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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 3, 2012
    [Eloqua] 5 Really Good Reasons LinkedIn Bought SlideShare
    Disclaimer: LinkedIn is an Eloqua customer. Really Good Reasons LinkedIn Bought SlideShare is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Eloqua] Social CRM By Numbers [INFOGRAPHIC]
    Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. They can do this without “dealing” with a sales rep.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Eloqua] Personality: The Missing Ingredient in B2B Marketing Today
    Eloqua – with their Juan Eloqua and Grande series. Personality is often expressed with a person, like Juan Eloqua. And by using the coffee theme for content, Eloqua reinforces their personality approach. No one cares about your products and services except you.” believe the answer is Personality. What is personality?
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 12, 2009
    [Eloqua] Data Management and Marketing Automation - Video
    In this quick but instructive video, Chris Petko, Eloqua’s Director of Marketing Operations talks about how we at Eloqua manage data, and how it is captured, cleansed, and analyzed. There are two main reasons that data has become more critical than ever before. First, it is with us for longer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. To what do you attribute this? Are vendors doing a better job at guiding the journey through content? mix of both?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Eloqua] Connecting the Dots Between Social Media & Demand Generation
    by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 14, 2012
    [Eloqua] How Social Collaboration Can Change the 80/20 Rule [CHART]
    Here at Eloqua, we intuitively believe that, and we are using Salesforce.com Chatter as our internal collaboration tool.  How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But intuition is never good enough for the Chart of the Week. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 30, 2013
    [Eloqua] How to Practice Sales Enablement That Helps Reps Rock
    Check out Eloqua’s Grande Guide to Sales Enablement. How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call! She’s a mini marketer. .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua] 15 Cases of Marketing Innovation [New eBook]
    The 15 companies profiled in the “Modern Marketing Superheroes” eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco. 'by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Best Customer Lifecycle Program.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 6, 2013
    [Eloqua] What to Expect From the 2013 Road to Revenue Tour
    The Eloqua community is all about collaborative learning and the exchange of ideas to improve marketing performance. In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. Southern California.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Eloqua] How to Build a Successful Personal Brand
    View more documents from Eloqua. How to Build a Successful Personal Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Professional Development.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [Eloqua] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! So what’s beneath the wrapping paper? Twitter is a must-use channel for many B2B marketers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 25, 2013
    [Eloqua] Why Reddit Is Relevant To Marketers [CHART]
    Why Reddit Is Relevant To Marketers [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Stephen Streich | Tweet this Canadian astronaut Colonel Chris Hadfield boarded the International Space Station in December, preparing to take over as commander of expedition 35. 
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Eloqua] Savvy Week in Review: March 30
    Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? by @jchernov of @Eloqua. Eloqua & JESS3 teamed up (once again) to produce an engaging, Rube-Goldberg-inspired video on "revenue performance management." It’s that time of year when we want to get everything in order! Happy Friday! Relax.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 18, 2013
    [Eloqua] How Do Your Contact Engagement Initiatives Stack Up? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. How Do Your Contact Engagement Initiatives Stack Up?
  • CLIENT BRIDGE  |  SATURDAY, SEPTEMBER 25, 2010
    [Eloqua] ClientBridge Blog Featured in B2B MarketingZone
    ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2011
    [Eloqua] Are You Crushing Your Customers with Content?
    Here at Eloqua we recently participated in a nifty process to identify gaps and overlaps in our customer content called a Brown Paper Exercise. by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. The same is true with customer content. It’s a fairly simple process.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2011
    [Eloqua] B2B Blogging and Video Takes Off
    Check out Eloqua’s free Grande Guide to B2B Content Marketing. B2B Blogging and Video Takes Off is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. B2B Content Marketing Tactics. Want help from the experts?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
    'Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces. m also tempted to remind you that I predicted this convergence as an industry trend back in December. BlueKai, on the other hand, is all about the data.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [Eloqua] 5 B2B Brands That “Get” Storytelling
    B2B Brands That “Get” Storytelling is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    Recently, Eloqua’s Rob Heerdegen explained how to make your emails work better for the mobile user  on Topliners. Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. And as you can imagine, that number is going up. Don’t have a panic attack.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, FEBRUARY 4, 2010
    [Eloqua] Deep Searches and Content Proliferation
    Similarly, when moving towards the final stages of validation of a purchase decision, the searches may involve specific brands or product names, along with capabilities, objections, or perspectives that the buyer is looking to learn more about (“ Eloqua email deliverability specifications ” or “ Eloqua marketing automation in financial services ”).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Eloqua] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    'by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience , Oct. For this year’s Markies- to be awarded October 24 th at Eloqua Experience- we’re giving you the chance now to be photographed holding Markie gold on the red carpet and cast your vote! dotloop. Synopsis, Inc. Cvent, Inc. Intel.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [Eloqua] The Best B2B Marketing Ideas of 2010
    The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. Thanks. 19, 2010.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 24, 2013
    [Eloqua] When is Email Deliverability Like a Fine Wine? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this When is email deliverability like a fine wine? When When it gets better with age.  Previously, I have looked at deliverability rates by region , and conversion metrics by industry.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [Eloqua] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. That’s too bad.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 2, 2014
    [Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    I wanted to meet Eloqua peers and find out what they were doing with Eloqua,” said Mark Plant , Marketing Operations Director, Micro Focus. Tips, tricks, resourcing, the works — it was a priceless opportunity for a general dipstick into modern marketing and for me to benchmark where we really were on our Eloqua journey.”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 5, 2013
    [Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
    from Eloqua. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Sylvia Jensen | Tweet this We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person.  They call this the ‘hidden sales cycle’. So, does your sales team get this? 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 15, 2013
    [Eloqua] 3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey
    Oracle | Eloqua’s Director of Customer Culture, Heather Foeh, will present strategies for connecting content to customers, during a breakfast session at Ad Age Digital Conference , Wednesday April 17 in New York. For modern marketing engagement, the perfect pairing is demand and content.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] 12 Compelling B2B Social Media Slideshare Presentations
    View more presentations from Eloqua. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. Attentionomics Captivating Attention in the Age of Content Decay. B2B Content Marketing Trends.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Happy customers make supportive advocates, so always aim to help, enable, and support.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She’s a strategist with a specialty in digital, social media and email marketing. Join the Twitter chat!
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, AUGUST 12, 2009
    [Eloqua] Lead Scoring Best Practices
    I sat down with various folks on the Eloqua Customer Success team to hear their experiences on what it took to build out a highly successful lead scoring system.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [Eloqua] Demand Generation Vendor Traffic Rankings
    But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. How about it guys?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Eloqua] Where Are Marketers Allocating Budget? [CHART]
    Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus. Where Are Marketers Allocating Budget?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. It didn’t work. And it finally outperforms paid search in month 19. What do you think?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 1, 2012
    [Eloqua] 4 Reasons No One Likes Your Email Campaigns
    Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Your Content is Flawed.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 12, 2012
    [Eloqua] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    But I’ve also been asked, what does this mean for Eloqua? In fact, as the acquired companies were assimilated, they became less effective at competing with Eloqua. Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 29, 2012
    [Eloqua] 5 Charts That Could Change Your Email Marketing
    Charts That Could Change Your Email Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. We wanted to package a few of the choicest charts on email marketing here. Make it Work for the Weekend.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Eloqua] No Marketing Made Simple TV show this week
    In addition to Eloqua, we power lead gen programs for some of the largest brands trying to reach the enterprise sales and marketing executive. Eloqua. 'Since May of 2012, we have been publishing a new Marketing Made Simple TV show every Thursday at noon ET, but not this week. Video is nice, but audio carries critical information.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Eloqua] Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas
    Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. like that everything Joe is working on comes from a person, not simply Eloqua. My conversation and emails with Joe resulted in this case study I wrote for the Content Marketing Institute. In fact, I have ! Be human.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, JUNE 2, 2012
    [Eloqua] How Decisive Are Your Campaigns? [Chart]
    by Sheila Lahar | Tweet this The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua. On any given day at Eloqua we’re helping our customers automate a variety of marketing functions. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Eloqua] Oracle Buys Market2Lead Intellectual Assets
    However, a blog post by Eloqua's Joe Payne confirms that existing Market2Lead customers will remain clients of Market2Lead, while Oracle itself will be purchasing the technology itself. Payne's post says that Eloqua and Market2Lead have been discussing a path for Market2Lead clients who prefer Eloqua to an Oracle relationship.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Eloqua] 8 Big Ideas to Drive B2B Buzz
    For our part, Eloqua is trying to make B2B marketing feel creating a PowerPoint deck with our Eloqua10 product.  Joe Chernov is the VP of Content Marketing for Eloqua, a revenue performance management company, and the co-chair of the WOMMA ethics panel. B2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 24, 2012
    [Eloqua] Which Industries Love Marketing Apps the Most? [CHART]
    by Eric Knutson | Tweet this Here at Eloqua we believe today and in the future companies require solutions that are specific to their industry – you can check out our Asset Management offering  here. These findings may reflect simply that those particular industries have had more experience with Eloqua and AppCloud offerings. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 7, 2013
    [Eloqua] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Looking for more Modern Marketing tips?
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 14, 2011
    [Eloqua] How Can We Perfect Social Media?
    We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. For example, at Eloqua, 90% of our revenue comes from existing clients. About the author: Joe Chernov is the director of content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 12, 2013
    [Eloqua] 6 Ways To Maximize Your Webinars With Automation Technology
    Ways To Maximize Your Webinars With Automation Technology is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Eloqua] Who is the Hero of our Story? You are!
    They have not purchased marketing automation like Marketo or Eloqua. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 17, 2012
    [Eloqua] Everyone is Talking about Social CRM. Few are Doing It.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. More people don’t even know what it is. which recently covered the topic in its State of Social Marketing report.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 8, 2012
    [Eloqua] 8 Surprisingly Simple B2B Sales Tips
    Surprisingly Simple B2B Sales Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Eloqua] Do “Green” Companies Grow Faster? [CHART]
    Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the  Eloqua Benchmark Index.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But what impact does a brand’s reputation have on growth?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 23, 2012
    [Eloqua] 7 Things Brands Need to Know About the Facebook Timeline
    We’ve done some work preparing the Eloqua page , and are excited about what we put together. Things Brands Need to Know About the Facebook Timeline is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Have you started working on yours? No, you’re not crazy. Get feedback. You will miss things.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 24, 2014
    [Eloqua] 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
    18 Marketing Challenges Cited by Leaders at the CMO Club Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. Many centered on content, data, and unifying the customer experience.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Eloqua] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    Email Strategies to Engage Subscribers and Impact Marketing Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 23, 2012
    [Eloqua] 3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”
    Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” Metrics. Definitions.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 26, 2013
    [Eloqua] Who Said Email Marketing (Automation) is Dead? [CHART]
    Sign up for Eloqua’s Chart of the Week now to get a sales and marketing performance snapshot in your inbox each week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2011
    [Eloqua] 4 Tools for Measuring Your Online Influence
    Just “Like” the Eloqua Facebook page and fill out a simple form. by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. Measuring online influence is a difficult task at best. Klout. PeerIndex. Crowdbooster. EmpireAvenue. Entry is easy. Happy investing!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 20, 2012
    [Eloqua] The Future is Solomoco: 5 Predictions for Digital Marketing
    The Future is Solomoco: 5 Predictions for Digital Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 12, 2012
    [Eloqua] B2B Content Marketing as Trojan Horse
    During the webinar, Joe mentioned that Eloqua's logo is getting smaller by design on the content they share. Do you actually think that no one recognizes that Eloqua is providing the content? By making themselves the secondary focus, Eloqua is actually helping their brand gain prominence, as counterintuitive as that may seem.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 12, 2011
    [Eloqua] How to Get Buy-in for Marketing Automation
    Today, Eloqua released a new guide designed to help marketers gain C-level buy-in for marketing automation. It's brilliant. Not just for helping marketers frame the conversation with the executives at their company, but as an example of how to create a personalized, multi-persona campaign that helps a buying committee gain consensus.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
    Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But this is 2014! Some things are simply better in the express lane. Are you marketing in the express lane?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 10, 2013
    [Eloqua] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    10 Takeaways from Content Marketing World and How to Measure Your Effectiveness is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Webinars.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Tips to Manage ‘Always-On’ Nurturing
    And to validate this fact, a recent Eloqua Benchmark study showed that on average, only 20% of emails are being opened. Tips to Manage ‘Always-On’ Nurturing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She focuses on lead generation, sales enablement, and marketing automation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Eloqua] 10 Tips to Help You Become a ‘Superhero’ Marketer
    10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Eloqua] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Eloqua user, spotted! As a marketing automation expert, Eloqua user for almost 4 years, and self-proclaimed marketing nerd, I get really excited when I see someone else using Eloqua. This chart was part of Eloqua’s 40 Must-See Charts for Modern Marketers  report. Hundreds of opportunities to share.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Eloqua] B2B Marketing Automation Growth Slowed In First Half of 2011
    The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. The new report sheds light on this as well. Not necessarily.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Eloqua] 3 Steps To Improve Sales Forecasting
    Steps To Improve Sales Forecasting is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. Establish data goals.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [Eloqua] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 7, 2012
    [Eloqua] Does Gamification Work On a Customer Community? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 8, 2013
    [Eloqua] What the Twitter IPO Means for Marketers
    Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation. price. if this resonates. Tenets of Modern Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2011
    [Eloqua] 4 Reasons to Use StumbleUpon for Your B2B Content
    Reasons to Use StumbleUpon for Your B2B Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Moravick | Tweet this Think of your favorite restaurant and how you found it for the first time. Well… for that, there’s StumbleUpon. mature, highly active audience. Long-tail content curation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 6, 2012
    [Eloqua] The Hemingway Guide to Content Marketing
    The Hemingway Guide to Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Ezra Pound.
  • B2B VOICES  |  FRIDAY, JANUARY 20, 2012
    [Eloqua] A History of Disruptive Innovation in B2B Marketing [Infographic]
    An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. History of Disruptive Innovation in B2B Marketing [Infographic] is a post from: B2B Voices. Infographic B2B marketing infographic
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 29, 2013
    [Eloqua] Valuable Shock: Impacting With Infographics
    Inspired by a recent Huffington Post  article  about the alarming number of sharks killed each year,  Joe Chernov , VP Marketing at Kinvey , and former VP Content Marketing at Eloqua, collaborated with  Robin Richards  ( www.ripetungi.com ) on the infographic below. storytelling helps convey a message by astonishing with aesthetic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2011
    [Eloqua] 4 Steps for Making a Fan for Life [Video]
    Adrian Chang , a Customer Success Manager, works closely with Eloqua’s premier sports clients – teams like the Boston Bruins and the Miami Heat. by Jesse Noyes | Tweet this In sports marketing there’s little that takes precedence over the all-important up sell. Check out the video below. Click here to view the embedded video. Share email.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 31, 2012
    [Eloqua] B2B Lead Generation | Top 10 Guest Posts You May Have Missed
    RPM with the Fearless Competitor (video interview on Eloqua blog). Demand Generation Predictions (Eloqua blog). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 16, 2012
    [Eloqua] 6 Ways Marketing Can Help Generate Early Leads for Sales
    Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. My answer: Both. It’s a fair question.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Eloqua] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Marketing Resolutions for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Happy New Year! Personalize at every possible touch point.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 6, 2013
    [Eloqua] And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
    I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. ll get to the 2013 estimate in a bit. We use two methods: Vendor revenues.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Eloqua] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Registration for the free webinar is here. Share email.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud. Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Eloqua] 8 Ways To Use Vine To Engage With Video
    Ways To Use Vine To Engage With Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve probably heard of Vine by now. The mobile app lets users create and share short looping videos (only six seconds) that are automatically posted to a Vine social profile. Show your product in action. We did!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Eloqua] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. Skills. Measurement. Content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Eloqua] What You Must Know About Community Management
    What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. What is Community Management? Some people assume community managers post updates to Facebook all day.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Eloqua] Marketing Wisdom: In the end, it’s all about…
    The important thing is not to forget that I am writing for people, not just suits.”. –  The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. He brings together the collective wisdom of a project he spawned by asking  bloggers to reveal their most important message; look for posts on twitter with #lastblog. Pursue purpose.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Eloqua] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.
  • THE CONTENT FACTOR  |  MONDAY, APRIL 25, 2011
    [Eloqua] Please Accept This Interruption
    Marketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] The State of Content Production: Benchmarks and Action Items
    'by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 21, 2012
    [Eloqua] 4 Lead Nurturing Campaigns to Run After the Sales Cycle
    Lead Nurturing Campaigns to Run After the Sales Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. The “Lost the Deal” Nurture.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 10, 2013
    [Eloqua] Which Industries are Turning Cookies into Contacts? [CHART]
    Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 15, 2010
    [Eloqua] Membership has its Privileges; Best Practices IP vs. Social CRM
    Today, I want to share with you a similar change in philosophy that we just made at Eloqua, that had equally passionate debates. This caused substantial debate internally, that is likely not unique to Eloqua, as we wrestled with the pros and cons of making this change. We all agree that transparency is great and noble.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Eloqua] What is Social Demand Generation?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Plans make us feel prepared and safe. Be Engaging.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Eloqua] What Web Analytics Don’t Tell You
    What Web Analytics Don’t Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. Page Depth.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Eloqua] Will Content Strategy Save Marketing?
    Luckily,  Joe Chernov  ( @jchernov ), VP of Content Marketing at Eloqua and partner JESS3 have already produced the Content Grid  infographic that neatly outlines what Joe calls the three main components of content types, channels and objectives. Today’s buyers are clearly in charge. They want content created for their needs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Eloqua] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    Elements to Successfully Scaling Your Global Social Media Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Get Organized. If you want your social media marketing plan to bloom, you have to water it carefully.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 22, 2012
    [Eloqua] How to Get The Most Out of Paid Twitter Ads
    How to Get The Most Out of Paid Twitter Ads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this I have to admit I wasn’t immediately convinced that paid ads would work for B2B. But success I’ve seen through Twitter changed my mind. Take Advantage of Every Update.
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