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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Eloqua] The Last Blog Post: The 4 Metrics That Matter
    It’s the popular adage of content marketers to proclaim “We are all publishers now.” I’ve been a print journalist, a blogger and a reporter for Eloqua. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. We all want to be read.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Eloqua] How to Nurture Contacts Beyond the Inbox
    The SIIA CODiE Awards validated this evolving definition of marketing automation with their selection of Bizo Multi-Channel Nurturing for Oracle Eloqua as 2014’s Best Marketing Automation Solution. Download a free copy of “ The Eloqua User’s Guide to Lead Nurturing Beyond the Inbox.” Lead Nurturing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 3, 2012
    [Eloqua] Australia is Experiencing a Marketing Boom [CHART]
    You can see it everywhere from the launch of Salesforce.com’s  Marketing Cloud  to the incredible success of  Eloqua Experience 2012. At Eloqua we have seen this in the form of increased customers as well as partner growth. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 29, 2012
    [Eloqua] Can Polls Make Your Demand Generation More Engaging? [CHART]
    As each prospect responds and views the rich media poll results, the prospect’s responses can be captured in Eloqua for future segmentation and use in a nurturing campaign. Learn more about  Kwanzoo’s products  and other apps such as  SurveyGizmo  and  Cvent  at  Eloqua’s AppCloud. Can Polls Make Your Demand Generation More Engaging?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Tips to Manage ‘Always-On’ Nurturing
    To learn more about how to incorporate display and social advertising into your marketing automation efforts to generate more leads across all of your marketing channels, join the Bizo team, Taha Sheikh from Oracle Eloqua, and Arpine Babloyan from Avid at our next webinar.  Follow Amanda on Twitter @ahalle.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 5, 2013
    [Eloqua] Does Your Sales Team Know About the Hidden Sales Cycle?
    from Eloqua. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. They call this the ‘hidden sales cycle’. So, does your sales team get this?  But, for those that don’t, we’ve come up with a few tips you can pass along to your sales counterparts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 15, 2013
    [Eloqua] 3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey
    Oracle | Eloqua’s Director of Customer Culture, Heather Foeh, will present strategies for connecting content to customers, during a breakfast session at Ad Age Digital Conference , Wednesday April 17 in New York. For modern marketing engagement, the perfect pairing is demand and content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 24, 2014
    [Eloqua] 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
    18 Marketing Challenges Cited by Leaders at the CMO Club Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. Many centered on content, data, and unifying the customer experience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Eloqua] Back to Basics: 6 Quick Social Media Marketing Tips
    We at Eloqua get the most engagement on our Facebook page whenever we post a picture or a photo album. Check out Eloqua’s Grande Guide for the Social CMO. Back to Basics: 6 Quick Social Media Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LaurenEHarper is awesome!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua] 15 Cases of Marketing Innovation [New eBook]
    The 15 companies profiled in the “Modern Marketing Superheroes” eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco. by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Best Customer Lifecycle Program.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 25, 2013
    [Eloqua] 3 Types of Content that Can Bring In More Leads
    For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. It’s not enough to just create content anymore.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Eloqua] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage. We believe that predictive intelligence serves as the brain of the sales and marketing stack.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 14, 2012
    [Eloqua] How Social Collaboration Can Change the 80/20 Rule [CHART]
    How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The actual ratio is about 80/23 – so about 23% of employees contribute 80% of the social media interactions within the company.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Eloqua’s Profiler is a key player for us. Kristin is also a proud marketing nerd. Follow Kristin on Twitter @KristinConnell. ” How so?
  • FEARLESS COMPETITOR  |  MONDAY, JULY 29, 2013
    [Eloqua] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
    Actually, Eloqua  sponsored a three month test of Marketing Made Simple TV last year – but that was prior to our “guaranteed leads” program. Eloqua did zero promotions of the show.) And the person at Eloqua who approved it, Doug Seachrist, left Eloqua and is now with the Call Center software firm, Five9.com.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2011
    [Eloqua] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
    So CAP uses the Eloqua platform in multiple ways. Targeting & Segmentation Brian Komar Center for American Progress Congress donors Eloqua Email Marketing energy fundraising lead management Lead Scoring marketing automation MarketingSherpa policy politics Salesforce salesforce.com targeting and segmentationBut a think tank? Reddit.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 12, 2012
    [Eloqua] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    But I’ve also been asked, what does this mean for Eloqua? In fact, as the acquired companies were assimilated, they became less effective at competing with Eloqua. Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 2, 2014
    [Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    Having spent four years earning our Markie Award, I thought it was time to share some of ours.”. “I wanted to meet Eloqua peers and find out what they were doing with Eloqua,” said Mark Plant , Marketing Operations Director, Micro Focus. Join us this fall in London! Submit your speaker proposal today! Call For Speakers!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Eloqua] [Chart] Does Klout Impact Conversions?
    For this analysis, we took 4 pieces of Eloqua content that were tweeted by individuals with high Klout scores. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. Share email.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Eloqua] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Inc 5000 Pisello Alinean EloquaDemand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Eloqua] Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas
    Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. like that everything Joe is working on comes from a person, not simply Eloqua. My conversation and emails with Joe resulted in this case study I wrote for the Content Marketing Institute. In fact, I have ! Be human.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 8, 2013
    [Eloqua] What the Twitter IPO Means for Marketers
    Full disclosure, Twitter is an Oracle Eloqua customer and 2013 Markie award recipient so we’re just a little obsessed with this iconic brand. But Twitter is also one of Eloqua’s most effective communication channels as part of our social business strategy and media transformation. price. if this resonates. Tenets of Modern Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 25, 2011
    [Eloqua] And the Winners of the #ContentChallenge Are …
    Content Marketing #contentchallenge Content Rules Eloqua revenue performance Revenue Performance Managementby Joe Chernov | Tweet this. Everyone. Welcome to my “ Oprah moment.”  Alas I get to say: “And you get a car, you get a car, you get a car.” Only they aren’t cars. They are books. And you get a book, you get a book, you get a book ….
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Eloqua] 7 Modern Marketing Experience Takeaways
    There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1. Oracle Marketing Cloud
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 4, 2012
    [Eloqua] Most Marketers Failing to Plan in Advance [CHART]
    We thought it would be interesting to find out how much time marketers were actually spending planning their campaigns in Eloqua before deploying them.  We looked at campaigns created between July 1, 2012 and September 30, 2012 and found that an overwhelming number of them were deployed on the same day they were created. 
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Eloqua] Top 50 B2B Marketing Influencers On Twitter
    EloquaEloquaEloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Who are the top B2B Marketing influencers on twitter? Cambridege, MA – [link]. link].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • ANNUITAS  |  THURSDAY, APRIL 30, 2015
    [Eloqua] Modern Marketing – How Can We Do It Better?
    There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn  Marketing Automation Consultant, Eloqua for ANNUITAS. It’s about maximizing value and optimizing results.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Eloqua] 20 B2B Marketers Losing their Brand on Pinterest
    However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. IBM Juniper CSC. CSC
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] What B2B Marketers Need To Know About Video
    We partner with Vidyard to help us centrally manage our video content, track the viewing activities of each contact within Oracle Eloqua, and analyze the impact of each video. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. The Results.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 26, 2012
    [Eloqua] Why You’re Going to Buy More Google AdWords [Chart]
    Get the Eloqua chart of the week sent right to your inbox! Why You’re Going to Buy More Google AdWords [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Our logs are showing that this is affecting more than 26% of our searches and growing. Digital Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Eloqua] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. The panel, led by Eloqua’s Chief Technology Officer Steve Woods, included Geeta Sachdev , Senior Vice President of Marketing at SolarWinds and Heidi Melin , CMO of Taleo.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Eloqua] How to Power Your Sales Funnel With Video Content
    If you’re looking to start building out buyer personas for your customers, check out this guide by the team at Eloqua. Winners will be announced during Eloqua Experience October 23-25, at the Hilton Union Square in San Francisco. He’s passionate about helping companies get the most out of their video marketing investment.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Eloqua] Seven Ugly Truths About Content Marketing
    Eloqua and Lookbook HQ published the report: Eloqua Community: The State of Content Marketing 2014 , which provides some perspective on metrics and measuring performance. Seven Ugly Truths About Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Shocking response?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Eloqua] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2011
    [Eloqua] Renewals & Revenue: Great Partners Drive Customer Success
    Attending the recent Austin, Texas stop of the Eloqua customer success tour I heard, again and again, the value partners bring to customers. Whatever the reason the partner was chosen, it was evident they belonged at the Eloqua Customer Success Tour. by Erika Goldwater | Tweet this. of Demand Generation at CompassLearning. Not bad!  During
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Eloqua] How Social Selling Changes Everything for Marketing
    LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce. How Social Selling Changes Everything for Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We know the backstory all too well. Buyers are more technology savvy than ever.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Eloqua] The Future of Social Marketing Automation is Here (And Improving)
    Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. Check out the new Eloqua App Cloud offering on Topliners.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Eloqua] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    good example of keeping promises is our client, Mintigo ,  They had an article by one of their executives, Atul , about a new product that works with Oracle/Eloqua. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. We’ll review and likely post to our blog soon.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 30, 2013
    [Eloqua] Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
    We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. See www.raabguide.com/vest for details.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] Do You Know The New 4 Ps of Marketing?
    According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. They are social savvy digital natives.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Pepper North America on Twitter @PepperNA.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    Recently, Eloqua’s Rob Heerdegen explained how to make your emails work better for the mobile user  on Topliners. Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. And as you can imagine, that number is going up. Don’t have a panic attack.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 18, 2016
    [Eloqua] Gmail, TLS Encryption and Why Email Marketers Need to Know About It
    If you are an Eloqua user, you can have TLS enabled by opening up a support request, asking to enable TLS. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Email Marketin
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2011
    [Eloqua] 1,600 SXSW Speakers, Three Twitter Lists
    Social Media Eloqua SxSW SxSW Interactive Twitterby Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine.  In fact, way more – 1,600 if you’re looking for a number. Today we’re pleased to share with you all the active speakers in three Twitter lists. Share email.
  • THE CONTENT FACTOR  |  MONDAY, APRIL 25, 2011
    [Eloqua] Please Accept This Interruption
    Marketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Eloqua] 5 Reasons Thought Leadership Marketing Matters
    by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. Jeff Ernst. 3.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [Eloqua] Savvy Week in Review: July 15
    Ardath Albee explains how Eloqua's new guide is a prime example of how to create personalized content aimed at multiple personas. What Your Business Needs to Know About Google+ by @noyesjesse via @eloqua. Hopefully your summer has started with a bang! Early Lessons to Shaper Your Content Marketing Program by @B2BLaunchPad.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 1. Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this It’s time for marketing to take the next step! Brianna Dinsmore, Sr.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 2, 2011
    [Eloqua] How Many Fields Belong On Your Landing Pages? [Chart]
    Consider using Eloqua’s Social Sign-on , allowing visitors to access content using their social profile. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Common wisdom is that the fewer questions asked on your form, the better. Of course, not all forms serve the same purpose. Sign up here.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Eloqua] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Before you invest in #martech,  consider the #customerexperience you want to create Click To Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. Their expensive and very good marketing automation platform, Marketo , went nowhere.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Eloqua] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Marketing Resolutions for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Happy New Year! Personalize at every possible touch point.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Eloqua] How Social Sign-On Increases Conversions [CHART]
    Eloqua enables social sign on to be implemented with a few clicks. How Social Sign-On Increases Conversions [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This weeks chart explores how to do that. Increase Conversion Rate. Improve Marketing Qualified Lead acceptance rates.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 17, 2013
    [Eloqua] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. But, we always learn something.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Eloqua] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Eloqua] 20 B2B Marketing Blogs You Need To Read
    Eloqua’s  All About Revenue  the @ Eloqua  blog explores the role innovation plays in revenue generation. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” The Best B2B Marketing Blogs. Follow Eric.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Eloqua] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience , Oct. For this year’s Markies- to be awarded October 24 th at Eloqua Experience- we’re giving you the chance now to be photographed holding Markie gold on the red carpet and cast your vote! dotloop. Synopsis, Inc. Cvent, Inc. Intel.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Eloqua] Manufacturing Infographics for Content Marketing
    In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics. Infotaining” stuff.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Eloqua] What is Responsive Design?
    by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Eloqua] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    In an Eloqua eBook, lead scoring is defined: ".an Lead Scoring Works : In an Eloqua study of 10 B2B companies using lead scoring systems, close rates increased by 30%, company revenue increase by 18% and the revenue per deal increased by 17%. Many marketers are still evaluated based on the number of leads provided to sales.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Eloqua] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Eloqua] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 10, 2011
    [Eloqua] Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You
    The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich. It’s interesting that the second group are the items shared by Marketo and Eloqua.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 29, 2013
    [Eloqua] Valuable Shock: Impacting With Infographics
    Inspired by a recent Huffington Post  article  about the alarming number of sharks killed each year,  Joe Chernov , VP Marketing at Kinvey , and former VP Content Marketing at Eloqua, collaborated with  Robin Richards  ( www.ripetungi.com ) on the infographic below. storytelling helps convey a message by astonishing with aesthetic.
  • B2B LEAD BLOG  |  MONDAY, JUNE 18, 2012
    [Eloqua] Hitting the Nurture Campaign Sweet Spot
    In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a
  • SNAPAPP  |  FRIDAY, NOVEMBER 13, 2015
    [Eloqua] How To Generate 3,189 Leads With 4 Pieces of Interactive Content
    button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. Note: With SnapApp’s new advanced Eloqua integration , this type of cookie-ing behavior is possible without directing to an external Eloqua form. Cool!).
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Eloqua] Congrats to Marketing Automation companies for a great quarter!
    We especially congratulate strong supporters of Find New Customers , especially  Marketo , Silverpop , Genius.com , Hubspot and Eloqua. Eloqua  reaching 900 customers. Lead Generation Company | Great quarter in marketing automation. Find New Customers wishes to congratulate the marketing automation industry for a fine quarter.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Eloqua] Marketing Made Simple TV offers sponsors more value than ever!
    In 2012, Marketing Made Simple TV had sponsors like Eloqua and InsideView, but we offer more value than ever before – delivering marketing qualified sales leads. Why did Eloqua and InsideView stop sponsoring Marketing Made Simple TV? For instance, InsideView only sponsored a single show and only received one lead! Until now!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Eloqua] 4 Lessons DemandGen Pros Can Learn From Social Media
    Demand Generation demand gen DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. There are also plenty of lessons we can share with DemandGen. Here are four big ones: 1. Which did I overlook?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 20, 2012
    [Eloqua] Traffic from Social Referrals Is Doubling [CHART]
    Traffic from Social Referrals Is Doubling [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The first thing we noticed was that  socially referred traffic has more than doubled since Q1 2011.  Perhaps not surprising given it is less than 2 years old.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, NOVEMBER 9, 2010
    [Eloqua] How Much Rope Should You Give a “Corporate Reporter?”
    Marketing automation vendor Eloqua has gone a step further and hired Jesse Noyes , formerly a business reporter for the Boston Herald , as a “corporate reporter.” When they come up, how should Eloqua respond? For those old enough to remember ink.). will profile brands and the people that work for them. How would you respond?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Eloqua] Not On Pinterest? This Chart May Change Your Mind
    This Chart May Change Your Mind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. So what are the takeaways? 1. Clearly, Pinterest is not a flash in the pan. Subscribe. Not On Pinterest?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 23, 2012
    [Eloqua] The Unexpected Value of Closed Loop Reporting [CHART]
    At Eloqua’s recent  Road To Revenue Tour  events, conversations around measurement often focused on the challenges and barriers to this type of reporting: data quality, systems integration, and enforcing process and operational standards. And, 3 in 4  CEOs want marketers to become 100% ROI focused.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Eloqua] A Look at the Future of Social Marketing Automation
    An example from my colleague Roland Smart shows one possible future: (From Roland’s recent presentation at Eloqua Experience. Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Nikki on Twitter  @nikkiserapio. Delivering personalized emails.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] The New 4 P’s of Marketing
    Eloqua/marketing-syllabus. The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. Personality. Publishing. Physics.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Eloqua] Who is the Hero of our Story? You are!
    They have not purchased marketing automation like Marketo or Eloqua. With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 27, 2013
    [Eloqua] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    Join Christine Elliott , Lead Nurture and Content Strategy Leader at Crowe Horwath, and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Christine and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. Is it a regulatory requirement?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 6, 2012
    [Eloqua] What’s the Real ROI of Content Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 28, 2013
    [Eloqua] Email Marketing Benchmarks By Industry [CHART]
    Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. There were some follow-on requests from that chart to see the same data, sliced by industry sector. 
  • THE POINT  |  TUESDAY, AUGUST 23, 2011
    [Eloqua] Marketing Automation: What Is It & Why Do I Care? (Webinar)
    B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. Will your organization take advantage of the visual continuum?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Eloqua’s Profiler is a key player for us. Kristin is also a proud marketing nerd. Follow Kristin on Twitter @KristinConnell. ” How so?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Eloqua] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. Marketing Automation Simplified: The Small Guide to Big Ideas [eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This isn’t just arts and crafts. This is revenue reality, right?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Eloqua] 3 Enterprise Lessons Learned From MME16
    In her ABM breakout session, Meagen Eisenberg , CMO of MongoDB leveraged Eloqua and Demandbase among fifteen other marketing technologies for a new account based strategy, targeting, and nurturing approach. " In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 11, 2013
    [Eloqua] 3 Reasons Why Responsive Email Really Matters to Marketers
    by contributor | Tweet this Today’s guest post comes courtesy of  Richard Hill , VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Your buyers have gone mobile. Your emails should, too. Read on. 2. Think again.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 21, 2013
    [Eloqua] 3 Ways to Integrate Video into Email Nurture Campaigns
    When we added our Eloqua integration to Vidyard, we emailed all of the users that had expressed an interest with an intro email, and a link to this video going over the major functionality of our integration. Many modern marketers struggle with video from a strategic perspective. What kind of video content is valuable in email campaigns?
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 20, 2013
    [Eloqua] Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard
    by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom. Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The report also hones in on 5 core competencies driving Modern Marketing: 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Has the Launch of Gmail Tabs Affected Email Reads?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this. Since Gmail rolled out new inbox tabs , there has been lots of buzz in the market concerning the potential impact on marketing campaigns. The short answer is: There has been no significant impact to date.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
    B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 31, 2012
    [Eloqua] How to Take Your Online Community from Zero to Awesome
    Eighteen months ago we began the process of building an online community at Eloqua. How to Take Your Online Community from Zero to Awesome is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Growing a vibrant online community isn’t an easy. Make it Personal.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [Eloqua] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. View webinar her
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Eloqua] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] The Simple Guide to Lead Nurturing
    Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.
  • DIGITAL BODY LANGUAGE  |  MONDAY, FEBRUARY 2, 2009
    [Eloqua] Metaphors, Mental Models, and Nurture Marketing
    From our conversations with Eloqua clients so far, it almost seems like the mental model "flips" at a certain point as the nurturing campaign gets more robust. Tags: lead nurturing B2B Marketing nurture marketing Eloqua Product Management demand generation At the 30, 60, and 90 day "points on the timeline", communications are sent out.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Eloqua] Savvy Week in Review: July 1
    Joe Chernov, VP of Content Marketing for Eloqua, will make you think about your content in a completely new light. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. The Savvy Sisters will be taking Monday off to enjoy the U.S.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Eloqua] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
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