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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Eloqua] Partner Program (R)Evolution
    This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. Marketing Efficiency cloud connectors Eloqua Europe partner marketing partner programFacebook.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Eloqua] Content Marketing Works Great – If You Have the Patience
    ” That’s the conclusion of the new Content Marketing ROI ebook by kapost in partnership with Eloqua. Marketing content marketing Eloqua Find New Customers kapost Marketing Made Simple ROISounds great, right. Sign me up. times better results for the same money sounds great. When can you expect to really see results?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 16, 2012
    [Eloqua] Who Won at the European Markie Awards
    As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. Remember to submit your work for the 2012 Markie awards taking place at Eloqua Experience North America.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 18, 2011
    [Eloqua] Top Two Areas of Struggle in Marketing Automation Implementation
    Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop.  So you’re in the market for a marketing automation platform.  Better advice:  start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The The results aren’t there. No one is happy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2011
    [Eloqua] “Revenue” Turns One
    We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree TwitterWoohoo! posts per week.
  • ENGAGE  |  THURSDAY, JUNE 23, 2011
    [Eloqua] 4 Boardroom-Approved Reasons for Content Marketing
    And software company Eloqua reported $2.5 Content Strategy Branded Content Building Community Content (media) Content Marketing Eloqua Internet marketing Marketing Marketing and Advertising resource management Social Media TacticsT he CEO of your organization doesn’t give a damn about your Klout score. In short, content sells. 4.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 10, 2011
    [Eloqua] 4 Online Contests Worth Looking Over
    Eloqua. Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under ArmourDockers. See3 Communications. Under Armour.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Eloqua] Marketers: How To Get Noticed by “Influencers”
    Social Media #probook Eloqua influencer marketing influencers JESS3 Joe Chernov Leslie Bradshaw Michael Arrington PR public relations relationships social media probookby Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Eloqua] [Chart] Which City Has The Most Marketing Expertise?
    But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this New York is great for fashion.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 7, 2010
    [Eloqua] Is your Eloqua Ferrari collecting dust?
    Is your Eloqua Ferrari collecting dust? If so, here’s the answer. link].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 16, 2011
    [Eloqua] A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social
    It was the reason we created the Eloqua AppCloud. The Eloqua AppCloud provides marketers a central platform where the wide array of apps they depend on – from data management, webinars and social media analysis to text messaging, direct mail and community management – can be understood in context. Consider the stats.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 27, 2012
    [Eloqua] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
    Best Place to Eat at 4AM (And 8 Other SXSW Tips) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing 24 Diner Arlo's Austin b2b marketing Caffe Medici Conjuctured Contently Eloqua marketing MarketingProfs South By Southwest SxSW SXSW Tips SXSWi Takoba TwitterWhere do you go?
  • I-SCOOP  |  MONDAY, APRIL 22, 2013
    [Eloqua] Essential content marketing measurement techniques and metrics
    Content marketing measurement content marketing metrics content marketing ROI Eloqua Mediaforta Outbrain One of the key challenges for marketers regarding content marketing is measuring the ROI (or metrics and KPIs, which is not the same). Although many businesses don’t really have a specific […].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Eloqua] 3 European Marketing Trends
    by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Cheers!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Eloqua] 6 Brilliant Uses of Video
    Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The RSA’s Drive – The Surprising Truth About What Motivates Us.
  • THE EFFECTIVE MARKETER  |  MONDAY, JUNE 20, 2011
    [Eloqua] A Tough Road for Marketing Automation
    Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about  multi-million dollar investments  in the space has sparked not only interest from marketers but a multitude of competitors crowding  an already jammed market.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Eloqua] 4 Lessons DemandGen Pros Can Learn From Social Media
    Demand Generation demand gen DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. There are also plenty of lessons we can share with DemandGen. Here are four big ones: 1. Which did I overlook?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Eloqua] The Revenue Performance Management Bandwagon
    But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. Re-position Eloqua as the business and thought leader of RPM. We relentlessly evangelized RPM at every opportunity – Eloqua Experience, Success Tours, analyst briefings, and with customers. by Brian Kardon | Tweet this.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
    To learn more about specific content marketing benchmarks and trends, check out our latest report: Eloqua Community: The State of Content Marketing 2014. Digital Marketing Themes Explored At TFM&A in London is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Big) Data -As Andrew Warner, Sr.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 12, 2011
    [Eloqua] Where to go for BtoB Sales and Marketing Insights? Check out the Eloqua Blog Tree
    If you use a tool like Google Reader to check out sales and marketing blogs, you know there are a lot of good ones out there beyond this one on B2B lead generation and marketing, Fearless Competitor.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 13, 2013
    [Eloqua] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! The winners will be announced at Eloqua Experience in San Francisco. Check out the Eloqua Experience event site for all things #EE13. by Amanda Batista | Tweet this Imagine it! See it!
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 17, 2011
    [Eloqua] [Chart] Webinars, Data Taking Off In The AppCloud
    by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles.  We’ve been curious about what people are most enthusiastic about. The most popular type of app? Share email. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Eloqua] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Here are 5 ways to avoid being in the revenude: 1.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Eloqua] Smart B2B Content, Awesome B2B Content and the Grid
    We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. from Eloqua Blog. Last June, Eloqua published the first infographic on the then-nascent content marketing industry.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Eloqua] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Eloqua has been active in representing the interests of ethical marketers in a wide array of areas, ranging from consumer privacy legislation to social media disclosure. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 21, 2011
    [Eloqua] Wish B2B Apps Talked To Each Other? Introducing The AppCloud.
    Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. For our customers, the Eloqua AppCloud is a fast, easy way to improve their understanding of the buyer and accelerate their RPM journey. Until now. Facebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Eloqua] What PR Pros Can Learn from The Huffington Post
    Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  For the sake of comparison, Newsweek sold for $1. It worked.  Share email.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Eloqua] The Contact Washing Machine
    For Eloqua users, I'll talk about some of the pieces of a good Contact Washing Machine on this blog's sister blog - Eloqua Artisan ( [link] ). Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible.
  • THE POINT  |  TUESDAY, AUGUST 23, 2011
    [Eloqua] Marketing Automation: What Is It & Why Do I Care? (Webinar)
    B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2011
    [Eloqua] Case Study: How e.Republic Went from Awkward Conversations to Automation
    So Noel turned to Eloqua and it didn’t take long to see the results. Demand Generation Drew Noel e.Republic Eloqua lead generation lead management marketing automation marketing managementby Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. Her reply: What metrics? Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2011
    [Eloqua] 1,600 SXSW Speakers, Three Twitter Lists
    Social Media Eloqua SxSW SxSW Interactive Twitterby Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine.  In fact, way more – 1,600 if you’re looking for a number. Today we’re pleased to share with you all the active speakers in three Twitter lists. Share email.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 25, 2011
    [Eloqua] 3 Top Topics from Topliners
    They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. Lead Nurturing Asure Software data data cleansing database health database marketing Digital Body Language Eloqua multi-channel marketing topliners topliners.comShare email.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2011
    [Eloqua] How to Beat the S&P 500
    We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500. Today, we released Eloqua Revenue Suite , which includes a series of applications and services that help businesses increase revenue and predict revenue growth several quarters out. Customer Confidence Rocked.” Value. Reach.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Eloqua] Grab Your Free Guide to Lead Nurturing
    So, here it is:  Eloqua’s Grande Guide to Lead Nurturing. Lead Nurturing Content Marketing Eloqua Grande Guide grande guide to lead nurturing JESS3 Lead Scoring marketing automation Revenue Performance Management TaleoEnjoy.  (And if you want to check out the other 5 guides in our award-winning series, the library is here.). Facebook.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Eloqua] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Eloqua] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Inc 5000 Pisello Alinean EloquaDemand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 5, 2012
    [Eloqua] 14 SXSWi Sessions for B2B Marketers
    Brad McCarty of The Next Web, Jesse Thomas of JESS3, Tyler Willis of Unified and Eloqua’s Joe Chernov will jump into the trends shaping social marketing today. Ann Handley of MarketingProfs, Karen Wickre of Twitter, Erica Swallow of Contently and Jesse Noyes of Eloqua. Now you need to prune your list of panels and sessions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [Eloqua] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    We have a saying here at Eloqua: “Get it done and do it right.”  Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. So here goes: 5 ill-advised word-of-mouth marketing practices: 1.     Hijacking someone else’s event. Those styles are taken. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Eloqua] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. The panel, led by Eloqua’s Chief Technology Officer Steve Woods, included Geeta Sachdev , Senior Vice President of Marketing at SolarWinds and Heidi Melin , CMO of Taleo.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 27, 2011
    [Eloqua] 5 Ways Marketing Automation is Like the Oscars
    As CMO of Eloqua, I get to see lots of companies deploying marketing automation.  Demand Generation ABC Academy Awards Anne Hathaway Eloqua Facebook James Franco January Jones King's Speech Kodak Theatre marketing automation Natalie Portman Oscars The Black Swan The Social Networkby Brian Kardon | Tweet this. From The King’s Speech.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Eloqua] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] 22 Essential Mobile Apps for Your CMO
    Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Box.net Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItContent Apps. price tag. On-the-Road Apps.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Eloqua] The Last Blog Post: The 4 Metrics That Matter
    It’s the popular adage of content marketers to proclaim “We are all publishers now.” I’ve been a print journalist, a blogger and a reporter for Eloqua. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. We all want to be read.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Eloqua] The 10 Best B2B Videos
    Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.  by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.  Perfect.  Gratitude. Click here to view the embedded video. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Eloqua] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. That last part can be murky. Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Eloqua] Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!
    Eloqua’s on Elle Woulfe , covered with Greaser-like tattoos, will then talk about how demand generation then takes over, and does the heavy work of turning those leads into revenue growth. Case for Content by Eloqua and JESS3. View more presentations from Eloqua. Content has never been more vogue. Hot stuff. Check it out.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Eloqua] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marc Benioff. The company database.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 25, 2011
    [Eloqua] And the Winners of the #ContentChallenge Are …
    Content Marketing #contentchallenge Content Rules Eloqua revenue performance Revenue Performance Managementby Joe Chernov | Tweet this. Everyone. Welcome to my “ Oprah moment.”  Alas I get to say: “And you get a car, you get a car, you get a car.” Only they aren’t cars. They are books. And you get a book, you get a book, you get a book ….
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Eloqua] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2011
    [Eloqua] Measuring by Anecdote with SlideShare
    Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  “We don’t measure by anecdote,” is one of his winning aphorisms.  Someone at Eloqua received the newsletter and forwarded it to someone else, then a group address received it and, in turn, zipped the article off to yet another department.  Not me. Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 11, 2014
    [Eloqua] The State of Content Marketing 2014 [Infographic]
    by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. The State of Content Marketing 2014 [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enjoy! Looking for more?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 31, 2011
    [Eloqua] Play ball! Moneyball for Marketing
    Indeed, revenue attribution is the OBP of marketing. I’ll provide an example from Eloqua’s own history. So based on insight rather than instinct, Eloqua dropped its sponsorship. by Jesse Noyes | Tweet this. Those with athletic talent hit homeruns, the rest of us speculate. If you haven’t read it, you should. They always existed. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 18, 2011
    [Eloqua] 3 Top Topics from Topliners
    Check out Topliners , the new, Eloqua-sponsored community open to anyone who’s interested in increasing their top-line revenue. Do It – technical how-to articles and support discussions focused around the Eloqua product. by Heather Foeh | Tweet this. Need inspiration or advice? It’s geeky fun. Share email. Facebook. LinkedIn. Reddit.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [Eloqua] A Brief History of Marketing
    Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • MUTT GROUP  |  MONDAY, JANUARY 24, 2011
    [Eloqua] B2B Trends for 2011 (so far)
    Everyone I talk with is investing heavily in automating their marketing processes with technology such as Eloqua or Omniture. Branded Content Interactive Lead Generation Mobile Social Media Strategy Android branded content digital Eloqua Facebook lead generation marketing Mobile Apps Omniture social media technology Twitter videoGOALS.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Eloqua] “The Message is the Messenger” [Infographic]
    Change” is also the lead character in today’s Eloqua + JESS3 infographic.  “The Message is the Messenger” examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. Take Todd Defren of SHIFT Communications (Eloqua’s PR firm).  by Joe Chernov | Tweet this. Share email.
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 3, 2012
    [Eloqua] Infographic of the Week: A History of Disruptive Innovations in B2B Marketing
    An excellent infographic by the team over at Eloqua  looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographic
  • WINDMILL NETWORKING  |  THURSDAY, JULY 19, 2012
    [Eloqua] How Great Automation Software Helps Make the Case for Social Media ROI
    They designed a social media demand generation strategy and supported it with Eloqua’s marketing automation software. To do this, Sage uses Eloqua landing pages that are tied to specific social channels, or they use query strings. Like most marketers, I’ve been warned that too many “features and benefits” could bore my audience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Eloqua] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Calm your marketing chaos!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 19, 2011
    [Eloqua] [Chart] Web Traffic Growth In Europe, Asia Reveals Marketing Opportunity
    by Jesse Noyes | Tweet this With this year’s Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients in the Europe, Middle East, and  Africa (EMEA) as well as Asia Pacific (APAC) markets are seeing. Want the Eloqua chart of the week delivered straight to your inbox? Reddit.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Eloqua] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • WEBBIQUITY  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Book Review: Revenue Engine
    In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Eloqua] Is “social media campaign” an oxymoron?
    Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Let them win stuff.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 7, 2010
    [Eloqua] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
    To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. also found an archived webinar from Eloqua that goes into greater details about lead scoring. Lead scoring has become very important in today’s B2B marketing. Opportunity win rate 31.3%
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Eloqua] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 7, 2012
    [Eloqua] Eloqua AdFocus: Marketing Automation Meets Display Ad Management
    Eloqua just announced AdFocus–a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. The ability to monitor display ad targeting within Eloqua is useful since display ads are a growing area of focus for business-to-business (B2B) companies. Click image to enlarge.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Eloqua] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
    think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradata
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 4, 2013
    [Eloqua] How Do You Define and Mine Modern Marketing?
    Today Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Check out the full report: “ Defining the Modern Marketer: From Real to Ideal ” and join Eloqua, BtoB Magazine and an Eloqua customer for a survey results recap webinar March 28th.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 19, 2013
    [Eloqua] Props to the Channel: Partners of the Year 2013
    by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! MarketOne International , global certified Eloqua agency partner and revenue performance partner. DemandGen EU ,  global certified Eloqua agency partner and revenue performance partner.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 18, 2011
    [Eloqua] SXSWi: And That’s A Wrap…
    Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang , Sarah Evans , Leslie Bradshaw and Jennifer Van Grove. Reddit.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 30, 2011
    [Eloqua] The Reviews Are In!: A Social Media ProBook Roundup
    by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. Terrific job on  #probook by  @eloqua 42 free pages of sound social media advice for serious practitioners.” – @JayBaer. The Social Media #ProBook 2011/12 from @eloqua” – @scribd. Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 23, 2013
    [Eloqua] Top Blog Posts From 2013: A Gift of Merry Marketing Insight
    by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. Gift of Merry Marketing Insight from Eloqua. Happy Holidays from your friends at Oracle Eloqua! Enjoy a gift of Merry Marketing Insight !
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 3, 2013
    [Eloqua] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
    certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects.  . Eloqua Experience, Road to Revenue, and the recent introduction of Modern Mark follow in that same vein.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 16, 2014
    [Eloqua] New Benchmark Conversion Rates for Lead Stages [Infographic]
    by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released  new research   on how Best-in-Class companies are measuring and reporting conversion through lead stages. However, only 43% indicate they can do this effectively. Marketing Measurement
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 2, 2012
    [Eloqua] Raab Report: Financial Comparison of B2B Marketing Automation Vendors
    I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? And the stock did rise 12% on the first day.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Marketing Automation: Like Bringing a Gun to a Knife Fight
    recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. How do you separate hot leads from long-term leads from tire-kickers?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 18, 2013
    [Eloqua] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
    This week’s chart analyzes where new subscribers to the Eloqua channel come from. You can also direct contacts to your YouTube videos by embedding a cloud connector on your Eloqua Landing Pages! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 12, 2012
    [Eloqua] Is YouTube Replacing the Printed Manual? [CHART]
    Of course, as a marketer you could also point your prospects and contacts using an Eloqua campaign by including links to files (whitepapers, FAQs, etc.), or by using of Cloud Connectors right on your Landing Pages that provide either embedded YouTube videos, Facebook pages, LinkedIn, or any number of other social media sites.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Eloqua] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Earlier this year, Oracle Marketing Cloud announced the framework for native applications and opened up their Eloqua platform even further.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2011
    [Eloqua] Renewals & Revenue: Great Partners Drive Customer Success
    Attending the recent Austin, Texas stop of the Eloqua customer success tour I heard, again and again, the value partners bring to customers. Whatever the reason the partner was chosen, it was evident they belonged at the Eloqua Customer Success Tour. by Erika Goldwater | Tweet this. of Demand Generation at CompassLearning. Not bad!  During
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 2, 2013
    [Eloqua] Do Sales and Marketing BFFs Have to Share Data? [CHART]
    Marketing has their own “room” with Eloqua marketing automation, and likewise sales has the CRM system. The shared “living room” is the integration between Eloqua and CRM. For this week’s chart we analyzed data used by marketers in Eloqua to find out how much overlaps with what sales maintains in CRM.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 10, 2014
    [Eloqua] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 24, 2011
    [Eloqua] Moving from Demand Generation to Revenue Performance Management
    We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 26, 2012
    [Eloqua] The 6 Best Slideshare Decks on Content Marketing
    In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy. From Content to Customer by Eloqua & JESS3 from Eloqua. hope you enjoy and let me know what you think. Did I miss any great ones?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [Eloqua] What was the best B2B Marketing Idea of 2010?
    Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] 5 Stories About EU Privacy Rules: A Daily Roundup
    It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”? Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Eloqua] Proof Content Is Marketing’s Most Versatile Tactic
    Recently, Eloqua and Kapost took a look at how the costs of producing content stacked against paid search, and found that a content strategy decreases in cost while rising in return over time. Proof Content Is Marketing’s Most Versatile Tactic is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • ANYTHING GOES MARKETING  |  SUNDAY, AUGUST 7, 2011
    [Eloqua] Measuring the Impact of Lead Nurturing: 3 Methods You Can Use
    This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. Why is this so important?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Eloqua] Genoo Aims to Shake Up Marketing Automation Market
    Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Digg this! Tweet This!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2011
    [Eloqua] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
    So CAP uses the Eloqua platform in multiple ways. Targeting & Segmentation Brian Komar Center for American Progress Congress donors Eloqua Email Marketing energy fundraising lead management Lead Scoring marketing automation MarketingSherpa policy politics Salesforce salesforce.com targeting and segmentationBut a think tank? Reddit.
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Eloqua] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it: (click the above presentation, or this link, to view).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 29, 2012
    [Eloqua] Can Polls Make Your Demand Generation More Engaging? [CHART]
    As each prospect responds and views the rich media poll results, the prospect’s responses can be captured in Eloqua for future segmentation and use in a nurturing campaign. Learn more about  Kwanzoo’s products  and other apps such as  SurveyGizmo  and  Cvent  at  Eloqua’s AppCloud. Can Polls Make Your Demand Generation More Engaging?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 4, 2012
    [Eloqua] Most Marketers Failing to Plan in Advance [CHART]
    We thought it would be interesting to find out how much time marketers were actually spending planning their campaigns in Eloqua before deploying them.  We looked at campaigns created between July 1, 2012 and September 30, 2012 and found that an overwhelming number of them were deployed on the same day they were created. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Eloqua] 7 Modern Marketing Experience Takeaways
    There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1. Oracle Marketing Cloud
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 14, 2013
    [Eloqua] How Many Times Do You Check Your Mobile Phone Per Day? [CHART]
    Marketers use Eloqua to dynamically tailor content the format of emails and landing pages for optimal viewing on various devices. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dave Michaud | Tweet this Are you reading this post on a mobile device? Why is this important?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. To what do you attribute this? Are vendors doing a better job at guiding the journey through content?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 23, 2012
    [Eloqua] The Phrenology of the Modern B2B Marketer
    Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Eloqua-phrenology-of-b2b-marketer. View more documents from Eloqua. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t ask us how.
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