AD YOUR COMMENT HERE | FRIDAY, FEBRUARY 3, 2012
[Eloqua] Infographic of the Week: A History of Disruptive Innovations in B2B Marketing
An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographic
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 15, 2012
[Eloqua] Are You Walking a Sales Pipeline Tightrope?
is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales & Marketing Alignment b2b marketing b2b sales b2b sales pipeline Eloqua sales enablement sales pipelineby Matt Lohman | Tweet this One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 7, 2014
[Eloqua] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. Here are a few highlights from the day: 1. Really useful stuff. 2.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 31, 2012
[Eloqua] The Thoreau Guide to Marketing Automation
The Thoreau Guide to Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua marketing automation Marketing Automation Implementation Thoreau toplinersIt has no running water or electricity, and – like Thoreau – we built it ourselves. Read on.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 16, 2011
[Eloqua] 6 Brilliant Uses of Video
Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The RSA’s Drive – The Surprising Truth About What Motivates Us.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 8, 2011
[Eloqua] The Fifth P of the Marketing Mix
Sales & Marketing Alignment Content Marketing Eloqua revenue revenue growth sales enablement sales productivity sirius decisionsby Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. How exactly does sales productivity fall under marketing’s domain?
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 10, 2012
[Eloqua] The Consumerization of the Enterprise App
The Consumerization of the Enterprise App is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Assistly b2b apps b2b marketing Basecamp Box CES Chatter Eloqua Eloqua10 enterprise apps Jobvite Mindjet online communities recruitment Social Media YammerBut novelty is rarely enough.
THE ROI GUY | FRIDAY, OCTOBER 21, 2011
[Eloqua] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 7, 2011
[Eloqua] The Art of the Customer Testimonial
When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology. by Joe Chernov | Tweet this. Share email. Facebook. LinkedIn.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 22, 2011
[Eloqua] Win a Signed Copy of “Content Rules”!
That’s the rule. We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules. You know that by now. Free. On us.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 1, 2012
[Eloqua] Chart: A Year of Marketing Excellence
Chart: A Year of Marketing Excellence is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency B2B b2b marketing Eloqua Email Marketing marketing automation Revenue Performance Management social media marketing toplinersThinking of setting some New Year’s Resolutions?
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 14, 2011
[Eloqua] 4 Lessons Social Media Pros Can Learn from DemandGen
Demand Generation DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. Sometimes.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011
[Eloqua] 22 Essential Mobile Apps for Your CMO
Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Box.net Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItContent Apps. price tag. On-the-Road Apps.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 24, 2011
[Eloqua] Earthquakes & Marketers on the Twittersphere [Chart]
Eloqua Experience wrapped up yesterday, and it was rocking! Quite literally, actually, with 2 earthquakes felt on Thursday. We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. magnitude quake.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 12, 2011
[Eloqua] [Chart] Which City Has The Most Marketing Expertise?
But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this New York is great for fashion.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 14, 2011
[Eloqua] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. That last part can be murky. Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Facebook.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 13, 2012
[Eloqua] 4 Signs You Should Call Your Marketing Automation Partner
Signs You Should Call Your Marketing Automation Partner is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing digital marketing Eloqua lead management marketing automation marketing automation support marketing automation vendors premier support sales and marketing alignment
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 12, 2012
[Eloqua] Scary and Hopeful: The Future of The New York Times
Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Eloqua Evan Smith Jill Abramson journalism New York Times publishing South By Southwest SxSWOne was for reading; the other for her mother’s crossword puzzle idiosyncrasies.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 15, 2011
[Eloqua] Does My Hair Look Good in this Metric?
Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). Let’s face it. Some metrics make us look better than others.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 27, 2011
[Eloqua] What PR Pros Can Learn from The Huffington Post
Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. For the sake of comparison, Newsweek sold for $1. It worked. Share email.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Eloqua] The 10 Best B2B Videos
Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor. Perfect. Gratitude. Click here to view the embedded video. Facebook.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 14, 2013
[Eloqua] Marketing Automation Simplified [Slide Deck]
by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Calm your marketing chaos!
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 17, 2011
[Eloqua] [Chart] Webinars, Data Taking Off In The AppCloud
by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. We’ve been curious about what people are most enthusiastic about. The most popular type of app? Share email. Facebook.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 4, 2011
[Eloqua] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
Aside from the obvious pressures of expediency, fact-checking, departmental silos, and client confidentiality, a hiding-in-plain sight complication for many organizations, including Eloqua, is how to engage in third-party networks without detracting from their own online user communities. As much public attention as Quora, et al., Facebook.
FEARLESS COMPETITOR | MONDAY, JUNE 11, 2012
[Eloqua] Content Marketing Works Great – If You Have the Patience
” That’s the conclusion of the new Content Marketing ROI ebook by kapost in partnership with Eloqua. Marketing content marketing Eloqua Find New Customers kapost Marketing Made Simple ROISounds great, right. Sign me up. times better results for the same money sounds great. When can you expect to really see results?
SOCIAL MEDIA B2B | FRIDAY, JANUARY 13, 2012
[Eloqua] Awesome Content is Key to B2B Social Media
have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3. Marketing Social Media 101 content creation content curation Content Marketing EloquaNo matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Read more.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 13, 2011
[Eloqua] “Revenue” Turns One
We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree TwitterWoohoo! posts per week.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 21, 2011
[Eloqua] 3 Ways to Influence the Quora Community
About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. Digital Marketing digital marketing Eloqua Marketing Measurement Quora Social Mediaby Joe Chernov | Tweet this. Let’s have a look at each. Answer First. Quora is no different. Take “mentions” for example. Absolutely.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 16, 2011
[Eloqua] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
Eloqua has been active in representing the interests of ethical marketers in a wide array of areas, ranging from consumer privacy legislation to social media disclosure. Interactive Timeline of FTC Guidelines & “Disruptive Technology Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 20, 2011
[Eloqua] Measuring by Anecdote with SlideShare
Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different. “We don’t measure by anecdote,” is one of his winning aphorisms. Someone at Eloqua received the newsletter and forwarded it to someone else, then a group address received it and, in turn, zipped the article off to yet another department. Not me. Reddit.
THE EFFECTIVE MARKETER | MONDAY, JUNE 20, 2011
[Eloqua] A Tough Road for Marketing Automation
Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Eloqua] Right Time, Real Time Selling
Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 4, 2011
[Eloqua] Marketing Monkeybusiness: 5 WOM Antics to Avoid
We have a saying here at Eloqua: “Get it done and do it right.” Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. So here goes: 5 ill-advised word-of-mouth marketing practices: 1. Hijacking someone else’s event. Those styles are taken.
I-SCOOP | MONDAY, APRIL 22, 2013
[Eloqua] Essential content marketing measurement techniques and metrics
Content marketing measurement content marketing metrics content marketing ROI Eloqua Mediaforta Outbrain One of the key challenges for marketers regarding content marketing is measuring the ROI (or metrics and KPIs, which is not the same). Although many businesses don’t really have a specific […].
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 4, 2013
[Eloqua] How Do You Define and Mine Modern Marketing?
Today Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Check out the full report: “ Defining the Modern Marketer: From Real to Ideal ” and join Eloqua, BtoB Magazine and an Eloqua customer for a survey results recap webinar March 28th.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Eloqua] Marketing Automation’s Next Frontier: Madison Avenue
Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.] Not yet.
IT'S ALL ABOUT REVENUE | SATURDAY, DECEMBER 10, 2011
[Eloqua] 4 Online Contests Worth Looking Over
Eloqua. Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under ArmourDockers. See3 Communications. Under Armour.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 13, 2011
[Eloqua] Case Study: How e.Republic Went from Awkward Conversations to Automation
So Noel turned to Eloqua and it didn’t take long to see the results. Demand Generation Drew Noel e.Republic Eloqua lead generation lead management marketing automation marketing managementby Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. Her reply: What metrics? Facebook.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 19, 2013
[Eloqua] Props to the Channel: Partners of the Year 2013
by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! MarketOne International , global certified Eloqua agency partner and revenue performance partner. DemandGen EU , global certified Eloqua agency partner and revenue performance partner.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 30, 2011
[Eloqua] The Reviews Are In!: A Social Media ProBook Roundup
by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. Terrific job on #probook by @eloqua 42 free pages of sound social media advice for serious practitioners.” – @JayBaer. The Social Media #ProBook 2011/12 from @eloqua” – @scribd. Facebook.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 1, 2011
[Eloqua] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
Eloqua’s “Accelerating the Revenue Engine session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. The panel, led by Eloqua’s Chief Technology Officer Steve Woods, included Geeta Sachdev , Senior Vice President of Marketing at SolarWinds and Heidi Melin , CMO of Taleo.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 2, 2012
[Eloqua] Raab Report: Financial Comparison of B2B Marketing Automation Vendors
I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? And the stock did rise 12% on the first day.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
[Eloqua] Marketo Sales Insight Expands Salesforce Access to Marketing Data
It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
[Eloqua] 4 Lessons DemandGen Pros Can Learn From Social Media
Demand Generation demand gen DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. There are also plenty of lessons we can share with DemandGen. Here are four big ones: 1. Which did I overlook?
ANYTHING GOES MARKETING | SUNDAY, AUGUST 7, 2011
[Eloqua] Measuring the Impact of Lead Nurturing: 3 Methods You Can Use
This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. Why is this so important?
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 3, 2013
[Eloqua] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects. . Eloqua Experience, Road to Revenue, and the recent introduction of Modern Mark follow in that same vein.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 23, 2012
[Eloqua] The Phrenology of the Modern B2B Marketer
Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Eloqua-phrenology-of-b2b-marketer. View more documents from Eloqua. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t ask us how.
SOCIAL MEDIA B2B | SATURDAY, JUNE 25, 2011
[Eloqua] Smart B2B Content, Awesome B2B Content and the Grid
We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. from Eloqua Blog. Last June, Eloqua published the first infographic on the then-nascent content marketing industry.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 12, 2011
[Eloqua] Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!
Eloqua’s on Elle Woulfe , covered with Greaser-like tattoos, will then talk about how demand generation then takes over, and does the heavy work of turning those leads into revenue growth. Case for Content by Eloqua and JESS3. View more presentations from Eloqua. Content has never been more vogue. Hot stuff. Check it out.
THE POINT | TUESDAY, AUGUST 23, 2011
[Eloqua] Marketing Automation: What Is It & Why Do I Care? (Webinar)
B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 22, 2011
[Eloqua] SocialMediaB2B.com Included in Updated Blog Infographic
Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. Click over to the Eloqua Blog Tree post for more details about the new Blog Tree. View more documents from Eloqua. Blogging Communications blog tree Edelman EloquaQ1 Blog.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 23, 2013
[Eloqua] Top Blog Posts From 2013: A Gift of Merry Marketing Insight
by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. Gift of Merry Marketing Insight from Eloqua. Happy Holidays from your friends at Oracle Eloqua! Enjoy a gift of Merry Marketing Insight !
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 16, 2014
[Eloqua] New Benchmark Conversion Rates for Lead Stages [Infographic]
by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. However, only 43% indicate they can do this effectively. Marketing Measurement
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 17, 2013
[Eloqua] 5 Ways to Personalize Emails and Enhance Open Rates
Check out Eloqua’s ‘Must-See’ Chart below: . Check out Eloqua’s 40 Must-See Charts for Marketers. Ways to Personalize Emails and Enhance Open Rates is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The email immediately established context in the abyss that is, my inbox.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 25, 2011
[Eloqua] 3 Top Topics from Topliners
They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. Lead Nurturing Asure Software data data cleansing database health database marketing Digital Body Language Eloqua multi-channel marketing topliners topliners.comShare email.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 24, 2011
[Eloqua] Moving from Demand Generation to Revenue Performance Management
We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 19, 2011
[Eloqua] [Chart] Web Traffic Growth In Europe, Asia Reveals Marketing Opportunity
by Jesse Noyes | Tweet this With this year’s Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients in the Europe, Middle East, and Africa (EMEA) as well as Asia Pacific (APAC) markets are seeing. Want the Eloqua chart of the week delivered straight to your inbox? Reddit.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 12, 2012
[Eloqua] Is YouTube Replacing the Printed Manual? [CHART]
Of course, as a marketer you could also point your prospects and contacts using an Eloqua campaign by including links to files (whitepapers, FAQs, etc.), or by using of Cloud Connectors right on your Landing Pages that provide either embedded YouTube videos, Facebook pages, LinkedIn, or any number of other social media sites.
FEARLESS COMPETITOR | MONDAY, JANUARY 3, 2011
[Eloqua] What was the best B2B Marketing Idea of 2010?
Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013
[Eloqua] A Brief History of Marketing
Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 18, 2013
[Eloqua] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
This week’s chart analyzes where new subscribers to the Eloqua channel come from. You can also direct contacts to your YouTube videos by embedding a cloud connector on your Eloqua Landing Pages! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this.
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 27, 2011
[Eloqua] 5 Ways Marketing Automation is Like the Oscars
As CMO of Eloqua, I get to see lots of companies deploying marketing automation. Demand Generation ABC Academy Awards Anne Hathaway Eloqua Facebook James Franco January Jones King's Speech Kodak Theatre marketing automation Natalie Portman Oscars The Black Swan The Social Networkby Brian Kardon | Tweet this. From The King’s Speech.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[Eloqua] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Earlier this year, Oracle Marketing Cloud announced the framework for native applications and opened up their Eloqua platform even further.
WEBBIQUITY | SUNDAY, AUGUST 12, 2012
[Eloqua] Book Review: Revenue Engine
In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”
WEBBIQUITY | THURSDAY, JANUARY 27, 2011
[Eloqua] Is Salesforce.com a Player in Marketing Automation Software?
In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
[Eloqua] The 6 Best Slideshare Decks on Content Marketing
In this deck, my friends from Eloqua and JESS3 show you how to get some business done with content marketing and address every stage of the buyer’s journey in your marketing strategy. From Content to Customer by Eloqua & JESS3 from Eloqua. hope you enjoy and let me know what you think. Did I miss any great ones?
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 4, 2011
[Eloqua] The Revenue Performance Management Bandwagon
But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. Re-position Eloqua as the business and thought leader of RPM. We relentlessly evangelized RPM at every opportunity – Eloqua Experience, Success Tours, analyst briefings, and with customers. by Brian Kardon | Tweet this.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 31, 2011
[Eloqua] Play ball! Moneyball for Marketing
Indeed, revenue attribution is the OBP of marketing. I’ll provide an example from Eloqua’s own history. So based on insight rather than instinct, Eloqua dropped its sponsorship. by Jesse Noyes | Tweet this. Those with athletic talent hit homeruns, the rest of us speculate. If you haven’t read it, you should. They always existed.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 10, 2014
[Eloqua] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 31, 2011
[Eloqua] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marc Benioff. The company database.
MUTT GROUP | MONDAY, JANUARY 24, 2011
[Eloqua] B2B Trends for 2011 (so far)
Everyone I talk with is investing heavily in automating their marketing processes with technology such as Eloqua or Omniture. Branded Content Interactive Lead Generation Mobile Social Media Strategy Android branded content digital Eloqua Facebook lead generation marketing Mobile Apps Omniture social media technology Twitter videoGOALS.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 1, 2012
[Eloqua] New Marketing Automation Report: Venture Funding is Key to Success
year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. For those of us who don’t get out much, that’s downright exciting.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 2, 2013
[Eloqua] Do Sales and Marketing BFFs Have to Share Data? [CHART]
Marketing has their own “room” with Eloqua marketing automation, and likewise sales has the CRM system. The shared “living room” is the integration between Eloqua and CRM. For this week’s chart we analyzed data used by marketers in Eloqua to find out how much overlaps with what sales maintains in CRM.
WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010
[Eloqua] Book Review: eMarketing Strategies for the Complex Sale
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 5, 2011
[Eloqua] Social Media and Revenue
When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it: (click the above presentation, or this link, to view).
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 5, 2014
[Eloqua] ‘Snackable’ Formats Driving Content Marketing
by Eloqua | Tweet this What makes being a Modern Marketer so special? Snackable’ Formats Driving Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins! Why not?
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
[Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 24, 2012
[Eloqua] Proof Content Is Marketing’s Most Versatile Tactic
Recently, Eloqua and Kapost took a look at how the costs of producing content stacked against paid search, and found that a content strategy decreases in cost while rising in return over time. Proof Content Is Marketing’s Most Versatile Tactic is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 9, 2008
[Eloqua] The Contact Washing Machine
For Eloqua users, I'll talk about some of the pieces of a good Contact Washing Machine on this blog's sister blog - Eloqua Artisan ( [link] ). Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 18, 2011
[Eloqua] 3 Top Topics from Topliners
Check out Topliners , the new, Eloqua-sponsored community open to anyone who’s interested in increasing their top-line revenue. Do It – technical how-to articles and support discussions focused around the Eloqua product. by Heather Foeh | Tweet this. Need inspiration or advice? It’s geeky fun. Share email. Facebook. LinkedIn. Reddit.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 1, 2011
[Eloqua] Partner Program (R)Evolution
This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. Marketing Efficiency cloud connectors Eloqua Europe partner marketing partner programFacebook.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 29, 2012
[Eloqua] Can Polls Make Your Demand Generation More Engaging? [CHART]
As each prospect responds and views the rich media poll results, the prospect’s responses can be captured in Eloqua for future segmentation and use in a nurturing campaign. Learn more about Kwanzoo’s products and other apps such as SurveyGizmo and Cvent at Eloqua’s AppCloud. Can Polls Make Your Demand Generation More Engaging?
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 21, 2012
[Eloqua] Who Owns Social Media in the Marketing Team? [CHART]
In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t Settle for Average.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 14, 2011
[Eloqua] What is Newsjacking?
by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). First the stated topic: Newsjacking. News, jacked. It’s PR judo.
WINDMILL NETWORKING | THURSDAY, JULY 19, 2012
[Eloqua] How Great Automation Software Helps Make the Case for Social Media ROI
They designed a social media demand generation strategy and supported it with Eloqua’s marketing automation software. To do this, Sage uses Eloqua landing pages that are tied to specific social channels, or they use query strings. Like most marketers, I’ve been warned that too many “features and benefits” could bore my audience.
WHAT WORKS - WHAT DOESN'T | FRIDAY, APRIL 30, 2010
[Eloqua] To Sell A Conference, Give Away Last Year’s “Takeaways”
Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 5, 2014
[Eloqua] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. Today we share what we’ve learned in the Oracle Eloqua Community report: The State of Content Marketing 2014. How modern marketers use other people’s content.
B2B LEAD GENERATION BLOG | WEDNESDAY, DECEMBER 15, 2010
[Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 18, 2011
[Eloqua] SXSWi: And That’s A Wrap…
Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang , Sarah Evans , Leslie Bradshaw and Jennifer Van Grove. Reddit.
B2B LEAD BLOG | MONDAY, JUNE 18, 2012
[Eloqua] Hitting the Nurture Campaign Sweet Spot
In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Eloqua] The Last Blog Post: The 4 Metrics That Matter
It’s the popular adage of content marketers to proclaim “We are all publishers now.” I’ve been a print journalist, a blogger and a reporter for Eloqua. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. We all want to be read.
B2BMARKETINGSMARTS | TUESDAY, MAY 29, 2012
[Eloqua] B2B marketing automation is finally integrated.
What it reports is that Eloqua, one of [.]. You may have heard me shouting with joy recently when I received my latest copy of Deliver Magazine, the marketing magazine put out by the U.S. Postal Service. The article I loved is entitled “Pulling the Trigger“, which you can read in full by downloading the issue.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 3, 2012
[Eloqua] Australia is Experiencing a Marketing Boom [CHART]
You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. At Eloqua we have seen this in the form of increased customers as well as partner growth. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers.
FEARLESS COMPETITOR | MONDAY, JULY 29, 2013
[Eloqua] Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
Actually, Eloqua sponsored a three month test of Marketing Made Simple TV last year – but that was prior to our “guaranteed leads” program. Eloqua did zero promotions of the show.) And the person at Eloqua who approved it, Doug Seachrist, left Eloqua and is now with the Call Center software firm, Five9.com.
IT'S ALL ABOUT REVENUE | SATURDAY, OCTOBER 26, 2013
[Eloqua] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ”??.
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 14, 2013
[Eloqua] How Many Times Do You Check Your Mobile Phone Per Day? [CHART]
Marketers use Eloqua to dynamically tailor content the format of emails and landing pages for optimal viewing on various devices. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Dave Michaud | Tweet this Are you reading this post on a mobile device? Why is this important?
INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 7, 2010
[Eloqua] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. also found an archived webinar from Eloqua that goes into greater details about lead scoring. Lead scoring has become very important in today’s B2B marketing. Opportunity win rate 31.3%
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 10, 2012
[Eloqua] 5 Stats You Need to Know About Online Video Marketing [Infographic]
by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below. Want more proof?
CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
[Eloqua] Is “social media campaign” an oxymoron?
Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Let them win stuff.
FEARLESS COMPETITOR | THURSDAY, DECEMBER 2, 2010
[Eloqua] What’s Next? – Ideas to Grow Revenue in a Downturn
Eloqua interviewed me for an article entitled “Demand Generation Predictions for 2011 Here’s how they introduced … Continue reading → Demand Generation lead generation Lead Nurturing Lead ScoringI want to follow-up on my comments for this article. And while you are here, I invite you to visit Find New Customers too.