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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] The Missing Link Between Media and Marketing
    Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.). Integration between the two is a critical missing link.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. Will your organization take advantage of the visual continuum?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Has the Launch of Gmail Tabs Affected Email Reads?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this. Since Gmail rolled out new inbox tabs , there has been lots of buzz in the market concerning the potential impact on marketing campaigns. The short answer is: There has been no significant impact to date.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 7, 2012
    [Eloqua] Does Automation Impact Lead Conversion Rates? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But you may be asking yourself why?  The answer is simple…time. Time has become one of the most important ways to personalize your message.  So what should you do?  Does Automation Impact Lead Conversion Rates?
  • OPENTOPIC  |  WEDNESDAY, APRIL 20, 2016
    [Eloqua] Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
    partnership with Demandbase, a cloud-based marketing platform for personalized advertising and marketing, adds an automated Account Based Marketing (ABM) solution for Eloqua users. Marketers and sales professionals can now target specific individuals and. Marketing Technology Cmo Digital Marketing undefined
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] 12 Compelling B2B Social Media Slideshare Presentations
    View more presentations from Eloqua. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. Attentionomics Captivating Attention in the Age of Content Decay. B2B Content Marketing Trends.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] 3 Lead Scoring Problems – And How to Solve Them
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Of course, if you want more in-depth lead scoring advice, join this free Harte-Hanks webcast with Eloqua’s Steven Woods and myself tomorrow at 1PM EST. See you there!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 7, 2014
    [Eloqua] 6 Ways Marketing and IT Collaboration Boosts ROI
    Ways Marketing and IT Collaboration Boosts ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. Follow Jack on Twitter @jnewto.
  • B2B LEAD BLOG  |  MONDAY, JUNE 18, 2012
    [Eloqua] Hitting the Nurture Campaign Sweet Spot
    In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 17, 2012
    [Eloqua] The Marketing Skills Gap is Very Real
    Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. The Marketing Skills Gap is Very Real is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [Eloqua] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    Think Like a Publisher: 5 Storytelling Rules for the Marketer from Eloqua. Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Are you cultivating a role in the ‘circle of trust’? It’s a must-have role, by the way!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] What Kind Of Marketing Superhero Are You? [Quiz]
    Quiz] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You You probably are, and then some! Marketing isn’t just about art and science, or technology and strategy on its own. Are you: The Quantum Qualifier?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2012
    [Eloqua] Why Your 2012 Marketing Plan Needs Tablets
    Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. Ownership of tablet computers in the U.S.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. She also spent 10 years as a senior marketing executive at PeopleSoft.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, DECEMBER 5, 2008
    [Eloqua] Nurture Marketing vs Pachinko
    If you're an Eloqua user, there is a more detailed view of how to build this here: [link]. Tags: lead nurturing marketing automation nurture marketing Eloqua nurture demand generation I had a great chat with a client the other week, and he had a very simple model for nurture marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Eloqua] John Legend Coming to Interact 2014
    John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Eloqua] Marketing Wisdom: In the end, it’s all about…
    The important thing is not to forget that I am writing for people, not just suits.”. –  The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. He brings together the collective wisdom of a project he spawned by asking  bloggers to reveal their most important message; look for posts on twitter with #lastblog. Pursue purpose.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] The New 4 P’s of Marketing
    Eloqua/marketing-syllabus. The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. Personality. Publishing. Physics.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Eloqua] New Marketing Report: B2B Lead Generation Trends 2013
    Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. The results are in.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] The State of Content Production: Benchmarks and Action Items
    by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 8, 2006
    [Eloqua] B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation
    Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Eloqua] Driving Engagement and Conversion with Marketing Apps
    ” While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say: “By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them. Hitting the Open Road.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Eloqua] The Contact Washing Machine
    For Eloqua users, I'll talk about some of the pieces of a good Contact Washing Machine on this blog's sister blog - Eloqua Artisan ( [link] ). Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible.
  • THE POINT  |  TUESDAY, AUGUST 23, 2011
    [Eloqua] Marketing Automation: What Is It & Why Do I Care? (Webinar)
    B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 10, 2013
    [Eloqua] Which Industries are Turning Cookies into Contacts? [CHART]
    Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Eloqua] No Marketing Made Simple TV show this week
    In addition to Eloqua, we power lead gen programs for some of the largest brands trying to reach the enterprise sales and marketing executive. Eloqua. Since May of 2012, we have been publishing a new Marketing Made Simple TV show every Thursday at noon ET, but not this week. Video is nice, but audio carries critical information.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Eloqua] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    tagged in blogs , Eloqua , marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. promise to always sit in your shade. Sign up.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 9, 2012
    [Eloqua] 3 Ways for Accessorising Your Emails
    Ways for Accessorising Your Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. What You See Is What You Get” (WYSIWYG). Social Sharing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 29, 2012
    [Eloqua] 5 Charts That Could Change Your Email Marketing
    Charts That Could Change Your Email Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. We wanted to package a few of the choicest charts on email marketing here. Make it Work for the Weekend.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She’s a strategist with a specialty in digital, social media and email marketing. Join the Twitter chat!
  • DIGITAL BODY LANGUAGE  |  SUNDAY, DECEMBER 14, 2008
    [Eloqua] Giving Sales an "Out"
    Laura Ramos at Forrester talks about it a lot, as do most other luminaries in B2B, and at Eloqua, it's one of the most common things our clients ask us about. Tags: lead nurturing Lead scoring sales and marketing alignment Eloqua Any of us who work with longer sales cycles have experienced the leaky funnel.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Eloqua] How To Build Up Social Media Marketing Like LEGO
    How To Build Up Social Media Marketing Like LEGO is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Check your cost of ignorance.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 30, 2013
    [Eloqua] How to Practice Sales Enablement That Helps Reps Rock
    Check out Eloqua’s Grande Guide to Sales Enablement. How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call!
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 29, 2012
    [Eloqua] What Percentage of Your Data is Fake? [CHART]
    Eloqua provides a set of tools to deal with clean data.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. One of the more useful (and free!) Some personal techniques include looking for duplicate values across fields, and improbable letter clusters (asdf, hjkl, zzz, xxx, x, y, xyz,abc).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 11, 2013
    [Eloqua] 3 Quick Tips For Increasing Response Rates With Gated Content
    Click here to watch a short video with tips on how to create web forms using Eloqua. . Quick Tips For Increasing Response Rates With Gated Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. When it comes to lead generation forms, savvy marketers know there’s a fine line to walk.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2011
    [Eloqua] 4 Tips for Getting WAY more from Email Marketing
    Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is,  “How is Eloqua different than my email solution?&#. by Amber Stevens | Tweet this. Share email. Facebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 25, 2014
    [Eloqua] 4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
    by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand? Must Haves To Enhance Your Marketing Analysis Strategy [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Eloqua] 6 Ways to Eliminate the Demand Gen Blame Game
    Check out Eloqua’s Sales & Marketing Alignment Resources. Ways to Eliminate the Demand Gen Blame Game is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [Eloqua] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. View webinar her
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Eloqua] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 23, 2011
    [Eloqua] Content Marketing eBook and Infographics
    The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. A Content Marketing eBook. The result was a fun project, and many findings. Who would have thought giving away free recipe books could save a company? Or that Microsoft (of all companies) was the first of Fortune 500 corporations to have a corporate blog? Let me know!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    You’ll want to partner closely with marketing to get access to approved and branded messaging from blogs, press releases, case studies, industry news, etc, rather than spending an hour creating the perfect email. (I use Eloqua Engage.). The archery competition proved to be a hot competition at the Olympics. Ready. Why are you calling them?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Eloqua] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    Download the full report on Altimeter’s SlideShare channel , and for more on social media best practices, be sure to check out the Eloqua Social Media ProBook , which includes content contributed by Owyang. The report is effectively two studies in one. The firm expects that number to grow if unchecked. Strategy trails adoption. Social Media
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 18, 2011
    [Eloqua] SXSWi: And That’s A Wrap…
    Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang , Sarah Evans , Leslie Bradshaw and Jennifer Van Grove. Reddit.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 9, 2015
    [Eloqua] Predictive Marketing Vendors Look Beyond Lead Scores
    The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future. But is it possible that predictive is already approaching commodity status? They are, after all, experts at seeing the future. Mintigo ’s news came today.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Eloqua] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Companies who want better results from software like Marketo, Silverpop or Eloqua. Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. You can follow Jeff on Twitter at @fearlesscomp. . Who should talk to Find New Customers?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 13, 2012
    [Eloqua] Which Metrics Do Most Marketers Rely On? [CHART]
    For all you marketers that want to get savvy with your reporting and measurement – I encourage you to check out the measurement courses offered via  Eloqua University. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. No major surprises here. This is where it gets interesting. Most
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 22, 2012
    [Eloqua] What Can You Learn from Social Sign-On? [GRAPHIC]
    GRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There’s a good chance that if you’ve entered a contest online or signed up for a promotion, you’ve used social sign-on. Many in B2B marketing question whether it’s the right fit. What Can You Learn from Social Sign-On?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Eloqua] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Eric Schmidt. We have to.&#. Share email.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Eloqua] Savvy Week in Review: July 1
    Joe Chernov, VP of Content Marketing for Eloqua, will make you think about your content in a completely new light. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. The Savvy Sisters will be taking Monday off to enjoy the U.S.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Oracle’s ambition to lead the digital platform market is strong, as it has demonstrated by investing more than $5bn to acquire some of the best digital marketing vendors, including Eloqua, Responsys, BlueKai, and Datalogix. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 11, 2012
    [Eloqua] Who Goes to SXSW, Anyway? [CHART]
    It seems SXSW is becoming a can’t miss event for marketers and chief executives alike.  If you are looking for some Eloqua content while there, check out Joe Chernov talking about the “ State of Social Marketing ” tomorrow, or Jesse Noyes on “ Brand Journalism in the Real World ” on Monday.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] Savvy Toolkit - The Blog Tree Infographic
    So when we are included in a infographic like Eloqua's The Blog Tree: New Growth. The Savvy Sisters are always flattered when another blogger takes the time to guest post, mention or engage with our site. Fruit for Your RSS Feed we are giddy as school girls! Always good to add some new friends to our weekly digest.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Eloqua] 10 Tips to Help You Become a ‘Superhero’ Marketer
    10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Eloqua] Mad Marketing TV looking for new primary sponsor
    Great fit for marketing automation firms, by the way – especially Marketo , Eloqua , Silverpop , Neolane , Aprimo , IBM/Unica , Pardot or LeadLife. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 1, 2013
    [Eloqua] 3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
    Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, it’s sadistic, these poor sales people are just trying to make a living; but if I were in the business of being nice I’d have become a pre-school teacher.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Eloqua] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • DIGITAL BODY LANGUAGE  |  FRIDAY, DECEMBER 5, 2008
    [Eloqua] Dimensions of Lead Scoring
    Tags: Lead scoring sales and marketing alignment lead routing Eloqua
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Eloqua] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    Get more out of your Eloqua marketing automation system. Oracle Eloqua is a sponsor of the Bizo Funnelmentals Tour. Reasons To Check Out Bizo’s B2B Funnelmentals Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Follow Sean on Twitter @Sean_f_Callahan. 27), New York (Mar.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua] Take Your Questions To The ‘Targeting’ Twitter Chat
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. For example ‘@robheerdegen @Eloqua What key targeting questions should I be asking to help properly allocate my marketing efforts? Tweet your questions ‘ @robheerdegen @Eloqua ’.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 4, 2012
    [Eloqua] Your Website Only has 10 Seconds
    Your Website Only has 10 Seconds is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in first 10 seconds. Still here?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 3, 2012
    [Eloqua] Find New Customers salutes the “20 Women to Watch in Sales Lead Management”
    Jennifer Horton, Eloqua, Inc. Jill Rowley, Eloqua, Inc. The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” ” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Eloqua] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Marketing Automation: Like Bringing a Gun to a Knife Fight
    recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. How do you separate hot leads from long-term leads from tire-kickers?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Eloqua] 3 Strategic Content Measures Every Marketer Should Take
    Strategic Content Measures Every Marketer Should Take is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. Go for the latter! Become sourced as ‘news you can use’.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 18, 2011
    [Eloqua] [Chart] Google+ Posts Drop Even as Accounts Rise
    Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers? Sign up here. Share email. Facebook. LinkedIn. StumbleUpon.
  • VIEWPOINT  |  THURSDAY, AUGUST 8, 2013
    [Eloqua] Good Reads for B2B Marketing - How to Create Newsworthy Content
    Via Eloqua. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 6-Step Path to Creating Inherently Useful Marketing. Via Convince & Convert. Via Duct Tape Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 26, 2012
    [Eloqua] 4 Ways of Measuring Marketing ROI
    Ways of Measuring Marketing ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. Other surveys have found the same thing. The jury’s still out.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 18, 2009
    [Eloqua] What Exactly IS Digital Body Language?
    The best physical representation of digital body language that I can think of is as seen through Eloqua's Prospect Profiler tool (pictured), which shows the spikes and valleys of activity, across all digital media, from web and email to search and forms. So what is it? Hopefully this clarifies what Digital Body Language is.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 3, 2012
    [Eloqua] 5 Really Good Reasons LinkedIn Bought SlideShare
    Disclaimer: LinkedIn is an Eloqua customer. Really Good Reasons LinkedIn Bought SlideShare is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Eloqua] 3 Social Media Marketing Tips For 2014
    Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this 2013 was truly a social year. Twitter now boasts 232 million active users  who send out 500 million tweets per day. Social advertising is also on the rise with an estimated  $10.24
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Eloqua] 6 Boards to Consider for Your Pinterest Brand Page
    Eloqua has offices all over the world. In the meantime, you can help your audience “pin” your content by using the Pinterest cloud component in the Eloqua AppCloud. Boards to Consider for Your Pinterest Brand Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Stumped?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    For Eloqua, this means our U.S. Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Today the U.S. According to the U.S Automation helps you keep building relationships. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Eloqua] How Kele Developed a Personalized Email Strategy
    Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Jen on Twitter @Jenny_Iggy. Email marketing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 9, 2012
    [Eloqua] Which Industries Lead in Marketing Effectiveness? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time.  The key to personal or professional growth is learning from your experiences and improving each time around. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Eloqua] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Eloqua] What is the ROI on Delight?
    Topliners.com : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Delight does not always reflect in short term ROI. Would you fly them again? We went at 6:30 p.m.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Eloqua] How to Build a Successful Personal Brand
    View more documents from Eloqua. How to Build a Successful Personal Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Professional Development.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Eloqua] Social CRM By Numbers [INFOGRAPHIC]
    Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. They can do this without “dealing” with a sales rep.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Eloqua’s Brian Kardon , Chief Marketing Officer, and Alex Shootman , Chief Revenue Officer, get along. Brian Kardon, Chief Marketing Officer, Eloqua : Hi, I’m Brian Kardon. I’m CMO of Eloqua. And that is what Eloqua is doing for these great companies and that is what Revenue Performance Management is all about.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Eloqua] How to Treat Your Customer Like Prospects
    At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. How to Treat Your Customer Like Prospects is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, I still watch The Office. Yes, I still think it’s funny.).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Eloqua] What is the Stage of Your Marketing Data?
    As a Marketing Advisor for Oracle Eloqua, she brings over 10 years of marketing experience to help customers along their modern marketing journeys, guiding them with real-world experiences to help untangle complexities and get the most out of their marketing automation investment. That’s a very tall order. Not at all!
  • DIGITAL BODY LANGUAGE  |  SATURDAY, DECEMBER 6, 2008
    [Eloqua] Lead Scoring; Points, Ranks, and Sales Handoff
    Tags: Lead scoring sales handoff lead ranking lead routing Eloqua demand generation
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Eloqua] B2B Email Benchmarks: Answers Vary Widely
    Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] The Vision of B2B Cross-Channel Marketing in 2016
    As we continue to evolve the Oracle Eloqua platform by consolidating data, as well as simplifying the transforming, normalizing, and appending of data has, and will continue to be, a key focus. Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. Product News
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 17, 2011
    [Eloqua] 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
    by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. 23 Design, Data Visualization and Presentation Quotes from Edward Tufte is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But we know we can do even better. It is not about you anymore.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 11, 2013
    [Eloqua] “Blast” and 4 Other Words That Don’t Belong with Email
    “Blast” and 4 Other Words That Don’t Belong with Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” No buyer wants to get “blasted.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 8, 2014
    [Eloqua] The State of B2B Lead Nurturing [New Benchmark Research]
    ” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan , marketing director at Bizo and editor of Digital Marketing Remix.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 7, 2010
    [Eloqua] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
    To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. also found an archived webinar from Eloqua that goes into greater details about lead scoring. Lead scoring has become very important in today’s B2B marketing. Opportunity win rate 31.3%
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 8, 2008
    [Eloqua] Books, Blogs, and Demand Generation
    We were chatting about what each client was doing, how they were using our product (Eloqua), and what interesting things they were doing to do campaigns, score leads, automate marketing processes, manage data, coordinate with sales, measure effectiveness, etc. Tags: Digital Body Language books Eloqua demand generation So, the book.
  • LEADSLOTH  |  WEDNESDAY, APRIL 29, 2009
    [Eloqua] Top-10 Demand Generation Vendor Blogs
    Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Eloqua] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. And on the theme that cleaner data is better (and more profitable), we will be giving away the object we have been fighting over here at ReachForce HQ for weeks. Share and Enjoy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 17, 2012
    [Eloqua] Everyone is Talking about Social CRM. Few are Doing It.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. More people don’t even know what it is. which recently covered the topic in its State of Social Marketing report.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 13, 2013
    [Eloqua] Simplifying Video Marketing: 5 Ideas To Get Started
    Simplifying Video Marketing: 5 Ideas To Get Started is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this. I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. Not exactly a winning formula. Interviews. Memes.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 9, 2013
    [Eloqua] Is Your Industry Hitting the Click Through Rate Mark? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. Why would Industrial Manufacturing have click through rates almost three times the average? 7.03%. 5.01%. 6.79%.
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