The Effective Marketer

article thumbnail

Content Marketing eBook and Infographics

The Effective Marketer

The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. Here are some great Content Marketing Infographics you may enjoy. Content Marketing vs. Traditional Advertising , from Marketo. The Problem with Content Marketing , from Junta42. Content Marketing by the Numbers , dlvr.it. Appetite for Content , by Base One.

article thumbnail

Getting Started Guide for Marketing Automation

The Effective Marketer

Grande Guide to Lead Nurturing , by Eloqua. There are also a few very good free resources on the internet that you can read as you get started, such as: 37 Marketing Automation Best Practices , by David Raab. Quick Guide to Marketing Automation , by Michael Leander. How to Build and Operate a Content Marketing Machine , by SEOMoz.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Wrong with Marketing Education?

The Effective Marketer

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100
article thumbnail

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now.

article thumbnail

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online.

article thumbnail

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it.

article thumbnail

A Brief History of Marketing

The Effective Marketer

Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo'