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  • B2B LEAD BLOG  |  WEDNESDAY, JULY 11, 2012
    [Eloqua] Another Reason You Should Be Thinking About Pinterest
    While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention. The chart was originally supplied by an online sharing service, Shareaholic, who has
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Eloqua] Proof Content Is Marketing’s Most Versatile Tactic
    Recently, Eloqua and Kapost took a look at how the costs of producing content stacked against paid search, and found that a content strategy decreases in cost while rising in return over time. Proof Content Is Marketing’s Most Versatile Tactic is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 26, 2012
    [Eloqua] The 6 Best Slideshare Decks on Content Marketing
    In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy. From Content to Customer by Eloqua & JESS3 from Eloqua. hope you enjoy and let me know what you think. Did I miss any great ones?
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Eloqua] What does the future hold in the marketing automation space?
    Let’s shine up our crystal ball.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [Eloqua] Savvy Week in Review - August 27
    Introducing Juan Eloqua and The Grande Guides by @Eloqua Eloqua developed a persona who is expert in "coffee and revenues" to help it launch a series of marketing-related guides, each meant to be consumed in the time it takes to drink your morning cup of joe. We've rounded up a few of our faves from this week. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 2, 2013
    [Eloqua] Do Sales and Marketing BFFs Have to Share Data? [CHART]
    Marketing has their own “room” with Eloqua marketing automation, and likewise sales has the CRM system. The shared “living room” is the integration between Eloqua and CRM. For this week’s chart we analyzed data used by marketers in Eloqua to find out how much overlaps with what sales maintains in CRM.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 21, 2012
    [Eloqua] Who Owns Social Media in the Marketing Team? [CHART]
    In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t Settle for Average.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Eloqua] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 29, 2013
    [Eloqua] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
    Actually, Eloqua  sponsored a three month test of Marketing Made Simple TV last year – but that was prior to our “guaranteed leads” program. Eloqua did zero promotions of the show.) And the person at Eloqua who approved it, Doug Seachrist, left Eloqua and is now with the Call Center software firm, Five9.com.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Eloqua] ‘Snackable’ Formats Driving Content Marketing
    'by Eloqua | Tweet this What makes being a Modern Marketer so special? Snackable’ Formats Driving Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins! Why not?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JULY 18, 2012
    [Eloqua] Content Marketing Made Simple
    Eloqua, a marketing automation vendor, realizes that executives are time-strapped yet need to get up to speed quickly on trending topics, so it educates marketing and sales professionals using short e-books on marketing-related topics.  Content marketing is big right now, and still growing. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 16, 2013
    [Eloqua] 10 Industries That Make Marketing Eventful [CHART]
    'by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. Have you looked at how events can be used to bring your customers and products closer?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 3, 2012
    [Eloqua] Australia is Experiencing a Marketing Boom [CHART]
    You can see it everywhere from the launch of Salesforce.com’s  Marketing Cloud  to the incredible success of  Eloqua Experience 2012. At Eloqua we have seen this in the form of increased customers as well as partner growth. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Eloqua] 20 Stats Every Modern Marketer Should See
    by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. It’s inevitable. It’s for good reason. Your wish is our command. 78% of B2B buyers start their research with search.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Eloqua] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. Today we share what we’ve learned in the Oracle Eloqua Community report: The State of Content Marketing 2014. How modern marketers use other people’s content.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Eloqua] Marketing Made Simple TV offers sponsors more value than ever!
    'In 2012, Marketing Made Simple TV had sponsors like Eloqua and InsideView, but we offer more value than ever before – delivering marketing qualified sales leads. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? For instance, InsideView only sponsored a single show and only received one lead! Until now!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 14, 2011
    [Eloqua] What is Newsjacking?
    by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). First the stated topic: Newsjacking. News, jacked. It’s PR judo.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 4, 2012
    [Eloqua] Most Marketers Failing to Plan in Advance [CHART]
    We thought it would be interesting to find out how much time marketers were actually spending planning their campaigns in Eloqua before deploying them.  Were marketers just planning these outside of Eloqua and only using Eloqua to execute them?  More complex campaigns correspondingly showed more days of preparation. 
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 26, 2013
    [Eloqua] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
    'by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ”??.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 10, 2013
    [Eloqua] Who is Marketing’s Other BFF? [CHART]
    great deal of IT’s responsibility relates to security, and Eloqua’s platform offers a wide range of security capabilities to meet the requirements of IT departments. In this chart, we took a look at the use of some common Eloqua security features. by Andrew Stanbridge | Tweet this. It’s even a  Markies award category.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Eloqua] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. Stats You Need to Know About Online Video Marketing [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Want more proof? Click to see and save a larger version.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 2, 2010
    [Eloqua] CMOs don’t know what they don’t know
    And they are doing a fine job – unless you compare them to innovative companies like Hubspot, Marketo, Kinaxis and Eloqua. One thing has struck me. Many CMOs think they are doing a bang-up job. They pale in comparison.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 14, 2013
    [Eloqua] How Many Times Do You Check Your Mobile Phone Per Day? [CHART]
    Marketers use Eloqua to dynamically tailor content the format of emails and landing pages for optimal viewing on various devices. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Dave Michaud | Tweet this Are you reading this post on a mobile device? Why is this important?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Eloqua] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). 'HubSpot filed its much-anticipated S-1 for a public stock offering yesterday.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [Eloqua] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. View webinar her
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 22, 2010
    [Eloqua] A few thank-yous (After all, it’s Thanksgiving week)
    Also, did you happen to see the 2011 Demand Generation Predictions from top experts on the Eloqua blog? A few thank you’s from the expert in marketing lead generation, Fearless Competitor. fearlesscomp on Twitter. Very interesting article, I think. We … Continue reading → Tags: lead generation Lead Nurturing Lead Scoring
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. 2) Identifying your prospects. SocialDG.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Eloqua] Savvy Week in Review: June 24
    Content Marketing in a Blink: The Content Grid v2 [Infographic] - by @jchernov via @eloqua. The team at Eloqua and JESS3 impress again with the updated Content Grid infographic Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy!
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Eloqua] Social Media Buzz at a Live Event
    We just finished up Eloqua Experience 2009, which was a spectacular event all around. competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Eloqua] Personality: The Missing Ingredient in B2B Marketing Today
    Eloqua – with their Juan Eloqua and Grande series. Personality is often expressed with a person, like Juan Eloqua. And by using the coffee theme for content, Eloqua reinforces their personality approach. No one cares about your products and services except you.” believe the answer is Personality. What is personality?
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] A Leaf on the Marketing Blog Tree
    I'm honored to have my leaf on The Blog Tree created by Eloqua with JESS3. In their post about The Blog Tree , Eloqua refers to the new book Content Rules as their inspiration for re-imagining a list. And I especially like my lofty view from the top. They've presented something all of us are familiar with in a different way.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 12, 2009
    [Eloqua] Data Management and Marketing Automation - Video
    In this quick but instructive video, Chris Petko, Eloqua’s Director of Marketing Operations talks about how we at Eloqua manage data, and how it is captured, cleansed, and analyzed. There are two main reasons that data has become more critical than ever before. First, it is with us for longer.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 21, 2011
    [Eloqua] The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
    In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. To what do you attribute this? Are vendors doing a better job at guiding the journey through content? mix of both?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 1, 2011
    [Eloqua] The Best B2B Marketing Ideas of 2010 – Final Recap
    Juan Eloqua by Eloqua (6%) 2. We’ve been talking about this for weeks, so we will close here. The final standings are: 4. Laugh and Learn with the Fearless Competitor (3%) 3. Sales knowledge sales leadership
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua] 15 Cases of Marketing Innovation [New eBook]
    The 15 companies profiled in the “Modern Marketing Superheroes” eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco. 'by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Best Customer Lifecycle Program.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 3, 2013
    [Eloqua] Checking the Health of Your Lead Scoring Model [CHART]
    This week we analyzed Eloqua customers using the new E10 Lead Scoring Engine , to measure the average Score Diversity of their lead scoring models. Have a look at the Lead Scoring Dashboard in your Eloqua install for a quick check-up and find out if you’re doing a good job staying healthy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 14, 2012
    [Eloqua] How Social Collaboration Can Change the 80/20 Rule [CHART]
    Here at Eloqua, we intuitively believe that, and we are using Salesforce.com Chatter as our internal collaboration tool.  How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But intuition is never good enough for the Chart of the Week. 
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Eloqua] Savvy Week in Review: March 30
    Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? by @jchernov of @Eloqua. Eloqua & JESS3 teamed up (once again) to produce an engaging, Rube-Goldberg-inspired video on "revenue performance management." It’s that time of year when we want to get everything in order! Happy Friday! Relax.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 6, 2013
    [Eloqua] What to Expect From the 2013 Road to Revenue Tour
    The Eloqua community is all about collaborative learning and the exchange of ideas to improve marketing performance. In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. Southern California.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [Eloqua] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! So what’s beneath the wrapping paper? Twitter is a must-use channel for many B2B marketers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua] Take Your Questions To The ‘Targeting’ Twitter Chat
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. For example ‘@robheerdegen @Eloqua What key targeting questions should I be asking to help properly allocate my marketing efforts? Tweet your questions ‘ @robheerdegen @Eloqua ’.
  • CLIENT BRIDGE  |  SATURDAY, SEPTEMBER 25, 2010
    [Eloqua] ClientBridge Blog Featured in B2B MarketingZone
    ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2011
    [Eloqua] Why Teens Don’t Use Twitter: A Teenager’s Point of View
    by Jesse Noyes | Tweet this Today’s post comes from Evan Cernea, a high school student who just finished up a stellar summer internship at Eloqua. Evan is pleased to start out his career at Eloqua as a summer intern. Teens are often the early drivers of social media. What can Twitter do to appeal to teens? But Claire L., Twitter.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Eloqua] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    In an Eloqua eBook, lead scoring is defined: ".an Lead Scoring Works : In an Eloqua study of 10 B2B companies using lead scoring systems, close rates increased by 30%, company revenue increase by 18% and the revenue per deal increased by 17%. Many marketers are still evaluated based on the number of leads provided to sales.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Eloqua] How to Nurture Contacts Beyond the Inbox
    The SIIA CODiE Awards validated this evolving definition of marketing automation with their selection of Bizo Multi-Channel Nurturing for Oracle Eloqua as 2014’s Best Marketing Automation Solution. Download a free copy of “ The Eloqua User’s Guide to Lead Nurturing Beyond the Inbox.” Lead Nurturing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 2, 2014
    [Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    I wanted to meet Eloqua peers and find out what they were doing with Eloqua,” said Mark Plant , Marketing Operations Director, Micro Focus. Tips, tricks, resourcing, the works — it was a priceless opportunity for a general dipstick into modern marketing and for me to benchmark where we really were on our Eloqua journey.”.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2011
    [Eloqua] B2B Blogging and Video Takes Off
    Check out Eloqua’s free Grande Guide to B2B Content Marketing. B2B Blogging and Video Takes Off is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. B2B Content Marketing Tactics. Want help from the experts?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Eloqua] [Chart] Does Klout Impact Conversions?
    For this analysis, we took 4 pieces of Eloqua content that were tweeted by individuals with high Klout scores. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. Share email.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    Recently, Eloqua’s Rob Heerdegen explained how to make your emails work better for the mobile user  on Topliners. Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. And as you can imagine, that number is going up. Don’t have a panic attack.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Eloqua] CMOs Face a Major Dilemma [Infographic]
    CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, AUGUST 12, 2009
    [Eloqua] Lead Scoring Best Practices
    I sat down with various folks on the Eloqua Customer Success team to hear their experiences on what it took to build out a highly successful lead scoring system.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [Eloqua] Demand Generation Vendor Traffic Rankings
    But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. How about it guys?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 15, 2013
    [Eloqua] 3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey
    Oracle | Eloqua’s Director of Customer Culture, Heather Foeh, will present strategies for connecting content to customers, during a breakfast session at Ad Age Digital Conference , Wednesday April 17 in New York. For modern marketing engagement, the perfect pairing is demand and content.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. It didn’t work. And it finally outperforms paid search in month 19. What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 5, 2012
    [Eloqua] 8 Great Marketing Infographics To Inspire Your 2012 Objectives
    “ The Content Grid version 2 ” – by  Eloqua. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! Great Marketing Infographics. Strategy
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Eloqua] Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas
    Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. like that everything Joe is working on comes from a person, not simply Eloqua. My conversation and emails with Joe resulted in this case study I wrote for the Content Marketing Institute. In fact, I have ! Be human.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 5, 2013
    [Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
    from Eloqua. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Sylvia Jensen | Tweet this We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person.  They call this the ‘hidden sales cycle’. So, does your sales team get this? 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 25, 2010
    [Eloqua] Oracle Buys Market2Lead Intellectual Assets
    However, a blog post by Eloqua's Joe Payne confirms that existing Market2Lead customers will remain clients of Market2Lead, while Oracle itself will be purchasing the technology itself. Payne's post says that Eloqua and Market2Lead have been discussing a path for Market2Lead clients who prefer Eloqua to an Oracle relationship.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 14, 2011
    [Eloqua] How Can We Perfect Social Media?
    We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. For example, at Eloqua, 90% of our revenue comes from existing clients. About the author: Joe Chernov is the director of content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Happy customers make supportive advocates, so always aim to help, enable, and support.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Eloqua] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    Email Strategies to Engage Subscribers and Impact Marketing Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 12, 2012
    [Eloqua] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    But I’ve also been asked, what does this mean for Eloqua? In fact, as the acquired companies were assimilated, they became less effective at competing with Eloqua. Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MARKETING INTERACTIONS  |  THURSDAY, JANUARY 12, 2012
    [Eloqua] B2B Content Marketing as Trojan Horse
    During the webinar, Joe mentioned that Eloqua's logo is getting smaller by design on the content they share. Do you actually think that no one recognizes that Eloqua is providing the content? By making themselves the secondary focus, Eloqua is actually helping their brand gain prominence, as counterintuitive as that may seem.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 24, 2012
    [Eloqua] Which Industries Love Marketing Apps the Most? [CHART]
    by Eric Knutson | Tweet this Here at Eloqua we believe today and in the future companies require solutions that are specific to their industry – you can check out our Asset Management offering  here. These findings may reflect simply that those particular industries have had more experience with Eloqua and AppCloud offerings. 
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 12, 2011
    [Eloqua] How to Get Buy-in for Marketing Automation
    Today, Eloqua released a new guide designed to help marketers gain C-level buy-in for marketing automation. It's brilliant. Not just for helping marketers frame the conversation with the executives at their company, but as an example of how to create a personalized, multi-persona campaign that helps a buying committee gain consensus.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Eloqua] Where Are Marketers Allocating Budget? [CHART]
    Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus. Where Are Marketers Allocating Budget?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Eloqua] B2B Marketing Automation Growth Slowed In First Half of 2011
    The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. The new report sheds light on this as well. Not necessarily.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Eloqua] 8 Big Ideas to Drive B2B Buzz
    For our part, Eloqua is trying to make B2B marketing feel creating a PowerPoint deck with our Eloqua10 product.  Joe Chernov is the VP of Content Marketing for Eloqua, a revenue performance management company, and the co-chair of the WOMMA ethics panel. B2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Eloqua] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    'by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience , Oct. For this year’s Markies- to be awarded October 24 th at Eloqua Experience- we’re giving you the chance now to be photographed holding Markie gold on the red carpet and cast your vote! dotloop. Synopsis, Inc. Cvent, Inc. Intel.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, JUNE 2, 2012
    [Eloqua] How Decisive Are Your Campaigns? [Chart]
    by Sheila Lahar | Tweet this The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua. On any given day at Eloqua we’re helping our customers automate a variety of marketing functions. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Eloqua] 5 Reasons Thought Leadership Marketing Matters
    by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. Jeff Ernst. Because Trust Still Matters.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [Eloqua] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Eloqua] How Social Sign-On Increases Conversions [CHART]
    Eloqua enables social sign on to be implemented with a few clicks. How Social Sign-On Increases Conversions [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This weeks chart explores how to do that. Increase Conversion Rate. Improve Marketing Qualified Lead acceptance rates.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Eloqua] Do “Green” Companies Grow Faster? [CHART]
    Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the  Eloqua Benchmark Index.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But what impact does a brand’s reputation have on growth?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Dreamforce Through the Instagram Lens #DF11
    The free coffee at the Eloqua booth proved popular. The Astadia party with Eloqua had an impressive view. Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Shot greentea_.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
    Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But this is 2014! Some things are simply better in the express lane. Are you marketing in the express lane?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Eloqua] No Marketing Made Simple TV show this week
    In addition to Eloqua, we power lead gen programs for some of the largest brands trying to reach the enterprise sales and marketing executive. Eloqua. 'Since May of 2012, we have been publishing a new Marketing Made Simple TV show every Thursday at noon ET, but not this week. Video is nice, but audio carries critical information.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 31, 2012
    [Eloqua] B2B Lead Generation | Top 10 Guest Posts You May Have Missed
    RPM with the Fearless Competitor (video interview on Eloqua blog). Demand Generation Predictions (Eloqua blog). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Eloqua] Marketing Wisdom: In the end, it’s all about…
    The important thing is not to forget that I am writing for people, not just suits.”. –  The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. He brings together the collective wisdom of a project he spawned by asking  bloggers to reveal their most important message; look for posts on twitter with #lastblog. Pursue purpose.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Eloqua] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Eloqua] Who is the Hero of our Story? You are!
    They have not purchased marketing automation like Marketo or Eloqua. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • THE CONTENT FACTOR  |  MONDAY, APRIL 25, 2011
    [Eloqua] Please Accept This Interruption
    Marketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Eloqua] Back to Basics: 6 Quick Social Media Marketing Tips
    We at Eloqua get the most engagement on our Facebook page whenever we post a picture or a photo album. Check out Eloqua’s Grande Guide for the Social CMO. Back to Basics: 6 Quick Social Media Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LaurenEHarper is awesome!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 29, 2013
    [Eloqua] Valuable Shock: Impacting With Infographics
    Inspired by a recent Huffington Post  article  about the alarming number of sharks killed each year,  Joe Chernov , VP Marketing at Kinvey , and former VP Content Marketing at Eloqua, collaborated with  Robin Richards  ( www.ripetungi.com ) on the infographic below. storytelling helps convey a message by astonishing with aesthetic.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 15, 2010
    [Eloqua] Membership has its Privileges; Best Practices IP vs. Social CRM
    Today, I want to share with you a similar change in philosophy that we just made at Eloqua, that had equally passionate debates. This caused substantial debate internally, that is likely not unique to Eloqua, as we wrestled with the pros and cons of making this change. We all agree that transparency is great and noble.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 25, 2013
    [Eloqua] 3 Types of Content that Can Bring In More Leads
    For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. It’s not enough to just create content anymore.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Eloqua] Survey: More Than Half of Marketers Responsible for Revenue Goals
    by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Registration for the free webinar is here. Share email.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Eloqua] What is Responsive Design?
    by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 25, 2012
    [Eloqua] Emails That Say Thanks Get More Opens, Clicks [CHART]
    Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this As we recover from  turkey hangovers , I decided to look at how appreciated giving a simple thank you is. Why should we say thank you more often? My take on this?
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 30, 2011
    [Eloqua] Happy New Year from Find New Customers
    Some (but not all) include Act-On Software, Keyedin Corporation, Silverpop, Avitage, Jeffrey Hayzlett, Mac McIntosh, Adele Revella, Joe Pulizzi, Paul Dunay, Doug Kessler, Watchitoo, Eloqua, Aprimo/Teradata, and all other future guests on Mad Marketing TV. We also want to make an announcement. Interviews & Guest Appearances
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Tips to Manage ‘Always-On’ Nurturing
    And to validate this fact, a recent Eloqua Benchmark study showed that on average, only 20% of emails are being opened. Tips to Manage ‘Always-On’ Nurturing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She focuses on lead generation, sales enablement, and marketing automation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 26, 2013
    [Eloqua] Who Said Email Marketing (Automation) is Dead? [CHART]
    Sign up for Eloqua’s Chart of the Week now to get a sales and marketing performance snapshot in your inbox each week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 24, 2012
    [Eloqua] Are Your Sales and Marketing Teams Really Aligned? [CHART]
    In May 2012 Eloqua commissioned  YouGov  to conduct an online survey to B2B marketers in the UK and Germany, receiving  252 responses from UK businesses and 255 responses from German marketers. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 22, 2012
    [Eloqua] How to Get The Most Out of Paid Twitter Ads
    How to Get The Most Out of Paid Twitter Ads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this I have to admit I wasn’t immediately convinced that paid ads would work for B2B. But success I’ve seen through Twitter changed my mind. Take Advantage of Every Update.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 10, 2013
    [Eloqua] Which Industries are Turning Cookies into Contacts? [CHART]
    Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!
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