Crimson Marketing

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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. He explains look-alike modeling and how predictive intelligence means better marketing-sales alignment. Relevancy imperative: Communication on mobile devices is much more personal than on desktop devices.

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Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. She also spent 10 years as a senior marketing executive at PeopleSoft. Melin earned a Bachelor’s degree in Political Science and Organizational Psychology from Willamette University in Salem, OR.

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