KoMarketing Associates

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. As shown above, Adobe has created separate LinkedIn Showcase Pages to segment their products. Make Sure Your Audience Can Find You. Final Thoughts.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” In coordination with Eloqua’s Grand Guide to Lead Scoring , these resources are must have lead scoring references for B2B marketers. View the full report.

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

The full research report: B2B Demand Generation Benchmark Report: 2013 Marketing Priorities , includes additional data points, survey background, and a video discussion with Eloqua’s Marketing Programs Director, Elle Woulfe. Eloqua and CMO.com helped coordinate survey information.

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B2B Call Tracking: Get Credit for All B2B Leads By Caring About Phone Calls

KoMarketing Associates

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. What’s your biggest challenge as a B2B marketer? Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th. As a B2B marketer myself, I can relate to these challenges.

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LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Well, LinkedIn collects the data which can be downloaded at any time, and if supported, you can have these leads automatically sent to your CRM or marketing automation solution.

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How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

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