Biznology

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The 10 most fascinating people in B2B marketing in 2017

Biznology

Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Alejandro Antonini runs the tech consulting company MarketingFox, which bravely tackles one of the messiest spots you’ll find in any B2B company: marketing operations. Quotable quote: “Process is everything.”

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37 reasons that video content is king

Biznology

(comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video. Internet Retailer ). 80% of Internet users who recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad. Online Publishers Association ).

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Marketing automation is not marketing strategy

Biznology

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. And junior staffers need training in strategic marketing thinking.