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  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 7, 2014
    [Eloqua] 6 Ways Marketing and IT Collaboration Boosts ROI
    Ways Marketing and IT Collaboration Boosts ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. Follow Jack on Twitter @jnewto.
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] Savvy Toolkit - The Blog Tree Infographic
    So when we are included in a infographic like Eloqua's The Blog Tree: New Growth. The Savvy Sisters are always flattered when another blogger takes the time to guest post, mention or engage with our site. Fruit for Your RSS Feed we are giddy as school girls! Always good to add some new friends to our weekly digest.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 10, 2013
    [Eloqua] Who is Marketing’s Other BFF? [CHART]
    great deal of IT’s responsibility relates to security, and Eloqua’s platform offers a wide range of security capabilities to meet the requirements of IT departments. In this chart, we took a look at the use of some common Eloqua security features. A few examples include custom security groups or account lockout policies.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Eloqua] Mad Marketing TV looking for new primary sponsor
    Great fit for marketing automation firms, by the way – especially Marketo , Eloqua , Silverpop , Neolane , Aprimo , IBM/Unica , Pardot or LeadLife. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Adele Revella. Buyer Personas. Joe Pulizzi. Content Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. She also spent 10 years as a senior marketing executive at PeopleSoft.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 25, 2012
    [Eloqua] Emails That Say Thanks Get More Opens, Clicks [CHART]
    Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this As we recover from  turkey hangovers , I decided to look at how appreciated giving a simple thank you is. Why should we say thank you more often? My take on this?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] The Missing Link Between Media and Marketing
    Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.). Integration between the two is a critical missing link.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 3, 2012
    [Eloqua] Find New Customers salutes the “20 Women to Watch in Sales Lead Management”
    Jennifer Horton, Eloqua, Inc. Jill Rowley, Eloqua, Inc. The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” ” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 26, 2013
    [Eloqua] Who Said Email Marketing (Automation) is Dead? [CHART]
    Sign up for Eloqua’s Chart of the Week now to get a sales and marketing performance snapshot in your inbox each week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She’s a strategist with a specialty in digital, social media and email marketing. Join the Twitter chat!
  • OPENTOPIC  |  WEDNESDAY, APRIL 20, 2016
    [Eloqua] Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
    partnership with Demandbase, a cloud-based marketing platform for personalized advertising and marketing, adds an automated Account Based Marketing (ABM) solution for Eloqua users. Marketers and sales professionals can now target specific individuals and. Marketing Technology Cmo Digital Marketing undefined
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Eloqua] Publicly Available Pricing: Theory and Practice
    Today, I want to look a very specific example of how this overall market transition affected us at Eloqua. Last week we made the pricing for Eloqua’s software product packages public on our website for the first time: The starting prices range from $1450 to $10,000 per month, depending on the level selected. Won’t this blow up deals?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Eloqua] Winners of the 2009 Markie Awards
    It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Eloqua] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Be sure to stop by the Compendium booth (#2208) to chat with us about content marketing, marketing automation, and the Oracle Eloqua Marketing Cloud. CEO Marissa Mayer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Empower your employees to craft ideas and help them bring them to life.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2012
    [Eloqua] Why Your 2012 Marketing Plan Needs Tablets
    Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. Ownership of tablet computers in the U.S.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] 5 Stories About EU Privacy Rules: A Daily Roundup
    It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”? Reddit.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, DECEMBER 5, 2008
    [Eloqua] Nurture Marketing vs Pachinko
    If you're an Eloqua user, there is a more detailed view of how to build this here: [link]. Tags: lead nurturing marketing automation nurture marketing Eloqua nurture demand generation I had a great chat with a client the other week, and he had a very simple model for nurture marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 18, 2011
    [Eloqua] SXSWi: And That’s A Wrap…
    Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang , Sarah Evans , Leslie Bradshaw and Jennifer Van Grove. Reddit.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 18, 2011
    [Eloqua] [Chart] Google+ Posts Drop Even as Accounts Rise
    Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers? Sign up here. Share email. Facebook. LinkedIn. StumbleUpon.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] The State of Content Production: Benchmarks and Action Items
    by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Eloqua] John Legend Coming to Interact 2014
    John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Eloqua] Marketing Wisdom: In the end, it’s all about…
    The important thing is not to forget that I am writing for people, not just suits.”. –  The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. He brings together the collective wisdom of a project he spawned by asking  bloggers to reveal their most important message; look for posts on twitter with #lastblog. Pursue purpose.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. Lenovo. MongoDB.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 9, 2012
    [Eloqua] 3 Ways for Accessorising Your Emails
    Ways for Accessorising Your Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. What You See Is What You Get” (WYSIWYG). Social Sharing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Eloqua] The ABCs of Social Selling: Always Be Connected
    Start by getting a copy of Eloqua’s Grande Guide to Social Selling. The ABCs of Social Selling: Always Be Connected is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. consume information online and am constantly sharing it with my social networks. What Is a Modern Sales Professional?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 10, 2013
    [Eloqua] Which Industries are Turning Cookies into Contacts? [CHART]
    Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MARCH 8, 2006
    [Eloqua] B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation
    Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Eloqua] 6 Boards to Consider for Your Pinterest Brand Page
    Eloqua has offices all over the world. In the meantime, you can help your audience “pin” your content by using the Pinterest cloud component in the Eloqua AppCloud. Boards to Consider for Your Pinterest Brand Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Stumped?
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Eloqua] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    tagged in blogs , Eloqua , marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. promise to always sit in your shade. Sign up.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 29, 2012
    [Eloqua] What Percentage of Your Data is Fake? [CHART]
    Eloqua provides a set of tools to deal with clean data.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. One of the more useful (and free!) Some personal techniques include looking for duplicate values across fields, and improbable letter clusters (asdf, hjkl, zzz, xxx, x, y, xyz,abc).
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Eloqua] The Contact Washing Machine
    For Eloqua users, I'll talk about some of the pieces of a good Contact Washing Machine on this blog's sister blog - Eloqua Artisan ( [link] ). Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Eloqua] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    Download the full report on Altimeter’s SlideShare channel , and for more on social media best practices, be sure to check out the Eloqua Social Media ProBook , which includes content contributed by Owyang. The report is effectively two studies in one. The firm expects that number to grow if unchecked. Strategy trails adoption. Social Media
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 11, 2012
    [Eloqua] Who Goes to SXSW, Anyway? [CHART]
    It seems SXSW is becoming a can’t miss event for marketers and chief executives alike.  If you are looking for some Eloqua content while there, check out Joe Chernov talking about the “ State of Social Marketing ” tomorrow, or Jesse Noyes on “ Brand Journalism in the Real World ” on Monday.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2011
    [Eloqua] Why Teens Don’t Use Twitter: A Teenager’s Point of View
    by Jesse Noyes | Tweet this Today’s post comes from Evan Cernea, a high school student who just finished up a stellar summer internship at Eloqua. Evan is pleased to start out his career at Eloqua as a summer intern. Teens are often the early drivers of social media. What can Twitter do to appeal to teens? Share email. Facebook.
  • SNAPAPP  |  FRIDAY, MAY 22, 2015
    [Eloqua] Marketing Automation and SnapApp: The One-Two Punch
    Eloqua. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. Emails.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Eloqua] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Eloqua user, spotted! As a marketing automation expert, Eloqua user for almost 4 years, and self-proclaimed marketing nerd, I get really excited when I see someone else using Eloqua. This chart was part of Eloqua’s 40 Must-See Charts for Modern Marketers  report. Hundreds of opportunities to share.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 25, 2014
    [Eloqua] 4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
    by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand? Must Haves To Enhance Your Marketing Analysis Strategy [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Eloqua] How To Build Up Social Media Marketing Like LEGO
    How To Build Up Social Media Marketing Like LEGO is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Check your cost of ignorance.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Eloqua] B2B Videos: Go Beyond Humdrum
    Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 17, 2011
    [Eloqua] 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
    by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. 23 Design, Data Visualization and Presentation Quotes from Edward Tufte is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But we know we can do even better. It is not about you anymore.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Eloqua] Top 10 Guest Posts You May Have Missed
    RPM with the Fearless Competitor (video interview on Eloqua blog). Demand Generation Predictions (Eloqua blog). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 31, 2013
    [Eloqua] 5 Modern Marketing Lessons from The Lord of the Rings
    Ten seconds into an explanation of Eloqua and Modern Marketing his eyes glazed over and he asserted, “ Not as exciting as Lord of the Rings, dad ” To which I huffed, “ au contraire, mon petit Lancelot! ”. by Alex Shootman | Tweet this “ Dad, what do you do? ” my youngest son Sam asked.  Embrace and seize your moments of opportunity. 4.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [Eloqua] The Best B2B Marketing Ideas of 2010 – Q1 Review
    Juan Eloqua by Eloqua (6%). 2. Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Lots of companies can learn from these superb approaches by these great marketing firms. We will do a new contest in late 2011 too.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 15, 2016
    [Eloqua] Accelerate Conversions with Clean Data and Relevant Content
    Oracle has recently introduced new features for Oracle Content Marketing and Oracle Eloqua to directly address challenges in content access, delivery, and data normalization, integration and maintenance. Let’s take a look at what these new features can do. Read more about these new features in our press release. Product News
  • DIGITAL BODY LANGUAGE  |  SUNDAY, DECEMBER 14, 2008
    [Eloqua] Giving Sales an "Out"
    Laura Ramos at Forrester talks about it a lot, as do most other luminaries in B2B, and at Eloqua, it's one of the most common things our clients ask us about. Tags: lead nurturing Lead scoring sales and marketing alignment Eloqua Any of us who work with longer sales cycles have experienced the leaky funnel.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2016
    [Eloqua] How to Run Marketing Better with Effective Budgeting and Planning
    Amanda Lomas, Director of Marketing Analytics at Change Healthcare and Eloqua customer, previously spent 5 days per month mapping her expenditure to her investments in a bid to determine her ROI. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] What Kind Of Marketing Superhero Are You? [Quiz]
    Quiz] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You You probably are, and then some! Marketing isn’t just about art and science, or technology and strategy on its own. Are you: The Quantum Qualifier?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Eloqua] 6 Ways to Eliminate the Demand Gen Blame Game
    Check out Eloqua’s Sales & Marketing Alignment Resources. Ways to Eliminate the Demand Gen Blame Game is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 30, 2013
    [Eloqua] How to Practice Sales Enablement That Helps Reps Rock
    Check out Eloqua’s Grande Guide to Sales Enablement. How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Eloqua] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    Get more out of your Eloqua marketing automation system. Oracle Eloqua is a sponsor of the Bizo Funnelmentals Tour. Reasons To Check Out Bizo’s B2B Funnelmentals Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Follow Sean on Twitter @Sean_f_Callahan. 27), New York (Mar.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Eloqua] Savvy Week in Review: January 6
    Hutton of content marketing, as Joe Chernov of Eloqua so aptly put), makes a compelling argument for marketers broadening how they view the lead nurturing process. Happy New Year, everyone! We hope that everyone had a wonderful holiday and is getting back into the swing of things. Common B2B SEO Mistakes by @NickStamoulis. Yes, please.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Eloqua] What is the ROI on Delight?
    Topliners.com : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Delight does not always reflect in short term ROI. Would you fly them again? We went at 6:30 p.m.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 17, 2012
    [Eloqua] The Marketing Skills Gap is Very Real
    Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. The Marketing Skills Gap is Very Real is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 13, 2012
    [Eloqua] Which Metrics Do Most Marketers Rely On? [CHART]
    For all you marketers that want to get savvy with your reporting and measurement – I encourage you to check out the measurement courses offered via  Eloqua University. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. No major surprises here. This is where it gets interesting. Most
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Eloqua] How Kele Developed a Personalized Email Strategy
    Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Jen on Twitter @Jenny_Iggy. Email marketing
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Eloqua] B2B Email Benchmarks: Answers Vary Widely
    Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?”
  • WEBBIQUITY  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Book Review: Revenue Engine
    In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Eloqua] Driving Engagement and Conversion with Marketing Apps
    ” While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say: “By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them. Hitting the Open Road.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    [Eloqua] Happy Birthday, sales lead generation company Find New Customers – belatedly
    Companies who want better results from software like Marketo, Silverpop or Eloqua. Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. You can follow Jeff on Twitter at @fearlesscomp. . Who should talk to Find New Customers?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Eloqua] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
    think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradata
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 29, 2012
    [Eloqua] 5 Charts That Could Change Your Email Marketing
    Charts That Could Change Your Email Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. We wanted to package a few of the choicest charts on email marketing here. Make it Work for the Weekend.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Eloqua] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    Eloqua. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Eloqua] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • DIGITAL BODY LANGUAGE  |  FRIDAY, DECEMBER 5, 2008
    [Eloqua] Dimensions of Lead Scoring
    Tags: Lead scoring sales and marketing alignment lead routing Eloqua
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [Eloqua] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    Think Like a Publisher: 5 Storytelling Rules for the Marketer from Eloqua. Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Are you cultivating a role in the ‘circle of trust’? It’s a must-have role, by the way!
  • DIGITAL BODY LANGUAGE  |  THURSDAY, DECEMBER 11, 2008
    [Eloqua] 6 Really Simple Marketing Metrics for your Execs
    If you already provide this, fantastic, but I suspect there might be more than a few execs who don't have this data about marketing, and who would truly appreciate it. I get the pleasure of chatting with lots of present and future Eloqua clients, and from them I commonly hear that even high level data like this is very much appreciated.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Eloqua] “If we just do _, everything will be fine”
    “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. “We need someone with industry knowledge so we can get fast results.&#. We need results now.&#.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Eloqua] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Marketing Automation: Like Bringing a Gun to a Knife Fight
    recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. How do you separate hot leads from long-term leads from tire-kickers?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Eloqua] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Eric Schmidt: The Next Facebook will be Social, Mobile & Local is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Eric Schmidt. We have to.&#. Share email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 23, 2011
    [Eloqua] 4 Tips for Getting WAY more from Email Marketing
    Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. O ne question that we’re often asked at events is,  “How is Eloqua different than my email solution?&#. by Amber Stevens | Tweet this. Share email. Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 11, 2013
    [Eloqua] 3 Quick Tips For Increasing Response Rates With Gated Content
    Click here to watch a short video with tips on how to create web forms using Eloqua. . Quick Tips For Increasing Response Rates With Gated Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. When it comes to lead generation forms, savvy marketers know there’s a fine line to walk.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 3, 2012
    [Eloqua] 5 Really Good Reasons LinkedIn Bought SlideShare
    Disclaimer: LinkedIn is an Eloqua customer. Really Good Reasons LinkedIn Bought SlideShare is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Eloqua] New Marketing Report: B2B Lead Generation Trends 2013
    Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. The results are in.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Eloqua] Savvy Toolkit - How Do We Operationalize Content Marketing?
    Those super smarties at Eloqua and JESS3 have put together an infographic we think you should repurpose with your own plan and look super smart to your bosses! Content Marketing is coming of age. Finally most savvy marketers have embraced content as the opposite of spray and pray spam approach. Click image below for larger version
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    You’ll want to partner closely with marketing to get access to approved and branded messaging from blogs, press releases, case studies, industry news, etc, rather than spending an hour creating the perfect email. (I use Eloqua Engage.). The archery competition proved to be a hot competition at the Olympics. Ready. Why are you calling them?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Eloqua] 10 Tips to Help You Become a ‘Superhero’ Marketer
    10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Eloqua] Weekly Wrap Up: October 7
    The Eloqua Grande Guide to B2B Marketing Content [Free eBook] by @juntajoe. A gem of a guide to the world of content marketing, written by Eloqua’s VP of Content Marketing, Joe Chernov and Joe Pulizzi of the Content Marketing Institute, with contributions by Ann Handley and CC Chapman (authors of Content Rules ). Look no further!
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 27, 2012
    [Eloqua] Marketing Gimmicks versus Value: A Disappointing Example
    Eloqua has an active voice on the entire spectrum of content marketing. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Unfortunately, the answer was no.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Eloqua] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    So Marketo , Eloqua , Act-On , Silverpop ,  Pardot and the like – it’s first come, first served. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Don Peppers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [Eloqua] 5 B2B Brands That “Get” Storytelling
    Be sure to register now and bring your questions! 5 B2B Brands That “Get” Storytelling is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. Cisco.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 9, 2012
    [Eloqua] Which Industries Lead in Marketing Effectiveness? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time.  The key to personal or professional growth is learning from your experiences and improving each time around. 
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 4, 2013
    [Eloqua] Salesforce.com to acquire ExactTarget
    With Eloqua now part of Oracle, the question now is “What’s the future of Marketo?” June 4/2013 It was announced this morning that Salesforce.com has reached an agreement to acquire ExactTarget. The combination of ExactTarget with Salesforce will create the market and technology leader in marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Eloqua] Who’s Watching Your Video Content? [CHART]
    Any job title that was incomplete in Eloqua was removed from this sample. Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It’s pretty exciting stuff!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 21, 2011
    [Eloqua] [Chart] How Dynamic Content Drives More Visits
    Chart] How Dynamic Content Drives More Visits is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Sign up here. Share email. Facebook. LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 7, 2012
    [Eloqua] Does Automation Impact Lead Conversion Rates? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But you may be asking yourself why?  The answer is simple…time. Time has become one of the most important ways to personalize your message.  So what should you do?  Does Automation Impact Lead Conversion Rates?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Eloqua] Mirror, mirror on the wall. Who’s fairest (B2B Marketing blog) of them all?
    Eloqua – several contributors. Which b2b marketing blog is the best in America today? Here are some terrific marketing blogs out there, such as: Hubspot – dozens of writers. Marketo – at least several contributors. TwistImage – Mitch Joel’s terrific blog. Fearless Competitor – one writer. One small problem.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Eloqua] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
    He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua. Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Oracle’s ambition to lead the digital platform market is strong, as it has demonstrated by investing more than $5bn to acquire some of the best digital marketing vendors, including Eloqua, Responsys, BlueKai, and Datalogix. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    Eloqua’s Brian Kardon , Chief Marketing Officer, and Alex Shootman , Chief Revenue Officer, get along. Brian Kardon, Chief Marketing Officer, Eloqua : Hi, I’m Brian Kardon. I’m CMO of Eloqua. And that is what Eloqua is doing for these great companies and that is what Revenue Performance Management is all about.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 22, 2012
    [Eloqua] What Can You Learn from Social Sign-On? [GRAPHIC]
    GRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There’s a good chance that if you’ve entered a contest online or signed up for a promotion, you’ve used social sign-on. Many in B2B marketing question whether it’s the right fit. What Can You Learn from Social Sign-On?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Eloqua] No Marketing Made Simple TV show this week
    In addition to Eloqua, we power lead gen programs for some of the largest brands trying to reach the enterprise sales and marketing executive. Eloqua. Since May of 2012, we have been publishing a new Marketing Made Simple TV show every Thursday at noon ET, but not this week. Video is nice, but audio carries critical information.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua] Take Your Questions To The ‘Targeting’ Twitter Chat
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. For example ‘@robheerdegen @Eloqua What key targeting questions should I be asking to help properly allocate my marketing efforts? Tweet your questions ‘ @robheerdegen @Eloqua ’.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
    Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces. Marketing orchestration” is a considerable jump beyond the traditional role of “marketing automation”, but I’ll save that analysis for another day.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 8, 2014
    [Eloqua] The State of B2B Lead Nurturing [New Benchmark Research]
    ” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan , marketing director at Bizo and editor of Digital Marketing Remix.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Eloqua] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • DIGITAL BODY LANGUAGE  |  SATURDAY, DECEMBER 6, 2008
    [Eloqua] Lead Scoring; Points, Ranks, and Sales Handoff
    Tags: Lead scoring sales handoff lead ranking lead routing Eloqua demand generation
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] 3 Lead Scoring Problems – And How to Solve Them
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Of course, if you want more in-depth lead scoring advice, join this free Harte-Hanks webcast with Eloqua’s Steven Woods and myself tomorrow at 1PM EST. See you there!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [Eloqua] Introducing: The Modern Marketer’s Guide to Video
    Introducing: The Modern Marketer’s Guide to Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. After all, you’re data driven!). Metrics!
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