Page 5 of 16 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Eloqua] [Chart] Does Klout Impact Conversions?
    For this analysis, we took 4 pieces of Eloqua content that were tweeted by individuals with high Klout scores. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. Share email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2011
    [Eloqua] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
    So CAP uses the Eloqua platform in multiple ways. Targeting & Segmentation Brian Komar Center for American Progress Congress donors Eloqua Email Marketing energy fundraising lead management Lead Scoring marketing automation MarketingSherpa policy politics Salesforce salesforce.com targeting and segmentationBut a think tank? Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 19, 2013
    [Eloqua] Props to the Channel: Partners of the Year 2013
    by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! MarketOne International , global certified Eloqua agency partner and revenue performance partner. DemandGen EU ,  global certified Eloqua agency partner and revenue performance partner.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 2, 2010
    [Eloqua] What’s Next? – Ideas to Grow Revenue in a Downturn
    Eloqua interviewed me for an article entitled “Demand Generation Predictions for 2011&# Here’s how they introduced … Continue reading → Demand Generation lead generation Lead Nurturing Lead ScoringI want to follow-up on my comments for this article. And while you are here, I invite you to visit Find New Customers too.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 20, 2013
    [Eloqua] Who’s Watching Your Video Content? [CHART]
    Any job title that was incomplete in Eloqua was removed from this sample. Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It’s pretty exciting stuff!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Eloqua] 5 Reasons Thought Leadership Marketing Matters
    by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. Jeff Ernst. Because Trust Still Matters.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Eloqua] How Social Sign-On Increases Conversions [CHART]
    Eloqua enables social sign on to be implemented with a few clicks. How Social Sign-On Increases Conversions [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This weeks chart explores how to do that. Increase Conversion Rate. Improve Marketing Qualified Lead acceptance rates.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Eloqua] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this What a difference a month makes! Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking. Chart compiled by Vicky Brock.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 23, 2013
    [Eloqua] Top Blog Posts From 2013: A Gift of Merry Marketing Insight
    'by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. Gift of Merry Marketing Insight from Eloqua. Happy Holidays from your friends at Oracle Eloqua! Enjoy a gift of Merry Marketing Insight !
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 20, 2013
    [Eloqua] Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard
    'by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom. Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The report also hones in on 5 core competencies driving Modern Marketing: 1.
  • B2B LEAD BLOG  |  MONDAY, JUNE 18, 2012
    [Eloqua] Hitting the Nurture Campaign Sweet Spot
    In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 2, 2011
    [Eloqua] How Many Fields Belong On Your Landing Pages? [Chart]
    Consider using Eloqua’s Social Sign-on , allowing visitors to access content using their social profile. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Common wisdom is that the fewer questions asked on your form, the better. Of course, not all forms serve the same purpose. Sign up here.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Eloqua] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 21, 2013
    [Eloqua] What’s On Your Modern Marketing Music Playlist? [CHART]
    So whether you’re grooving to tunes while writing, creating campaigns in Eloqua, or relaxing after driving pipeline for the sales team, there is a song for that! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. I’ve certainly added a ton of new songs/artists to my rotation as a result!
  • ANYTHING GOES MARKETING  |  SUNDAY, JANUARY 16, 2011
    [Eloqua] So You Think You Know Marketing Automation
    Welcome to. marketing automation
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Eloqua] Marketing In Real-Time – The New Trading Room Floor
    At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR   and I was chief marketing officer at Eloqua.  My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.  By Brian Kardon - CMO, Lattice Engines. Any edge.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Eloqua] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    Join Christine Elliott , Lead Nurture and Content Strategy Leader at Crowe Horwath, and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Christine and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. Is it a regulatory requirement?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2012
    [Eloqua] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    can tell you from personal experience (Eloqua is an Altimeter client) that Owyang is singularly focused on helping all social strategists escape what he terms “ the social media help desk ” to add more value to their organizations while enriching their own careers. The report is effectively two studies in one. Strategy trails adoption.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 18, 2013
    [Eloqua] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
    This week’s chart analyzes where new subscribers to the Eloqua channel come from. You can also direct contacts to your YouTube videos by embedding a cloud connector on your Eloqua Landing Pages! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 12, 2012
    [Eloqua] Is YouTube Replacing the Printed Manual? [CHART]
    The chart above shows just how important YouTube is, in the case of the  Eloqua Channel Video Tutorials , since an overwhelming 51% of all methods of access for the month of October 2012 were a result of a direct search within YouTube, compared to just 1% via a simple external Google search.  So, how does this relate to documentation?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Manticore VII Marketing Automation and Lead Generation Released
    It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Eloqua] Back to Basics: 6 Quick Social Media Marketing Tips
    We at Eloqua get the most engagement on our Facebook page whenever we post a picture or a photo album. Check out Eloqua’s Grande Guide for the Social CMO. Back to Basics: 6 Quick Social Media Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LaurenEHarper is awesome!
  • CLIENT BRIDGE  |  WEDNESDAY, JULY 6, 2011
    [Eloqua] INFOGRAPHIC: The Content Grid 2.0
    From Eloqua and JESS3, here's an infographic that explains content marketing in terms of business objectives, prospect goals and distribution channels. View Original Article
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it: (click the above presentation, or this link, to view).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 22, 2012
    [Eloqua] Are You Over Analyzing Your Lead Scoring? [CHART]
    For more information on lead scoring, check out Eloqua’s  Lead Scoring Grande Guide. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 10, 2010
    [Eloqua] The Power of Social Network – Trust
    Yesterday, I spoke with Keith Burrows of Eloqua. We’d never met before. Keith told me. “Jeff, I know you so well from social media, you’re like an old friend.&# Someone I never met considers me an old friend?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Eloqua] How to Power Your Sales Funnel With Video Content
    If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Winners will be announced during Eloqua Experience October 23-25, at the Hilton Union Square in San Francisco. He’s passionate about helping companies get the most out of their video marketing investment.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Eloqua] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. Marketing Automation Simplified: The Small Guide to Big Ideas [eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This isn’t just arts and crafts. This is revenue reality, right?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [Eloqua] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    Think Like a Publisher: 5 Storytelling Rules for the Marketer from Eloqua. Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Are you cultivating a role in the ‘circle of trust’? It’s a must-have role, by the way!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 25, 2013
    [Eloqua] 3 Types of Content that Can Bring In More Leads
    For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. It’s not enough to just create content anymore.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Eloqua] What is Responsive Design?
    by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 21, 2013
    [Eloqua] 3 Ways to Integrate Video into Email Nurture Campaigns
    When we added our Eloqua integration to Vidyard, we emailed all of the users that had expressed an interest with an intro email, and a link to this video going over the major functionality of our integration. Many modern marketers struggle with video from a strategic perspective. What kind of video content is valuable in email campaigns?
  • MARKETING INTERACTIONS  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] Prime Your B2B Marketing Mind
    However, the Real World Marketing Syllabus , presented by Brian Kardon of Eloqua is here to help all of us. And, in case the resources that Eloqua has curated here for your continuing education aren't enough, they've also included original articles from Geeta Sachdev, Todd Defren, and Brian Clark. Well, I am. Know why?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 25, 2012
    [Eloqua] Emails That Say Thanks Get More Opens, Clicks [CHART]
    Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this As we recover from  turkey hangovers , I decided to look at how appreciated giving a simple thank you is. Why should we say thank you more often? My take on this?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree. It blooms naturally.”.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Eloqua] How Social Selling Changes Everything for Marketing
    LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce. How Social Selling Changes Everything for Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. He has been a leader in the world of CRM and Sales Solutions for over 15 years. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 29, 2012
    [Eloqua] Can Polls Make Your Demand Generation More Engaging? [CHART]
    As each prospect responds and views the rich media poll results, the prospect’s responses can be captured in Eloqua for future segmentation and use in a nurturing campaign. Learn more about  Kwanzoo’s products  and other apps such as  SurveyGizmo  and  Cvent  at  Eloqua’s AppCloud. Can Polls Make Your Demand Generation More Engaging?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Eloqua] Top 50 B2B Marketing Influencers On Twitter
    EloquaEloquaEloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Who are the top B2B Marketing influencers on twitter? Cambridege, MA – [link]. link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 17, 2011
    [Eloqua] 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
    by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. 23 Design, Data Visualization and Presentation Quotes from Edward Tufte is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But we know we can do even better. < Tweet this!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 11, 2012
    [Eloqua] 5 Steps for Turning Big Data Into Big Revenue
    Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. Steps for Turning Big Data Into Big Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Eloqua] Manufacturing Infographics for Content Marketing
    In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics. Infotaining” stuff.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 23, 2011
    [Eloqua] Content Marketing eBook and Infographics
    The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. The result was a fun project, and many findings.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 16, 2013
    [Eloqua] 10 Industries That Make Marketing Eventful [CHART]
    'by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. Have you looked at how events can be used to bring your customers and products closer?
  • SMASHMOUTH MARKETING  |  SUNDAY, JANUARY 17, 2010
    [Eloqua] B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing
    nedelsha Trish Bertuzzi The Bridge Group @bridgegroupinc Steve Woods Eloqua @stevewoods Simon Blackburn ConnectAndSell @connectandsell Jep Castelein LeadSloth @jepc Ann Handley MarketingProfs @marketingprofs Craig Rosenberg Funnelholic/Focus @funnelholic Scott Mersy* Genius.com @smersy Mark Feldman* Netprospex @netprospex. Frustrating.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 28, 2013
    [Eloqua] Email Marketing Benchmarks By Industry [CHART]
    Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. The chart of the week team loves requests, so here it is! 
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Eloqua] B2B Email Benchmarks: Answers Vary Widely
    Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Eloqua] 6 Boards to Consider for Your Pinterest Brand Page
    Eloqua has offices all over the world. In the meantime, you can help your audience “pin” your content by using the Pinterest cloud component in the Eloqua AppCloud. Boards to Consider for Your Pinterest Brand Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Stumped? 1) Infographics.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 29, 2013
    [Eloqua] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
    Actually, Eloqua  sponsored a three month test of Marketing Made Simple TV last year – but that was prior to our “guaranteed leads” program. Eloqua did zero promotions of the show.) And the person at Eloqua who approved it, Doug Seachrist, left Eloqua and is now with the Call Center software firm, Five9.com.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Eloqua] 6 Ways to Eliminate the Demand Gen Blame Game
    Check out Eloqua’s Sales & Marketing Alignment Resources. Ways to Eliminate the Demand Gen Blame Game is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 31, 2012
    [Eloqua] How to Take Your Online Community from Zero to Awesome
    Eighteen months ago we began the process of building an online community at Eloqua. How to Take Your Online Community from Zero to Awesome is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Growing a vibrant online community isn’t an easy. Make it Personal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 26, 2013
    [Eloqua] 3 Best Practices That Make Online Marketing ‘Stick’ [CHART]
    Best Practices That Make Online Marketing ‘Stick’ [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Eloqua] ‘Snackable’ Formats Driving Content Marketing
    'by Eloqua | Tweet this What makes being a Modern Marketer so special? Snackable’ Formats Driving Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins! Why not?
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 11, 2012
    [Eloqua] Another Reason You Should Be Thinking About Pinterest
    While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention. The chart was originally supplied by an online sharing service, Shareaholic, who has
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    For Eloqua, this means our U.S. Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Today the U.S. According to the U.S Automation helps you keep building relationships. 
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 31, 2008
    [Eloqua] The Book: Digital Body Language
    In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 10, 2014
    [Eloqua] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    'by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] Content Creation Tips from a Texas Garden
    Check out Eloqua’s Grande Guide to Lead Nurturing  to keep your relationships flourishing! Content Creation Tips from a Texas Garden is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Mindy Barenblat | Tweet this. There are plenty of great tips for content creation. Rocks.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Eloqua] What does the future hold in the marketing automation space?
    Let’s shine up our crystal ball.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 21, 2012
    [Eloqua] Who Owns Social Media in the Marketing Team? [CHART]
    In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t Settle for Average.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 27, 2010
    [Eloqua] Savvy Week in Review - August 27
    Introducing Juan Eloqua and The Grande Guides by @Eloqua Eloqua developed a persona who is expert in "coffee and revenues" to help it launch a series of marketing-related guides, each meant to be consumed in the time it takes to drink your morning cup of joe. We've rounded up a few of our faves from this week. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 15, 2012
    [Eloqua] How to Treat Your Customer Like Prospects
    At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. How to Treat Your Customer Like Prospects is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, I still watch The Office. Yes, I still think it’s funny.).
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Eloqua] 20 B2B Marketing Blogs You Need To Read
    Eloqua’s  All About Revenue  the @ Eloqua  blog explores the role innovation plays in revenue generation. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” The Best B2B Marketing Blogs. Follow Eric.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 21, 2011
    [Eloqua] 4 Ways to Make Your Website More Personal
    Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s a given. But what impact does that have on our marketing?
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Eloqua] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Eloqua] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Eloqua] Marketing Made Simple TV offers sponsors more value than ever!
    'In 2012, Marketing Made Simple TV had sponsors like Eloqua and InsideView, but we offer more value than ever before – delivering marketing qualified sales leads. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? For instance, InsideView only sponsored a single show and only received one lead! Until now!
  • WORKFACE  |  THURSDAY, JUNE 30, 2011
    [Eloqua] Why Personal Branding Matters to Big Companies
    I had an opportunity at a recent online marketing conference in Minneapolis to spend a few minutes with Steve Woods, CTO of marketing automation vendor Eloqua. Steve is a very interesting and smart guy, author of a couple of books, Digital Body Language and Revenue Engine. Technology handles that.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 3, 2012
    [Eloqua] Australia is Experiencing a Marketing Boom [CHART]
    You can see it everywhere from the launch of Salesforce.com’s  Marketing Cloud  to the incredible success of  Eloqua Experience 2012. At Eloqua we have seen this in the form of increased customers as well as partner growth. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JULY 18, 2012
    [Eloqua] Content Marketing Made Simple
    Eloqua, a marketing automation vendor, realizes that executives are time-strapped yet need to get up to speed quickly on trending topics, so it educates marketing and sales professionals using short e-books on marketing-related topics.  Content marketing is big right now, and still growing. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Eloqua] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. Today we share what we’ve learned in the Oracle Eloqua Community report: The State of Content Marketing 2014. How modern marketers use other people’s content.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] The New 4 P’s of Marketing
    Eloqua/marketing-syllabus. The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. Personality. Publishing. Physics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 6, 2012
    [Eloqua] What’s the Real ROI of Content Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 4, 2012
    [Eloqua] Most Marketers Failing to Plan in Advance [CHART]
    We thought it would be interesting to find out how much time marketers were actually spending planning their campaigns in Eloqua before deploying them.  Were marketers just planning these outside of Eloqua and only using Eloqua to execute them?  More complex campaigns correspondingly showed more days of preparation. 
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Eloqua] 20 B2B Marketers Losing their Brand on Pinterest
    However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. IBM Juniper CSC. CSC
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] Do You Know The New 4 Ps of Marketing?
    According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. They are social savvy digital natives.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 17, 2013
    [Eloqua] Why Some Industries Are Better at Turning Cookies to Contacts [CHART]
    Why Some Industries Are Better at Turning Cookies to Contacts [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Eloqua] Mobile Web and Email are Doubling [Chart]
    Mobile Web and Email are Doubling [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video. You don’t have to take our word for it.  14 Sanity Saving Apps For Business Travelers. Subscribing is easy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. 2) Identifying your prospects. SocialDG.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2011
    [Eloqua] The 10 Best Walkable Destinations from Dreamforce #DF11
    Your main destination for free, fresh-brewed coffee should be the Eloqua booth #717 within the Moscone Center. The 10 Best Walkable Destinations from Dreamforce #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People have been known to spend the whole event without seeing the sun. Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 18, 2011
    [Eloqua] [Chart] Google+ Posts Drop Even as Accounts Rise
    Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers? Sign up here. Share email. Facebook. LinkedIn. StumbleUpon.
  • B2B MEMES  |  THURSDAY, DECEMBER 15, 2011
    [Eloqua] Jesse Noyes: Brand Journalist or Brand Reporter?
    These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me. Jesse Noyes.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 10, 2013
    [Eloqua] Who is Marketing’s Other BFF? [CHART]
    great deal of IT’s responsibility relates to security, and Eloqua’s platform offers a wide range of security capabilities to meet the requirements of IT departments. In this chart, we took a look at the use of some common Eloqua security features. by Andrew Stanbridge | Tweet this. It’s even a  Markies award category.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 26, 2013
    [Eloqua] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
    'by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ”??.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Eloqua] The ABCs of Social Selling: Always Be Connected
    Start by getting a copy of Eloqua’s Grande Guide to Social Selling. The ABCs of Social Selling: Always Be Connected is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jill Rowley | Tweet this I have a confession. What Is a Modern Sales Professional? She’s a mini marketer. .
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Eloqua] Influitive Helps Marketers Build an Army of Advocates
    Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Eloqua] Hard Data to Justify Your Marketing Automation Investment
    Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 2, 2010
    [Eloqua] CMOs don’t know what they don’t know
    And they are doing a fine job – unless you compare them to innovative companies like Hubspot, Marketo, Kinaxis and Eloqua. One thing has struck me. Many CMOs think they are doing a bang-up job. They pale in comparison.
  • ANNUITAS GROUP  |  MONDAY, APRIL 11, 2011
    [Eloqua] The B2B Sales Role in the New Buying Process
    One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua.  Because she never tried to sell me anything or even try to get us to partner with Eloqua.  I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did.  Go for it.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [Eloqua] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. View webinar her
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 1, 2013
    [Eloqua] A 101 in Marketing Analytics
    101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Anna Glushkovsky | Tweet this Do you shy away from analytics? But numbers don’t have to be afraid of numbers. Today, we decided to review the basics. Conversion Rates. Below are some examples: Return on Investment (ROI).
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 22, 2010
    [Eloqua] A few thank-yous (After all, it’s Thanksgiving week)
    Also, did you happen to see the 2011 Demand Generation Predictions from top experts on the Eloqua blog? A few thank you’s from the expert in marketing lead generation, Fearless Competitor. fearlesscomp on Twitter. Very interesting article, I think. We … Continue reading → Tags: lead generation Lead Nurturing Lead Scoring
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Eloqua] 6 Burning Questions about Social Media for B2B
    As it turns out, we’re still fairly early on the adoption of social among B2B firms, but with our recent introduction of the Eloqua Social Suite , we have been lucky enough to work with some of the leading edge B2B firms breaking new ground. Q: In some cases, B2B’s develop their own social platforms. available for download.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua] Take Your Questions To The ‘Targeting’ Twitter Chat
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. For example ‘@robheerdegen @Eloqua What key targeting questions should I be asking to help properly allocate my marketing efforts? Tweet your questions ‘ @robheerdegen @Eloqua ’.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Eloqua] 5 Social Media Enhancements That Benefit B2B Marketers
    Download Eloqua’s Grande Guide for the Social CMO to learn more best practices. . Social Media Enhancements That Benefit B2B Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Then there was that other time, when B2B marketers realized that social business is a reality.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] A Leaf on the Marketing Blog Tree
    I'm honored to have my leaf on The Blog Tree created by Eloqua with JESS3. In their post about The Blog Tree , Eloqua refers to the new book Content Rules as their inspiration for re-imagining a list. And I especially like my lofty view from the top. They've presented something all of us are familiar with in a different way.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Eloqua] It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
    The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. You’ve got just one more day to register for Eloqua Experience. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that?
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Eloqua] Savvy Week in Review: June 24
    Content Marketing in a Blink: The Content Grid v2 [Infographic] - by @jchernov via @eloqua. The team at Eloqua and JESS3 impress again with the updated Content Grid infographic Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy!
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Eloqua] Social Media Buzz at a Live Event
    We just finished up Eloqua Experience 2009, which was a spectacular event all around. competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    Ways to Win at Online Marketing By Becoming a Better Writer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. The Content is the Marketing.
<< 1 2 3 4 5 6 7 ... 15 16 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1