Page 6 of 17 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She’s a strategist with a specialty in digital, social media and email marketing. Join the Twitter chat!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] The State of Content Production: Benchmarks and Action Items
    'by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Eloqua] Marketing Wisdom: In the end, it’s all about…
    The important thing is not to forget that I am writing for people, not just suits.”. –  The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. He brings together the collective wisdom of a project he spawned by asking  bloggers to reveal their most important message; look for posts on twitter with #lastblog. Pursue purpose.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Eloqua] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Eloqua] Who is the Hero of our Story? You are!
    They have not purchased marketing automation like Marketo or Eloqua. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 25, 2013
    [Eloqua] 3 Types of Content that Can Bring In More Leads
    For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. It’s not enough to just create content anymore.
  • THE CONTENT FACTOR  |  MONDAY, APRIL 25, 2011
    [Eloqua] Please Accept This Interruption
    Marketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Eloqua] How to Power Your Sales Funnel With Video Content
    If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Winners will be announced during Eloqua Experience October 23-25, at the Hilton Union Square in San Francisco. He’s passionate about helping companies get the most out of their video marketing investment.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Eloqua] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Registration for the free webinar is here. Share email.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud. Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Eloqua] Back to Basics: 6 Quick Social Media Marketing Tips
    We at Eloqua get the most engagement on our Facebook page whenever we post a picture or a photo album. Check out Eloqua’s Grande Guide for the Social CMO. Back to Basics: 6 Quick Social Media Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LaurenEHarper is awesome!
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 15, 2010
    [Eloqua] Membership has its Privileges; Best Practices IP vs. Social CRM
    Today, I want to share with you a similar change in philosophy that we just made at Eloqua, that had equally passionate debates. This caused substantial debate internally, that is likely not unique to Eloqua, as we wrestled with the pros and cons of making this change. We all agree that transparency is great and noble.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 24, 2012
    [Eloqua] Are Your Sales and Marketing Teams Really Aligned? [CHART]
    In May 2012 Eloqua commissioned  YouGov  to conduct an online survey to B2B marketers in the UK and Germany, receiving  252 responses from UK businesses and 255 responses from German marketers. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Eloqua] What is Responsive Design?
    by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 25, 2012
    [Eloqua] Emails That Say Thanks Get More Opens, Clicks [CHART]
    Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this As we recover from  turkey hangovers , I decided to look at how appreciated giving a simple thank you is. Why should we say thank you more often? My take on this?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 10, 2013
    [Eloqua] Which Industries are Turning Cookies into Contacts? [CHART]
    Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] Happy New Year from Find New Customers
    Some (but not all) include Act-On Software, Keyedin Corporation, Silverpop, Avitage, Jeffrey Hayzlett, Mac McIntosh, Adele Revella, Joe Pulizzi, Paul Dunay, Doug Kessler, Watchitoo, Eloqua, Aprimo/Teradata, and all other future guests on Mad Marketing TV. We also want to make an announcement. Interviews & Guest Appearances
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    Jay Baer Exposes 4 Common B2B Social Media Mistakes is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. Thinking Too Big.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Eloqua] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Be sure to stop by the Compendium booth (#2208) to chat with us about content marketing, marketing automation, and the Oracle Eloqua Marketing Cloud. CEO Marissa Mayer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. and adapt to provide them a delightful experience. 4) Make the move to mobile.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 3, 2013
    [Eloqua] What is the Online Activity Profile of Sports Teams? [CHART]
    Since Eloqua just signed a few NFL teams, we expect to add them to the benchmark analysis just in time for the next Superbowl. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Equally as obvious  is that this activity slows down during the off season,  in the summer. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Eloqua] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. Marketing Automation Simplified: The Small Guide to Big Ideas [eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This isn’t just arts and crafts. This is revenue reality, right?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Eloqua] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    Get more out of your Eloqua marketing automation system. Oracle Eloqua is a sponsor of the Bizo Funnelmentals Tour. Reasons To Check Out Bizo’s B2B Funnelmentals Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Follow Sean on Twitter @Sean_f_Callahan. 27), New York (Mar.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Eloqua] Not On Pinterest? This Chart May Change Your Mind
    This Chart May Change Your Mind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience. Subscribe.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] 7 Resolutions B2B Marketers Shouldn’t Make
    Resolutions B2B Marketers Shouldn’t Make is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. And Twitter!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Eloqua] Who’s Watching Your Video Content? [CHART]
    Any job title that was incomplete in Eloqua was removed from this sample. Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It’s pretty exciting stuff!
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Eloqua] Friends, Avatars, Countrymen, lend me your ears
    For anyone who is part of the Eloqua community , you may already have met Drake. David Meerman Scott had a great post the other day on “ I do not friend logos ”. Very well put, and I agree with him. The numbers are undeniable, the active population on Facebook is huge. Not something that would fly with a corporate logo.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 2, 2012
    [Eloqua] 3 Cool Lead Nurturing Programs You’re Not Running
    Cool Lead Nurturing Programs You’re Not Running is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. What gets me really excited, though, is the sheer creativity that I’ve seen. The“Free Trial” Nurture.
  • LOOPFUSE  |  MONDAY, APRIL 9, 2012
    [Eloqua] So, what is Revenue Performance Management (and should you care)?
    Companies like Eloqua and Marketo who target the largest of enterprises have embraced this phrase as part of their marketing message and are working to drive the thinking around it. There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation.
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] Prime Your B2B Marketing Mind
    However, the Real World Marketing Syllabus , presented by Brian Kardon of Eloqua is here to help all of us. And, in case the resources that Eloqua has curated here for your continuing education aren't enough, they've also included original articles from Geeta Sachdev, Todd Defren, and Brian Clark. Well, I am. Know why?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Eloqua] How Social Selling Changes Everything for Marketing
    LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce. How Social Selling Changes Everything for Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. He has been a leader in the world of CRM and Sales Solutions for over 15 years. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 14, 2012
    [Eloqua] How to Spark a Romance Between Sales and Marketing
    How to Spark a Romance Between Sales and Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 26, 2012
    [Eloqua] Why You’re Going to Buy More Google AdWords [Chart]
    Get the Eloqua chart of the week sent right to your inbox! Why You’re Going to Buy More Google AdWords [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Our logs are showing that this is affecting more than 26% of our searches and growing. But what is the end-game here?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Eloqua] Lead Handoff and Sales Measurement - Video
    In this quick video, Eloqua’s Director of Marketing Operations, Chris Petko maps out the key elements of a process for handing leads to sales, providing sales with a way to easily take action on a lead, and then automatically handing each of the lead dispositions that are likely to happen.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 12, 2012
    [Eloqua] Private Social Networks and the “Bathroom Moment”
    Private Social Networks and the “Bathroom Moment” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 17, 2012
    [Eloqua] The Impact of Online Video on Customer Support [CHART]
    Interestingly enough, the data that I analyzed for Eloqua shows, for 2012, that while using YouTube over the course of the year increases, the number of support cases remains relatively stable.  The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
    B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 23, 2012
    [Eloqua] The Unexpected Value of Closed Loop Reporting [CHART]
    At Eloqua’s recent  Road To Revenue Tour  events, conversations around measurement often focused on the challenges and barriers to this type of reporting: data quality, systems integration, and enforcing process and operational standards. And, 3 in 4  CEOs want marketers to become 100% ROI focused.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2011
    [Eloqua] 4 Tips for Getting WAY more from Email Marketing
    Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. ne question that we’re often asked at events is,  “How is Eloqua different than my email solution?&#. by Amber Stevens | Tweet this. Share email. Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Eloqua] Seven Ugly Truths About Content Marketing
    Eloqua and Lookbook HQ published the report: Eloqua Community: The State of Content Marketing 2014 , which provides some perspective on metrics and measuring performance. Seven Ugly Truths About Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Shocking response?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 11, 2013
    [Eloqua] 3 Quick Tips For Increasing Response Rates With Gated Content
    Click here to watch a short video with tips on how to create web forms using Eloqua. . Quick Tips For Increasing Response Rates With Gated Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. When it comes to lead generation forms, savvy marketers know there’s a fine line to walk.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 11, 2012
    [Eloqua] 5 Steps for Turning Big Data Into Big Revenue
    Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. Steps for Turning Big Data Into Big Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    'by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Pepper North America on Twitter @PepperNA.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Eloqua] Pardot Stays Focused on Small and Mid-Size Clients
    For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Nice, but not unique: Eloqua , Net-Results and SalesFusion have similar connectors and there are probably others. I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [Eloqua] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    Think Like a Publisher: 5 Storytelling Rules for the Marketer from Eloqua. Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Are you cultivating a role in the ‘circle of trust’? It’s a must-have role, by the way!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Eloqua] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    Join Christine Elliott , Lead Nurture and Content Strategy Leader at Crowe Horwath, and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Christine and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. Is it a regulatory requirement?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Eloqua’s Brian Kardon , Chief Marketing Officer, and Alex Shootman , Chief Revenue Officer, get along. Brian Kardon, Chief Marketing Officer, Eloqua : Hi, I’m Brian Kardon. m CMO of Eloqua. Alex Shootman, Chief Revenue Officer, Eloqua : And I’m Alex Shootman. But it doesn’t have to be that way. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Eloqua’s Profiler is a key player for us. Kristin is also a proud marketing nerd. Follow Kristin on Twitter @KristinConnell. ” How so?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Eloqua] Manufacturing Infographics for Content Marketing
    In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics. Infotaining” stuff.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Eloqua] B2B Email Benchmarks: Answers Vary Widely
    Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 10, 2011
    [Eloqua] Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You
    The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich. It’s interesting that the second group are the items shared by Marketo and Eloqua.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Congratulations, Oracle & Responsys!
    We do not compete with Responsys, and only very occasionally with Eloqua.). On the B2C side, Oracle/Responsys is (and always has been) clearly superior to Salesforce/Exact Target, and on the B2B side, Oracle/Eloqua easily trumps Salesforce/Pardot. Oracle has long owned the enterprise back office. Whoops! Corporate CRM MKTG MKTO ORCL
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 7, 2014
    [Eloqua] 6 Ways Marketing and IT Collaboration Boosts ROI
    Ways Marketing and IT Collaboration Boosts ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. Follow Jack on Twitter @jnewto.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 28, 2013
    [Eloqua] Email Marketing Benchmarks By Industry [CHART]
    Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. The chart of the week team loves requests, so here it is! 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this It’s time for marketing to take the next step! Brianna Dinsmore, Sr.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 17, 2011
    [Eloqua] 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
    by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. 23 Design, Data Visualization and Presentation Quotes from Edward Tufte is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But we know we can do even better. < Tweet this!
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [Eloqua] The Best B2B Marketing Ideas of 2010
    Juan Eloqua by Eloqua (6%). Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. B2B Lead Generation | The Best B2B Marketing Ideas of 2010. Today’s August 31st – the last day of the 3rd quarter. This Fall we will hold a contest for Best B2B Marketing Idea of 2011.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2011
    [Eloqua] How to do Post-Event Sales Enablement
    How to do Post-Event Sales Enablement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amy Bills | Tweet this Event marketing has taken its bruises. Yet it persists as a powerful tool not only for brand awareness but also for demand generation. Sales enablement. Align before you sign.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Eloqua] Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15
    As the former CMO of Eloqua , Thor Johnson has watched the birth and growth of marketing automation. Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation , including: Getting started with marketing automation.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Eloqua] New Marketing Report: B2B Lead Generation Trends 2013
    Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. The results are in.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Eloqua] Top 50 B2B Marketing Influencers On Twitter
    EloquaEloquaEloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Who are the top B2B Marketing influencers on twitter? Cambridege, MA – [link]. link].
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 16, 2011
    [Eloqua] Reminders Impact On Webinar Attendance [Chart]
    With the  stunning popularity of event applications for the  Eloqua App Cloud , marketers are now able to market with an even higher resolution than ever before.  Reminders Impact On Webinar Attendance [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But – it can be so much more.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Eloqua] Demand Gen Cloud: Funnels and Pipelines are Old School
    Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 20, 2013
    [Eloqua] Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard
    'by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom. Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The report also hones in on 5 core competencies driving Modern Marketing: 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Eloqua] 6 Boards to Consider for Your Pinterest Brand Page
    Eloqua has offices all over the world. In the meantime, you can help your audience “pin” your content by using the Pinterest cloud component in the Eloqua AppCloud. Boards to Consider for Your Pinterest Brand Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Stumped? 1) Infographics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. Will your organization take advantage of the visual continuum?
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 10, 2012
    [Eloqua] Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)
    we’ll tell you about these great products, all of which play well with SalesForce and leading marketing automation solutions like Silverpop, Marketo, Pardot, Eloqua, Hubspot, Act-On and more. After countless business trips thumbing through SkyMall, we FINALLY have a reason to justify purchasing the Nano-UV wand. Share and Enjoy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Eloqua] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    Considering that the Eloqua platform itself is soon going to be available in a number of languages, you may even find it easier to create the content that is so valuable to growing your business. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. billion) uses the internet. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    I use Eloqua Engage.). How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Eloqua] Start With Relevant, Aspire To Remarkable
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn’t mean you should. Sign up. Or Does It?
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Eloqua] What Does Your Funnel Look Like?
    Steve Woods , from Eloqua, created a funnel to analyze marketing's impact on revenues. Yesterday, I wrote about static value. Today, I'm writing about the need to revisit your idea of the pipeline funnel to see if it might have changed without you noticing. was very happy to be included in the fun! Download your copy here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 31, 2012
    [Eloqua] How to Take Your Online Community from Zero to Awesome
    Eighteen months ago we began the process of building an online community at Eloqua. How to Take Your Online Community from Zero to Awesome is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Growing a vibrant online community isn’t an easy. Make it Personal.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] Marketo Raises Another $50 Million: Where Does the Money Go?
    By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. As I wrote last year, this is a critical problem for the company.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 20, 2012
    [Eloqua] Traffic from Social Referrals Is Doubling [CHART]
    Traffic from Social Referrals Is Doubling [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The first thing we noticed was that  socially referred traffic has more than doubled since Q1 2011.  Perhaps not surprising given it is less than 2 years old.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 31, 2012
    [Eloqua] Do Email Benchmarks Vary By Region? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks.  This week, we are providing benchmarks for some primary email health metrics broken down by region. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 7, 2012
    [Eloqua] Does Automation Impact Lead Conversion Rates? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. However what we were surprised to see was that as conversion rates have decreased, automated campaigns dropped only 30% over the past 3 years, compared to 75% for “batch n’ blast” campaigns.  But you may be asking yourself why? 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 21, 2013
    [Eloqua] 3 Ways to Integrate Video into Email Nurture Campaigns
    When we added our Eloqua integration to Vidyard, we emailed all of the users that had expressed an interest with an intro email, and a link to this video going over the major functionality of our integration. Many modern marketers struggle with video from a strategic perspective. What kind of video content is valuable in email campaigns?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [Eloqua] The Book: Digital Body Language
    In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 17, 2012
    [Eloqua] The Marketing Skills Gap is Very Real
    Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. The Marketing Skills Gap is Very Real is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Eloqua] What is the ROI on Delight?
    Topliners.com : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Delight does not always reflect in short term ROI. Would you fly them again? We went at 6:30 p.m.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, AUGUST 19, 2009
    [Eloqua] Marketing Automation Reliability
    Engineering with Eloqua talks about what he would look at if investigating a marketing automation or demand generation software investment. Having worked with his team at Eloqua to build the most reliable and scalable marketing automation platform on the market, Abe knows what to look for in making an evaluation.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [Eloqua] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
  • DIGITAL BODY LANGUAGE  |  MONDAY, APRIL 19, 2010
    [Eloqua] The Flywheel Effect
    Eloqua users, here's how to track your own blogs this way ). I'm back to blogging after a rather spontaneous, two-week hiatus. My wife were expecting our daughter to arrive at the end of April, but were surprised and thrilled to welcome a happy and healthy Sejal Anya Woods, to the world on April 2nd, a full four weeks early.
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 2, 2010
    [Eloqua] Are You Interesting To Me?
    Once tweeting and checking-in have become mainstream, the next trend in communications will be "passive conversation discovery," blogs Eloqua's Steve Woods. read more.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 31, 2013
    [Eloqua] 5 Modern Marketing Lessons from The Lord of the Rings
    Ten seconds into an explanation of Eloqua and Modern Marketing his eyes glazed over and he asserted, “ Not as exciting as Lord of the Rings, dad ” To which I huffed, “ au contraire, mon petit Lancelot! ”. 'by Alex Shootman | Tweet this “ Dad, what do you do? my youngest son Sam asked.  1.  “ You Shall Not Pass !” –“ Gandalf”. Take Risks!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 29, 2012
    [Eloqua] What Percentage of Your Data is Fake? [CHART]
    Eloqua provides a set of tools to deal with clean data.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. was recently doing some spring-cleaning and wanted to share some of the results! One of the more useful (and free!) We use a  contact washing machine  to normalize job titles.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Eloqua] A Look at the Future of Social Marketing Automation
    An example from my colleague Roland Smart shows one possible future: (From Roland’s recent presentation at Eloqua Experience. Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Nikki on Twitter  @nikkiserapio. Delivering personalized emails.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 30, 2013
    [Eloqua] What’s the Biggest Challenge Facing Your Business Today?
    The head of Marketing needs to invest in a best practices sales lead generation program  and purchase good software like Marketo or Eloqua. 'That’s right. want to know what’s on your mind now. What’s the Biggest challenge facing your business today? But I bet I can guess – from the role you play in your company.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2012
    [Eloqua] 3 Easy Ways Your Business Can Start Giving Back
    At Eloqua, we recently created a service committee comprised of representatives from each office location with the goal of improving our local communities. From Boston to Toronto to San Francisco and London, each Eloqua office is serving their community in a variety of ways. Interested in doing something similar in 2012?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 30, 2013
    [Eloqua] 5 Steps to Feed the Content Beast
    Steps to Feed the Content Beast is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Step 1:  Pick a Strong Topic.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 12, 2011
    [Eloqua] Benchmarking On and Off the Court
    Benchmarking On and Off the Court is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Adrian Chang | Tweet this I’m an avid player and follower of tennis. So it’s exciting to see these two interests combined this year at the U.S. Open in the form of benchmarking. When I last attended the U.S. Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 7, 2013
    [Eloqua] What’s Inside the Typical Marketing Automation Portfolio? [CHART]
    If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by checking  out this 2-minute Campaign Canvas overview video. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. I did, and wanted to share the results with you.I Marketing Efficiency
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Eloqua] The ABCs of Social Selling: Always Be Connected
    Start by getting a copy of Eloqua’s Grande Guide to Social Selling. The ABCs of Social Selling: Always Be Connected is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jill Rowley | Tweet this I have a confession. What Is a Modern Sales Professional? She’s a mini marketer. .
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 30, 2013
    [Eloqua] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
    We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. See www.raabguide.com/vest for details.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 4, 2012
    [Eloqua] Your Website Only has 10 Seconds
    Your Website Only has 10 Seconds is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in first 10 seconds. Still here?
<< 1 2 ... 4 5 6 7 8 ... 16 17 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1