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  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Eloqua] Scary and Hopeful: The Future of The New York Times
    Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Eloqua Evan Smith Jill Abramson journalism New York Times publishing South By Southwest SxSWOne was for reading; the other for her mother’s crossword puzzle idiosyncrasies.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 2, 2012
    [Eloqua] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    And you won’t want to miss Altimeter founder Rebecca Lieb’s keynote on this very topic at Eloqua Experience next week. 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But things are different today.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 18, 2011
    [Eloqua] Top Two Areas of Struggle in Marketing Automation Implementation
    Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. So you’re in the market for a marketing automation platform. You’ve gone through the Step-by-Step Guide to Selecting a Marketing Automation System by David Raab. Better advice: start investing in deployment well before you choose a platform. .
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In the Transformation Track Leadfabric shared how to feed your sales team more than just ToFu (top of funnel campaigns), and in our Marketing Execution Track CRM Technologies highlighted several interesting applications on the Eloqua AppCloud that can be used to improve campaigns. by Sylvia Jensen | Tweet this Have you ever been to Amsterdam?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 22, 2012
    [Eloqua] Chart: Benchmarking Ourselves
    by Egan Cheung | Tweet this Eloqua has a very data oriented culture. ” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Eloqua] Web Form Innovation Shows Big Gains, Report Shows
    The case study featured the gains achieved by a leading web analytics company using an Eloqua marketing automation system and a Siebel CRM. “In ReachForce SmartForms maximized lead flow with a shorter web form and appended a wealth of lead data to hit our client’s Eloqua marketing automation system.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Eloqua] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Come by the Eloqua booth (#911), grab a cup of coffee and say hello. 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency analyst relations AR Dreamforce dreamforce tips Eloqua DreamforceCall First.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Eloqua] What PR Pros Can Learn from The Huffington Post
    Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. For the sake of comparison, Newsweek sold for $1. Of course not. It worked.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Eloqua] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. That last part can be murky. Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 2, 2012
    [Eloqua] Raab Report: Financial Comparison of B2B Marketing Automation Vendors
    I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? And the stock did rise 12% on the first day.
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Eloqua] Infer Extends Profile Management to the Oracle Marketing Cloud
    Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. Bridge the sales and marketing divide by making Eloqua’s marketing engagement data more useful and accessible for sales. Gain visibility into your most highly-engaged accounts and contacts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Eloqua] Win a Signed Copy of “Content Rules”!
    We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules. You know that by now. Really hard. What’s missing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 19, 2013
    [Eloqua] Props to the Channel: Partners of the Year 2013
    by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! MarketOne International , global certified Eloqua agency partner and revenue performance partner. DemandGen EU , global certified Eloqua agency partner and revenue performance partner.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 31, 2012
    [Eloqua] The Thoreau Guide to Marketing Automation
    The Thoreau Guide to Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua marketing automation Marketing Automation Implementation Thoreau toplinersLike Henry David Thoreau my wife and I “wished to live deliberately.” Read on.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2011
    [Eloqua] “Revenue” Turns One
    We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree TwitterWoohoo! posts per week.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 22, 2011
    [Eloqua] SocialMediaB2B.com Included in Updated Blog Infographic
    Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. Click over to the Eloqua Blog Tree post for more details about the new Blog Tree. View more documents from Eloqua. Blogging Communications blog tree Edelman EloquaQ1 Blog.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 21, 2011
    [Eloqua] 3 Ways to Influence the Quora Community
    About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog. by Joe Chernov | Tweet this. Let’s have a look at each. Answer First. It’s 145.
  • ANYTHING GOES MARKETING  |  SUNDAY, AUGUST 7, 2011
    [Eloqua] Measuring the Impact of Lead Nurturing: 3 Methods You Can Use
    This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. Why is this so important?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 30, 2011
    [Eloqua] The Reviews Are In!: A Social Media ProBook Roundup
    by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. I just tweeted from inside the Social Media ProBook cc @Eloqua and @JESS3 #ProBook The book tweets!” – @stevegarfield. The Social Media #ProBook 2011/12 from @eloqua” – @scribd. Impressive.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 23, 2012
    [Eloqua] The Phrenology of the Modern B2B Marketer
    Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Eloqua-phrenology-of-b2b-marketer. View more documents from Eloqua. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t ask us how.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Eloqua] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    A certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects. . Eloqua Experience, Road to Revenue, and the recent introduction of Modern Mark follow in that same vein.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Eloqua] [Chart] Which City Has The Most Marketing Expertise?
    But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this New York is great for fashion.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 26, 2012
    [Eloqua] The 6 Best Slideshare Decks on Content Marketing
    In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy. From Content to Customer by Eloqua & JESS3 from Eloqua. I hope you enjoy and let me know what you think. Did I miss any great ones?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 16, 2014
    [Eloqua] New Benchmark Conversion Rates for Lead Stages [Infographic]
    by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. However, only 43% indicate they can do this effectively. Marketing Measurement
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Eloqua] A Brief History of Marketing
    Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Eloqua] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Eloqua] The 10 Best B2B Videos
    Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor. Perfect. Gratitude. Click here to view the embedded video. Share email.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Eloqua] New Marketing Automation Report: Venture Funding is Key to Success
    A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. For those of us who don’t get out much, that’s downright exciting.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Get In On the #EloquaTour Book Giveaway
    This is a question we ask often at Eloqua. During the Road to Revenue Tour, we’ll ask followers of @Eloqua on Twitter a series of demand generation trivia questions. If you are not already, follow the @Eloqua company Twitter handle. Only Eloqua Twitter followers will be eligible. But we wanted to take it a step further.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [Eloqua] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    We have a saying here at Eloqua: “Get it done and do it right.” Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. If you engage in any of the practices below, you might want to rethink them. They aren’t likely to help your company’s reputation.
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Eloqua] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 4, 2013
    [Eloqua] How Do You Define and Mine Modern Marketing?
    Today Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Check out the full report: “ Defining the Modern Marketer: From Real to Ideal ” and join Eloqua, BtoB Magazine and an Eloqua customer for a survey results recap webinar March 28th.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Eloqua] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Earlier this year, Oracle Marketing Cloud announced the framework for native applications and opened up their Eloqua platform even further.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 12, 2011
    [Eloqua] Where to go for BtoB Sales and Marketing Insights? Check out the Eloqua Blog Tree
    If you use a tool like Google Reader to check out sales and marketing blogs, you know there are a lot of good ones out there beyond this one on B2B lead generation and marketing, Fearless Competitor.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 31, 2011
    [Eloqua] Play ball! Moneyball for Marketing
    I’ll provide an example from Eloqua’s own history. So based on insight rather than instinct, Eloqua dropped its sponsorship. by Jesse Noyes | Tweet this. Today is Opening Day for Major League Baseball and with it come all the promises of baseball season: spring, the crack of bats, and unending, complex number crunching. Share email.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [Eloqua] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Eloqua] 5 Ways to Personalize Emails and Enhance Open Rates
    Check out Eloqua’s ‘Must-See’ Chart below: . Check out Eloqua’s 40 Must-See Charts for Marketers. 5 Ways to Personalize Emails and Enhance Open Rates is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The email immediately established context in the abyss that is, my inbox.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 13, 2012
    [Eloqua] 4 Signs You Should Call Your Marketing Automation Partner
    4 Signs You Should Call Your Marketing Automation Partner is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Peter Armaly | Tweet this Ever felt you knew enough to get things done, but then nothing moves? Is it pride? Ignorance? Or is it the desire to appear competent to our colleagues? What to do?
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Eloqua] Smart B2B Content, Awesome B2B Content and the Grid
    We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. from Eloqua Blog. Last June, Eloqua published the first infographic on the then-nascent content marketing industry.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 23, 2013
    [Eloqua] Top Blog Posts From 2013: A Gift of Merry Marketing Insight
    by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. A Gift of Merry Marketing Insight from Eloqua. Happy Holidays from your friends at Oracle Eloqua! Enjoy a gift of Merry Marketing Insight !
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2011
    [Eloqua] Case Study: How e.Republic Went from Awkward Conversations to Automation
    So Noel turned to Eloqua and it didn’t take long to see the results. Demand Generation Drew Noel e.Republic Eloqua lead generation lead management marketing automation marketing managementby Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. Her reply: What metrics? Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Eloqua] ‘Snackable’ Formats Driving Content Marketing
    by Eloqua | Tweet this What makes being a Modern Marketer so special? Snackable’ Formats Driving Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins! Why not?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 10, 2014
    [Eloqua] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 5, 2012
    [Eloqua] 8 Great Marketing Infographics To Inspire Your 2012 Objectives
    “ The Content Grid version 2 ” – by Eloqua. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! 8 Great Marketing Infographics.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Eloqua] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Eloqua has been active in representing the interests of ethical marketers in a wide array of areas, ranging from consumer privacy legislation to social media disclosure. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2011
    [Eloqua] Measuring by Anecdote with SlideShare
    Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different. “We Someone at Eloqua received the newsletter and forwarded it to someone else, then a group address received it and, in turn, zipped the article off to yet another department. by Joe Chernov | Tweet this. Digital applause. Did he talk to you? Not me.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 12, 2012
    [Eloqua] Is YouTube Replacing the Printed Manual? [CHART]
    The chart above shows just how important YouTube is, in the case of the Eloqua Channel Video Tutorials , since an overwhelming 51% of all methods of access for the month of October 2012 were a result of a direct search within YouTube, compared to just 1% via a simple external Google search. So, how does this relate to documentation?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 2, 2013
    [Eloqua] Do Sales and Marketing BFFs Have to Share Data? [CHART]
    Marketing has their own “room” with Eloqua marketing automation, and likewise sales has the CRM system. The shared “living room” is the integration between Eloqua and CRM. For this week’s chart we analyzed data used by marketers in Eloqua to find out how much overlaps with what sales maintains in CRM.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Eloqua] What was the best B2B Marketing Idea of 2010?
    Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2011
    [Eloqua] B2B Blogging and Video Takes Off
    Check out Eloqua’s free Grande Guide to B2B Content Marketing. B2B Blogging and Video Takes Off is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. B2B Content Marketing Tactics. Want help from the experts?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 18, 2011
    [Eloqua] 3 Top Topics from Topliners
    Check out Topliners , the new, Eloqua-sponsored community open to anyone who’s interested in increasing their top-line revenue. Do It – technical how-to articles and support discussions focused around the Eloqua product. by Heather Foeh | Tweet this. Need inspiration or advice? It’s geeky fun. Share email. Facebook. LinkedIn. Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Eloqua] How Dreamforce Boosts Lead Generation [CHART]
    Eloqua customers saw a 41% increase of leads generated from 3 months prior to the month of the event, and then the lead production fell by 13% right after. How Dreamforce Boosts Lead Generation [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Well the results were pretty clear.
  • THE EFFECTIVE MARKETER  |  MONDAY, JUNE 20, 2011
    [Eloqua] A Tough Road for Marketing Automation
    Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 25, 2011
    [Eloqua] 3 Top Topics from Topliners
    They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. Lead Nurturing Asure Software data data cleansing database health database marketing Digital Body Language Eloqua multi-channel marketing topliners topliners.comShare email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 14, 2011
    [Eloqua] What is Newsjacking?
    by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). First the stated topic: Newsjacking. News, jacked. It’s PR judo.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 9, 2011
    [Eloqua] Digital Body Language and Economic Health [Chart]
    I guess at the end of the day, I am not suggesting Eloqua, Omniture or Webtrends become the new Standard & Poors – but it is at least an interesting discussion – what do you think? Digital Body Language and Economic Health [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 10, 2011
    [Eloqua] 4 Online Contests Worth Looking Over
    Eloqua. 4 Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under ArmourDockers. See3 Communications. Under Armour.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 3, 2013
    [Eloqua] Checking the Health of Your Lead Scoring Model [CHART]
    This week we analyzed Eloqua customers using the new E10 Lead Scoring Engine , to measure the average Score Diversity of their lead scoring models. Have a look at the Lead Scoring Dashboard in your Eloqua install for a quick check-up and find out if you’re doing a good job staying healthy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Eloqua] 3 European Marketing Trends
    by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Cheers!
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it: (click the above presentation, or this link, to view).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [Eloqua] Earthquakes & Marketers on the Twittersphere [Chart]
    Eloqua Experience wrapped up yesterday, and it was rocking! We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. by Egan Cheung | Tweet this What a week! magnitude quake. Late arrivals, perhaps?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 18, 2013
    [Eloqua] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
    This week’s chart analyzes where new subscribers to the Eloqua channel come from. You can also direct contacts to your YouTube videos by embedding a cloud connector on your Eloqua Landing Pages! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Eloqua] Partner Program (R)Evolution
    This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. Marketing Efficiency cloud connectors Eloqua Europe partner marketing partner programFacebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 17, 2011
    [Eloqua] [Chart] Webinars, Data Taking Off In The AppCloud
    by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. Want the Eloqua chart of the week delivered straight to your inbox? The most popular type of app? Share email. Reddit.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 14, 2012
    [Eloqua] Revenue Performance Management: You May Already Be Halfway There
    Revenue Performance Management: You May Already Be Halfway There is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management Aberdreen Research b2b marketing Eloqua marketing automation RPM“Tell me more!”, ”, 2. “I’m busy. My team is busy.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 14, 2011
    [Eloqua] How Can We Perfect Social Media?
    We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. For example, at Eloqua, 90% of our revenue comes from existing clients. About the author: Joe Chernov is the director of content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 1, 2011
    [Eloqua] The Best B2B Marketing Ideas of 2010 – Final Recap
    Juan Eloqua by Eloqua (6%) 2. We’ve been talking about this for weeks, so we will close here. The final standings are: 4. Laugh and Learn with the Fearless Competitor (3%) 3. Sales knowledge sales leadership
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Eloqua] 2013 B2B Marketing Priorities [Study]
    Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Online Advertising
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Eloqua] Proof Content Is Marketing’s Most Versatile Tactic
    Recently, Eloqua and Kapost took a look at how the costs of producing content stacked against paid search, and found that a content strategy decreases in cost while rising in return over time. Proof Content Is Marketing’s Most Versatile Tactic is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Eloqua] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marc Benioff. The company database.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 14, 2013
    [Eloqua] How Many Times Do You Check Your Mobile Phone Per Day? [CHART]
    Marketers use Eloqua to dynamically tailor content the format of emails and landing pages for optimal viewing on various devices. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dave Michaud | Tweet this Are you reading this post on a mobile device? Why is this important?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Eloqua] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. Today we share what we’ve learned in the Oracle Eloqua Community report: The State of Content Marketing 2014. How modern marketers use other people’s content.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Eloqua] “The Message is the Messenger” [Infographic]
    Change” is also the lead character in today’s Eloqua + JESS3 infographic. “The Take Todd Defren of SHIFT Communications (Eloqua’s PR firm). by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” click image to download full-sized PDF). Share email.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 19, 2011
    [Eloqua] [Chart] Web Traffic Growth In Europe, Asia Reveals Marketing Opportunity
    by Jesse Noyes | Tweet this With this year’s Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients in the Europe, Middle East, and Africa (EMEA) as well as Asia Pacific (APAC) markets are seeing. Want the Eloqua chart of the week delivered straight to your inbox? Reddit.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 26, 2013
    [Eloqua] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
    by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ”??.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 21, 2012
    [Eloqua] Who Owns Social Media in the Marketing Team? [CHART]
    In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t Settle for Average.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 10, 2012
    [Eloqua] 5 Stats You Need to Know About Online Video Marketing [Infographic]
    the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. 5 Stats You Need to Know About Online Video Marketing [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Want more proof? Click to see and save a larger version.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Eloqua] 20 Stats Every Modern Marketer Should See
    by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. It’s inevitable. It’s for good reason. Your wish is our command. 78% of B2B buyers start their research with search.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. To what do you attribute this? Are vendors doing a better job at guiding the journey through content? A mix of both?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Eloqua] Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!
    Eloqua’s on Elle Woulfe , covered with Greaser-like tattoos, will then talk about how demand generation then takes over, and does the heavy work of turning those leads into revenue growth. A Case for Content by Eloqua and JESS3. View more presentations from Eloqua. Content has never been more vogue. Hot stuff. Check it out.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Eloqua] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage. We believe that predictive intelligence serves as the brain of the sales and marketing stack.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Eloqua] Marketing In Real-Time – The New Trading Room Floor
    At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. By Brian Kardon - CMO, Lattice Engines. Any edge.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Eloqua] CMOs Face a Major Dilemma [Infographic]
    CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Eloqua] Savvy Week in Review: June 24
    Content Marketing in a Blink: The Content Grid v2 [Infographic] - by @jchernov via @eloqua. The team at Eloqua and JESS3 impress again with the updated Content Grid infographic Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Eloqua] Where Are Marketers Allocating Budget? [CHART]
    Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus. Where Are Marketers Allocating Budget?
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Eloqua] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Eloqua] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    157% increase in revenue for those sales reps using LinkedIn and Eloqua marketing automation combined. We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. 2) Identifying your prospects. (3) SocialDG.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 16, 2013
    [Eloqua] 10 Industries That Make Marketing Eventful [CHART]
    by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. Have you looked at how events can be used to bring your customers and products closer?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 17, 2011
    [Eloqua] Personality: The Missing Ingredient in B2B Marketing Today
    Eloqua – with their Juan Eloqua and Grande series. Personality is often expressed with a person, like Juan Eloqua. And by using the coffee theme for content, Eloqua reinforces their personality approach. No one cares about your products and services except you.” I believe the answer is Personality. What is personality?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
    Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But this is 2014! Some things are simply better in the express lane. Are you marketing in the express lane?
  • SNAPAPP  |  FRIDAY, APRIL 19, 2013
    [Eloqua] Eloqua & SnapApp Webinar: Increase Engagement and Drive Conversions with Interactive Content
    If you're an avid reader of our blog, which we hope you are, you already know how excited we are about interactive content. Join us for a free MarketingProfs webinar on Tuesday, April 23rd at 1pm ET as we present How to Increase Engagement and Drive Conversions with Interactive Content. To learn more, check out MarketingProfs for more details
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Eloqua] Savvy Week in Review: March 30
    Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? by @jchernov of @Eloqua. Eloqua & JESS3 teamed up (once again) to produce an engaging, Rube-Goldberg-inspired video on "revenue performance management." It’s that time of year when we want to get everything in order! Happy Friday! Relax.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Eloqua] The Revenue Performance Management Bandwagon
    But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. Re-position Eloqua as the business and thought leader of RPM. Imitation is easy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Happy customers make supportive advocates, so always aim to help, enable, and support.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Eloqua] How to Nurture Contacts Beyond the Inbox
    The SIIA CODiE Awards validated this evolving definition of marketing automation with their selection of Bizo Multi-Channel Nurturing for Oracle Eloqua as 2014’s Best Marketing Automation Solution. Download a free copy of “ The Eloqua User’s Guide to Lead Nurturing Beyond the Inbox.” Lead Nurturing
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