IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 25, 2011
[Eloqua] Your Dreamforce Survival Guide #DF11
While you’re at Dreamforce, don’t miss our Super Session with Eloqua CEO Joe Payne, NetApp CMO Christine Heckart and Involver’s Jascha Kaykas-Wolff. Your Dreamforce Survival Guide #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Better get into survival mode. can help.
SNAPAPP | TUESDAY, OCTOBER 29, 2013
[Eloqua] Big Takeaways From Eloqua Experience 2013
Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 27, 2011
[Eloqua] What PR Pros Can Learn from The Huffington Post
Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. For the sake of comparison, Newsweek sold for $1. It worked. Share email.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 28, 2011
[Eloqua] [Interview] Klout & Involver On Influence And Facebook Marketing
Full disclosure: Involver is an Eloqua client.). believe the business processes I’m able to manage by using tools Eloqua provides are honestly going to play a much more important role in the world of B2C moving forward, and this type of integration between Involver and Klout are one of the first salvos into that space. Share email.
SNAPAPP | THURSDAY, OCTOBER 17, 2013
[Eloqua] Counting Down to Eloqua Experience 2013!
We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 31, 2012
[Eloqua] The Thoreau Guide to Marketing Automation
The Thoreau Guide to Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua marketing automation Marketing Automation Implementation Thoreau toplinersIt has no running water or electricity, and – like Thoreau – we built it ourselves. Read on.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 22, 2012
[Eloqua] Chart: Benchmarking Ourselves
by Egan Cheung | Tweet this Eloqua has a very data oriented culture. ” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 21, 2011
[Eloqua] 3 Ways to Influence the Quora Community
About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. Digital Marketing digital marketing Eloqua Marketing Measurement Quora Social Mediaby Joe Chernov | Tweet this. Let’s have a look at each. Answer First. Quora is no different. Take “mentions” for example. Absolutely.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 13, 2012
[Eloqua] Awesome Content is Key to B2B Social Media
have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3. Marketing Social Media 101 content creation content curation Content Marketing EloquaNo matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Read more.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 12, 2011
[Eloqua] [Chart] Which City Has The Most Marketing Expertise?
But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this New York is great for fashion.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 1, 2012
[Eloqua] Chart: A Year of Marketing Excellence
Chart: A Year of Marketing Excellence is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency B2B b2b marketing Eloqua Email Marketing marketing automation Revenue Performance Management social media marketing toplinersThinking of setting some New Year’s Resolutions?
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 7, 2014
[Eloqua] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. Here are a few highlights from the day: 1. Really useful stuff. 2.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 3, 2013
[Eloqua] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects. . Eloqua Experience, Road to Revenue, and the recent introduction of Modern Mark follow in that same vein.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 8, 2011
[Eloqua] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradata
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 22, 2011
[Eloqua] Win a Signed Copy of “Content Rules”!
That’s the rule. We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules. You know that by now. Free. On us.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 23, 2012
[Eloqua] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
Come by the Eloqua booth (#911), grab a cup of coffee and say hello. Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency analyst relations AR Dreamforce dreamforce tips Eloqua DreamforceCall First.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 19, 2012
[Eloqua] Get In On the #EloquaTour Book Giveaway
This is a question we ask often at Eloqua. During the Road to Revenue Tour, we’ll ask followers of @Eloqua on Twitter a series of demand generation trivia questions. If you are not already, follow the @Eloqua company Twitter handle. Only Eloqua Twitter followers will be eligible. But we wanted to take it a step further.
B2B LEAD BLOG | TUESDAY, OCTOBER 30, 2012
[Eloqua] Web Form Innovation Shows Big Gains, Report Shows
ReachForce SmartForms maximized lead flow with a shorter web form and appended a wealth of lead data to hit our client’s Eloqua marketing automation system. ” In this case, it gave the company a 20-day advantage over competitors in triggering lead nurture programs through Eloqua and provided a substantial lift to their sales pipeline.
ACQUIRING MINDS | THURSDAY, OCTOBER 7, 2010
[Eloqua] The Risky Business of Exclusive Reselling
Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. Tags: channel cloud computing marketing automation channel sales direct sales Eloqua Market2Lead Marketo Oracle reseller exclusivity Steve Woods The Pedowitz Group VAR the VAR) is collaborating with large business (i.e.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 22, 2011
[Eloqua] SocialMediaB2B.com Included in Updated Blog Infographic
Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. Click over to the Eloqua Blog Tree post for more details about the new Blog Tree. View more documents from Eloqua. Blogging Communications blog tree Edelman EloquaQ1 Blog.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 24, 2011
[Eloqua] Earthquakes & Marketers on the Twittersphere [Chart]
Eloqua Experience wrapped up yesterday, and it was rocking! Quite literally, actually, with 2 earthquakes felt on Thursday. We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. magnitude quake.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 31, 2011
[Eloqua] Play ball! Moneyball for Marketing
Indeed, revenue attribution is the OBP of marketing. I’ll provide an example from Eloqua’s own history. So based on insight rather than instinct, Eloqua dropped its sponsorship. by Jesse Noyes | Tweet this. Those with athletic talent hit homeruns, the rest of us speculate. If you haven’t read it, you should. They always existed.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 23, 2012
[Eloqua] The Phrenology of the Modern B2B Marketer
Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Eloqua-phrenology-of-b2b-marketer. View more documents from Eloqua. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t ask us how.
B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
[Eloqua] The 6 Best Slideshare Decks on Content Marketing
In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy. From Content to Customer by Eloqua & JESS3 from Eloqua. hope you enjoy and let me know what you think. Did I miss any great ones?
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 16, 2014
[Eloqua] New Benchmark Conversion Rates for Lead Stages [Infographic]
by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. However, only 43% indicate they can do this effectively. Marketing Measurement
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 30, 2011
[Eloqua] The Reviews Are In!: A Social Media ProBook Roundup
by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. Terrific job on #probook by @eloqua 42 free pages of sound social media advice for serious practitioners.” – @JayBaer. The Social Media #ProBook 2011/12 from @eloqua” – @scribd. Facebook.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[Eloqua] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Earlier this year, Oracle Marketing Cloud announced the framework for native applications and opened up their Eloqua platform even further.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 14, 2012
[Eloqua] Revenue Performance Management: You May Already Be Halfway There
Revenue Performance Management: You May Already Be Halfway There is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management Aberdreen Research b2b marketing Eloqua marketing automation RPM“Tell me more!”, ”, 2. “I’m busy. ” 3. “Huh?”
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 4, 2013
[Eloqua] How Do You Define and Mine Modern Marketing?
Today Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Check out the full report: “ Defining the Modern Marketer: From Real to Ideal ” and join Eloqua, BtoB Magazine and an Eloqua customer for a survey results recap webinar March 28th.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 13, 2012
[Eloqua] 4 Signs You Should Call Your Marketing Automation Partner
Signs You Should Call Your Marketing Automation Partner is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing digital marketing Eloqua lead management marketing automation marketing automation support marketing automation vendors premier support sales and marketing alignment
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 17, 2013
[Eloqua] 5 Ways to Personalize Emails and Enhance Open Rates
Check out Eloqua’s ‘Must-See’ Chart below: . Check out Eloqua’s 40 Must-See Charts for Marketers. Ways to Personalize Emails and Enhance Open Rates is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The email immediately established context in the abyss that is, my inbox.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 12, 2011
[Eloqua] Where to go for BtoB Sales and Marketing Insights? Check out the Eloqua Blog Tree
If you use a tool like Google Reader to check out sales and marketing blogs, you know there are a lot of good ones out there beyond this one on B2B lead generation and marketing, Fearless Competitor.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 4, 2011
[Eloqua] Marketing Monkeybusiness: 5 WOM Antics to Avoid
We have a saying here at Eloqua: “Get it done and do it right.” Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. So here goes: 5 ill-advised word-of-mouth marketing practices: 1. Hijacking someone else’s event. Those styles are taken.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 18, 2011
[Eloqua] 3 Top Topics from Topliners
Check out Topliners , the new, Eloqua-sponsored community open to anyone who’s interested in increasing their top-line revenue. Do It – technical how-to articles and support discussions focused around the Eloqua product. by Heather Foeh | Tweet this. Need inspiration or advice? It’s geeky fun. Share email. Facebook. LinkedIn. Reddit.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 18, 2011
[Eloqua] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
So CAP uses the Eloqua platform in multiple ways. Targeting & Segmentation Brian Komar Center for American Progress Congress donors Eloqua Email Marketing energy fundraising lead management Lead Scoring marketing automation MarketingSherpa policy politics Salesforce salesforce.com targeting and segmentationBut a think tank? Reddit.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 23, 2013
[Eloqua] Top Blog Posts From 2013: A Gift of Merry Marketing Insight
by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. Gift of Merry Marketing Insight from Eloqua. Happy Holidays from your friends at Oracle Eloqua! Enjoy a gift of Merry Marketing Insight !
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 16, 2011
[Eloqua] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
Eloqua has been active in representing the interests of ethical marketers in a wide array of areas, ranging from consumer privacy legislation to social media disclosure. Interactive Timeline of FTC Guidelines & “Disruptive Technology Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013
[Eloqua] A Brief History of Marketing
Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009
[Eloqua] Winners of the 2009 Markie Awards
It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 14, 2011
[Eloqua] What is Newsjacking?
by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). First the stated topic: Newsjacking. News, jacked. It’s PR judo.
AD YOUR COMMENT HERE | FRIDAY, FEBRUARY 3, 2012
[Eloqua] Infographic of the Week: A History of Disruptive Innovations in B2B Marketing
An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographic
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 6, 2011
[Eloqua] B2B Blogging and Video Takes Off
Check out Eloqua’s free Grande Guide to B2B Content Marketing. B2B Blogging and Video Takes Off is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. B2B Content Marketing Tactics. Want help from the experts?
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 9, 2011
[Eloqua] Digital Body Language and Economic Health [Chart]
guess at the end of the day, I am not suggesting Eloqua, Omniture or Webtrends become the new Standard & Poors – but it is at least an interesting discussion – what do you think? Digital Body Language and Economic Health [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 2, 2013
[Eloqua] Do Sales and Marketing BFFs Have to Share Data? [CHART]
Marketing has their own “room” with Eloqua marketing automation, and likewise sales has the CRM system. The shared “living room” is the integration between Eloqua and CRM. For this week’s chart we analyzed data used by marketers in Eloqua to find out how much overlaps with what sales maintains in CRM.
SOCIAL MEDIA B2B | SATURDAY, JUNE 25, 2011
[Eloqua] Smart B2B Content, Awesome B2B Content and the Grid
We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. from Eloqua Blog. Last June, Eloqua published the first infographic on the then-nascent content marketing industry.
MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, APRIL 18, 2011
[Eloqua] Top Two Areas of Struggle in Marketing Automation Implementation
Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. So you’re in the market for a marketing automation platform. Better advice: start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The The results aren’t there. No one is happy.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 10, 2014
[Eloqua] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 18, 2013
[Eloqua] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
This week’s chart analyzes where new subscribers to the Eloqua channel come from. You can also direct contacts to your YouTube videos by embedding a cloud connector on your Eloqua Landing Pages! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 5, 2014
[Eloqua] ‘Snackable’ Formats Driving Content Marketing
by Eloqua | Tweet this What makes being a Modern Marketer so special? Snackable’ Formats Driving Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins! Why not?
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 12, 2012
[Eloqua] Is YouTube Replacing the Printed Manual? [CHART]
Of course, as a marketer you could also point your prospects and contacts using an Eloqua campaign by including links to files (whitepapers, FAQs, etc.), or by using of Cloud Connectors right on your Landing Pages that provide either embedded YouTube videos, Facebook pages, LinkedIn, or any number of other social media sites.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 18, 2012
[Eloqua] How Dreamforce Boosts Lead Generation [CHART]
Eloqua customers saw a 41% increase of leads generated from 3 months prior to the month of the event, and then the lead production fell by 13% right after. How Dreamforce Boosts Lead Generation [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. makes the data even more compelling.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 12, 2011
[Eloqua] Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!
Eloqua’s on Elle Woulfe , covered with Greaser-like tattoos, will then talk about how demand generation then takes over, and does the heavy work of turning those leads into revenue growth. Case for Content by Eloqua and JESS3. View more presentations from Eloqua. Content has never been more vogue. Hot stuff. Check it out.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 2, 2012
[Eloqua] Raab Report: Financial Comparison of B2B Marketing Automation Vendors
I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? And the stock did rise 12% on the first day.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 25, 2011
[Eloqua] 3 Top Topics from Topliners
They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. Lead Nurturing Asure Software data data cleansing database health database marketing Digital Body Language Eloqua multi-channel marketing topliners topliners.comShare email.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 24, 2011
[Eloqua] Moving from Demand Generation to Revenue Performance Management
We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 6, 2011
[Eloqua] 3 European Marketing Trends
by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Cheers!
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 24, 2012
[Eloqua] Proof Content Is Marketing’s Most Versatile Tactic
Recently, Eloqua and Kapost took a look at how the costs of producing content stacked against paid search, and found that a content strategy decreases in cost while rising in return over time. Proof Content Is Marketing’s Most Versatile Tactic is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 26, 2011
[Eloqua] 1,600 SXSW Speakers, Three Twitter Lists
Social Media Eloqua SxSW SxSW Interactive Twitterby Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine. In fact, way more – 1,600 if you’re looking for a number. Today we’re pleased to share with you all the active speakers in three Twitter lists. Share email.
ANYTHING GOES MARKETING | SUNDAY, AUGUST 7, 2011
[Eloqua] Measuring the Impact of Lead Nurturing: 3 Methods You Can Use
This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. Why is this so important?
IT'S ALL ABOUT REVENUE | SATURDAY, DECEMBER 10, 2011
[Eloqua] 4 Online Contests Worth Looking Over
Eloqua. Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under ArmourDockers. See3 Communications. Under Armour.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 17, 2011
[Eloqua] [Chart] Webinars, Data Taking Off In The AppCloud
by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. We’ve been curious about what people are most enthusiastic about. The most popular type of app? Share email. Facebook.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 1, 2011
[Eloqua] Partner Program (R)Evolution
This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. Marketing Efficiency cloud connectors Eloqua Europe partner marketing partner programFacebook.
B2B MARKETING INSIDER | THURSDAY, JANUARY 5, 2012
[Eloqua] 8 Great Marketing Infographics To Inspire Your 2012 Objectives
“ The Content Grid version 2 ” – by Eloqua. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! Great Marketing Infographics. Strategy
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 14, 2013
[Eloqua] How Many Times Do You Check Your Mobile Phone Per Day? [CHART]
Marketers use Eloqua to dynamically tailor content the format of emails and landing pages for optimal viewing on various devices. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dave Michaud | Tweet this Are you reading this post on a mobile device? Why is this important?
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 3, 2013
[Eloqua] Checking the Health of Your Lead Scoring Model [CHART]
This week we analyzed Eloqua customers using the new E10 Lead Scoring Engine , to measure the average Score Diversity of their lead scoring models. Have a look at the Lead Scoring Dashboard in your Eloqua install for a quick check-up and find out if you’re doing a good job staying healthy.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 10, 2012
[Eloqua] 5 Stats You Need to Know About Online Video Marketing [Infographic]
by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below. Want more proof?
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 21, 2012
[Eloqua] Who Owns Social Media in the Marketing Team? [CHART]
In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t Settle for Average.
FEARLESS COMPETITOR | MONDAY, JANUARY 3, 2011
[Eloqua] What was the best B2B Marketing Idea of 2010?
Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
[Eloqua] Marketo Sales Insight Expands Salesforce Access to Marketing Data
It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.
WEBBIQUITY | THURSDAY, JANUARY 27, 2011
[Eloqua] Is Salesforce.com a Player in Marketing Automation Software?
In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 25, 2011
[Eloqua] And the Winners of the #ContentChallenge Are …
Content Marketing #contentchallenge Content Rules Eloqua revenue performance Revenue Performance Managementby Joe Chernov | Tweet this. Everyone. Welcome to my “ Oprah moment.” Alas I get to say: “And you get a car, you get a car, you get a car.” Only they aren’t cars. They are books. And you get a book, you get a book, you get a book ….
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 13, 2012
[Eloqua] 20 Stats Every Modern Marketer Should See
by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. It’s inevitable. It’s for good reason. Your wish is our command. 78% of B2B buyers start their research with search.
THE EFFECTIVE MARKETER | MONDAY, JUNE 20, 2011
[Eloqua] A Tough Road for Marketing Automation
Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Eloqua] The Last Blog Post: The 4 Metrics That Matter
It’s the popular adage of content marketers to proclaim “We are all publishers now.” I’ve been a print journalist, a blogger and a reporter for Eloqua. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. We all want to be read.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 1, 2012
[Eloqua] New Marketing Automation Report: Venture Funding is Key to Success
year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. For those of us who don’t get out much, that’s downright exciting.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 19, 2011
[Eloqua] [Chart] Web Traffic Growth In Europe, Asia Reveals Marketing Opportunity
by Jesse Noyes | Tweet this With this year’s Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients in the Europe, Middle East, and Africa (EMEA) as well as Asia Pacific (APAC) markets are seeing. Want the Eloqua chart of the week delivered straight to your inbox? Reddit.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 31, 2011
[Eloqua] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marc Benioff. The company database.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 29, 2012
[Eloqua] Can Polls Make Your Demand Generation More Engaging? [CHART]
As each prospect responds and views the rich media poll results, the prospect’s responses can be captured in Eloqua for future segmentation and use in a nurturing campaign. Learn more about Kwanzoo’s products and other apps such as SurveyGizmo and Cvent at Eloqua’s AppCloud. Can Polls Make Your Demand Generation More Engaging?
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 24, 2014
[Eloqua] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 5, 2014
[Eloqua] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. Today we share what we’ve learned in the Oracle Eloqua Community report: The State of Content Marketing 2014. How modern marketers use other people’s content.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 29, 2013
[Eloqua] Where Are Marketers Allocating Budget? [CHART]
Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus. Where Are Marketers Allocating Budget?
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 4, 2011
[Eloqua] The Revenue Performance Management Bandwagon
But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. Re-position Eloqua as the business and thought leader of RPM. We relentlessly evangelized RPM at every opportunity – Eloqua Experience, Success Tours, analyst briefings, and with customers. by Brian Kardon | Tweet this.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 10, 2014
[Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. To what do you attribute this? Are vendors doing a better job at guiding the journey through content?
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 29, 2013
[Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. They know it’s effective. SocialDG.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 29, 2014
[Eloqua] CMOs Face a Major Dilemma [Infographic]
CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.
IT'S ALL ABOUT REVENUE | SATURDAY, OCTOBER 26, 2013
[Eloqua] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ”??.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 16, 2013
[Eloqua] 10 Industries That Make Marketing Eventful [CHART]
by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. Have you looked at how events can be used to bring your customers and products closer?
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 1, 2011
[Eloqua] The Best B2B Marketing Ideas of 2010 – Final Recap
Juan Eloqua by Eloqua (6%) 2. We’ve been talking about this for weeks, so we will close here. The final standings are: 4. Laugh and Learn with the Fearless Competitor (3%) 3. Sales knowledge sales leadership
SNAPAPP | FRIDAY, APRIL 19, 2013
[Eloqua] Eloqua & SnapApp Webinar: Increase Engagement and Drive Conversions with Interactive Content
If you're an avid reader of our blog, which we hope you are, you already know how excited we are about interactive content. Join us for a free MarketingProfs webinar on Tuesday, April 23rd at 1pm ET as we present How to Increase Engagement and Drive Conversions with Interactive Content. To learn more, check out MarketingProfs for more details
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 13, 2014
[Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But this is 2014! Some things are simply better in the express lane. Are you marketing in the express lane?
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
[Eloqua] 4 Lessons DemandGen Pros Can Learn From Social Media
Demand Generation demand gen DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. There are also plenty of lessons we can share with DemandGen. Here are four big ones: 1. Which did I overlook?
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 3, 2012
[Eloqua] Australia is Experiencing a Marketing Boom [CHART]
You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. At Eloqua we have seen this in the form of increased customers as well as partner growth. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers.
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Eloqua] Genoo Aims to Shake Up Marketing Automation Market
Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Digg this! Tweet This!
FEARLESS COMPETITOR | MONDAY, JULY 29, 2013
[Eloqua] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
Actually, Eloqua sponsored a three month test of Marketing Made Simple TV last year – but that was prior to our “guaranteed leads” program. Eloqua did zero promotions of the show.) And the person at Eloqua who approved it, Doug Seachrist, left Eloqua and is now with the Call Center software firm, Five9.com.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 2, 2016
[Eloqua] 3 Enterprise Lessons Learned From MME16
In her ABM breakout session, Meagen Eisenberg , CMO of MongoDB leveraged Eloqua and Demandbase among fifteen other marketing technologies for a new account based strategy, targeting, and nurturing approach. " In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 22, 2013
[Eloqua] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience , Oct. For this year’s Markies- to be awarded October 24 th at Eloqua Experience- we’re giving you the chance now to be photographed holding Markie gold on the red carpet and cast your vote! dotloop. Synopsis, Inc. Cvent, Inc. Intel.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 25, 2013
[Eloqua] 3 Types of Content that Can Bring In More Leads
For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. It’s not enough to just create content anymore.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 8, 2011
[Eloqua] “The Message is the Messenger” [Infographic]
Change” is also the lead character in today’s Eloqua + JESS3 infographic. “The Message is the Messenger” examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. Take Todd Defren of SHIFT Communications (Eloqua’s PR firm). by Joe Chernov | Tweet this. Share email.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 20, 2012
[Eloqua] Marketing In Real-Time – The New Trading Room Floor
vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. By Brian Kardon - CMO, Lattice Engines. Any edge. Including me!
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 13, 2013
[Eloqua] Back to Basics: 6 Quick Social Media Marketing Tips
We at Eloqua get the most engagement on our Facebook page whenever we post a picture or a photo album. Check out Eloqua’s Grande Guide for the Social CMO. Back to Basics: 6 Quick Social Media Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. LaurenEHarper is awesome!