B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
[Eloqua] The 6 Best Slideshare Decks on Content Marketing
In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy. From Content to Customer by Eloqua & JESS3 from Eloqua. hope you enjoy and let me know what you think. Did I miss any great ones?
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 16, 2013
[Eloqua] 10 Industries That Make Marketing Eventful [CHART]
'by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. Have you looked at how events can be used to bring your customers and products closer?
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 5, 2014
[Eloqua] ‘Snackable’ Formats Driving Content Marketing
'by Eloqua | Tweet this What makes being a Modern Marketer so special? Snackable’ Formats Driving Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins! Why not?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 24, 2012
[Eloqua] Proof Content Is Marketing’s Most Versatile Tactic
Recently, Eloqua and Kapost took a look at how the costs of producing content stacked against paid search, and found that a content strategy decreases in cost while rising in return over time. Proof Content Is Marketing’s Most Versatile Tactic is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
B2B LEAD BLOG | WEDNESDAY, JULY 11, 2012
[Eloqua] Another Reason You Should Be Thinking About Pinterest
While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention. The chart was originally supplied by an online sharing service, Shareaholic, who has
DIGITAL BODY LANGUAGE | WEDNESDAY, DECEMBER 31, 2008
[Eloqua] The Book: Digital Body Language
In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 2, 2013
[Eloqua] Do Sales and Marketing BFFs Have to Share Data? [CHART]
Marketing has their own “room” with Eloqua marketing automation, and likewise sales has the CRM system. The shared “living room” is the integration between Eloqua and CRM. For this week’s chart we analyzed data used by marketers in Eloqua to find out how much overlaps with what sales maintains in CRM.
FEARLESS COMPETITOR | THURSDAY, JANUARY 27, 2011
[Eloqua] What does the future hold in the marketing automation space?
Let’s shine up our crystal ball.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 10, 2014
[Eloqua] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
'by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
SAVVY B2B MARKETING | FRIDAY, AUGUST 27, 2010
[Eloqua] Savvy Week in Review - August 27
Introducing Juan Eloqua and The Grande Guides by @Eloqua Eloqua developed a persona who is expert in "coffee and revenues" to help it launch a series of marketing-related guides, each meant to be consumed in the time it takes to drink your morning cup of joe. We've rounded up a few of our faves from this week. Enjoy!
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 21, 2012
[Eloqua] Who Owns Social Media in the Marketing Team? [CHART]
In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t Settle for Average.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 5, 2014
[Eloqua] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. Today we share what we’ve learned in the Oracle Eloqua Community report: The State of Content Marketing 2014. How modern marketers use other people’s content.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 21, 2011
[Eloqua] 4 Ways to Make Your Website More Personal
Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s a given. But what impact does that have on our marketing?
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
[Eloqua] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 2, 2013
[Eloqua] Marketo Files for IPO: Will High Growth Outweigh High Losses?
By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
FEARLESS COMPETITOR | MONDAY, JULY 29, 2013
[Eloqua] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
Actually, Eloqua sponsored a three month test of Marketing Made Simple TV last year – but that was prior to our “guaranteed leads” program. Eloqua did zero promotions of the show.) And the person at Eloqua who approved it, Doug Seachrist, left Eloqua and is now with the Call Center software firm, Five9.com.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JULY 18, 2012
[Eloqua] Content Marketing Made Simple
Eloqua, a marketing automation vendor, realizes that executives are time-strapped yet need to get up to speed quickly on trending topics, so it educates marketing and sales professionals using short e-books on marketing-related topics. Content marketing is big right now, and still growing.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 3, 2012
[Eloqua] Australia is Experiencing a Marketing Boom [CHART]
You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. At Eloqua we have seen this in the form of increased customers as well as partner growth. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers.
IT'S ALL ABOUT REVENUE | SATURDAY, OCTOBER 26, 2013
[Eloqua] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
'by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ”??.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 13, 2012
[Eloqua] 20 Stats Every Modern Marketer Should See
by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. It’s inevitable. It’s for good reason. Your wish is our command. 78% of B2B buyers start their research with search.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 26, 2014
[Eloqua] HubSpot Files for IPO: Solid Financials for a Young Company
comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). 'HubSpot filed its much-anticipated S-1 for a public stock offering yesterday.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 4, 2012
[Eloqua] Most Marketers Failing to Plan in Advance [CHART]
We thought it would be interesting to find out how much time marketers were actually spending planning their campaigns in Eloqua before deploying them. Were marketers just planning these outside of Eloqua and only using Eloqua to execute them? More complex campaigns correspondingly showed more days of preparation.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 14, 2011
[Eloqua] What is Newsjacking?
by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). First the stated topic: Newsjacking. News, jacked. It’s PR judo.
FEARLESS COMPETITOR | TUESDAY, JUNE 11, 2013
[Eloqua] Marketing Made Simple TV offers sponsors more value than ever!
'In 2012, Marketing Made Simple TV had sponsors like Eloqua and InsideView, but we offer more value than ever before – delivering marketing qualified sales leads. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? For instance, InsideView only sponsored a single show and only received one lead! Until now!
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 30, 2011
[Eloqua] Mobile Web and Email are Doubling [Chart]
Mobile Web and Email are Doubling [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video. You don’t have to take our word for it. 14 Sanity Saving Apps For Business Travelers. Subscribing is easy.
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 10, 2013
[Eloqua] Who is Marketing’s Other BFF? [CHART]
great deal of IT’s responsibility relates to security, and Eloqua’s platform offers a wide range of security capabilities to meet the requirements of IT departments. In this chart, we took a look at the use of some common Eloqua security features. by Andrew Stanbridge | Tweet this. It’s even a Markies award category.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 10, 2012
[Eloqua] 5 Stats You Need to Know About Online Video Marketing [Infographic]
the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. Stats You Need to Know About Online Video Marketing [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Want more proof? Click to see and save a larger version.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 14, 2013
[Eloqua] How Many Times Do You Check Your Mobile Phone Per Day? [CHART]
Marketers use Eloqua to dynamically tailor content the format of emails and landing pages for optimal viewing on various devices. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Dave Michaud | Tweet this Are you reading this post on a mobile device? Why is this important?
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 10, 2014
[Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. To what do you attribute this? Are vendors doing a better job at guiding the journey through content? mix of both?
FEARLESS COMPETITOR | THURSDAY, DECEMBER 2, 2010
[Eloqua] CMOs don’t know what they don’t know
And they are doing a fine job – unless you compare them to innovative companies like Hubspot, Marketo, Kinaxis and Eloqua. One thing has struck me. Many CMOs think they are doing a bang-up job. They pale in comparison.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 24, 2011
[Eloqua] Moving from Demand Generation to Revenue Performance Management
We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. View webinar her
FEARLESS COMPETITOR | MONDAY, NOVEMBER 22, 2010
[Eloqua] A few thank-yous (After all, it’s Thanksgiving week)
Also, did you happen to see the 2011 Demand Generation Predictions from top experts on the Eloqua blog? A few thank you’s from the expert in marketing lead generation, Fearless Competitor. fearlesscomp on Twitter. Very interesting article, I think. We … Continue reading → Tags: lead generation Lead Nurturing Lead Scoring
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 29, 2013
[Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. 2) Identifying your prospects. SocialDG.
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 23, 2014
[Eloqua] Take Your Questions To The ‘Targeting’ Twitter Chat
'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. For example ‘@robheerdegen @Eloqua What key targeting questions should I be asking to help properly allocate my marketing efforts? Tweet your questions ‘ @robheerdegen @Eloqua ’.
SAVVY B2B MARKETING | FRIDAY, JUNE 24, 2011
[Eloqua] Savvy Week in Review: June 24
Content Marketing in a Blink: The Content Grid v2 [Infographic] - by @jchernov via @eloqua. The team at Eloqua and JESS3 impress again with the updated Content Grid infographic Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy!
DIGITAL BODY LANGUAGE | FRIDAY, NOVEMBER 6, 2009
[Eloqua] Social Media Buzz at a Live Event
We just finished up Eloqua Experience 2009, which was a spectacular event all around. competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself.
SAVVY B2B MARKETING | MONDAY, JANUARY 17, 2011
[Eloqua] Personality: The Missing Ingredient in B2B Marketing Today
Eloqua – with their Juan Eloqua and Grande series. Personality is often expressed with a person, like Juan Eloqua. And by using the coffee theme for content, Eloqua reinforces their personality approach. No one cares about your products and services except you.” believe the answer is Personality. What is personality?
MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 15, 2010
[Eloqua] A Leaf on the Marketing Blog Tree
I'm honored to have my leaf on The Blog Tree created by Eloqua with JESS3. In their post about The Blog Tree , Eloqua refers to the new book Content Rules as their inspiration for re-imagining a list. And I especially like my lofty view from the top. They've presented something all of us are familiar with in a different way.
DIGITAL BODY LANGUAGE | THURSDAY, NOVEMBER 12, 2009
[Eloqua] Data Management and Marketing Automation - Video
In this quick but instructive video, Chris Petko, Eloqua’s Director of Marketing Operations talks about how we at Eloqua manage data, and how it is captured, cleansed, and analyzed. There are two main reasons that data has become more critical than ever before. First, it is with us for longer.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 21, 2011
[Eloqua] The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 2, 2014
[Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
I wanted to meet Eloqua peers and find out what they were doing with Eloqua,” said Mark Plant , Marketing Operations Director, Micro Focus. Tips, tricks, resourcing, the works — it was a priceless opportunity for a general dipstick into modern marketing and for me to benchmark where we really were on our Eloqua journey.”.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 14, 2012
[Eloqua] How Social Collaboration Can Change the 80/20 Rule [CHART]
Here at Eloqua, we intuitively believe that, and we are using Salesforce.com Chatter as our internal collaboration tool. How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But intuition is never good enough for the Chart of the Week.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 6, 2013
[Eloqua] What to Expect From the 2013 Road to Revenue Tour
The Eloqua community is all about collaborative learning and the exchange of ideas to improve marketing performance. In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. Southern California.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 1, 2011
[Eloqua] The Best B2B Marketing Ideas of 2010 – Final Recap
Juan Eloqua by Eloqua (6%) 2. We’ve been talking about this for weeks, so we will close here. The final standings are: 4. Laugh and Learn with the Fearless Competitor (3%) 3. Sales knowledge sales leadership
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 2, 2014
[Eloqua] 15 Cases of Marketing Innovation [New eBook]
The 15 companies profiled in the “Modern Marketing Superheroes” eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco. 'by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Best Customer Lifecycle Program.
SAVVY B2B MARKETING | FRIDAY, MARCH 30, 2012
[Eloqua] Savvy Week in Review: March 30
Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? by @jchernov of @Eloqua. Eloqua & JESS3 teamed up (once again) to produce an engaging, Rube-Goldberg-inspired video on "revenue performance management." It’s that time of year when we want to get everything in order! Happy Friday! Relax.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 9, 2011
[Eloqua] Why Teens Don’t Use Twitter: A Teenager’s Point of View
by Jesse Noyes | Tweet this Today’s post comes from Evan Cernea, a high school student who just finished up a stellar summer internship at Eloqua. Evan is pleased to start out his career at Eloqua as a summer intern. Teens are often the early drivers of social media. What can Twitter do to appeal to teens? But Claire L., Twitter.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 12, 2013
[Eloqua] Tips To Enhance Your Email Deliverability
Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 24, 2014
[Eloqua] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
CLIENT BRIDGE | SATURDAY, SEPTEMBER 25, 2010
[Eloqua] ClientBridge Blog Featured in B2B MarketingZone
ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone.
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 5, 2013
[Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
from Eloqua. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Sylvia Jensen | Tweet this We’ve all heard the statistic that 67% of the sales cycle is complete BEFORE the buyer ever speaks to a sales person. They call this the ‘hidden sales cycle’. So, does your sales team get this?
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 5, 2011
[Eloqua] Are You Crushing Your Customers with Content?
Here at Eloqua we recently participated in a nifty process to identify gaps and overlaps in our customer content called a Brown Paper Exercise. by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. The same is true with customer content. It’s a fairly simple process.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 6, 2011
[Eloqua] B2B Blogging and Video Takes Off
Check out Eloqua’s free Grande Guide to B2B Content Marketing. B2B Blogging and Video Takes Off is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. B2B Content Marketing Tactics. Want help from the experts?
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 12, 2012
[Eloqua] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
Recently, Eloqua’s Rob Heerdegen explained how to make your emails work better for the mobile user on Topliners. Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. And as you can imagine, that number is going up. Don’t have a panic attack.
IT'S ALL ABOUT REVENUE | SATURDAY, SEPTEMBER 10, 2011
[Eloqua] [Chart] Does Klout Impact Conversions?
For this analysis, we took 4 pieces of Eloqua content that were tweeted by individuals with high Klout scores. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. Share email.
B2B MARKETING INSIDER | THURSDAY, JANUARY 5, 2012
[Eloqua] 8 Great Marketing Infographics To Inspire Your 2012 Objectives
“ The Content Grid version 2 ” – by Eloqua. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! Great Marketing Infographics. Strategy
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 22, 2013
[Eloqua] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
'by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience , Oct. For this year’s Markies- to be awarded October 24 th at Eloqua Experience- we’re giving you the chance now to be photographed holding Markie gold on the red carpet and cast your vote! dotloop. Synopsis, Inc. Cvent, Inc. Intel.
THE FORWARD OBSERVER | MONDAY, AUGUST 6, 2012
[Eloqua] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
In an Eloqua eBook, lead scoring is defined: ".an Lead Scoring Works : In an Eloqua study of 10 B2B companies using lead scoring systems, close rates increased by 30%, company revenue increase by 18% and the revenue per deal increased by 17%. Many marketers are still evaluated based on the number of leads provided to sales.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 15, 2013
[Eloqua] 3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey
Oracle | Eloqua’s Director of Customer Culture, Heather Foeh, will present strategies for connecting content to customers, during a breakfast session at Ad Age Digital Conference , Wednesday April 17 in New York. For modern marketing engagement, the perfect pairing is demand and content.
DIGITAL BODY LANGUAGE | WEDNESDAY, AUGUST 12, 2009
[Eloqua] Lead Scoring Best Practices
I sat down with various folks on the Eloqua Customer Success team to hear their experiences on what it took to build out a highly successful lead scoring system.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 13, 2014
[Eloqua] 10 Ways To Show Your Customers Love
Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Happy customers make supportive advocates, so always aim to help, enable, and support.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 8, 2009
[Eloqua] Demand Generation Vendor Traffic Rankings
But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. How about it guys?
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 13, 2014
[Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But this is 2014! Some things are simply better in the express lane. Are you marketing in the express lane?
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 13, 2014
[Eloqua] How to Nurture Contacts Beyond the Inbox
The SIIA CODiE Awards validated this evolving definition of marketing automation with their selection of Bizo Multi-Channel Nurturing for Oracle Eloqua as 2014’s Best Marketing Automation Solution. Download a free copy of “ The Eloqua User’s Guide to Lead Nurturing Beyond the Inbox.” Lead Nurturing
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Eloqua] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. It didn’t work. And it finally outperforms paid search in month 19. What do you think?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 29, 2014
[Eloqua] CMOs Face a Major Dilemma [Infographic]
CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 29, 2013
[Eloqua] Where Are Marketers Allocating Budget? [CHART]
Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus. Where Are Marketers Allocating Budget?
SAVVY B2B MARKETING | TUESDAY, JANUARY 18, 2011
[Eloqua] Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas
Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. like that everything Joe is working on comes from a person, not simply Eloqua. My conversation and emails with Joe resulted in this case study I wrote for the Content Marketing Institute. In fact, I have ! Be human.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 25, 2010
[Eloqua] Oracle Buys Market2Lead Intellectual Assets
However, a blog post by Eloqua's Joe Payne confirms that existing Market2Lead customers will remain clients of Market2Lead, while Oracle itself will be purchasing the technology itself. Payne's post says that Eloqua and Market2Lead have been discussing a path for Market2Lead clients who prefer Eloqua to an Oracle relationship.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 12, 2012
[Eloqua] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
But I’ve also been asked, what does this mean for Eloqua? In fact, as the acquired companies were assimilated, they became less effective at competing with Eloqua. Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 24, 2012
[Eloqua] Which Industries Love Marketing Apps the Most? [CHART]
by Eric Knutson | Tweet this Here at Eloqua we believe today and in the future companies require solutions that are specific to their industry – you can check out our Asset Management offering here. These findings may reflect simply that those particular industries have had more experience with Eloqua and AppCloud offerings.
SAVVY B2B MARKETING | MONDAY, FEBRUARY 14, 2011
[Eloqua] How Can We Perfect Social Media?
We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. For example, at Eloqua, 90% of our revenue comes from existing clients. About the author: Joe Chernov is the director of content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did.
IT'S ALL ABOUT REVENUE | SATURDAY, JUNE 2, 2012
[Eloqua] How Decisive Are Your Campaigns? [Chart]
by Sheila Lahar | Tweet this The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua. On any given day at Eloqua we’re helping our customers automate a variety of marketing functions. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 19, 2011
[Eloqua] 5 Reasons Thought Leadership Marketing Matters
by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. Jeff Ernst. Because Trust Still Matters.
MARKETING INTERACTIONS | THURSDAY, JANUARY 12, 2012
[Eloqua] B2B Content Marketing as Trojan Horse
During the webinar, Joe mentioned that Eloqua's logo is getting smaller by design on the content they share. Do you actually think that no one recognizes that Eloqua is providing the content? By making themselves the secondary focus, Eloqua is actually helping their brand gain prominence, as counterintuitive as that may seem.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 14, 2013
[Eloqua] How Social Sign-On Increases Conversions [CHART]
Eloqua enables social sign on to be implemented with a few clicks. How Social Sign-On Increases Conversions [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This weeks chart explores how to do that. Increase Conversion Rate. Improve Marketing Qualified Lead acceptance rates.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 2, 2011
[Eloqua] Dreamforce Through the Instagram Lens #DF11
The free coffee at the Eloqua booth proved popular. The Astadia party with Eloqua had an impressive view. Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Shot greentea_.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 27, 2012
[Eloqua] Do “Green” Companies Grow Faster? [CHART]
Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the Eloqua Benchmark Index. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But what impact does a brand’s reputation have on growth?
MARKETING INTERACTIONS | TUESDAY, JULY 12, 2011
[Eloqua] How to Get Buy-in for Marketing Automation
Today, Eloqua released a new guide designed to help marketers gain C-level buy-in for marketing automation. It's brilliant. Not just for helping marketers frame the conversation with the executives at their company, but as an example of how to create a personalized, multi-persona campaign that helps a buying committee gain consensus.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 24, 2013
[Eloqua] Tips to Manage ‘Always-On’ Nurturing
And to validate this fact, a recent Eloqua Benchmark study showed that on average, only 20% of emails are being opened. Tips to Manage ‘Always-On’ Nurturing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She focuses on lead generation, sales enablement, and marketing automation.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 11, 2011
[Eloqua] B2B Marketing Automation Growth Slowed In First Half of 2011
The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. The new report sheds light on this as well. Not necessarily.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 31, 2012
[Eloqua] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 28, 2011
[Eloqua] 4 Reasons to Use StumbleUpon for Your B2B Content
Reasons to Use StumbleUpon for Your B2B Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Moravick | Tweet this Think of your favorite restaurant and how you found it for the first time. Well… for that, there’s StumbleUpon. mature, highly active audience. Long-tail content curation.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 14, 2013
[Eloqua] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
Eloqua user, spotted! As a marketing automation expert, Eloqua user for almost 4 years, and self-proclaimed marketing nerd, I get really excited when I see someone else using Eloqua. This chart was part of Eloqua’s 40 Must-See Charts for Modern Marketers report. Hundreds of opportunities to share.
B2B VOICES | FRIDAY, JANUARY 20, 2012
[Eloqua] A History of Disruptive Innovation in B2B Marketing [Infographic]
An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. History of Disruptive Innovation in B2B Marketing [Infographic] is a post from: B2B Voices. Infographic B2B marketing infographic
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 31, 2013
[Eloqua] 9 Marketing Resolutions for 2014
For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Marketing Resolutions for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Happy New Year! Personalize at every possible touch point.
IT'S ALL ABOUT REVENUE | FRIDAY, NOVEMBER 8, 2013
[Eloqua] What the Twitter IPO Means for Marketers
Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation. price. if this resonates. Tenets of Modern Marketing.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 24, 2014
[Eloqua] 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
18 Marketing Challenges Cited by Leaders at the CMO Club Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. Many centered on content, data, and unifying the customer experience.
FEARLESS COMPETITOR | THURSDAY, JUNE 20, 2013
[Eloqua] No Marketing Made Simple TV show this week
In addition to Eloqua, we power lead gen programs for some of the largest brands trying to reach the enterprise sales and marketing executive. Eloqua. 'Since May of 2012, we have been publishing a new Marketing Made Simple TV show every Thursday at noon ET, but not this week. Video is nice, but audio carries critical information.
FEARLESS COMPETITOR | TUESDAY, JULY 31, 2012
[Eloqua] B2B Lead Generation | Top 10 Guest Posts You May Have Missed
RPM with the Fearless Competitor (video interview on Eloqua blog). Demand Generation Predictions (Eloqua blog). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 29, 2013
[Eloqua] Valuable Shock: Impacting With Infographics
Inspired by a recent Huffington Post article about the alarming number of sharks killed each year, Joe Chernov , VP Marketing at Kinvey , and former VP Content Marketing at Eloqua, collaborated with Robin Richards ( www.ripetungi.com ) on the infographic below. storytelling helps convey a message by astonishing with aesthetic.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 23, 2014
[Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She’s a strategist with a specialty in digital, social media and email marketing. Join the Twitter chat!
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 13, 2014
[Eloqua] The State of Content Production: Benchmarks and Action Items
'by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
B2B LEAD GENERATION BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Eloqua] Marketing Wisdom: In the end, it’s all about…
The important thing is not to forget that I am writing for people, not just suits.”. – The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. He brings together the collective wisdom of a project he spawned by asking bloggers to reveal their most important message; look for posts on twitter with #lastblog. Pursue purpose.
SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 2, 2010
[Eloqua] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.
FEARLESS COMPETITOR | MONDAY, APRIL 29, 2013
[Eloqua] Who is the Hero of our Story? You are!
They have not purchased marketing automation like Marketo or Eloqua. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 12, 2013
[Eloqua] 6 Ways To Maximize Your Webinars With Automation Technology
Ways To Maximize Your Webinars With Automation Technology is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketers tap variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 25, 2013
[Eloqua] 3 Types of Content that Can Bring In More Leads
For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. It’s not enough to just create content anymore.
THE CONTENT FACTOR | MONDAY, APRIL 25, 2011
[Eloqua] Please Accept This Interruption
Marketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 19, 2013
[Eloqua] How to Power Your Sales Funnel With Video Content
If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Winners will be announced during Eloqua Experience October 23-25, at the Hilton Union Square in San Francisco. He’s passionate about helping companies get the most out of their video marketing investment.