Page 5 of 17 Previous | Next 
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 2, 2010
    [Eloqua] What’s Next? – Ideas to Grow Revenue in a Downturn
    Eloqua interviewed me for an article entitled “Demand Generation Predictions for 2011&# Here’s how they introduced … Continue reading → Demand Generation lead generation Lead Nurturing Lead ScoringI want to follow-up on my comments for this article. And while you are here, I invite you to visit Find New Customers too.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 23, 2011
    [Eloqua] Content Marketing eBook and Infographics
    The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. A Content Marketing eBook. The result was a fun project, and many findings. Who would have thought giving away free recipe books could save a company? Or that Microsoft (of all companies) was the first of Fortune 500 corporations to have a corporate blog? Let me know!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 5, 2012
    [Eloqua] 8 Great Marketing Infographics To Inspire Your 2012 Objectives
    “ The Content Grid version 2 ” – by  Eloqua. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! Great Marketing Infographics. Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2011
    [Eloqua] 1,600 SXSW Speakers, Three Twitter Lists
    Social Media Eloqua SxSW SxSW Interactive Twitterby Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine.  In fact, way more – 1,600 if you’re looking for a number. Today we’re pleased to share with you all the active speakers in three Twitter lists. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2011
    [Eloqua] B2B Blogging and Video Takes Off
    Check out Eloqua’s free Grande Guide to B2B Content Marketing. B2B Blogging and Video Takes Off is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. B2B Content Marketing Tactics. Want help from the experts?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 3, 2013
    [Eloqua] Checking the Health of Your Lead Scoring Model [CHART]
    This week we analyzed Eloqua customers using the new E10 Lead Scoring Engine , to measure the average Score Diversity of their lead scoring models. Have a look at the Lead Scoring Dashboard in your Eloqua install for a quick check-up and find out if you’re doing a good job staying healthy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 4, 2012
    [Eloqua] Most Marketers Failing to Plan in Advance [CHART]
    We thought it would be interesting to find out how much time marketers were actually spending planning their campaigns in Eloqua before deploying them.  We looked at campaigns created between July 1, 2012 and September 30, 2012 and found that an overwhelming number of them were deployed on the same day they were created. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 16, 2013
    [Eloqua] 10 Industries That Make Marketing Eventful [CHART]
    by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. Have you looked at how events can be used to bring your customers and products closer?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Eloqua] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. To what do you attribute this? Are vendors doing a better job at guiding the journey through content?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Eloqua] Marketing Made Simple TV offers sponsors more value than ever!
    In 2012, Marketing Made Simple TV had sponsors like Eloqua and InsideView, but we offer more value than ever before – delivering marketing qualified sales leads. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? For instance, InsideView only sponsored a single show and only received one lead! Until now!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Eloqua] 20 Stats Every Modern Marketer Should See
    by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. It’s inevitable. It’s for good reason. Your wish is our command. 78% of B2B buyers start their research with search.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2011
    [Eloqua] Renewals & Revenue: Great Partners Drive Customer Success
    Attending the recent Austin, Texas stop of the Eloqua customer success tour I heard, again and again, the value partners bring to customers. Whatever the reason the partner was chosen, it was evident they belonged at the Eloqua Customer Success Tour. by Erika Goldwater | Tweet this. of Demand Generation at CompassLearning. Not bad!  During
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Eloqua] 7 Modern Marketing Experience Takeaways
    There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1. Oracle Marketing Cloud
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2011
    [Eloqua] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
    So CAP uses the Eloqua platform in multiple ways. Targeting & Segmentation Brian Komar Center for American Progress Congress donors Eloqua Email Marketing energy fundraising lead management Lead Scoring marketing automation MarketingSherpa policy politics Salesforce salesforce.com targeting and segmentationBut a think tank? Reddit.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] 5 Stories About EU Privacy Rules: A Daily Roundup
    It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”? Reddit.
  • ANYTHING GOES MARKETING  |  SUNDAY, JANUARY 16, 2011
    [Eloqua] So You Think You Know Marketing Automation
    Welcome to. marketing automation
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 10, 2013
    [Eloqua] Who is Marketing’s Other BFF? [CHART]
    great deal of IT’s responsibility relates to security, and Eloqua’s platform offers a wide range of security capabilities to meet the requirements of IT departments. In this chart, we took a look at the use of some common Eloqua security features. A few examples include custom security groups or account lockout policies.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Eloqua] Savvy Week in Review: June 24
    Content Marketing in a Blink: The Content Grid v2 [Infographic] - by @jchernov via @eloqua. The team at Eloqua and JESS3 impress again with the updated Content Grid infographic Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy!
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Marketing Automation: Like Bringing a Gun to a Knife Fight
    recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. How do you separate hot leads from long-term leads from tire-kickers?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [Eloqua] Savvy Week in Review - August 27
    Introducing Juan Eloqua and The Grande Guides by @Eloqua Eloqua developed a persona who is expert in "coffee and revenues" to help it launch a series of marketing-related guides, each meant to be consumed in the time it takes to drink your morning cup of joe. We've rounded up a few of our faves from this week. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 25, 2011
    [Eloqua] And the Winners of the #ContentChallenge Are …
    Content Marketing #contentchallenge Content Rules Eloqua revenue performance Revenue Performance Managementby Joe Chernov | Tweet this. Everyone. Welcome to my “ Oprah moment.”  Alas I get to say: “And you get a car, you get a car, you get a car.” Only they aren’t cars. They are books. And you get a book, you get a book, you get a book ….
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 14, 2012
    [Eloqua] How Social Collaboration Can Change the 80/20 Rule [CHART]
    How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The actual ratio is about 80/23 – so about 23% of employees contribute 80% of the social media interactions within the company.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Eloqua] Personality: The Missing Ingredient in B2B Marketing Today
    Eloqua – with their Juan Eloqua and Grande series. Personality is often expressed with a person, like Juan Eloqua. And by using the coffee theme for content, Eloqua reinforces their personality approach. according to David Meerman Scott, author of The New Rules of Marketing & PR. believe the answer is Personality.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 21, 2011
    [Eloqua] The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
    In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 2, 2014
    [Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    Having spent four years earning our Markie Award, I thought it was time to share some of ours.”. “I wanted to meet Eloqua peers and find out what they were doing with Eloqua,” said Mark Plant , Marketing Operations Director, Micro Focus. Join us this fall in London! Submit your speaker proposal today! Call For Speakers!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua] 15 Cases of Marketing Innovation [New eBook]
    The 15 companies profiled in the “Modern Marketing Superheroes” eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco. by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Best Customer Lifecycle Program.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 1, 2011
    [Eloqua] The Best B2B Marketing Ideas of 2010 – Final Recap
    Juan Eloqua by Eloqua (6%) 2. We’ve been talking about this for weeks, so we will close here. The final standings are: 4. Laugh and Learn with the Fearless Competitor (3%) 3. Sales knowledge sales leadership
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. They know it’s effective. SocialDG.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Eloqua] Where Are Marketers Allocating Budget? [CHART]
    Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus. Where Are Marketers Allocating Budget?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Eloqua] [Chart] Does Klout Impact Conversions?
    For this analysis, we took 4 pieces of Eloqua content that were tweeted by individuals with high Klout scores. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. Share email.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 10, 2010
    [Eloqua] The Power of Social Network – Trust
    Yesterday, I spoke with Keith Burrows of Eloqua. We’d never met before. Keith told me. “Jeff, I know you so well from social media, you’re like an old friend.&# Someone I never met considers me an old friend?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JULY 18, 2012
    [Eloqua] Content Marketing Made Simple
    Eloqua, a marketing automation vendor, realizes that executives are time-strapped yet need to get up to speed quickly on trending topics, so it educates marketing and sales professionals using short e-books on marketing-related topics.  Content marketing is big right now, and still growing. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Happy customers make supportive advocates, so always aim to help, enable, and support.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Eloqua] How to Nurture Contacts Beyond the Inbox
    The SIIA CODiE Awards validated this evolving definition of marketing automation with their selection of Bizo Multi-Channel Nurturing for Oracle Eloqua as 2014’s Best Marketing Automation Solution. Download a free copy of “ The Eloqua User’s Guide to Lead Nurturing Beyond the Inbox.” Lead Nurturing
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Eloqua] Savvy Week in Review: March 30
    Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? by @jchernov of @Eloqua. Eloqua & JESS3 teamed up (once again) to produce an engaging, Rube-Goldberg-inspired video on "revenue performance management." It’s that time of year when we want to get everything in order! Happy Friday! Relax.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Eloqua] CMOs Face a Major Dilemma [Infographic]
    CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 5, 2013
    [Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
    from Eloqua. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. They call this the ‘hidden sales cycle’. So, does your sales team get this?  But, for those that don’t, we’ve come up with a few tips you can pass along to your sales counterparts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
    Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But this is 2014! Some things are simply better in the express lane. Are you marketing in the express lane?
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 14, 2011
    [Eloqua] How Can We Perfect Social Media?
    We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. For example, at Eloqua, 90% of our revenue comes from existing clients. About the author: Joe Chernov is the director of content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    Recently, Eloqua’s Rob Heerdegen explained how to make your emails work better for the mobile user  on Topliners. Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. And as you can imagine, that number is going up. Don’t have a panic attack.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Eloqua] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    In an Eloqua eBook, lead scoring is defined: ".an Lead Scoring Works : In an Eloqua study of 10 B2B companies using lead scoring systems, close rates increased by 30%, company revenue increase by 18% and the revenue per deal increased by 17%. Many marketers are still evaluated based on the number of leads provided to sales.
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 11, 2012
    [Eloqua] Another Reason You Should Be Thinking About Pinterest
    While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention. The chart was originally supplied by an online sharing service, Shareaholic, who has
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. Their expensive and very good marketing automation platform, Marketo , went nowhere.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Eloqua] What does the future hold in the marketing automation space?
    Let’s shine up our crystal ball.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Eloqua] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Inc 5000 Pisello Alinean EloquaDemand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Eloqua] Back to Basics: 6 Quick Social Media Marketing Tips
    We at Eloqua get the most engagement on our Facebook page whenever we post a picture or a photo album. Check out Eloqua’s Grande Guide for the Social CMO. Back to Basics: 6 Quick Social Media Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LaurenEHarper is awesome!
  • SMASHMOUTH MARKETING  |  SUNDAY, JANUARY 17, 2010
    [Eloqua] B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing
    Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. They are listed below, and you can find them in my twitter list: [link] ps. Webinar Tip of the Day: Other than the person speaking, make sure all Panelists and Moderators have their phones on Mute.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 25, 2013
    [Eloqua] 3 Types of Content that Can Bring In More Leads
    For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. It’s not enough to just create content anymore.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Tips to Manage ‘Always-On’ Nurturing
    To learn more about how to incorporate display and social advertising into your marketing automation efforts to generate more leads across all of your marketing channels, join the Bizo team, Taha Sheikh from Oracle Eloqua, and Arpine Babloyan from Avid at our next webinar.  Follow Amanda on Twitter @ahalle.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Eloqua] 5 Reasons Thought Leadership Marketing Matters
    by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. Jeff Ernst. 3.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Eloqua] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience , Oct. For this year’s Markies- to be awarded October 24 th at Eloqua Experience- we’re giving you the chance now to be photographed holding Markie gold on the red carpet and cast your vote! dotloop. Synopsis, Inc. Cvent, Inc. Intel.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Eloqua] How Social Sign-On Increases Conversions [CHART]
    Eloqua enables social sign on to be implemented with a few clicks. How Social Sign-On Increases Conversions [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This weeks chart explores how to do that. Increase Conversion Rate. Improve Marketing Qualified Lead acceptance rates.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Eloqua] Marketing In Real-Time – The New Trading Room Floor
    vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.  At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR   and I was chief marketing officer at Eloqua.  By Brian Kardon - CMO, Lattice Engines. Any edge. Including me!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Eloqua] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
    think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradata
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Eloqua] Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas
    Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. like that everything Joe is working on comes from a person, not simply Eloqua. My conversation and emails with Joe resulted in this case study I wrote for the Content Marketing Institute. In fact, I have ! Be human.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 24, 2014
    [Eloqua] 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
    18 Marketing Challenges Cited by Leaders at the CMO Club Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. Many centered on content, data, and unifying the customer experience.
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 7, 2012
    [Eloqua] Eloqua AdFocus: Marketing Automation Meets Display Ad Management
    Eloqua just announced AdFocus–a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. The ability to monitor display ad targeting within Eloqua is useful since display ads are a growing area of focus for business-to-business (B2B) companies. Click image to enlarge.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 6, 2013
    [Eloqua] What to Expect From the 2013 Road to Revenue Tour
    The Eloqua community is all about collaborative learning and the exchange of ideas to improve marketing performance. In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. Southern California.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 8, 2013
    [Eloqua] What the Twitter IPO Means for Marketers
    Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation. price. if this resonates. Tenets of Modern Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Eloqua] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). HubSpot filed its much-anticipated S-1 for a public stock offering yesterday.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 15, 2013
    [Eloqua] 3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey
    Oracle | Eloqua’s Director of Customer Culture, Heather Foeh, will present strategies for connecting content to customers, during a breakfast session at Ad Age Digital Conference , Wednesday April 17 in New York. For modern marketing engagement, the perfect pairing is demand and content.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Digg this! Tweet This!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 29, 2013
    [Eloqua] Valuable Shock: Impacting With Infographics
    Inspired by a recent Huffington Post  article  about the alarming number of sharks killed each year,  Joe Chernov , VP Marketing at Kinvey , and former VP Content Marketing at Eloqua, collaborated with  Robin Richards  ( www.ripetungi.com ) on the infographic below. storytelling helps convey a message by astonishing with aesthetic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Eloqua] What is Responsive Design?
    by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Eloqua] Social Media Buzz at a Live Event
    We just finished up Eloqua Experience 2009, which was a spectacular event all around. competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Eloqua’s Profiler is a key player for us. Kristin is also a proud marketing nerd. Follow Kristin on Twitter @KristinConnell. ” How so?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Eloqua] How to Power Your Sales Funnel With Video Content
    If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Winners will be announced during Eloqua Experience October 23-25, at the Hilton Union Square in San Francisco. He’s passionate about helping companies get the most out of their video marketing investment.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Eloqua] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Marketing Resolutions for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Happy New Year! Personalize at every possible touch point.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 26, 2012
    [Eloqua] Why You’re Going to Buy More Google AdWords [Chart]
    Get the Eloqua chart of the week sent right to your inbox! Why You’re Going to Buy More Google AdWords [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Our logs are showing that this is affecting more than 26% of our searches and growing. Digital Marketing
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] A Leaf on the Marketing Blog Tree
    I'm honored to have my leaf on The Blog Tree created by Eloqua with JESS3. In their post about The Blog Tree , Eloqua refers to the new book Content Rules as their inspiration for re-imagining a list. And I especially like my lofty view from the top. They've presented something all of us are familiar with in a different way.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Eloqua] How Social Selling Changes Everything for Marketing
    LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce. How Social Selling Changes Everything for Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We know the backstory all too well. Buyers are more technology savvy than ever.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 12, 2012
    [Eloqua] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    But I’ve also been asked, what does this mean for Eloqua? In fact, as the acquired companies were assimilated, they became less effective at competing with Eloqua. Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, NOVEMBER 12, 2009
    [Eloqua] Data Management and Marketing Automation - Video
    In this quick but instructive video, Chris Petko, Eloqua’s Director of Marketing Operations talks about how we at Eloqua manage data, and how it is captured, cleansed, and analyzed. There are two main reasons that data has become more critical than ever before. First, it is with us for longer.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Eloqua] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Before you invest in #martech,  consider the #customerexperience you want to create Click To Tweet.
  • CLIENT BRIDGE  |  WEDNESDAY, JULY 6, 2011
    [Eloqua] INFOGRAPHIC: The Content Grid 2.0
    From Eloqua and JESS3, here's an infographic that explains content marketing in terms of business objectives, prospect goals and distribution channels. View Original Article
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Eloqua] Who is the Hero of our Story? You are!
    They have not purchased marketing automation like Marketo or Eloqua. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 25, 2012
    [Eloqua] Emails That Say Thanks Get More Opens, Clicks [CHART]
    Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this As we recover from  turkey hangovers , I decided to look at how appreciated giving a simple thank you is. Why should we say thank you more often? My take on this?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Eloqua] Not On Pinterest? This Chart May Change Your Mind
    This Chart May Change Your Mind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. So what are the takeaways? 1. Clearly, Pinterest is not a flash in the pan. Subscribe. Not On Pinterest?
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 12, 2011
    [Eloqua] How to Get Buy-in for Marketing Automation
    Today, Eloqua released a new guide designed to help marketers gain C-level buy-in for marketing automation. It's brilliant. Not just for helping marketers frame the conversation with the executives at their company, but as an example of how to create a personalized, multi-persona campaign that helps a buying committee gain consensus.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 26, 2013
    [Eloqua] Who Said Email Marketing (Automation) is Dead? [CHART]
    Sign up for Eloqua’s Chart of the Week now to get a sales and marketing performance snapshot in your inbox each week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 2, 2011
    [Eloqua] How Many Fields Belong On Your Landing Pages? [Chart]
    Consider using Eloqua’s Social Sign-on , allowing visitors to access content using their social profile. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Common wisdom is that the fewer questions asked on your form, the better. Of course, not all forms serve the same purpose. Sign up here.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Eloqua] The Future of Social Marketing Automation is Here (And Improving)
    Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. Check out the new Eloqua App Cloud offering on Topliners.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Eloqua] Do “Green” Companies Grow Faster? [CHART]
    Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the  Eloqua Benchmark Index.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But what impact does a brand’s reputation have on growth?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Pepper North America on Twitter @PepperNA.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2011
    [Eloqua] Why Teens Don’t Use Twitter: A Teenager’s Point of View
    by Jesse Noyes | Tweet this Today’s post comes from Evan Cernea, a high school student who just finished up a stellar summer internship at Eloqua. Evan is pleased to start out his career at Eloqua as a summer intern. Teens are often the early drivers of social media. What can Twitter do to appeal to teens? Share email. Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 10, 2013
    [Eloqua] Which Industries are Turning Cookies into Contacts? [CHART]
    Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Eloqua] Top 50 B2B Marketing Influencers On Twitter
    EloquaEloquaEloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Who are the top B2B Marketing influencers on twitter? Cambridege, MA – [link]. link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 23, 2012
    [Eloqua] The Unexpected Value of Closed Loop Reporting [CHART]
    At Eloqua’s recent  Road To Revenue Tour  events, conversations around measurement often focused on the challenges and barriers to this type of reporting: data quality, systems integration, and enforcing process and operational standards. And, 3 in 4  CEOs want marketers to become 100% ROI focused.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Eloqua] No Marketing Made Simple TV show this week
    In addition to Eloqua, we power lead gen programs for some of the largest brands trying to reach the enterprise sales and marketing executive. Eloqua. Since May of 2012, we have been publishing a new Marketing Made Simple TV show every Thursday at noon ET, but not this week. Video is nice, but audio carries critical information.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Eloqua] Seven Ugly Truths About Content Marketing
    Eloqua and Lookbook HQ published the report: Eloqua Community: The State of Content Marketing 2014 , which provides some perspective on metrics and measuring performance. Seven Ugly Truths About Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Shocking response?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Eloqua] Dreamforce Through the Instagram Lens #DF11
    The free coffee at the Eloqua booth proved popular. The Astadia party with Eloqua had an impressive view. Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Shot greentea_.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, JUNE 2, 2012
    [Eloqua] How Decisive Are Your Campaigns? [Chart]
    by Sheila Lahar | Tweet this The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua. On any given day at Eloqua we’re helping our customers automate a variety of marketing functions. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 24, 2012
    [Eloqua] Which Industries Love Marketing Apps the Most? [CHART]
    These findings may reflect simply that those particular industries have had more experience with Eloqua and AppCloud offerings.  Or that a particular industry is traditionally slower at employing technology. Regardless CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Eloqua] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. Marketing Automation Simplified: The Small Guide to Big Ideas [eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This isn’t just arts and crafts. This is revenue reality, right?
<< 1 2 3 4 5 6 7 ... 16 17 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...