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IT'S ALL ABOUT REVENUE 20 Stats Every Modern Marketer Should See
| TUESDAY, NOVEMBER 13, 2012
by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. That’s probably why I heard many requests for access to many of the stats cited at Eloqua Experience. It’s inevitable. It’s for good reason. Your wish is our command. 78% of B2B buyers start their research with search.
IT'S ALL ABOUT REVENUE 5 Stories About EU Privacy Rules: A Daily Roundup
| WEDNESDAY, MAY 25, 2011
It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”? Reddit.
IT'S ALL ABOUT REVENUE 5 Ways to Personalize Emails and Enhance Open Rates
| WEDNESDAY, APRIL 17, 2013
Check out Eloqua’s ‘Must-See’ Chart below: . Check out Eloqua’s 40 Must-See Charts for Marketers. Ways to Personalize Emails and Enhance Open Rates is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The email immediately established context in the abyss that is, my inbox.
WEBBIQUITY Is Salesforce.com a Player in Marketing Automation Software?
| THURSDAY, JANUARY 27, 2011
In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
SALES CHALLENGER The Secret to Social Selling
| MONDAY, AUGUST 13, 2012
In response to these challenges, Eloqua developed a Social Media Playbook with information about how to get the sales force online and leverage Social Media platforms for successful Social Selling. (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) .
IT'S ALL ABOUT REVENUE Proof Content Is Marketing’s Most Versatile Tactic
| TUESDAY, JULY 24, 2012
Recently, Eloqua and Kapost took a look at how the costs of producing content stacked against paid search, and found that a content strategy decreases in cost while rising in return over time. Proof Content Is Marketing’s Most Versatile Tactic is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
IT'S ALL ABOUT REVENUE SXSWi: And That’s A Wrap…
| FRIDAY, MARCH 18, 2011
Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang , Sarah Evans , Leslie Bradshaw and Jennifer Van Grove. Reddit.
B2B MARKETING INSIDER 8 Great Marketing Infographics To Inspire Your 2012 Objectives
| THURSDAY, JANUARY 5, 2012
“ The Content Grid version 2 ” – by Eloqua. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. hope these infographics help to inspire your objectives and efforts as we kick off 2012! Great Marketing Infographics. Strategy
IT'S ALL ABOUT REVENUE Why Teens Don’t Use Twitter: A Teenager’s Point of View
| TUESDAY, AUGUST 9, 2011
by Jesse Noyes | Tweet this Today’s post comes from Evan Cernea, a high school student who just finished up a stellar summer internship at Eloqua. Evan is pleased to start out his career at Eloqua as a summer intern. Teens are often the early drivers of social media. What can Twitter do to appeal to teens? But Claire L., Twitter.
THE FORWARD OBSERVER How B2B Marketers Can Use Lead Scoring to Better Arm Sales
| MONDAY, AUGUST 6, 2012
In an Eloqua eBook, lead scoring is defined: ".an Lead Scoring Works : In an Eloqua study of 10 B2B companies using lead scoring systems, close rates increased by 30%, company revenue increase by 18% and the revenue per deal increased by 17%. Many marketers are still evaluated based on the number of leads provided to sales.
IT'S ALL ABOUT REVENUE 5 Stats You Need to Know About Online Video Marketing [Infographic]
| MONDAY, DECEMBER 10, 2012
the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. Stats You Need to Know About Online Video Marketing [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Want more proof? Click to see and save a larger version.
WEBBIQUITY Marketing Automation: Like Bringing a Gun to a Knife Fight
| SUNDAY, FEBRUARY 14, 2010
recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. How do you separate hot leads from long-term leads from tire-kickers?
IT'S ALL ABOUT REVENUE The Phrenology of the Modern B2B Marketer
| MONDAY, JANUARY 23, 2012
Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Eloqua-phrenology-of-b2b-marketer. View more documents from Eloqua. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t ask us how.
IT'S ALL ABOUT REVENUE Props to the Channel: Partners of the Year 2013
| TUESDAY, MARCH 19, 2013
by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! MarketOne International , global certified Eloqua agency partner and revenue performance partner. DemandGen EU , global certified Eloqua agency partner and revenue performance partner.
IT'S ALL ABOUT REVENUE What is Newsjacking?
| MONDAY, NOVEMBER 14, 2011
by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). First the stated topic: Newsjacking. News, jacked. It’s PR judo.
IT'S ALL ABOUT REVENUE Checking the Health of Your Lead Scoring Model [CHART]
| SUNDAY, MARCH 3, 2013
This week we analyzed Eloqua customers using the new E10 Lead Scoring Engine , to measure the average Score Diversity of their lead scoring models. Have a look at the Lead Scoring Dashboard in your Eloqua install for a quick check-up and find out if you’re doing a good job staying healthy.
FEARLESS COMPETITOR What was the best B2B Marketing Idea of 2010?
| MONDAY, JANUARY 3, 2011
Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
B2B LEAD BLOG Hitting the Nurture Campaign Sweet Spot
| MONDAY, JUNE 18, 2012
In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a
CUSTOMER EXPERIENCE MATRIX Raab Report: Financial Comparison of B2B Marketing Automation Vendors
| THURSDAY, AUGUST 2, 2012
I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? And the stock did rise 12% on the first day.
B2B LEAD GENERATION BLOG The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
| MONDAY, FEBRUARY 21, 2011
In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.
IT'S ALL ABOUT REVENUE Marketing Goes To Washington: How One Think-Tank Gets The Message Out
| MONDAY, APRIL 18, 2011
So CAP uses the Eloqua platform in multiple ways. Targeting & Segmentation Brian Komar Center for American Progress Congress donors Eloqua Email Marketing energy fundraising lead management Lead Scoring marketing automation MarketingSherpa policy politics Salesforce salesforce.com targeting and segmentationBut a think tank? Reddit.
FEARLESS COMPETITOR What’s Next? – Ideas to Grow Revenue in a Downturn
| THURSDAY, DECEMBER 2, 2010
Eloqua interviewed me for an article entitled “Demand Generation Predictions for 2011 Here’s how they introduced … Continue reading → Demand Generation lead generation Lead Nurturing Lead ScoringI want to follow-up on my comments for this article. And while you are here, I invite you to visit Find New Customers too.
IT'S ALL ABOUT REVENUE [Chart] Does Klout Impact Conversions?
| SATURDAY, SEPTEMBER 10, 2011
For this analysis, we took 4 pieces of Eloqua content that were tweeted by individuals with high Klout scores. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. Share email.
CHRIS KOCH Is “social media campaign” an oxymoron?
| FRIDAY, DECEMBER 2, 2011
Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Let them win stuff.
B2B MARKETING INSIDER Content Strategy Visualized – The Blog Tree Sprouts New Growth
| THURSDAY, SEPTEMBER 22, 2011
until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.
IT'S ALL ABOUT REVENUE Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
| MONDAY, FEBRUARY 18, 2013
This week’s chart analyzes where new subscribers to the Eloqua channel come from. You can also direct contacts to your YouTube videos by embedding a cloud connector on your Eloqua Landing Pages! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this.
IT'S ALL ABOUT REVENUE Is YouTube Replacing the Printed Manual? [CHART]
| MONDAY, NOVEMBER 12, 2012
The chart above shows just how important YouTube is, in the case of the Eloqua Channel Video Tutorials , since an overwhelming 51% of all methods of access for the month of October 2012 were a result of a direct search within YouTube, compared to just 1% via a simple external Google search. So, how does this relate to documentation?
IT'S ALL ABOUT REVENUE Are Your Sales and Marketing Teams Really Aligned? [CHART]
| SUNDAY, JUNE 24, 2012
In May 2012 Eloqua commissioned YouGov to conduct an online survey to B2B marketers in the UK and Germany, receiving 252 responses from UK businesses and 255 responses from German marketers. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
ANYTHING GOES MARKETING So You Think You Know Marketing Automation
| SUNDAY, JANUARY 16, 2011
Welcome to. marketing automation
B2B LEAD GENERATION BLOG Moving from Demand Generation to Revenue Performance Management
| MONDAY, JANUARY 24, 2011
We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now
IT'S ALL ABOUT REVENUE How Many Fields Belong On Your Landing Pages? [Chart]
| SUNDAY, OCTOBER 2, 2011
Consider using Eloqua’s Social Sign-on , allowing visitors to access content using their social profile. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Common wisdom is that the fewer questions asked on your form, the better. Of course, not all forms serve the same purpose. Sign up here.
IT'S ALL ABOUT REVENUE 3 Lead Scoring Problems – And How to Solve Them
| WEDNESDAY, SEPTEMBER 28, 2011
by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Of course, if you want more in-depth lead scoring advice, join this free Harte-Hanks webcast with Eloqua’s Steven Woods and myself tomorrow at 1PM EST. See you there!
IT'S ALL ABOUT REVENUE How Social Sign-On Increases Conversions [CHART]
| MONDAY, JANUARY 14, 2013
Eloqua enables social sign on to be implemented with a few clicks. How Social Sign-On Increases Conversions [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This weeks chart explores how to do that. Increase Conversion Rate. Improve Marketing Qualified Lead acceptance rates.
IT'S ALL ABOUT REVENUE Why You’re Going to Buy More Google AdWords [Chart]
| SUNDAY, FEBRUARY 26, 2012
Get the Eloqua chart of the week sent right to your inbox! Why You’re Going to Buy More Google AdWords [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Our logs are showing that this is affecting more than 26% of our searches and growing. But what is the end-game here?
IT'S ALL ABOUT REVENUE 3 Types of Content that Can Bring In More Leads
| FRIDAY, JANUARY 25, 2013
For Eloqua, collaborative content has proven to be extremely effective in driving leads, most notably in the blog tree infographic series which directly generated 49 sales opportunities / closed deals in its first iteration, along with hundreds of inbound links, thousands of tweets and likes. It’s not enough to just create content anymore.
SMASHMOUTH MARKETING B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing
| SUNDAY, JANUARY 17, 2010
nedelsha Trish Bertuzzi The Bridge Group @bridgegroupinc Steve Woods Eloqua @stevewoods Simon Blackburn ConnectAndSell @connectandsell Jep Castelein LeadSloth @jepc Ann Handley MarketingProfs @marketingprofs Craig Rosenberg Funnelholic/Focus @funnelholic Scott Mersy* Genius.com @smersy Mark Feldman* Netprospex @netprospex. Frustrating.
IT'S ALL ABOUT REVENUE How Marketing Automation Power Users Outperform With Multi-Touch Programs [CHART]
| SUNDAY, MARCH 31, 2013
Every Eloqua customer has a resident expert: A person who knows the system better than anyone else and spends the most time in the system, dedicated to making the machine hum ever more finely, wringing every last lead out of their marketing efforts. We Consider giving our own Eloqua Expert Service a call! Not sure you have one?
B2B MARKETING INSIDER Marketing In Real-Time – The New Trading Room Floor
| THURSDAY, DECEMBER 20, 2012
At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. By Brian Kardon - CMO, Lattice Engines. Any edge.
IT'S ALL ABOUT REVENUE 5 Reasons Thought Leadership Marketing Matters
| WEDNESDAY, OCTOBER 19, 2011
by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. Jeff Ernst. Because Trust Still Matters.
FEARLESS COMPETITOR The Power of Social Network – Trust
| WEDNESDAY, NOVEMBER 10, 2010
Yesterday, I spoke with Keith Burrows of Eloqua. We’d never met before. Keith told me. “Jeff, I know you so well from social media, you’re like an old friend. Someone I never met considers me an old friend?
B2B MARKETING INSIDER Top 50 B2B Marketing Influencers On Twitter
| THURSDAY, JANUARY 24, 2013
Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Who are the top B2B Marketing influencers on twitter? Cambridege, MA – [link]. link].
MARKETING INTERACTIONS Prime Your B2B Marketing Mind
| TUESDAY, SEPTEMBER 27, 2011
However, the Real World Marketing Syllabus , presented by Brian Kardon of Eloqua is here to help all of us. And, in case the resources that Eloqua has curated here for your continuing education aren't enough, they've also included original articles from Geeta Sachdev, Todd Defren, and Brian Clark. Well, I am. Know why?
IT'S ALL ABOUT REVENUE Who Owns Social Media in the Marketing Team? [CHART]
| SUNDAY, OCTOBER 21, 2012
In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t Settle for Average.
IT'S ALL ABOUT REVENUE What’s On Your Modern Marketing Music Playlist? [CHART]
| SUNDAY, APRIL 21, 2013
So whether you’re grooving to tunes while writing, creating campaigns in Eloqua, or relaxing after driving pipeline for the sales team, there is a song for that! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. I’ve certainly added a ton of new songs/artists to my rotation as a result!
B2B LEAD BLOG Another Reason You Should Be Thinking About Pinterest
| WEDNESDAY, JULY 11, 2012
While poking around the Eloqua blog this morning I found the following post: Not on Pinterest? This Chart May Change Your Mind. The chart is below, and if you’re like me the numbers will probably get your attention. The chart was originally supplied by an online sharing service, Shareaholic, who has
- B2B Email Benchmarks: Answers Vary Widely
Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?”
IT'S ALL ABOUT REVENUE Can Polls Make Your Demand Generation More Engaging? [CHART]
| MONDAY, OCTOBER 29, 2012
As each prospect responds and views the rich media poll results, the prospect’s responses can be captured in Eloqua for future segmentation and use in a nurturing campaign. Learn more about Kwanzoo’s products and other apps such as SurveyGizmo and Cvent at Eloqua’s AppCloud. Can Polls Make Your Demand Generation More Engaging?
IT'S ALL ABOUT REVENUE What’s the Real ROI of Content Marketing?
| WEDNESDAY, JUNE 6, 2012
is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap.
WORKFACE Why Personal Branding Matters to Big Companies
| THURSDAY, JUNE 30, 2011
I had an opportunity at a recent online marketing conference in Minneapolis to spend a few minutes with Steve Woods, CTO of marketing automation vendor Eloqua. Steve is a very interesting and smart guy, author of a couple of books, Digital Body Language and Revenue Engine. Technology handles that.
IT'S ALL ABOUT REVENUE Australia is Experiencing a Marketing Boom [CHART]
| MONDAY, DECEMBER 3, 2012
You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. At Eloqua we have seen this in the form of increased customers as well as partner growth. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers.
B2B MARKETING INSIDER 20 B2B Marketing Blogs You Need To Read
| TUESDAY, JANUARY 8, 2013
Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” The Best B2B Marketing Blogs. Follow Eric.
- Manufacturing Infographics for Content Marketing
In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics. Infotaining” stuff.
B2B LEAD GENERATION BLOG Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
| WEDNESDAY, DECEMBER 15, 2010
If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree. It blooms naturally.”.
IT'S ALL ABOUT REVENUE 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
| MONDAY, OCTOBER 17, 2011
by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. 23 Design, Data Visualization and Presentation Quotes from Edward Tufte is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But we know we can do even better. < Tweet this!
- Marketo Files for IPO: Will High Growth Outweigh High Losses?
By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment.
DIGITAL BODY LANGUAGE Social Media and Revenue
| MONDAY, DECEMBER 5, 2011
When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it: (click the above presentation, or this link, to view).
IT'S ALL ABOUT REVENUE The New 4 P’s of Marketing
| TUESDAY, SEPTEMBER 27, 2011
Eloqua/marketing-syllabus. The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. Personality. Publishing. Physics.
SAVVY B2B MARKETING B2B Videos: Go Beyond Humdrum to Engage & Enthrall
| THURSDAY, MARCH 29, 2012
Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below). Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.
IT'S ALL ABOUT REVENUE Emails That Say Thanks Get More Opens, Clicks [CHART]
| SUNDAY, NOVEMBER 25, 2012
Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this As we recover from turkey hangovers , I decided to look at how appreciated giving a simple thank you is. Why should we say thank you more often? My take on this?
IT'S ALL ABOUT REVENUE What is Responsive Design?
| FRIDAY, DECEMBER 7, 2012
by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
DIGITAL B2B MARKETING 20 B2B Marketers Losing their Brand on Pinterest
| TUESDAY, FEBRUARY 21, 2012
However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. IBM Juniper CSC. CSC
IT'S ALL ABOUT REVENUE 6 Boards to Consider for Your Pinterest Brand Page
| WEDNESDAY, MAY 2, 2012
Eloqua has offices all over the world. In the meantime, you can help your audience “pin” your content by using the Pinterest cloud component in the Eloqua AppCloud. Boards to Consider for Your Pinterest Brand Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Stumped? 1) Infographics.
IT'S ALL ABOUT REVENUE How Social Selling Changes Everything for Marketing
| MONDAY, SEPTEMBER 17, 2012
LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce. How Social Selling Changes Everything for Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. He has been a leader in the world of CRM and Sales Solutions for over 15 years.
IT'S ALL ABOUT REVENUE [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
| FRIDAY, JUNE 24, 2011
Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this What a difference a month makes! Already the United Kingdom’s Information Commissioner’s Office (ICO) has seen a steep drop off on visitor tracking. Chart compiled by Vicky Brock.
IT'S ALL ABOUT REVENUE 4 Ways to Make Your Website More Personal
| MONDAY, NOVEMBER 21, 2011
Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s a given. But what impact does that have on our marketing?
IT'S ALL ABOUT REVENUE Most Marketers Failing to Plan in Advance [CHART]
| SUNDAY, NOVEMBER 4, 2012
We thought it would be interesting to find out how much time marketers were actually spending planning their campaigns in Eloqua before deploying them. Were marketers just planning these outside of Eloqua and only using Eloqua to execute them? More complex campaigns correspondingly showed more days of preparation.
WEBBIQUITY Manticore VII Marketing Automation and Lead Generation Released
| SUNDAY, FEBRUARY 14, 2010
It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
CLIENT BRIDGE INFOGRAPHIC: The Content Grid 2.0
| WEDNESDAY, JULY 6, 2011
From Eloqua and JESS3, here's an infographic that explains content marketing in terms of business objectives, prospect goals and distribution channels. View Original Article
DIGITAL BODY LANGUAGE The Book: Digital Body Language
| WEDNESDAY, DECEMBER 31, 2008
In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information.
THE EFFECTIVE MARKETER Content Marketing eBook and Infographics
| THURSDAY, JUNE 23, 2011
The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. The result was a fun project, and many findings.
IT'S ALL ABOUT REVENUE 5 Steps for Turning Big Data Into Big Revenue
| TUESDAY, SEPTEMBER 11, 2012
Extraprise provides demand generation expertise to enterprises and is an Eloqua partner. Steps for Turning Big Data Into Big Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Joe Cordo, Chief Marketing Officer of Extraprise.
IT'S ALL ABOUT REVENUE 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
| FRIDAY, JANUARY 6, 2012
can tell you from personal experience (Eloqua is an Altimeter client) that Owyang is singularly focused on helping all social strategists escape what he terms “ the social media help desk ” to add more value to their organizations while enriching their own careers. The report is effectively two studies in one. Strategy trails adoption.
FEARLESS COMPETITOR What does the future hold in the marketing automation space?
| THURSDAY, JANUARY 27, 2011
Let’s shine up our crystal ball.
IT'S ALL ABOUT REVENUE Email Marketing Benchmarks By Industry [CHART]
| MONDAY, JANUARY 28, 2013
Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. The chart of the week team loves requests, so here it is!
CUSTOMER EXPERIENCE MATRIX Hard Data to Justify Your Marketing Automation Investment
| WEDNESDAY, SEPTEMBER 1, 2010
Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results.
IT'S ALL ABOUT REVENUE Who is Marketing’s Other BFF? [CHART]
| SUNDAY, FEBRUARY 10, 2013
great deal of IT’s responsibility relates to security, and Eloqua’s platform offers a wide range of security capabilities to meet the requirements of IT departments. In this chart, we took a look at the use of some common Eloqua security features. by Andrew Stanbridge | Tweet this. It’s even a Markies award category.
- Content Marketing Made Simple
Eloqua, a marketing automation vendor, realizes that executives are time-strapped yet need to get up to speed quickly on trending topics, so it educates marketing and sales professionals using short e-books on marketing-related topics. Content marketing is big right now, and still growing.
SAVVY B2B MARKETING Savvy Week in Review - August 27
| FRIDAY, AUGUST 27, 2010
Introducing Juan Eloqua and The Grande Guides by @Eloqua Eloqua developed a persona who is expert in "coffee and revenues" to help it launch a series of marketing-related guides, each meant to be consumed in the time it takes to drink your morning cup of joe. We've rounded up a few of our faves from this week. Enjoy!
B2B MEMES Jesse Noyes: Brand Journalist or Brand Reporter?
| THURSDAY, DECEMBER 15, 2011
These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me. Jesse Noyes.
WEBBIQUITY Genoo Aims to Shake Up Marketing Automation Market
| SUNDAY, FEBRUARY 14, 2010
Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50
EARNEST ABOUT B2B This is the week that was: Leo has left the building
| TUESDAY, SEPTEMBER 27, 2011
Infographic of the week… …must go to Eloqua and the release of its next-generation Blog Tree infographic. View more documents from Eloqua. It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb.
ANNUITAS GROUP The B2B Sales Role in the New Buying Process
| MONDAY, APRIL 11, 2011
One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua. Because she never tried to sell me anything or even try to get us to partner with Eloqua. I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. Go for it.
IT'S ALL ABOUT REVENUE How to Take Your Online Community from Zero to Awesome
| THURSDAY, MAY 31, 2012
Eighteen months ago we began the process of building an online community at Eloqua. How to Take Your Online Community from Zero to Awesome is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Growing a vibrant online community isn’t an easy. Make it Personal.
CUSTOMER EXPERIENCE MATRIX Influitive Helps Marketers Build an Army of Advocates
| MONDAY, DECEMBER 19, 2011
Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data.
B2B LEAD BLOG 3 Demand Generation Dangers in a B2B Blog Redesign
| WEDNESDAY, AUGUST 1, 2012
And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). Maybe not. Ours didn’t.
IT'S ALL ABOUT REVENUE Are You Over Analyzing Your Lead Scoring? [CHART]
| SUNDAY, APRIL 22, 2012
For more information on lead scoring, check out Eloqua’s Lead Scoring Grande Guide. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.
DIGITAL BODY LANGUAGE Social Media Buzz at a Live Event
| FRIDAY, NOVEMBER 6, 2009
We just finished up Eloqua Experience 2009, which was a spectacular event all around. competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself.
IT'S ALL ABOUT REVENUE 6 Burning Questions about Social Media for B2B
| TUESDAY, MAY 29, 2012
As it turns out, we’re still fairly early on the adoption of social among B2B firms, but with our recent introduction of the Eloqua Social Suite , we have been lucky enough to work with some of the leading edge B2B firms breaking new ground. Q: In some cases, B2B’s develop their own social platforms. available for download.
IT'S ALL ABOUT REVENUE The ABCs of Social Selling: Always Be Connected
| WEDNESDAY, FEBRUARY 27, 2013
Start by getting a copy of Eloqua’s Grande Guide to Social Selling. The ABCs of Social Selling: Always Be Connected is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jill Rowley | Tweet this I have a confession. What Is a Modern Sales Professional? She’s a mini marketer. .
IT'S ALL ABOUT REVENUE How Social Collaboration Can Change the 80/20 Rule [CHART]
| SUNDAY, OCTOBER 14, 2012
Here at Eloqua, we intuitively believe that, and we are using Salesforce.com Chatter as our internal collaboration tool. How Social Collaboration Can Change the 80/20 Rule [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But intuition is never good enough for the Chart of the Week.
SAVVY B2B MARKETING Personality: The Missing Ingredient in B2B Marketing Today
| MONDAY, JANUARY 17, 2011
Eloqua – with their Juan Eloqua and Grande series. Personality is often expressed with a person, like Juan Eloqua. And by using the coffee theme for content, Eloqua reinforces their personality approach. No one cares about your products and services except you.” believe the answer is Personality. What is personality?
IT'S ALL ABOUT REVENUE What to Expect From the 2013 Road to Revenue Tour
| WEDNESDAY, MARCH 6, 2013
The Eloqua community is all about collaborative learning and the exchange of ideas to improve marketing performance. In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. Southern California.
IT'S ALL ABOUT REVENUE 3 Ways to Win at Online Marketing By Becoming a Better Writer
| TUESDAY, OCTOBER 11, 2011
Ways to Win at Online Marketing By Becoming a Better Writer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. The Content is the Marketing.
IT'S ALL ABOUT REVENUE Connecting the Dots Between Social Media & Demand Generation
| FRIDAY, JULY 6, 2012
by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
IT'S ALL ABOUT REVENUE Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
| SUNDAY, AUGUST 12, 2012
Recently, Eloqua’s Rob Heerdegen explained how to make your emails work better for the mobile user on Topliners. Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. And as you can imagine, that number is going up. Don’t have a panic attack.
DIGITAL BODY LANGUAGE Deep Searches and Content Proliferation
| THURSDAY, FEBRUARY 4, 2010
Similarly, when moving towards the final stages of validation of a purchase decision, the searches may involve specific brands or product names, along with capabilities, objections, or perspectives that the buyer is looking to learn more about (“ Eloqua email deliverability specifications ” or “ Eloqua marketing automation in financial services ”).
IT'S ALL ABOUT REVENUE 5 B2B Brands That “Get” Storytelling
| TUESDAY, AUGUST 21, 2012
B2B Brands That “Get” Storytelling is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find.
IT'S ALL ABOUT REVENUE How to Treat Your Customer Like Prospects
| TUESDAY, MAY 15, 2012
At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. How to Treat Your Customer Like Prospects is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, I still watch The Office. Yes, I still think it’s funny.).
IT'S ALL ABOUT REVENUE How to Build a Successful Personal Brand
| FRIDAY, JUNE 29, 2012
View more documents from Eloqua. How to Build a Successful Personal Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Professional Development.
FEARLESS COMPETITOR CMOs don’t know what they don’t know
| THURSDAY, DECEMBER 2, 2010
And they are doing a fine job – unless you compare them to innovative companies like Hubspot, Marketo, Kinaxis and Eloqua. One thing has struck me. Many CMOs think they are doing a bang-up job. They pale in comparison.
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