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  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Eloqua] Mobile Web and Email are Doubling [Chart]
    Mobile Web and Email are Doubling [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video. If you are looking for ideas, join the conversations around mobile on Topliners. Subscribing is easy.
  • SALES CHALLENGER  |  WEDNESDAY, NOVEMBER 14, 2012
    [Eloqua] 5 Things You Must Know Before You Dismiss Social Selling
    SEC Members : Listen to our webinars on  Social Media Credibility  and  Scalable Social Selling ; see how companies like  IBM  and  Eloqua  support reps to enter the online sphere and watch for our new Social Selling subtopic page (coming soon So what conclusions can we draw? 1)      Social Media and Social Selling are here to stay.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 17, 2013
    [Eloqua] Why Some Industries Are Better at Turning Cookies to Contacts [CHART]
    Why Some Industries Are Better at Turning Cookies to Contacts [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries.
  • LOOPFUSE  |  FRIDAY, AUGUST 9, 2013
    [Eloqua] Marketing Automation Adopted by Only 1% of Businesses
    So, looks like the largest enterprises have pretty broadly adopted marketing automation which is not surprising given the focus and venture capital investment in companies like Eloqua, Marketo, and Neolane (two of which have now been acquired and 1 is now a public company). Really? Just 1% you say? Interesting times ahead!
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] Sunday musings
    Some observations – Marketo , Eloqua , Kinaxis (winner of our “B2B Marketing Idea of the Year Winner) and Hubspot all do a superb job of content marketing. hear very little from other companies, including a large competitor of Eloqua and Marketo where Find New Customers is a Gold partner. It’s terrific!
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 24, 2011
    [Eloqua] Marketing automation starves without a Content Marketing strategy
    If you’ve invested in Eloqua , Marketo , Silverpop , Pardot or the like, this post is for you. B2B Demand Generation | The Importance of Content Marketing. Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. “Can you share an example, Jim?” JB:   Sure.  And that’s the key. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Eloqua] What You Must Know About Community Management
    What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. What is Community Management? Some people assume community managers post updates to Facebook all day.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Eloqua] 4 Ways to Make Your Website More Personal
    Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s a given. But what impact does that have on our marketing?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Eloqua] Salesforce.com to acquire ExactTarget
    With Eloqua now part of Oracle, the question now is “What’s the future of Marketo?” June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. The combination of ExactTarget with Salesforce will create the market and technology leader in marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 2 Key Tips To Help Rethink Your Marketing Analytics
    Join us for the next Twitter chat Friday June 27 at 4pm GMT/11am EST. Follow and tweet your questions @kristinconnell , including the unique hashtag #Eloquestions. 2 Key Tips To Help Rethink Your Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Eloqua] Does Gamification Work On a Customer Community? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Eloqua] Top 10 Posts on B2B Lead Gen for 2010
    Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 6. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2. Mistakes To Avoid In Your Next Webinar Invitation. 3.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Eloqua] Demand Gen Cloud: Funnels and Pipelines are Old School
    Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Eloqua] Influitive Helps Marketers Build an Army of Advocates
    Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Eloqua] Why do some companies prosper – despite a terrible economy?
    Eloqua. Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). B2B Demand Generation | Growing a business in a terrible economy. “Job Growth Falters, Clouding Hope for Recovery&# New York Times.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Eloqua] Savvy Week in Review: July 15
    Ardath Albee explains how Eloqua's new guide is a prime example of how to create personalized content aimed at multiple personas. What Your Business Needs to Know About Google+ by @noyesjesse via @eloqua. Hopefully your summer has started with a bang! Early Lessons to Shaper Your Content Marketing Program by @B2BLaunchPad.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Eloqua] 3 Steps To Improve Sales Forecasting
    Steps To Improve Sales Forecasting is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. Establish data goals.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 8, 2012
    [Eloqua] 8 Surprisingly Simple B2B Sales Tips
    Surprisingly Simple B2B Sales Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Eloqua] ‘Tis The Season For Engaging Email Marketing Tips
    ‘Tis The Season For Engaging Email Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! How can you add value and delight? Download our Engagement Guide.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Eloqua] Savvy Toolkit - How Do We Operationalize Content Marketing?
    Those super smarties at Eloqua and JESS3 have put together an infographic we think you should repurpose with your own plan and look super smart to your bosses! Content Marketing is coming of age. Finally most savvy marketers have embraced content as the opposite of spray and pray spam approach. Click image below for larger version
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    You’ll want to partner closely with marketing to get access to approved and branded messaging from blogs, press releases, case studies, industry news, etc, rather than spending an hour creating the perfect email. (I use Eloqua Engage.). The archery competition proved to be a hot competition at the Olympics. Ready. Why are you calling them?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 23, 2012
    [Eloqua] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” Metrics. Definitions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Eloqua] More Marketers Spend On Content, Fewer Know If it’s Working
    More Marketers Spend On Content, Fewer Know If it’s Working is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Upworthy’s Top Takeaways For Creating Viral Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. How have they risen so quickly? They care more about quality then being first or fastest.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    Ways to Win at Online Marketing By Becoming a Better Writer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. The Content is the Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Eloqua] How Sage Does Social Demand Generation
    Retweets and “Likes” are nice, but what you really want is to tie the leads coming in from social back to your marketing database. “We create landing pages in Eloqua that are specifically tied to social or we use query strings,” Baird said. But many demand generation marketers don’t know what to make of it. Do a Social Audit. Joseph Baird. 4.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Eloqua] How Axial Ramped Up Deliverability and Measurement Strategies
    Focused on improving its deliverability, and ultimately its engagement with its audience, Axial went live on the Oracle Eloqua platform in less than two weeks and immediately began building email campaigns. Now up to 20 Axial employees are leveraging their knowledge learned from Eloqua University to build campaigns.
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Eloqua] What Does Your Funnel Look Like?
    Steve Woods , from Eloqua, created a funnel to analyze marketing's impact on revenues. Yesterday, I wrote about static value. Today, I'm writing about the need to revisit your idea of the pipeline funnel to see if it might have changed without you noticing. Download your copy here. See page 4] See my interview with @funnelholic.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 13, 2010
    [Eloqua] Four Interesting Trends from Dreamforce
    At Eloqua, we’ve been talking about Revenue Performance Management for a while now, and it was good to see that many of the themes that are driving that are common across other ISVs in the ecosystem. Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. 2011 will be an exciting year indeed.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Eloqua] The Best B2B Marketing Ideas of 2010
    like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. The great book, Content Rules , urged marketers to “be different.&# Thanks. 19, 2010.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 26, 2012
    [Eloqua] 11 Infographics Marketers Should Keep Near Their Desks
    11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. The State of Email Marketing. The Blog Tree.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2012
    [Eloqua] Why Your 2012 Marketing Plan Needs Tablets
    Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. Ownership of tablet computers in the U.S.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [Eloqua] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We wrote about the topic here.). Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 1, 2012
    [Eloqua] 4 Reasons No One Likes Your Email Campaigns
    Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Your Content is Flawed.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Eloqua] Hard Data to Justify Your Marketing Automation Investment
    Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] 12 Compelling B2B Social Media Slideshare Presentations
    View more presentations from Eloqua. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. Attentionomics Captivating Attention in the Age of Content Decay. B2B Content Marketing Trends.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Eloqua] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] The Future is Solomoco: 5 Predictions for Digital Marketing
    The Future is Solomoco: 5 Predictions for Digital Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] 3 Tips to Support Relevance in Your Marketing Communications
    Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Bored to 3.4 Billion Tears
    Billion Tears is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 Steve Woods.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2011
    [Eloqua] How RPM is Like Revenue Rocket Science
    Yet, Eloqua research found that several companies are measuring five Revenue Performance Indicators (RPIs) that have enabled them to outperform the S&P 500. How RPM is Like Revenue Rocket Science is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. These five RPIs include.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Eloqua] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Marketo , Eloqua , Silverpop ,  Pardot , Neolane , Aprimo/Teradata , etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 24, 2013
    [Eloqua] When is Email Deliverability Like a Fine Wine? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this When is email deliverability like a fine wine? When When it gets better with age.  Previously, I have looked at deliverability rates by region , and conversion metrics by industry.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2012
    [Eloqua] Chart: Where Did Our Twitter Traffic Go?
    Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other  Analytics packages, too. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So, this August, Twitter introduced a proprietary URL shortening service, called T.co.  Hello again, Twitter!
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Eloqua] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. Stay Tuned.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    Reasons To Check out the Modern Marketing Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! There’s something for everyone : 1. Share your pain.
  • LEADSLOTH  |  MONDAY, JUNE 7, 2010
    [Eloqua] Upcoming Lead Management Events
    MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell. More info & registration ».
  • LOOPFUSE  |  MONDAY, MAY 6, 2013
    [Eloqua] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
    Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo). This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation). 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 23, 2012
    [Eloqua] 7 Things Brands Need to Know About the Facebook Timeline
    We’ve done some work preparing the Eloqua page , and are excited about what we put together. Things Brands Need to Know About the Facebook Timeline is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Have you started working on yours? No, you’re not crazy. Get feedback. You will miss things.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Eloqua] How Marketing Automation Power Users Outperform With Multi-Touch Programs [CHART]
    Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts. We Consider giving our own Eloqua Expert Service a call! Not sure you have one?
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Eloqua] Marketing Gimmicks versus Value: A Disappointing Example
    Eloqua has an active voice on the entire spectrum of content marketing. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Unfortunately, the answer was no.
  • LOOPFUSE  |  TUESDAY, JULY 6, 2010
    [Eloqua] The Value in Free Marketing Automation
    In a market with single-digit penetration, and many competitors continuing to follow Eloqua in to the realm of pricing-out the masses, it is evident that many marketers are simply priced-out of the market. While I agree Eloqua is expensive, I think Eloqua meets the needs of a certain market. Forever. Why Now? LoopFuse ,Inc.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Eloqua] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua] 3 Questions You Should Ask About Your Content Marketing Strategy
    Questions You Should Ask About Your Content Marketing Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? How do I make the most of my efforts? Purpose.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua] Customer-Obsessed Marketing Is Your Next Competitive Edge
    Customer-Obsessed Marketing Is Your Next Competitive Edge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. There’s one more key ingredient.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] Marketing Automation is Not Marketing Strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Stevens.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] What’s the Real ROI of Content Marketing?
    We thank Jesse Noyes of Eloqua for these great insights. Sales lead generation needs content marketing. loqua published a great post on the Value of Content Marketing. Their findings are based on a new eBook and are shown in the image below. hope you find this information helpful. “Thankfully, a new e-book has stepped into the gap. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Eloqua] How to Produce 269 (or more) Content Assets From a Single eBook
    How to Produce 269 (or more) Content Assets From a Single eBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. Let that sink in. Seriously.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 20, 2011
    [Eloqua] Why I unsubscribed to Hubspot
    Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. Content is fabulous, but nagging was getting to be too much.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 2, 2013
    [Eloqua] 9 Trends That Will Upset Your Marketing in 2013
    Trends That Will Upset Your Marketing in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Eloqua] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. First, I thought I’d explain where the figures come from. We use two methods: Vendor revenues.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Eloqua] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    tagged in blogs , Eloqua , marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. promise to always sit in your shade. Sign up.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Eloqua] 5 Ways Social Media Can Drive Revenue
    Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Eloqua] 5 Social Media Truths, and How To Manage Them
    Social Media Truths, and How To Manage Them is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. Unfortunately this is still a lesson that many brands need to learn. So what’s the trick?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Eloqua] Why Is B2B Marketing Automation Growing So Slowly?
    The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 29, 2012
    [Eloqua] Is Pinterest a Good Social Media Marketing Investment?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In the words of Mugatu:  “Pinterest, so hot right now”. But, is all the hype warranted? scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 18, 2013
    [Eloqua] Week in Review: January 18
    Mobile Apps Every B2B Marketer Should Try – by @AmandaF_Batista via @eloqua. A fun and useful post about some mobile apps you may want to check out. Happy Friday, everyone! We hope you have had a productive week, just as we have. If you have been head-down and unable to keep up your reading, here are the posts to get you up-to-speed.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Eloqua] 4 Ways to Make Your Selling More Social
    Ways to Make Your Selling More Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But there are few keys to doing it right. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Jay Baer Exposes 4 Common B2B Social Media Mistakes is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Thinking Too Big.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 12, 2011
    [Eloqua] Benchmarking On and Off the Court
    Benchmarking On and Off the Court is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Adrian Chang | Tweet this I’m an avid player and follower of tennis. So it’s exciting to see these two interests combined this year at the U.S. When I last attended the U.S. Share email. Facebook. LinkedIn. Twitter.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Eloqua] How to Build a Successful Personal Brand
    View more documents from Eloqua. How to Build a Successful Personal Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Professional Development.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 1, 2013
    [Eloqua] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, it’s sadistic, these poor sales people are just trying to make a living; but if I were in the business of being nice I’d have become a pre-school teacher.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 6, 2012
    [Eloqua] The Hemingway Guide to Content Marketing
    The Hemingway Guide to Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Ezra Pound.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Eloqua] 5 Ways to Demonstrate Value to Your Customers
    Ways to Demonstrate Value to Your Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain ! Looking for more resources?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Eloqua] 10+ Essential Research Reports & Guides for B2B Marketers
    BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” In coordination with Eloqua’s Grand Guide to Lead Scoring , these resources are must have lead scoring references for B2B marketers. View the full report.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 3, 2013
    [Eloqua] 5 Tips for Creating Effective B2B Marketing Videos
    Tips for Creating Effective B2B Marketing Videos is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Now, that’s efficiency!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 25, 2011
    [Eloqua] The Two-Step for Sales Enablement
    Fact: We use Eloqua’s marketing automation platform. The Two-Step for Sales Enablement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 16, 2011
    [Eloqua] The Four Pillars Of Revenue Performance Management
    For Eloqua that challenge was in 2002. The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. by Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. Here are the cliff notes. Share email.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2011
    [Eloqua] MadMarketingTV
    Nor does Eloqua nor Silverpop. This show, hosted by yours truly, went live on Thursday. Click the logo to watch it. Please note that only Act-On Software has a show like this. Marketo may have just raised $50MM, and they have some kind of a show, but nothing like Mad Marketing TV. No one except Hubspot has a show like this. What do you think?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 10, 2011
    [Eloqua] You Need Better Content, Not More
    You Need Better Content, Not More is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. “You better be great storytellers.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Eloqua] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    Woods, and co-Author Alex Shootman, Chief Revenue Officer at Eloqua, will be making several stops along the 2011 Online Marketing Summit Tour. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. It’s not just about reacting. Facebook.
  • LOOPFUSE  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] Not another year end list
    Thanks to companies with much larger marketing budgets and megaphones like Marketo , Hubspot , and Eloqua , the market is increasingly understanding what this is all about and the benefits that are possible. The year 2012 is right around the corner and we see big things ahead. Here’s to a happy, healthy, and prosperous 2012!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 10 Marketing Tools We’re Thankful For
    10 Marketing Tools We’re Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S. Here’s our ‘Ode to Integrated Marketing’, a cornucopia of 10 marketing tools we’re thankful for: 1. Happy Thanksgiving!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 3, 2013
    [Eloqua] Savvy Week in Review: May 2
    Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? - via @eloqua. If you are like one of our 5-year-old daughters, you're very excited to see May is finally here. The flowers, the baby animasls, everything so new! Speaking of new, here are our favorite new posts from the week. Enjoy!
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Eloqua] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
    Eloqua – several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Marketo – at least several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 11, 2011
    [Eloqua] Revenue Performance Management – Is it the next great market or a dead-end?
    Marketing automation software companies, especially Marketo and Eloqua are pushing the term “Revenue Performance Management hard. In fact, Eloqua claims to have coined the term. B2B lead generation : Is Revenue Performance Management the wave of the future or just a blip on the radar screen? What’s a TLA? And why not?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 30, 2012
    [Eloqua] Why I Go To Dreamforce: Answers from 7 Dreamforce Veterans
    conference like Dreamforce is as much about connections and networking as it is about learning.  A good friend (and  Eloqua employee ) told me once that a great conference delivers on three things: content, connections and cocktails. by Jesse Noyes | Tweet this Most people call Dreamforce the biggest cloud computing event of the year.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 13, 2010
    [Eloqua] IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?
    The bottom line is probably that the upper tier B2B marketing automation vendors ( Eloqua , Silverpop , Aprimo , possibly Marketbright ) are next in line to be bought. IBM announced this morning that it was purchasing enterprise marketing automation leader Unica for $480 million, more than double the company’s current stock market valuation.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] 2013 B2B Marketing Priorities [Study]
    Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 23, 2012
    [Eloqua] Do Those Holiday Emails Really Get Read? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Today, we launched our holiday greeting -  the Flinch who Hated Modern Marketing. It made me wonder how all of you, our customers, are doing with your holiday greeting emails… Do you do them?  open rates
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [Eloqua] What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo
    While Marketo discusses Revenue Performance Management, it is our belief that the term “ Revenue Performance Management &# was actually coined by Eloqua.). “The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.&#. Quality leads matter. contact-form].
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Eloqua] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
  • CONNECT THE DOCS  |  WEDNESDAY, APRIL 14, 2010
    [Eloqua] Understand the Full Buying Process of your Buyers
    " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Why should marketers develop your subject matter experts as key industry influencers and thought leaders? Steve Woods. Recommended Resources.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 21, 2010
    [Eloqua] B2B Marketing Stocking Stuffers & Holiday Cheer
    Don't overlook the Toe of Your Stocking: And, finally, take a listen to Joe Payne, CEO of Eloqua, discuss what's needed for a new breed of marketer in his interview with the folks at Software Advice. Pour yourself a glass of egg nog and settle in with this: The Top 10 B2B Marketing Mistakes - created by Dianna Huff. DRUM ROLL. 1.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 28, 2013
    [Eloqua] Some Key Differences Between Mad Marketing TV and Marketing Made Simple TV
    Anyone who clicks the Yes Please button is taking to the Eloqua landing page to register for the content. Marketing Made Simple TV is Version 2 of Mad Marketing TV (and we announced version 3 today too.). Marketing Made Simple TV has a major relaunch today! Major new value for show sponsors with video content and warm sales leads. Well done.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Eloqua] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.
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