LeadSloth

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Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10.

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7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

Even industry leaders like Eloqua and Unica are relatively small compared with vendors in more established software categories. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. It Puts Marketing Automation On The Map.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. This is my new discovery. Recently, they are writing more posts, and some good ones too!

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Upcoming Lead Management Events

LeadSloth

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell.

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B2B Pay Per Click Advertising

LeadSloth

For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc.

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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen.

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Impressive Marketo User Summit

LeadSloth

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit.

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