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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Happy customers make supportive advocates, so always aim to help, enable, and support.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Eloqua] 7 Modern Marketing Experience Takeaways
    There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1. Oracle Marketing Cloud
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Eloqua] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. The panel, led by Eloqua’s Chief Technology Officer Steve Woods, included Geeta Sachdev , Senior Vice President of Marketing at SolarWinds and Heidi Melin , CMO of Taleo.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] 5 Ways Marketing Automation is Like the Oscars
    As CMO of Eloqua, I get to see lots of companies deploying marketing automation.  Demand Generation ABC Academy Awards Anne Hathaway Eloqua Facebook James Franco January Jones King's Speech Kodak Theatre marketing automation Natalie Portman Oscars The Black Swan The Social Networkby Brian Kardon | Tweet this. From The King’s Speech.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua] 15 Cases of Marketing Innovation [New eBook]
    The 15 companies profiled in the “Modern Marketing Superheroes” eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco. by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Best Customer Lifecycle Program.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] 5 Stories About EU Privacy Rules: A Daily Roundup
    It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”? Reddit.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Eloqua] How to Power Your Sales Funnel With Video Content
    If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Winners will be announced during Eloqua Experience October 23-25, at the Hilton Union Square in San Francisco. He’s passionate about helping companies get the most out of their video marketing investment.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Tips to Manage ‘Always-On’ Nurturing
    To learn more about how to incorporate display and social advertising into your marketing automation efforts to generate more leads across all of your marketing channels, join the Bizo team, Taha Sheikh from Oracle Eloqua, and Arpine Babloyan from Avid at our next webinar.  Follow Amanda on Twitter @ahalle.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 15, 2013
    [Eloqua] 3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey
    Oracle | Eloqua’s Director of Customer Culture, Heather Foeh, will present strategies for connecting content to customers, during a breakfast session at Ad Age Digital Conference , Wednesday April 17 in New York. For modern marketing engagement, the perfect pairing is demand and content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Eloqua] Marketing Made Simple TV offers sponsors more value than ever!
    In 2012, Marketing Made Simple TV had sponsors like Eloqua and InsideView, but we offer more value than ever before – delivering marketing qualified sales leads. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? For instance, InsideView only sponsored a single show and only received one lead! Until now!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 5, 2013
    [Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
    from Eloqua. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. They call this the ‘hidden sales cycle’. So, does your sales team get this?  But, for those that don’t, we’ve come up with a few tips you can pass along to your sales counterparts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 12, 2012
    [Eloqua] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    But I’ve also been asked, what does this mean for Eloqua? In fact, as the acquired companies were assimilated, they became less effective at competing with Eloqua. Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Eloqua’s Profiler is a key player for us. Kristin is also a proud marketing nerd. Follow Kristin on Twitter @KristinConnell. ” How so?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Pepper North America on Twitter @PepperNA.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Eloqua] Top 50 B2B Marketing Influencers On Twitter
    EloquaEloquaEloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Who are the top B2B Marketing influencers on twitter? Cambridege, MA – [link]. link].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Eloqua] The Future of Social Marketing Automation is Here (And Improving)
    Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. Check out the new Eloqua App Cloud offering on Topliners.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 14, 2012
    [Eloqua] How Social Collaboration Can Change the 80/20 Rule [CHART]
    How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The actual ratio is about 80/23 – so about 23% of employees contribute 80% of the social media interactions within the company.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Eloqua] Seven Ugly Truths About Content Marketing
    Eloqua and Lookbook HQ published the report: Eloqua Community: The State of Content Marketing 2014 , which provides some perspective on metrics and measuring performance. Seven Ugly Truths About Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Shocking response?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Eloqua] How Social Selling Changes Everything for Marketing
    LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce. How Social Selling Changes Everything for Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We know the backstory all too well. Buyers are more technology savvy than ever.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 29, 2013
    [Eloqua] Valuable Shock: Impacting With Infographics
    Inspired by a recent Huffington Post  article  about the alarming number of sharks killed each year,  Joe Chernov , VP Marketing at Kinvey , and former VP Content Marketing at Eloqua, collaborated with  Robin Richards  ( www.ripetungi.com ) on the infographic below. storytelling helps convey a message by astonishing with aesthetic.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 2, 2014
    [Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    Having spent four years earning our Markie Award, I thought it was time to share some of ours.”. “I wanted to meet Eloqua peers and find out what they were doing with Eloqua,” said Mark Plant , Marketing Operations Director, Micro Focus. Join us this fall in London! Submit your speaker proposal today! Call For Speakers!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Eloqua] What is Responsive Design?
    by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 19, 2012
    [Eloqua] How Great Automation Software Helps Make the Case for Social Media ROI
    They designed a social media demand generation strategy and supported it with Eloqua’s marketing automation software. To do this, Sage uses Eloqua landing pages that are tied to specific social channels, or they use query strings. Like most marketers, I’ve been warned that too many “features and benefits” could bore my audience.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Eloqua] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Eloqua user, spotted! As a marketing automation expert, Eloqua user for almost 4 years, and self-proclaimed marketing nerd, I get really excited when I see someone else using Eloqua. This chart was part of Eloqua’s 40 Must-See Charts for Modern Marketers  report. Hundreds of opportunities to share.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 8, 2013
    [Eloqua] What the Twitter IPO Means for Marketers
    Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation. price. if this resonates. Tenets of Modern Marketing.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it: (click the above presentation, or this link, to view).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 4, 2012
    [Eloqua] Most Marketers Failing to Plan in Advance [CHART]
    We thought it would be interesting to find out how much time marketers were actually spending planning their campaigns in Eloqua before deploying them.  We looked at campaigns created between July 1, 2012 and September 30, 2012 and found that an overwhelming number of them were deployed on the same day they were created. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Eloqua] How Social Sign-On Increases Conversions [CHART]
    Eloqua enables social sign on to be implemented with a few clicks. How Social Sign-On Increases Conversions [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This weeks chart explores how to do that. Increase Conversion Rate. Improve Marketing Qualified Lead acceptance rates.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 24, 2014
    [Eloqua] 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
    18 Marketing Challenges Cited by Leaders at the CMO Club Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. Many centered on content, data, and unifying the customer experience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 18, 2016
    [Eloqua] Gmail, TLS Encryption and Why Email Marketers Need to Know About It
    If you are an Eloqua user, you can have TLS enabled by opening up a support request, asking to enable TLS. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Email Marketin
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 20, 2013
    [Eloqua] Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard
    by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom. Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The report also hones in on 5 core competencies driving Modern Marketing: 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    Recently, Eloqua’s Rob Heerdegen explained how to make your emails work better for the mobile user  on Topliners. Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. And as you can imagine, that number is going up. Don’t have a panic attack.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Eloqua] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Marketing Resolutions for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Happy New Year! Personalize at every possible touch point.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2011
    [Eloqua] Renewals & Revenue: Great Partners Drive Customer Success
    Attending the recent Austin, Texas stop of the Eloqua customer success tour I heard, again and again, the value partners bring to customers. Whatever the reason the partner was chosen, it was evident they belonged at the Eloqua Customer Success Tour. by Erika Goldwater | Tweet this. of Demand Generation at CompassLearning. Not bad!  During
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 14, 2011
    [Eloqua] How Can We Perfect Social Media?
    We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. For example, at Eloqua, 90% of our revenue comes from existing clients. About the author: Joe Chernov is the director of content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Eloqua] 5 Reasons Thought Leadership Marketing Matters
    by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. Jeff Ernst. 3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 26, 2013
    [Eloqua] Who Said Email Marketing (Automation) is Dead? [CHART]
    Sign up for Eloqua’s Chart of the Week now to get a sales and marketing performance snapshot in your inbox each week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Eloqua] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Inc 5000 Pisello Alinean EloquaDemand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Eloqua] [Chart] Does Klout Impact Conversions?
    For this analysis, we took 4 pieces of Eloqua content that were tweeted by individuals with high Klout scores. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. Share email.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Eloqua] 20 B2B Marketing Blogs You Need To Read
    Eloqua’s  All About Revenue  the @ Eloqua  blog explores the role innovation plays in revenue generation. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” The Best B2B Marketing Blogs. Follow Eric.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Eloqua] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. But, we always learn something.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Eloqua] Not On Pinterest? This Chart May Change Your Mind
    This Chart May Change Your Mind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. So what are the takeaways? 1. Clearly, Pinterest is not a flash in the pan. Subscribe. Not On Pinterest?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Eloqua] Publicly Available Pricing: Theory and Practice
    Today, I want to look a very specific example of how this overall market transition affected us at Eloqua. Last week we made the pricing for Eloqua’s software product packages public on our website for the first time: The starting prices range from $1450 to $10,000 per month, depending on the level selected. Won’t this blow up deals?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 26, 2012
    [Eloqua] Why You’re Going to Buy More Google AdWords [Chart]
    Get the Eloqua chart of the week sent right to your inbox! Why You’re Going to Buy More Google AdWords [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Our logs are showing that this is affecting more than 26% of our searches and growing. Digital Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Eloqua] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    In an Eloqua eBook, lead scoring is defined: ".an Lead Scoring Works : In an Eloqua study of 10 B2B companies using lead scoring systems, close rates increased by 30%, company revenue increase by 18% and the revenue per deal increased by 17%. Many marketers are still evaluated based on the number of leads provided to sales.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 6, 2013
    [Eloqua] What to Expect From the 2013 Road to Revenue Tour
    The Eloqua community is all about collaborative learning and the exchange of ideas to improve marketing performance. In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. Southern California.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 21, 2013
    [Eloqua] 3 Ways to Integrate Video into Email Nurture Campaigns
    When we added our Eloqua integration to Vidyard, we emailed all of the users that had expressed an interest with an intro email, and a link to this video going over the major functionality of our integration. Many modern marketers struggle with video from a strategic perspective. What kind of video content is valuable in email campaigns?
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] 2013 B2B Marketing Priorities [Study]
    Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Eloqua] A Look at the Future of Social Marketing Automation
    An example from my colleague Roland Smart shows one possible future: (From Roland’s recent presentation at Eloqua Experience. Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Nikki on Twitter  @nikkiserapio. Delivering personalized emails.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 25, 2012
    [Eloqua] Emails That Say Thanks Get More Opens, Clicks [CHART]
    Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this As we recover from  turkey hangovers , I decided to look at how appreciated giving a simple thank you is. Why should we say thank you more often? My take on this?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Eloqua] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    good example of keeping promises is our client, Mintigo ,  They had an article by one of their executives, Atul , about a new product that works with Oracle/Eloqua. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. We’ll review and likely post to our blog soon.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. Their expensive and very good marketing automation platform, Marketo , went nowhere.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] Do You Know The New 4 Ps of Marketing?
    According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. They are social savvy digital natives.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 28, 2013
    [Eloqua] Email Marketing Benchmarks By Industry [CHART]
    Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. There were some follow-on requests from that chart to see the same data, sliced by industry sector. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 6, 2012
    [Eloqua] What’s the Real ROI of Content Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Eloqua] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    Join Christine Elliott , Lead Nurture and Content Strategy Leader at Crowe Horwath, and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Christine and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. Is it a regulatory requirement?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 20, 2012
    [Eloqua] Traffic from Social Referrals Is Doubling [CHART]
    Traffic from Social Referrals Is Doubling [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The first thing we noticed was that  socially referred traffic has more than doubled since Q1 2011.  Perhaps not surprising given it is less than 2 years old.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 11, 2013
    [Eloqua] 3 Reasons Why Responsive Email Really Matters to Marketers
    by contributor | Tweet this Today’s guest post comes courtesy of  Richard Hill , VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Your buyers have gone mobile. Your emails should, too. Read on. 2. Think again.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2011
    [Eloqua] Why Teens Don’t Use Twitter: A Teenager’s Point of View
    by Jesse Noyes | Tweet this Today’s post comes from Evan Cernea, a high school student who just finished up a stellar summer internship at Eloqua. Evan is pleased to start out his career at Eloqua as a summer intern. Teens are often the early drivers of social media. What can Twitter do to appeal to teens? Share email. Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 2, 2011
    [Eloqua] How Many Fields Belong On Your Landing Pages? [Chart]
    Consider using Eloqua’s Social Sign-on , allowing visitors to access content using their social profile. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Common wisdom is that the fewer questions asked on your form, the better. Of course, not all forms serve the same purpose. Sign up here.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Eloqua] Who is the Hero of our Story? You are!
    They have not purchased marketing automation like Marketo or Eloqua. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Eloqua] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. Marketing Automation Simplified: The Small Guide to Big Ideas [eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This isn’t just arts and crafts. This is revenue reality, right?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Eloqua] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this It’s time for marketing to take the next step! Brianna Dinsmore, Sr.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 23, 2012
    [Eloqua] The Unexpected Value of Closed Loop Reporting [CHART]
    At Eloqua’s recent  Road To Revenue Tour  events, conversations around measurement often focused on the challenges and barriers to this type of reporting: data quality, systems integration, and enforcing process and operational standards. And, 3 in 4  CEOs want marketers to become 100% ROI focused.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Eloqua] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Be sure to stop by the Compendium booth (#2208) to chat with us about content marketing, marketing automation, and the Oracle Eloqua Marketing Cloud. CEO Marissa Mayer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Empower your employees to craft ideas and help them bring them to life.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 31, 2013
    [Eloqua] 5 Modern Marketing Lessons from The Lord of the Rings
    Ten seconds into an explanation of Eloqua and Modern Marketing his eyes glazed over and he asserted, “ Not as exciting as Lord of the Rings, dad ” To which I huffed, “ au contraire, mon petit Lancelot! ”. by Alex Shootman | Tweet this “ Dad, what do you do? ” my youngest son Sam asked.  Embrace and seize your moments of opportunity. 4.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Eloqua] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.
  • WEBBIQUITY  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Book Review: Revenue Engine
    In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 31, 2012
    [Eloqua] How to Take Your Online Community from Zero to Awesome
    Eighteen months ago we began the process of building an online community at Eloqua. How to Take Your Online Community from Zero to Awesome is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Growing a vibrant online community isn’t an easy. Make it Personal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 10, 2013
    [Eloqua] Who is Marketing’s Other BFF? [CHART]
    great deal of IT’s responsibility relates to security, and Eloqua’s platform offers a wide range of security capabilities to meet the requirements of IT departments. In this chart, we took a look at the use of some common Eloqua security features. A few examples include custom security groups or account lockout policies.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Eloqua] Savvy Week in Review: June 24
    Content Marketing in a Blink: The Content Grid v2 [Infographic] - by @jchernov via @eloqua. The team at Eloqua and JESS3 impress again with the updated Content Grid infographic Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy!
  • DIGITAL BODY LANGUAGE  |  THURSDAY, DECEMBER 11, 2008
    [Eloqua] 6 Really Simple Marketing Metrics for your Execs
    If you already provide this, fantastic, but I suspect there might be more than a few execs who don't have this data about marketing, and who would truly appreciate it. I get the pleasure of chatting with lots of present and future Eloqua clients, and from them I commonly hear that even high level data like this is very much appreciated.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Eloqua’s Profiler is a key player for us. Kristin is also a proud marketing nerd. Follow Kristin on Twitter @KristinConnell. ” How so?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Eloqua] The ABCs of Social Selling: Always Be Connected
    Start by getting a copy of Eloqua’s Grande Guide to Social Selling. The ABCs of Social Selling: Always Be Connected is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. consume information online and am constantly sharing it with my social networks. What Is a Modern Sales Professional?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Eloqua] Personality: The Missing Ingredient in B2B Marketing Today
    Eloqua – with their Juan Eloqua and Grande series. Personality is often expressed with a person, like Juan Eloqua. And by using the coffee theme for content, Eloqua reinforces their personality approach. according to David Meerman Scott, author of The New Rules of Marketing & PR. believe the answer is Personality.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Has the Launch of Gmail Tabs Affected Email Reads?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this. Since Gmail rolled out new inbox tabs , there has been lots of buzz in the market concerning the potential impact on marketing campaigns. The short answer is: There has been no significant impact to date.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. Will your organization take advantage of the visual continuum?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 7, 2012
    [Eloqua] Does Automation Impact Lead Conversion Rates? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But you may be asking yourself why?  The answer is simple…time. Time has become one of the most important ways to personalize your message.  So what should you do?  Does Automation Impact Lead Conversion Rates?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Eloqua] 3 Lead Scoring Problems – And How to Solve Them
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Of course, if you want more in-depth lead scoring advice, join this free Harte-Hanks webcast with Eloqua’s Steven Woods and myself tomorrow at 1PM EST. See you there!
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Eloqua] Savvy Week in Review: March 30
    Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? by @jchernov of @Eloqua. Eloqua & JESS3 teamed up (once again) to produce an engaging, Rube-Goldberg-inspired video on "revenue performance management." It’s that time of year when we want to get everything in order! Happy Friday! Relax.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 7, 2014
    [Eloqua] 6 Ways Marketing and IT Collaboration Boosts ROI
    Ways Marketing and IT Collaboration Boosts ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. Follow Jack on Twitter @jnewto.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 21, 2011
    [Eloqua] The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
    In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 17, 2012
    [Eloqua] The Marketing Skills Gap is Very Real
    Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. The Marketing Skills Gap is Very Real is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 7, 2013
    [Eloqua] Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]
    Think Like a Publisher: 5 Storytelling Rules for the Marketer from Eloqua. Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Are you cultivating a role in the ‘circle of trust’? It’s a must-have role, by the way!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] What Kind Of Marketing Superhero Are You? [Quiz]
    Quiz] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You You probably are, and then some! Marketing isn’t just about art and science, or technology and strategy on its own. Are you: The Quantum Qualifier?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] The New 4 P’s of Marketing
    Eloqua/marketing-syllabus. The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. Personality. Publishing. Physics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2012
    [Eloqua] Why Your 2012 Marketing Plan Needs Tablets
    Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. Ownership of tablet computers in the U.S.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Eloqua] 20 B2B Marketers Losing their Brand on Pinterest
    However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. IBM Juniper CSC. CSC
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Eloqua] John Legend Coming to Interact 2014
    John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Eloqua] Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas
    Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. like that everything Joe is working on comes from a person, not simply Eloqua. My conversation and emails with Joe resulted in this case study I wrote for the Content Marketing Institute. In fact, I have ! Be human.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Eloqua] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 30, 2013
    [Eloqua] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
    We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. See www.raabguide.com/vest for details.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Eloqua] Driving Engagement and Conversion with Marketing Apps
    ” While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say: “By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them. Hitting the Open Road.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] The State of Content Production: Benchmarks and Action Items
    by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
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