IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 10, 2012
[Eloqua] The Consumerization of the Enterprise App
The Consumerization of the Enterprise App is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Assistly b2b apps b2b marketing Basecamp Box CES Chatter Eloqua Eloqua10 enterprise apps Jobvite Mindjet online communities recruitment Social Media YammerBut novelty is rarely enough.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 3, 2014
[Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
To learn more about specific content marketing benchmarks and trends, check out our latest report: Eloqua Community: The State of Content Marketing 2014. Digital Marketing Themes Explored At TFM&A in London is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Big) Data -As Andrew Warner, Sr.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 21, 2011
[Eloqua] Wish B2B Apps Talked To Each Other? Introducing The AppCloud.
Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. For our customers, the Eloqua AppCloud is a fast, easy way to improve their understanding of the buyer and accelerate their RPM journey. ll never go back.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 17, 2011
[Eloqua] 5 Must-Read B2B Marketing & Social Media Books
Eloqua book of book reviews. View more documents from Eloqua. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. Share email. Facebook. LinkedIn. StumbleUpon.
ENGAGE | THURSDAY, JUNE 23, 2011
[Eloqua] 4 Boardroom-Approved Reasons for Content Marketing
And software company Eloqua reported $2.5 Content Strategy Branded Content Building Community Content (media) Content Marketing Eloqua Internet marketing Marketing Marketing and Advertising resource management Social Media TacticsT he CEO of your organization doesn’t give a damn about your Klout score. In short, content sells.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 12, 2011
[Eloqua] [Chart] Which City Has The Most Marketing Expertise?
But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this New York is great for fashion.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 4, 2011
[Eloqua] Marketers: How To Get Noticed by “Influencers”
Social Media #probook Eloqua influencer marketing influencers JESS3 Joe Chernov Leslie Bradshaw Michael Arrington PR public relations relationships social media probookby Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. It’s a persistent discomfort. which ran in FastCompany in 2008. Be normal.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 2, 2011
[Eloqua] The History of #SXSW [Infographic]
It’s with this “bigger pie strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few. premiere.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 29, 2011
[Eloqua] Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]
Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two? Facebook.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 27, 2011
[Eloqua] What PR Pros Can Learn from The Huffington Post
Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. For the sake of comparison, Newsweek sold for $1. Of course not. Facebook.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 26, 2011
[Eloqua] 1,600 SXSW Speakers, Three Twitter Lists
Social Media Eloqua SxSW SxSW Interactive Twitterby Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine. In fact, way more – 1,600 if you’re looking for a number. Remarkably (but unsurprisingly) 91% of SXSWi speakers are active on Twitter. Share email. Facebook.
IT'S ALL ABOUT REVENUE | SATURDAY, SEPTEMBER 21, 2013
[Eloqua] Does Rapid Technology Adoption Breed Long Term Success? [CHART]
One of the more compelling aspects of a Software as a Service (Saas) application like Eloqua is that when we do a release, everyone is instantly updated to the latest version with all its improvements (take that, Apple!). CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. What do you think?
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 27, 2012
[Eloqua] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
Best Place to Eat at 4AM (And 8 Other SXSW Tips) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing 24 Diner Arlo's Austin b2b marketing Caffe Medici Conjuctured Contently Eloqua marketing MarketingProfs South By Southwest SxSW SXSW Tips SXSWi Takoba TwitterWhere do you go?
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
[Eloqua] Marketing Automation’s Next Frontier: Madison Avenue
Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.] Not yet.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 13, 2013
[Eloqua] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! The winners will be announced at Eloqua Experience in San Francisco. Check out the Eloqua Experience event site for all things #EE13. 'by Amanda Batista | Tweet this Imagine it! See it!
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 17, 2011
[Eloqua] [Chart] Webinars, Data Taking Off In The AppCloud
by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles. Want the Eloqua chart of the week delivered straight to your inbox? The most popular type of app? Share email. Reddit.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 21, 2011
[Eloqua] Best New B2B Marketing Blogs – The Blog Tree (Infographic)
The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out. It’s truly a collection of the freshest voices on the Web.”
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 1, 2012
[Eloqua] Chart: A Year of Marketing Excellence
Chart: A Year of Marketing Excellence is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency B2B b2b marketing Eloqua Email Marketing marketing automation Revenue Performance Management social media marketing toplinersWe cannot wait to achieve even more with you in 2012.
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 13, 2012
[Eloqua] 4 Signs You Should Call Your Marketing Automation Partner
Signs You Should Call Your Marketing Automation Partner is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing digital marketing Eloqua lead management marketing automation marketing automation support marketing automation vendors premier support sales and marketing alignment
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 5, 2012
[Eloqua] 14 SXSWi Sessions for B2B Marketers
Brad McCarty of The Next Web, Jesse Thomas of JESS3, Tyler Willis of Unified and Eloqua’s Joe Chernov will jump into the trends shaping social marketing today. Ann Handley of MarketingProfs, Karen Wickre of Twitter, Erica Swallow of Contently and Jesse Noyes of Eloqua. Now you need to prune your list of panels and sessions.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 4, 2011
[Eloqua] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
Aside from the obvious pressures of expediency, fact-checking, departmental silos, and client confidentiality, a hiding-in-plain sight complication for many organizations, including Eloqua, is how to engage in third-party networks without detracting from their own online user communities. by Joe Chernov | Tweet this. Which ones matter most?
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 4, 2011
[Eloqua] Marketing Monkeybusiness: 5 WOM Antics to Avoid
We have a saying here at Eloqua: “Get it done and do it right.” Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. If you engage in any of the practices below, you might want to rethink them. They aren’t likely to help your company’s reputation.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 22, 2011
[Eloqua] SocialMediaB2B.com Included in Updated Blog Infographic
Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. Click over to the Eloqua Blog Tree post for more details about the new Blog Tree. View more documents from Eloqua. Blogging Communications blog tree Edelman EloquaQ1 Blog.
IT'S ALL ABOUT REVENUE | SATURDAY, DECEMBER 10, 2011
[Eloqua] 4 Online Contests Worth Looking Over
Eloqua. Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under ArmourDockers. See3 Communications. Under Armour.
THE POINT | TUESDAY, AUGUST 23, 2011
[Eloqua] Marketing Automation: What Is It & Why Do I Care? (Webinar)
B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? You can access the Webinar here.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011
[Eloqua] 22 Essential Mobile Apps for Your CMO
Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Box.net Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItContent Apps. price tag. The $2.99 The $1.99
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 7, 2014
[Eloqua] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
In the Transformation Track Leadfabric shared how to feed your sales team more than just ToFu (top of funnel campaigns), and in our Marketing Execution Track CRM Technologies highlighted several interesting applications on the Eloqua AppCloud that can be used to improve campaigns. It is one of the most beautiful cities in the world. love it.
THE POINT | MONDAY, FEBRUARY 11, 2013
[Eloqua] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.comHS: Thanks Bonnie!
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 13, 2011
[Eloqua] Case Study: How e.Republic Went from Awkward Conversations to Automation
So Noel turned to Eloqua and it didn’t take long to see the results. Demand Generation Drew Noel e.Republic Eloqua lead generation lead management marketing automation marketing managementby Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. Her reply: What metrics? Facebook.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 12, 2011
[Eloqua] Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!
Eloqua’s on Elle Woulfe , covered with Greaser-like tattoos, will then talk about how demand generation then takes over, and does the heavy work of turning those leads into revenue growth. Case for Content by Eloqua and JESS3. View more presentations from Eloqua. Content has never been more vogue. Hot stuff. Check it out.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 18, 2013
[Eloqua] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
'by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. Engagement Strategies For Always On, Multichannel Marketing [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It all started by giving first.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 27, 2011
[Eloqua] How to Beat the S&P 500
We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500. Today, we released Eloqua Revenue Suite , which includes a series of applications and services that help businesses increase revenue and predict revenue growth several quarters out. Customer Confidence Rocked.” Value. Reach.
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013
[Eloqua] A Brief History of Marketing
Another marketing automation vendor, Eloqua, also published an infographic about the same time as HubSpot titled “ A History of Disruptive Innovations in Marketing ” which focused mostly on the technology advances. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 4, 2011
[Eloqua] The Revenue Performance Management Bandwagon
But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. Re-position Eloqua as the business and thought leader of RPM. Imitation is easy.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Eloqua] Grab Your Free Guide to Lead Nurturing
So, here it is: Eloqua’s Grande Guide to Lead Nurturing. Lead Nurturing Content Marketing Eloqua Grande Guide grande guide to lead nurturing JESS3 Lead Scoring marketing automation Revenue Performance Management TaleoIn other words, Lead Nurturing is a topic that’s central to who we are, what we do, and what we know. Enjoy. Reddit.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 20, 2011
[Eloqua] Measuring by Anecdote with SlideShare
Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different. Someone at Eloqua received the newsletter and forwarded it to someone else, then a group address received it and, in turn, zipped the article off to yet another department. by Joe Chernov | Tweet this. And from the perspective of aspiration, he’s right.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 1, 2011
[Eloqua] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
Eloqua’s “Accelerating the Revenue Engine session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. The panel, led by Eloqua’s Chief Technology Officer Steve Woods, included Geeta Sachdev , Senior Vice President of Marketing at SolarWinds and Heidi Melin , CMO of Taleo.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 1, 2011
[Eloqua] Partner Program (R)Evolution
This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. Marketing Efficiency cloud connectors Eloqua Europe partner marketing partner programFacebook.
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013
[Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 14, 2011
[Eloqua] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. That last part can be murky. Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Facebook.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 13, 2011
[Eloqua] “Revenue” Turns One
We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree TwitterWoohoo! posts per week.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 31, 2011
[Eloqua] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marc Benioff. The company database.
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 27, 2011
[Eloqua] 5 Ways Marketing Automation is Like the Oscars
As CMO of Eloqua, I get to see lots of companies deploying marketing automation. Demand Generation ABC Academy Awards Anne Hathaway Eloqua Facebook James Franco January Jones King's Speech Kodak Theatre marketing automation Natalie Portman Oscars The Black Swan The Social Networkby Brian Kardon | Tweet this. From The King’s Speech.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Eloqua] The 10 Best B2B Videos
Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor. Perfect. Gratitude. Click here to view the embedded video. Facebook.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 25, 2011
[Eloqua] 3 Top Topics from Topliners
They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. Lead Nurturing Asure Software data data cleansing database health database marketing Digital Body Language Eloqua multi-channel marketing topliners topliners.comShare email.
FEARLESS COMPETITOR | MONDAY, JUNE 11, 2012
[Eloqua] Content Marketing Works Great – If You Have the Patience
” That’s the conclusion of the new Content Marketing ROI ebook by kapost in partnership with Eloqua. Marketing content marketing Eloqua Find New Customers kapost Marketing Made Simple ROISounds great, right. Sign me up. times better results for the same money sounds great. When can you expect to really see results?
MUTT GROUP | MONDAY, JANUARY 24, 2011
[Eloqua] B2B Trends for 2011 (so far)
Everyone I talk with is investing heavily in automating their marketing processes with technology such as Eloqua or Omniture. Branded Content Interactive Lead Generation Mobile Social Media Strategy Android branded content digital Eloqua Facebook lead generation marketing Mobile Apps Omniture social media technology Twitter videoGOALS.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Eloqua] The Last Blog Post: The 4 Metrics That Matter
I’ve been a print journalist, a blogger and a reporter for Eloqua. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. m not retiring. We all want to be read. Discovery. Speech. Surprise. Delight.
WHAT WORKS - WHAT DOESN'T | FRIDAY, APRIL 30, 2010
[Eloqua] To Sell A Conference, Give Away Last Year’s “Takeaways”
Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 7, 2010
[Eloqua] Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. also found an archived webinar from Eloqua that goes into greater details about lead scoring. Lead scoring has become very important in today’s B2B marketing. Opportunity win rate 31.3%
WINDMILL NETWORKING | THURSDAY, JULY 19, 2012
[Eloqua] How Great Automation Software Helps Make the Case for Social Media ROI
They designed a social media demand generation strategy and supported it with Eloqua’s marketing automation software. To do this, Sage uses Eloqua landing pages that are tied to specific social channels, or they use query strings. m going to break a rule and talk about software features. CASE STUDY #2 – HERITAGE ENVIRONMENTAL SERVICES.
CHRIS KOCH | FRIDAY, DECEMBER 2, 2011
[Eloqua] Is “social media campaign” an oxymoron?
Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Let them win stuff.
AD YOUR COMMENT HERE | FRIDAY, FEBRUARY 3, 2012
[Eloqua] Infographic of the Week: A History of Disruptive Innovations in B2B Marketing
An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographic
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 19, 2011
[Eloqua] [Chart] Web Traffic Growth In Europe, Asia Reveals Marketing Opportunity
by Jesse Noyes | Tweet this With this year’s Eloqua Experience Europe taking off this week, we thought it worth it to look at some of the trends our clients in the Europe, Middle East, and Africa (EMEA) as well as Asia Pacific (APAC) markets are seeing. Want the Eloqua chart of the week delivered straight to your inbox? Reddit.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 4, 2013
[Eloqua] How Do You Define and Mine Modern Marketing?
Today Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Check out the full report: “ Defining the Modern Marketer: From Real to Ideal ” and join Eloqua, BtoB Magazine and an Eloqua customer for a survey results recap webinar March 28th.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 30, 2011
[Eloqua] The Reviews Are In!: A Social Media ProBook Roundup
by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. I just tweeted from inside the Social Media ProBook cc @Eloqua and @JESS3 #ProBook The book tweets!” – @stevegarfield. The Social Media #ProBook 2011/12 from @eloqua” – @scribd. Impressive.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 8, 2011
[Eloqua] “The Message is the Messenger” [Infographic]
Change” is also the lead character in today’s Eloqua + JESS3 infographic. Take Todd Defren of SHIFT Communications (Eloqua’s PR firm). by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” click image to download full-sized PDF). Share email. Reddit.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 11, 2014
[Eloqua] The State of Content Marketing 2014 [Infographic]
'by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report: The State of Content Marketing 2014. The State of Content Marketing 2014 [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enjoy! Looking for more?
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 25, 2011
[Eloqua] And the Winners of the #ContentChallenge Are …
They are, of course, copies of Content Rules , and everyone who participated in our #ContentChallenge by offering ideas on how Eloqua can continue to generate momentum for the Revenue Performance Management category will receive a signed copy of the book. by Joe Chernov | Tweet this. Everyone. Welcome to my “ Oprah moment.” They are books.
WEBBIQUITY | SUNDAY, AUGUST 12, 2012
[Eloqua] Book Review: Revenue Engine
In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”
WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010
[Eloqua] Book Review: eMarketing Strategies for the Complex Sale
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 31, 2011
[Eloqua] Play ball! Moneyball for Marketing
ll provide an example from Eloqua’s own history. So based on insight rather than instinct, Eloqua dropped its sponsorship. Revenue Performance Management Baseball batting average Eloqua Event Marketing lead sourcing Major League Baseball Michael Lewis MLB moneyball OBP on-base percentage opening day OPS revenue SLG slugging percentag
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 21, 2011
[Eloqua] Renewals & Revenue: Great Partners Drive Customer Success
Attending the recent Austin, Texas stop of the Eloqua customer success tour I heard, again and again, the value partners bring to customers. It was a chance for a customer to show off an awesome program, demonstrate their marketing chops and inspire other Eloqua clients. by Erika Goldwater | Tweet this. Not bad! During Share email.
WEBBIQUITY | THURSDAY, JANUARY 27, 2011
[Eloqua] Is Salesforce.com a Player in Marketing Automation Software?
In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta. Share this on Bebo.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 8, 2011
[Eloqua] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce salesforce.com Software Advice Terradata
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 18, 2011
[Eloqua] 3 Top Topics from Topliners
Check out Topliners , the new, Eloqua-sponsored community open to anyone who’s interested in increasing their top-line revenue. Do It – technical how-to articles and support discussions focused around the Eloqua product. by Heather Foeh | Tweet this. Need inspiration or advice? It’s geeky fun. Share email. Facebook. LinkedIn. Reddit.
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Eloqua] Marketing Automation: Like Bringing a Gun to a Knife Fight
recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. How do you separate hot leads from long-term leads from tire-kickers?
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 14, 2013
[Eloqua] Marketing Automation Simplified [Slide Deck]
'by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Calm your marketing chaos!
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 25, 2011
[Eloqua] 5 Stories About EU Privacy Rules: A Daily Roundup
It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”? Reddit.
ANYTHING GOES MARKETING | SUNDAY, AUGUST 7, 2011
[Eloqua] Measuring the Impact of Lead Nurturing: 3 Methods You Can Use
This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. Why is this so important?
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 18, 2011
[Eloqua] SXSWi: And That’s A Wrap…
Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang , Sarah Evans , Leslie Bradshaw and Jennifer Van Grove. Reddit.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 23, 2012
[Eloqua] The Phrenology of the Modern B2B Marketer
Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Eloqua-phrenology-of-b2b-marketer. View more documents from Eloqua. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Don’t ask us how.
FEARLESS COMPETITOR | MONDAY, JANUARY 3, 2011
[Eloqua] What was the best B2B Marketing Idea of 2010?
Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 24, 2011
[Eloqua] Moving from Demand Generation to Revenue Performance Management
We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 2, 2012
[Eloqua] Raab Report: Financial Comparison of B2B Marketing Automation Vendors
I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? And the stock did rise 12% on the first day.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 18, 2011
[Eloqua] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
So CAP uses the Eloqua platform in multiple ways. Targeting & Segmentation Brian Komar Center for American Progress Congress donors Eloqua Email Marketing energy fundraising lead management Lead Scoring marketing automation MarketingSherpa policy politics Salesforce salesforce.com targeting and segmentationBut a think tank? Reddit.
FEARLESS COMPETITOR | THURSDAY, DECEMBER 2, 2010
[Eloqua] What’s Next? – Ideas to Grow Revenue in a Downturn
Eloqua interviewed me for an article entitled “Demand Generation Predictions for 2011 Here’s how they introduced … Continue reading → Demand Generation lead generation Lead Nurturing Lead ScoringI want to follow-up on my comments for this article. And while you are here, I invite you to visit Find New Customers too.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 19, 2013
[Eloqua] Props to the Channel: Partners of the Year 2013
by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! MarketOne International , global certified Eloqua agency partner and revenue performance partner. DemandGen EU , global certified Eloqua agency partner and revenue performance partner.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 23, 2013
[Eloqua] Top Blog Posts From 2013: A Gift of Merry Marketing Insight
'by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. Gift of Merry Marketing Insight from Eloqua. Happy Holidays from your friends at Oracle Eloqua! Enjoy a gift of Merry Marketing Insight !
B2B LEAD BLOG | MONDAY, JUNE 18, 2012
[Eloqua] Hitting the Nurture Campaign Sweet Spot
In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a
ANYTHING GOES MARKETING | SUNDAY, JANUARY 16, 2011
[Eloqua] So You Think You Know Marketing Automation
Welcome to. marketing automation
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 3, 2013
[Eloqua] 4 Fantastic Fundamentals of Modern Marketing From Stan Lee
certified Eloqua and RPM Master, Rummer works collaboratively with MarComm, Product Marketers, Sales and Sales Operations to build campaigns that deliver relevant, timely and compelling content to customers and prospects. . Eloqua Experience, Road to Revenue, and the recent introduction of Modern Mark follow in that same vein.
B2BMARKETINGSMARTS | TUESDAY, MAY 29, 2012
[Eloqua] B2B marketing automation is finally integrated.
What it reports is that Eloqua, one of [.]. You may have heard me shouting with joy recently when I received my latest copy of Deliver Magazine, the marketing magazine put out by the U.S. Postal Service. The article I loved is entitled “Pulling the Trigger“, which you can read in full by downloading the issue.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 18, 2013
[Eloqua] Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
This week’s chart analyzes where new subscribers to the Eloqua channel come from. You can also direct contacts to your YouTube videos by embedding a cloud connector on your Eloqua Landing Pages! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 12, 2012
[Eloqua] Is YouTube Replacing the Printed Manual? [CHART]
The chart above shows just how important YouTube is, in the case of the Eloqua Channel Video Tutorials , since an overwhelming 51% of all methods of access for the month of October 2012 were a result of a direct search within YouTube, compared to just 1% via a simple external Google search. So, how does this relate to documentation?
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 16, 2014
[Eloqua] New Benchmark Conversion Rates for Lead Stages [Infographic]
'by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. However, only 43% indicate they can do this effectively. Marketing Measurement
IT'S ALL ABOUT REVENUE | SUNDAY, APRIL 21, 2013
[Eloqua] What’s On Your Modern Marketing Music Playlist? [CHART]
So whether you’re grooving to tunes while writing, creating campaigns in Eloqua, or relaxing after driving pipeline for the sales team, there is a song for that! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. I’ve certainly added a ton of new songs/artists to my rotation as a result!
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 17, 2013
[Eloqua] 5 Ways to Personalize Emails and Enhance Open Rates
Check out Eloqua’s ‘Must-See’ Chart below: . Check out Eloqua’s 40 Must-See Charts for Marketers. Ways to Personalize Emails and Enhance Open Rates is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The email immediately established context in the abyss that is, my inbox.
CLIENT BRIDGE | WEDNESDAY, JULY 6, 2011
[Eloqua] INFOGRAPHIC: The Content Grid 2.0
From Eloqua and JESS3, here's an infographic that explains content marketing in terms of business objectives, prospect goals and distribution channels. View Original Article
DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 5, 2011
[Eloqua] Social Media and Revenue
When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it: (click the above presentation, or this link, to view).
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 10, 2010
[Eloqua] The Power of Social Network – Trust
Yesterday, I spoke with Keith Burrows of Eloqua. We’d never met before. Keith told me. “Jeff, I know you so well from social media, you’re like an old friend. Someone I never met considers me an old friend?
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Eloqua] Manticore VII Marketing Automation and Lead Generation Released
It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 27, 2011
[Eloqua] Prime Your B2B Marketing Mind
However, the Real World Marketing Syllabus , presented by Brian Kardon of Eloqua is here to help all of us. And, in case the resources that Eloqua has curated here for your continuing education aren't enough, they've also included original articles from Geeta Sachdev, Todd Defren, and Brian Clark. Well, I am. Know why?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 1, 2012
[Eloqua] New Marketing Automation Report: Venture Funding is Key to Success
year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. For those of us who don’t get out much, that’s downright exciting.
B2B LEAD GENERATION BLOG | WEDNESDAY, DECEMBER 15, 2010
[Eloqua] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree. It blooms naturally.”.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 29, 2012
[Eloqua] Can Polls Make Your Demand Generation More Engaging? [CHART]
As each prospect responds and views the rich media poll results, the prospect’s responses can be captured in Eloqua for future segmentation and use in a nurturing campaign. Learn more about Kwanzoo’s products and other apps such as SurveyGizmo and Cvent at Eloqua’s AppCloud. Can Polls Make Your Demand Generation More Engaging?
THE EFFECTIVE MARKETER | THURSDAY, JUNE 23, 2011
[Eloqua] Content Marketing eBook and Infographics
The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. The result was a fun project, and many findings.
SMASHMOUTH MARKETING | SUNDAY, JANUARY 17, 2010
[Eloqua] B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing
nedelsha Trish Bertuzzi The Bridge Group @bridgegroupinc Steve Woods Eloqua @stevewoods Simon Blackburn ConnectAndSell @connectandsell Jep Castelein LeadSloth @jepc Ann Handley MarketingProfs @marketingprofs Craig Rosenberg Funnelholic/Focus @funnelholic Scott Mersy* Genius.com @smersy Mark Feldman* Netprospex @netprospex. Frustrating.
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Eloqua] Genoo Aims to Shake Up Marketing Automation Market
Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50
CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
[Eloqua] B2B Email Benchmarks: Answers Vary Widely
Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?”