Paul Gillin

article thumbnail

Eloqua’s Innovative Blog Tree

Paul Gillin

Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. According to Eloqua content director Joe Chernov : Our vision is to make this graphic as interactive as possible. This one has a twist. We’ll revisit the image and make appropriate changes.

Eloqua 50
article thumbnail

How Much Should You Pay For Content?

Paul Gillin

Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night. I’m sure there are many more.

BtoB 50