And they are doing a fine job – unless you compare them to innovative companies like Hubspot, Marketo, Kinaxis and Eloqua. One thing has struck me. Many CMOs think they are doing a bang-up job. They pale in comparison.

As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. It didn’t work. And it finally outperforms paid search in month 19. What do you think?

Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. That’s too bad.

It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.

Also, did you happen to see the 2011 Demand Generation Predictions from top experts on the Eloqua blog? A few thank you’s from the expert in marketing lead generation, Fearless Competitor. fearlesscomp on Twitter. Very interesting article, I think. We … Continue reading → Tags: lead generation Lead Nurturing Lead Scoring

Check out Eloqua’s free Grande Guide to B2B Content Marketing. B2B Blogging and Video Takes Off is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. B2B Content Marketing Tactics. Want help from the experts?

In this quick but instructive video, Chris Petko, Eloqua’s Director of Marketing Operations talks about how we at Eloqua manage data, and how it is captured, cleansed, and analyzed. There are two main reasons that data has become more critical than ever before. First, it is with us for longer.

They have not purchased marketing automation like Marketo or Eloqua. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. You are!

Why Some Industries Are Better at Turning Cookies to Contacts [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries.

But I’ve also been asked, what does this mean for Eloqua? In fact, as the acquired companies were assimilated, they became less effective at competing with Eloqua. Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Content Marketing in a Blink: The Content Grid v2 [Infographic] - by @jchernov via @eloqua. The team at Eloqua and JESS3 impress again with the updated Content Grid infographic Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy!

ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone.

101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Anna Glushkovsky | Tweet this Do you shy away from analytics? But numbers don’t have to be afraid of numbers. Today, we decided to review the basics. Conversion Rates. Below are some examples: Return on Investment (ROI).

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? by @jchernov of @Eloqua. Eloqua & JESS3 teamed up (once again) to produce an engaging, Rube-Goldberg-inspired video on "revenue performance management." It’s that time of year when we want to get everything in order! Happy Friday! Relax.

Surprisingly Simple B2B Sales Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective.

by Sheila Lahar | Tweet this The following post is contributed by Rob Paulsen, Senior Software Architect at Eloqua. On any given day at Eloqua we’re helping our customers automate a variety of marketing functions. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

by Eric Knutson | Tweet this Here at Eloqua we believe today and in the future companies require solutions that are specific to their industry – you can check out our Asset Management offering  here. These findings may reflect simply that those particular industries have had more experience with Eloqua and AppCloud offerings. 

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Looking for more Modern Marketing tips?

Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the  Eloqua Benchmark Index.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But what impact does a brand’s reputation have on growth?

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. The new report sheds light on this as well. Not necessarily.

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. They are social savvy digital natives.

The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. You’ve got just one more day to register for Eloqua Experience. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that?

is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! So what’s beneath the wrapping paper? Twitter is a must-use channel for many B2B marketers.

The Future is Solomoco: 5 Predictions for Digital Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing.

During the webinar, Joe mentioned that Eloqua's logo is getting smaller by design on the content they share. Do you actually think that no one recognizes that Eloqua is providing the content? By making themselves the secondary focus, Eloqua is actually helping their brand gain prominence, as counterintuitive as that may seem.

Just “Like” the Eloqua Facebook page and fill out a simple form. by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. Measuring online influence is a difficult task at best. Klout. PeerIndex. Crowdbooster. EmpireAvenue. Entry is easy. Happy investing!

Here at Eloqua we recently participated in a nifty process to identify gaps and overlaps in our customer content called a Brown Paper Exercise. by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. The same is true with customer content. It’s a fairly simple process.

View more presentations from Eloqua. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. Attentionomics Captivating Attention in the Age of Content Decay. B2B Content Marketing Trends.

Reasons to Use StumbleUpon for Your B2B Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Moravick | Tweet this Think of your favorite restaurant and how you found it for the first time. Well… for that, there’s StumbleUpon. mature, highly active audience. Long-tail content curation.

Disclaimer: LinkedIn is an Eloqua customer. Really Good Reasons LinkedIn Bought SlideShare is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin.

Mobile Web and Email are Doubling [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. OK, that shouldn’t be on everyone’s agenda, I’d rather just watch the video. You don’t have to take our word for it.  14 Sanity Saving Apps For Business Travelers. Subscribing is easy.

Social CRM By Numbers [INFOGRAPHIC] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. They can do this without “dealing” with a sales rep.

RPM with the Fearless Competitor (video interview on Eloqua blog). Demand Generation Predictions (Eloqua blog). Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here.

Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!

CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Gamification is a hot topic these days. If you’re unfamiliar with the term, it refers to taking the motivational and reward aspects of video games and adding them to non-game places, such as websites, software, etc.

Check out Eloqua’s Grande Guide to Lead Scoring. Define and Conquer: Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The following is the first of a two-part series on strategies to bridge the gap between sales and marketing. Brad Giles, Sr.

This Chart May Change Your Mind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience. Subscribe.

Luckily,  Joe Chernov  ( @jchernov ), VP of Content Marketing at Eloqua and partner JESS3 have already produced the Content Grid  infographic that neatly outlines what Joe calls the three main components of content types, channels and objectives. Today’s buyers are clearly in charge. They want content created for their needs.

Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Understanding how users are using the service is key to developing such a plan. when comparing the last 2 months. What does this mean to Marketers? Sign up here. Share email. Facebook. LinkedIn. StumbleUpon.

11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. The State of Email Marketing. The Blog Tree.

Inspired by a recent Huffington Post  article  about the alarming number of sharks killed each year,  Joe Chernov , VP Marketing at Kinvey , and former VP Content Marketing at Eloqua, collaborated with  Robin Richards  ( www.ripetungi.com ) on the infographic below. storytelling helps convey a message by astonishing with aesthetic.

Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Your Content is Flawed.

Your main destination for free, fresh-brewed coffee should be the Eloqua booth #717 within the Moscone Center. The 10 Best Walkable Destinations from Dreamforce #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People have been known to spend the whole event without seeing the sun. Facebook.

Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. like that everything Joe is working on comes from a person, not simply Eloqua. My conversation and emails with Joe resulted in this case study I wrote for the Content Marketing Institute. In fact, I have ! Be human.

10 Tips to Help You Become a ‘Superhero’ Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill many roles across web, content, and brand initiatives.

Since Eloqua just signed a few NFL teams, we expect to add them to the benchmark analysis just in time for the next Superbowl. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Equally as obvious  is that this activity slows down during the off season,  in the summer. 

Why Reddit Is Relevant To Marketers [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Stephen Streich | Tweet this Canadian astronaut Colonel Chris Hadfield boarded the International Space Station in December, preparing to take over as commander of expedition 35. 

by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Registration for the free webinar is here. Share email.

Oracle | Eloqua’s Director of Customer Culture, Heather Foeh, will present strategies for connecting content to customers, during a breakfast session at Ad Age Digital Conference , Wednesday April 17 in New York. For modern marketing engagement, the perfect pairing is demand and content.

Today, I want to share with you a similar change in philosophy that we just made at Eloqua, that had equally passionate debates. This caused substantial debate internally, that is likely not unique to Eloqua, as we wrestled with the pros and cons of making this change. We all agree that transparency is great and noble.

Charts That Could Change Your Email Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. We wanted to package a few of the choicest charts on email marketing here. Make it Work for the Weekend.

Vendors that were mentioned by name in the session included Marketo, Vtrenz, Eloqua, Genius, Marketbright and Silverpop. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process.

I sat down with various folks on the Eloqua Customer Success team to hear their experiences on what it took to build out a highly successful lead scoring system.

Creating lead nurturing campaigns in software such as Marketo, Eloqua, Silverpop, Aprimo, etc. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below. Power of lead nurturing in B2B.

We’ve done some work preparing the Eloqua page , and are excited about what we put together. Things Brands Need to Know About the Facebook Timeline is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Have you started working on yours? No, you’re not crazy. Get feedback. You will miss things.

Today, Eloqua released a new guide designed to help marketers gain C-level buy-in for marketing automation. It's brilliant. Not just for helping marketers frame the conversation with the executives at their company, but as an example of how to create a personalized, multi-persona campaign that helps a buying committee gain consensus.

Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.

Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.

is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. More people don’t even know what it is. which recently covered the topic in its State of Social Marketing report.

We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. For example, at Eloqua, 90% of our revenue comes from existing clients. About the author: Joe Chernov is the director of content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did.

The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6

Interestingly enough, the data that I analyzed for Eloqua shows, for 2012, that while using YouTube over the course of the year increases, the number of support cases remains relatively stable.  The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Email Strategies to Engage Subscribers and Impact Marketing Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner.

CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this When is email deliverability like a fine wine? When When it gets better with age.  Previously, I have looked at deliverability rates by region , and conversion metrics by industry.

Click here to watch a short video with tips on how to create web forms using Eloqua. . Quick Tips For Increasing Response Rates With Gated Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. When it comes to lead generation forms, savvy marketers know there’s a fine line to walk.

I'm honored to have my leaf on The Blog Tree created by Eloqua with JESS3. In their post about The Blog Tree , Eloqua refers to the new book Content Rules as their inspiration for re-imagining a list. And I especially like my lofty view from the top. They've presented something all of us are familiar with in a different way.

B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. Skills. Measurement. Content.

Even the ROI on Content Marketing eBook recently released by Kapost and Eloqua is predicated on 24 months of content marketing. Selling content marketing to B2B executives is hard. At least harder than it should be. But what strikes me as odd is their willingness to requestion their decision after they've finally been convinced.

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins!

Companies like Eloqua and Marketo who target the largest of enterprises have embraced this phrase as part of their marketing message and are working to drive the thinking around it. There is starting to be a lot of effort to promote the concept and category of Revenue Performance Management as the next iteration of marketing automation.

Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. My answer: Both. It’s a fair question.

Lead Nurturing Campaigns to Run After the Sales Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. But with a little investigation we find that they’re not all alike. The “Lost the Deal” Nurture.

Elements to Successfully Scaling Your Global Social Media Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Get Organized. If you want your social media marketing plan to bloom, you have to water it carefully.

Content Marketing Ideas You Haven’t Tried is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. Have you flawlessly planned and executed white paper campaigns?

we’ll tell you about these great products, all of which play well with SalesForce and leading marketing automation solutions like Silverpop, Marketo, Pardot, Eloqua, Hubspot, Act-On and more. After countless business trips thumbing through SkyMall, we FINALLY have a reason to justify purchasing the Nano-UV wand. Share and Enjoy.

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. It shouldn't be hard to figure out which one suits you better. But what really concerns me is that these people are apparently limiting their consideration to just those two products.

At Eloqua’s recent  Road To Revenue Tour  events, conversations around measurement often focused on the challenges and barriers to this type of reporting: data quality, systems integration, and enforcing process and operational standards. And, 3 in 4  CEOs want marketers to become 100% ROI focused.

An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. History of Disruptive Innovation in B2B Marketing [Infographic] is a post from: B2B Voices. Infographic B2B marketing infographic

Marketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more.

Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue.

Joe’s Eloqua colleague Jesse Noyes (@ NoyesJesse ) also has a great review of the options in this post where he quotes Chris Jablonski (@ cjablonski ), author Emerging Tech blog on ZDNet, who provided the following formula: 10% to 20% fully gated content, 20% to 30% name and email only, and 50% to 70% completely free. Maybe you do the same?

I use Eloqua Engage.). How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery.

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. How about it guys?

Part of what I love about being a marketer at Eloqua is that I get to engage with other marketers to understand their pains as well as perceptions of our product. ne question that we’re often asked at events is,  “How is Eloqua different than my email solution?&#. by Amber Stevens | Tweet this. Share email. Facebook.

The head of Marketing needs to invest in a best practices sales lead generation program  and purchase good software like Marketo or Eloqua. 'That’s right. want to know what’s on your mind now. What’s the Biggest challenge facing your business today? But I bet I can guess – from the role you play in your company.

Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” Metrics. Definitions.

Some (but not all) include Act-On Software, Keyedin Corporation, Silverpop, Avitage, Jeffrey Hayzlett, Mac McIntosh, Adele Revella, Joe Pulizzi, Paul Dunay, Doug Kessler, Watchitoo, Eloqua, Aprimo/Teradata, and all other future guests on Mad Marketing TV. We also want to make an announcement. Interviews & Guest Appearances

What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. What is Community Management? Some people assume community managers post updates to Facebook all day.

Eloqua’s Brian Kardon , Chief Marketing Officer, and Alex Shootman , Chief Revenue Officer, get along. Brian Kardon, Chief Marketing Officer, Eloqua : Hi, I’m Brian Kardon. m CMO of Eloqua. Alex Shootman, Chief Revenue Officer, Eloqua : And I’m Alex Shootman. But it doesn’t have to be that way. Share email.

The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Is this a role for PR? For analyst relations? PR and AR are no exceptions. The Good advice.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Mistakes To Avoid In Your Next Webinar Invitation.

CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks.  This week, we are providing benchmarks for some primary email health metrics broken down by region. 

For anyone who is part of the Eloqua community , you may already have met Drake. David Meerman Scott had a great post the other day on “ I do not friend logos ”. Very well put, and I agree with him. The numbers are undeniable, the active population on Facebook is huge. Not something that would fly with a corporate logo.

The Hemingway Guide to Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Ezra Pound.

is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this “In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower. Marketers have long been used to drawing up plans. Plans make us feel prepared and safe. Be Engaging.

What Web Analytics Don’t Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. Page Depth.

Among B2B vendors, Eloqua is the poster child for this approach. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. ease of use. automation.

'by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom. Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The report also hones in on 5 core competencies driving Modern Marketing: 1.

By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. As I wrote last year, this is a critical problem for the company.