Essential Ingredients of a Tasty Content Marketing Campaign is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. An Editor. Buyer Personas.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Eloqua] 9 Mobile Apps Every B2B Marketer Should Try
    Mobile Apps Every B2B Marketer Should Try is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As Let’s face it: we’re tethered individuals, marketers perhaps even more so.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 24, 2012
    [Eloqua] 5 Steps to Achieve Content Marketing Success [Slides]
    Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. #ContentMarketing: The Hottest Marketing Buzzword of 2012. And the cost per lead of many marketing programs is starting to soar. Why Organizations Must Rebalance.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Eloqua] What’s Happening to EU Privacy Law? An FAQ
    Here At Eloqua, we have 15 people not related to the privacy office who are members of the IAPP. An FAQ is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. What is changing in EU privacy law?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 13, 2011
    [Eloqua] A Painless Guide to Planning a Marketing Budget
    Painless Guide to Planning a Marketing Budget is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Brian Kardon | Tweet this I was with a group of CMOs last week, all of whom were knee-deep in developing their marketing budgets for 2012. used to be a member of the “dread it” crowd. The numbers don’t lie.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Eloqua] Marketing automation starves without a Content Marketing strategy
    If you’ve invested in Eloqua , Marketo , Silverpop , Pardot or the like, this post is for you. Find New Customers is a Gold partner for Silverpop and closely aligned with Eloqua and Marketo.). B2B Demand Generation | The Importance of Content Marketing. It has no fuel. “Can you share an example, Jim?” JB:   Sure. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Eloqua] How To Build Sustainable Relationships With Your Advocates
    How To Build Sustainable Relationships With Your Advocates is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams , VP of Marketing at Influitive , the advocate marketing experts. Check out part one and part two. .
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, NOVEMBER 23, 2011
    [Eloqua] 4 Lessons from the Year’s Best B2B Campaigns
    Eloqua, for instance, creates educational, fun marcom content packaged in what they call Grande Guides , so named because they take as long to read as it takes to drink a grande coffee from Starbucks. This summer, we asked the marketing community to nominate some of the best B2B campaigns of the previous year for our 2011 B2B Marcomm Awards.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Eloqua] 10 B2B Companies That Create Exceptional Content
    Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience. we say.
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Eloqua] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. 'A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. Stay Tuned.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 22, 2011
    [Eloqua] Laugh and Learn featuring @fearlesscomp | Episode 23
    And we congratulate the savvy marketers at Eloqua for this outstanding video. B2B Lead Generation | Laugh and Learn featuring @fearlesscomp. We believe in making Friday’s fun – and hope you agree. We We hope you enjoy this episode of Laugh and Learn and tune in each Friday for a new show. Tune in at 4pm today for that show.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 11, 2011
    [Eloqua] Laugh and Learn featuring @fearlesscomp – Episode 16 – Content Marketing
    In this week’s show, we share how B2B companies can reach out to outside experts to create some awesome b2b marketing content, featuring a video by Eloqua. In his weekly show, Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers shares a witty video clip with a good marketing take-away.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, FEBRUARY 6, 2009
    [Eloqua] All You Never Cared to Know About Deliverability
    I'm very happy that we have Dennis Dayman on the Eloqua team - a man who lives and breathes email deliverability. That means I don't have to, and to be honest, I'm very much okay with that. did have an interesting time the other week though, trying to explain what email deliverability was all about to a not-so-technical audience.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 8, 2013
    [Eloqua] 3 Tests Every Marketing Dashboard Must Pass
    Tests Every Marketing Dashboard Must Pass is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s guest post comes courtesy of Laura Patterson , president and co-founder of VisionEdge Marketing, Inc., Almost everyone in the rooms raised their hands.  More hands went down.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 20, 2011
    [Eloqua] 12 Holiday Gift Ideas for Marketers
    12 Holiday Gift Ideas for Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Moravick | Tweet this The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. For $49.99
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2012
    [Eloqua] Why Your 2012 Marketing Plan Needs Tablets
    Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. Ownership of tablet computers in the U.S.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2011
    [Eloqua] Thinking of Starting a Twitter Chat? Read this First.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 7, 2012
    [Eloqua] 6 Tools for Turning Content Consumers into Customers
    Tools for Turning Content Consumers into Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. Content Management Systems. Social Monitoring.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Eloqua] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented
    That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). This share can only drop over time as new entrants emerge.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Eloqua] Marketing Tools and Technology – How Does A Marketer Decide?
    Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Steve is also the author of the book the  Digital Body Language , the Digital Body Language Blog  and the user-community blog  Eloqua Artisan. Technology is becoming critical for marketers to remaining competitive. . Current example of Google+.  Image Source.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] Buying software is easy. Fixing lead generation is hard.
    SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 11, 2013
    [Eloqua] 3 Reasons Why Responsive Email Really Matters to Marketers
    'by contributor | Tweet this Today’s guest post comes courtesy of  Richard Hill , VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Your buyers have gone mobile. Your emails should, too. Read on. Think again.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 11, 2013
    [Eloqua] “Blast” and 4 Other Words That Don’t Belong with Email
    “Blast” and 4 Other Words That Don’t Belong with Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” No buyer wants to get “blasted.”
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 22, 2011
    [Eloqua] Marketing Automation from Salesforce.com
    CRM Market Analyst Lauren Carlson recently took an in-depth look at the free marketing automation application included with Salesforce.com's CRM software to see how it compared to the offerings from marketing automation specialists like Eloqua, Marketo and Pardot. How does their marketing automation software stack up? Lead Nurturing.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Eloqua] Savvy Toolkit - How Do We Operationalize Content Marketing?
    Those super smarties at Eloqua and JESS3 have put together an infographic we think you should repurpose with your own plan and look super smart to your bosses! Content Marketing is coming of age. Finally most savvy marketers have embraced content as the opposite of spray and pray spam approach. Click image below for larger version
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Eloqua] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. This challenge is even more difficult if you don’t know what you should blog about. Below are 18 topic suggestions for your corporate blog. Share your  latest research or white papers.
  • AVITAGE  |  WEDNESDAY, MAY 2, 2012
    [Eloqua] Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing
    We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] What Kind Of Marketing Superhero Are You? [Quiz]
    Quiz] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You You probably are, and then some! Marketing isn’t just about art and science, or technology and strategy on its own. Are you: The Quantum Qualifier?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Eloqua] Google+ Opens Up Brand Pages…Sort Of
    Google+ Opens Up Brand Pages…Sort Of is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available?
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Eloqua] inContact: Using Video Marketing to Drive Millions in Pipeline
    Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads. Here’s what Scott had to tell us about the inContact video marketing strategy: Why inContact is Using Video.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Eloqua] Savvy Week in Review: July 1
    Joe Chernov, VP of Content Marketing for Eloqua, will make you think about your content in a completely new light. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. The Savvy Sisters will be taking Monday off to enjoy the U.S.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 10, 2012
    [Eloqua] 6 Marketing Lessons I Learned from Lean Software Geeks
    Marketing Lessons I Learned from Lean Software Geeks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. But they should.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2011
    [Eloqua] What is the Social Enterprise?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Welcome to the Social Enterprise,” it declared. Is it all about social CRM? Michael Krigsman. Ray Wang. Zach Hofer-Shall.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Eloqua] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Companies who want better results from software like Marketo, Silverpop or Eloqua. 'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. You can follow Jeff on Twitter at @fearlesscomp. . Who should talk to Find New Customers?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 9, 2012
    [Eloqua] Mad Marketing TV is educating the world – and me
    Thor Johnson, former CMO of Eloqua. Jeff Ogden of Find New Customers is today one of the top experts in B2B marketing anywhere. This is how it happened. We’ve had a stellar lineup of guests and we have more coming. It publishes every Tuesday and Thursday at noon ET. Jeff Ogden. It created an expert host. Mark Schaefer, Business Grow.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 11, 2012
    [Eloqua] Who Goes to SXSW, Anyway? [CHART]
    If you are looking for some Eloqua content while there, check out Joe Chernov talking about the “ State of Social Marketing ” tomorrow, or Jesse Noyes on “ Brand Journalism in the Real World ” on Monday. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • VIEWPOINT  |  THURSDAY, AUGUST 8, 2013
    [Eloqua] Good Reads for B2B Marketing - How to Create Newsworthy Content
    Via Eloqua. 'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 6-Step Path to Creating Inherently Useful Marketing. Via Convince & Convert. Via Duct Tape Marketing.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 26, 2011
    [Eloqua] 6 Steps to Defining Your Value Proposition from MarketingSherpa
    Steps to Defining Your Value Proposition from MarketingSherpa is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “If your value proposition isn’t rolling off your lips, you already have a problem.”. B2B marketing lives or dies based on your value proposition. Review the Data.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 9, 2012
    [Eloqua] 3 Ways for Accessorising Your Emails
    Ways for Accessorising Your Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. What You See Is What You Get” (WYSIWYG). Social Sharing.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Eloqua] 7 Keys to Lead Scoring Success in Sales Lead Generation
    And here’s what Eloqua, now part of Oracle, wrote about Lead Scoring: Translating Digital Body Language into Action. Thank you Marketo and Eloqua/Oracle for your insights into lead scoring. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” With lead scoring.
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 4, 2013
    [Eloqua] What Determines Success for B2B in the Online World?
    This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua. 'In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales. Success+checkout thank you message.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 21, 2012
    [Eloqua] The What, Who and Why of Lead Scoring [Video]
    The What, Who and Why of Lead Scoring [Video] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. Luckily, we caught up Brian Carroll , Executive Director of MECLABS , to get the answers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Eloqua] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. If so, you aren’t alone.  Of course, there is some collateral damage to this one-time overhaul. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Eloqua] [Chart] Marketing Automation Means More Marketing Jobs
    But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. Each week Eloqua delivers a chart of the week direct to your inbox. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. The results? Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 6, 2011
    [Eloqua] 4 Reasons Your CMO Will Love Marketing Automation
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Reasons Your CMO Will Love Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Impact. Efficiency. Twitter.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Eloqua] 3 Social Media Marketing Tips For 2014
    Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. 
  • LOOPFUSE  |  TUESDAY, JULY 6, 2010
    [Eloqua] The Value in Free Marketing Automation
    In a market with single-digit penetration, and many competitors continuing to follow Eloqua in to the realm of pricing-out the masses, it is evident that many marketers are simply priced-out of the market. I’d also argue that Eloqua is doing a great job of meeting the needs of specific market segments. Forever. Why Now?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
    If you’re a company like Eloqua ( @Eloqua ), you’re creating “ Grande Guides &# that help prospects learn about content marketing, lead generation and the like. Tweet Last week Google clamped down on companies that use questionable methods to manipulate search results. Create the content (the hard part). Publicize it.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 13, 2010
    [Eloqua] Four Interesting Trends from Dreamforce
    At Eloqua, we’ve been talking about Revenue Performance Management for a while now, and it was good to see that many of the themes that are driving that are common across other ISVs in the ecosystem. Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. 2011 will be an exciting year indeed.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 3, 2011
    [Eloqua] How to Write B2B Blogs: Your Story is Your Service
    How to Write B2B Blogs: Your Story is Your Service is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Points and counter points emphasized either the story or the service. listened closely and, having yet to find my full confidence as a marketer, held my tongue. That statement is cold and generic.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 11, 2011
    [Eloqua] 14 Sanity Saving Apps For Business Travelers
    Lastly, the Chatter mobile app from Salesforce.com helps me keep on top of what’s happening with my Eloqua colleagues around the globe. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Eloqua] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    One example of this approach was Docusign’s Meagen Eisenberg , who described her effective digital execution encompassing more than 70 global nurturing streams enhanced by her DemandBase and Eloqua investments.  More than 1,500 attendees wrapped up another exciting time at the SiriusDecisions Summit 2013  last week in San Diego!
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [Eloqua] 5 Steps to Social Media Leads with Content Marketing
    Ideally you have a marketing automation platform (like Eloqua, Marketo, SilverPop, etc) in place that lets you nurture your new prospects with content tailored to their demographic profile and behavioral patterns, and helps prospects move along the buyers journey with content mapped to each stage. Nobody wants to be sold on social platforms.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 23, 2011
    [Eloqua] Chart: The Holidays are Hot for B2B
    Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump in November and December compared to August and September. Chart: The Holidays are Hot for B2B is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Think again. Not so fast.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Eloqua] 4 Ways to Make Your Selling More Social
    Ways to Make Your Selling More Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But there are few keys to doing it right.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 1, 2013
    [Eloqua] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. can assure you: I really do read every one of the emails I receive, even the ones that end up getting trapped in my SPAM filter. Selling is hard, tireless work. Or Twitter.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Eloqua] Three Views On The Future Of The CMO
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. It must be a part of your subconscious.
  • LEADSLOTH  |  MONDAY, JUNE 7, 2010
    [Eloqua] Upcoming Lead Management Events
    MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell. More info & registration ».
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Eloqua] Week in Review: January 18
    Mobile Apps Every B2B Marketer Should Try – by @AmandaF_Batista via @eloqua. Happy Friday, everyone! We hope you have had a productive week, just as we have. If you have been head-down and unable to keep up your reading, here are the posts to get you up-to-speed. Anything to add? Let us know in the comments. by @markwschaefer.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Eloqua] How Marketing Automation Power Users Outperform [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts.  Consider giving our own Eloqua Expert Service a call! Not sure you have one?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [Eloqua] The Best B2B Marketing Ideas of 2010 – Q1 Review
    Juan Eloqua by Eloqua (6%). Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 22, 2013
    [Eloqua] Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck]
    Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers [Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this This week the Content Marketing Institute released its Content Marketing Playbook with 24 Epic Ideas for Connecting with Your Customers.
  • B2B VOICES  |  TUESDAY, JANUARY 3, 2012
    [Eloqua] Your Game Plan: Focus on Fans
    If you need ideas here’s a relevant post from Eloqua on some new year’s resolutions for talking to your customers. There’s a lot to be said for comparing social media strategies these days and supporting your favorite team in sports. How are you attracting and keeping fans? You are What You Read.
  • PUZZLE MARKETER  |  THURSDAY, JULY 26, 2012
    [Eloqua] Marketing Automation, Set It and Forget It
    – Joe Chernov, Eloqua ( in an interview with Venturebeat.com ) 3 Advantages to building a marketing automation system at your company: You can “set it and forget it” Once you do the work up front to create your content and your set of rules, your program will run with little oversight. Marketing automation, what is it?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 6, 2013
    [Eloqua] Joe Pulizzi Shares Principles of Epic Content Marketing
    Joe Pulizzi Shares Principles of Epic Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Eloqua] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. September 30th, 2010 | By Jeremy Victor A tweet caught my eye yesterday and it got me thinking. What does “ high quality lead &# mean anyway? Neither? Is it even a specific enough goal?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 8, 2010
    [Eloqua] The results of “best marketing company” are in
    Eloqua had 53 votes. ???The results are in. Out of 480 votes in total. HubSpo t  was the winner, with 172 votes. Marketo with 97 votes. Genius.co m with 83 votes. Market2Lead had 53 votes. Pardot had 5 votes. Salesforce.com had 2 votes. Bizzagent had 1 vote. Neolane had 1 vote. We readily acknowledge that this was not a scientific survey.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    'by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 15, 2013
    [Eloqua] Tips To Power Your Sales Funnel With Video Content
    If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Tips To Power Your Sales Funnel With Video Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Buyer Personas. First off, understanding your customer is critical.
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