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  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 5, 2013
    [Eloqua] Is Sales Hungry For Your Marketing Content? [CHART]
    Second: the system has to be setup in a way that makes content easily and instantly available to the team, in this case, with a tool like Eloqua Engage, where you can take any existing email content and check a box to make it available to sales to use and potentially even customize. by Egan Cheung | Tweet this In a word: Yes.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 21, 2012
    [Eloqua] A Day in the Life of a Real Social Selling Pro
    That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Adam replies, so Jill goes into Eloqua Engage. There she accesses an email template for an event Eloqua is throwing in Adam’s region. Jill Rowley at Dreamforce. 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Eloqua] What I Mean By “Community”
    by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. That’s why we launched the Eloqua AppCloud –a first in our industry – last year. When a fellow CMO asks me, “How did you build the Eloqua Community?”, Is it our premier customers? So thanks.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Eloqua] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
    To learn more about specific content marketing benchmarks and trends, check out our latest report: Eloqua Community: The State of Content Marketing 2014. Digital Marketing Themes Explored At TFM&A in London is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Big) Data -As Andrew Warner, Sr.
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Eloqua] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.comHS: Thanks Bonnie!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 25, 2012
    [Eloqua] Can Sales Grow Your Marketing Database? [Chart]
    Sales Enablement tools  (as we like to call them at Eloqua) are an effective and convenient way to provide your Sales Team with marketing collateral that they can send to prospects. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Can Sales Grow Your Marketing Database?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 25, 2013
    [Eloqua] Who Took Home a 2013 Markie Award?
    by Eloqua | Tweet this Oracle Eloqua customers are ramping up their sophisticated use of technology to become the ultimate modern marketing heroes at their organizations. Learn more about the 2013 Markie Award winners here , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 13, 2012
    [Eloqua] 6 Lead Nurturing Strategies for Beginners
    by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. Lead Nurturing Strategies for Beginners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Repurpose Existing Content.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2011
    [Eloqua] The B2B Marketing Funnel By the Numbers [Graphic]
    Eloqua is a sponsor.). The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Eloqua lead generation Lead Nurturing MarketingSherpa sales and marketing alignmentWhat are the best ways to approach email marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 1, 2012
    [Eloqua] Which Industry is Growing its Audience Fastest? [CHART]
    We were wondering how this might vary for some of the larger verticals represented by Eloqua customers.  We plotted some of the more populous NAICS classifications amongst our customers to see if there was a significant variation in market growth by vertical. How does your organization stack up against your peers?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Eloqua] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    The following chart, which was generated using Eloqua’s Revenue Benchmark Index , plots the ratio of B2C vs. B2B website traffic from 2008 to 2011 (Sept 30) for companies with over $1 billion in revenue. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 9, 2012
    [Eloqua] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    by Egan Cheung | Tweet this Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices.  Email marketing Eloqua Email Marketing marketing automation nonprofit email marketing nonprofits
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 24, 2012
    [Eloqua] Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]
    At Eloqua, we’re proud our content marketing program has earned more awards than anyone else in our category. Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The question is, Why ?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Eloqua] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. Tags: infusionsoft Genius.com demand generation marketing automation loopfuse marketo freemium leadforce1 lead management eloqua silverpop pardot crm software LoopFuse knows that, of course.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Eloqua] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua’s CMO, Heidi Melin, and CRO, Alex Shootman, will join Splunk’s CMO Steve Sommer on how marketing can become sales’s biggest asset. Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. Dreamforce is upon us.
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Eloqua] B2B Pay Per Click Advertising
    For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Eloqua] European Markie Award Winners Honored in London
    by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. To increase conversion , DocuSign implemented account-based scoring with Eloqua. DocuSign Check out the scoop on the Eloqua Experience Europe keynote address on ‘ The 5 Tenets of Modern Marketing’.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 13, 2013
    [Eloqua] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! The winners will be announced at Eloqua Experience in San Francisco. Check out the Eloqua Experience event site for all things #EE13. by Amanda Batista | Tweet this Imagine it! See it!
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Eloqua] Winners of the 2009 Markie Awards
    It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Eloqua] 4 Pervasive Myths About Brand Journalism
    But now that brand journalism is taking root at places like Facebook and Tumblr (and, yes, at Eloqua ), it’s clear it’s not just some fad. Pervasive Myths About Brand Journalism is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Others call it marketing under another name. Hope to see you there!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Eloqua] 3 Ways Marketing Automation is Like an 80?s Movie
    As our own Doc Brown – Eloqua CMO Brian Kardon – prepares to look back on marketing automation in 2011 and forward to 2012, we thought we’d share some of our favorites. 1. As our CEO Joe Payne noted during his keynote at Eloqua Experience 2011, mobile, social and apps are driving the new models for delivery, engagement and integration.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 1, 2012
    [Eloqua] How Many More Leads Do App Users Generate? [CHART]
    by Jody Mooney | Tweet this In celebrating the  Eloqua AppCloud’s first birthday this week , we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] 22 Essential Mobile Apps for Your CMO
    Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Box.net Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItContent Apps. price tag. On-the-Road Apps.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Eloqua] 4 Lessons Social Media Pros Can Learn from DemandGen
    Demand Generation DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. Sometimes.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2011
    [Eloqua] How to Beat the S&P 500
    We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500. Today, we released Eloqua Revenue Suite , which includes a series of applications and services that help businesses increase revenue and predict revenue growth several quarters out. Customer Confidence Rocked.” Value. Reach.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Eloqua] 6 Brilliant Uses of Video
    Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The RSA’s Drive – The Surprising Truth About What Motivates Us.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Eloqua] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    You may be interested in checking out  [link] AutomatedMarketing/ , Eloqua’s home on Reddit.com. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media digital marketing Eloqua Reddit reddit marketing social media marketingReddit?”. Interested in getting started with Reddit?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Eloqua] How to Avoid Sending the Worst Sales Email
    How to Avoid Sending the Worst Sales Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing b2b marketing b2b sales and marketing Eloqua Engage Email Marketing sales and marketing alignment sales email sales enablementYou’re not alone. Be Timely. Time kills deals.”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 23, 2013
    [Eloqua] Does ‘Size’ Matter for Marketing Teams? [CHART]
    For this week’s chart, we captured Eloqua benchmark data from our customers over the past year, to compare small organizations and large ones to see if one group is making more inroads than the other. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Eloqua] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    should note that Eloqua serves a very different market than HubSpot. The scale difference is significant: HubSpot tracked 70 million page views last year – that’s 6 days of Eloqua traffic.  We tracked 4.7 What does this news mean for Eloqua?  It means three things. by Joe Payne | Tweet this. billion page views for our clients.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 31, 2012
    [Eloqua] The Thoreau Guide to Marketing Automation
    The Thoreau Guide to Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua marketing automation Marketing Automation Implementation Thoreau toplinersIt has no running water or electricity, and – like Thoreau – we built it ourselves. Read on.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Eloqua] The Impact of M&A on the Marketing Automation Industry
    For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!)
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Eloqua] Interview: Joe Pulizzi On the State of Content Marketing
    This year, the playbook (Eloqua sponsored it) ordered the various methods of content marketing by popularity. Interview: Joe Pulizzi On the State of Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Why order the categories based on popularity? think the combination works well.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Eloqua] 5 Reasons Face-to-Face Events Still Rule in Europe
    At Eloqua, we practice what we preach and you’ll see us at lots of events across Europe.  We’ve just launched a series of breakfast briefings, called Marketing Elo[q]ution Lessons that cover a range of topics around marketing automation and Revenue Performance Management.  At least in Europe. It’s great to socialize.  It’s a doable journey. 
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Eloqua] Web Form Innovation Shows Big Gains, Report Shows
    ReachForce SmartForms maximized lead flow with a shorter web form and appended a wealth of lead data to hit our client’s Eloqua marketing automation system. ” In this case, it gave the company a 20-day advantage over competitors in triggering lead nurture programs through Eloqua and provided a substantial lift to their sales pipeline.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Are You Walking a Sales Pipeline Tightrope?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales & Marketing Alignment b2b marketing b2b sales b2b sales pipeline Eloqua sales enablement sales pipelineby Matt Lohman | Tweet this One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Eloqua] 3 European Marketing Trends
    by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Cheers!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 25, 2012
    [Eloqua] Microsoft’s $1.2 Billion Ticket to “Social Business”
    Billion Ticket to “Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammerbillion. “Microsoft has the weakest social play in the market.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. Here are a few highlights from the day: 1.  Really useful stuff. 2. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Eloqua] Does My Hair Look Good in this Metric?
    Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). Let’s face it. Some metrics make us look better than others.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 16, 2011
    [Eloqua] A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social
    It was the reason we created the Eloqua AppCloud. The Eloqua AppCloud provides marketers a central platform where the wide array of apps they depend on – from data management, webinars and social media analysis to text messaging, direct mail and community management – can be understood in context. Consider the stats.
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Eloqua] Content Creation Fundamentals
    According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Blog B2B Marketing Buyer persona Buyer''s Journey Content creation content marketing Demand Generation demand strategy LookBookHQ Oracle Eloqua How much content do we create? Ask them.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Eloqua] The Fifth P of the Marketing Mix
    Sales & Marketing Alignment Content Marketing Eloqua revenue revenue growth sales enablement sales productivity sirius decisionsby Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. How exactly does sales productivity fall under marketing’s domain?
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 15, 2010
    [Eloqua] Two cheers for Eloqua's Content Grid
    Actually, I think Eloqua's new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing. Nice job, folks! My small beef is with the definition of "content marketing" that underlies the grid. What do you think?
  • ENGAGE  |  THURSDAY, JUNE 23, 2011
    [Eloqua] 4 Boardroom-Approved Reasons for Content Marketing
    And software company Eloqua reported $2.5 Content Strategy Branded Content Building Community Content (media) Content Marketing Eloqua Internet marketing Marketing Marketing and Advertising resource management Social Media TacticsT he CEO of your organization doesn’t give a damn about your Klout score. In short, content sells. 4.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 8, 2009
    [Eloqua] Pedowitz Group Offers Free Support for New Eloqua Clients
    The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Certainly that’s how I’d spin it if I were a competitor. That's one reason Pedowitz works with several vendors.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 15, 2011
    [Eloqua] Video: Happy Holidays from Eloqua
    This year’s holiday greeting from Eloqua puts our community – our customers, our partners, our employees – front and center as the “greatest gift” and features tales of holidays past show us teachable moments for today. Video: Happy Holidays from Eloqua is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Eloqua] Best New B2B Marketing Blogs – The Blog Tree (Infographic)
    The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 9, 2011
    [Eloqua] Digital Body Language and Economic Health [Chart]
    guess at the end of the day, I am not suggesting Eloqua, Omniture or Webtrends become the new Standard & Poors – but it is at least an interesting discussion – what do you think? Digital Body Language and Economic Health [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] The Consumerization of the Enterprise App
    The Consumerization of the Enterprise App is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Assistly b2b apps b2b marketing Basecamp Box CES Chatter Eloqua Eloqua10 enterprise apps Jobvite Mindjet online communities recruitment Social Media YammerBut novelty is rarely enough.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Eloqua] Can the User Interface Impact How Well You Do Your Job? [CHART]
    by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency b2b marketing Eloqua HTML5 HTML5 for B2B marketing automation modern marketing
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [Eloqua] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    — Thanks to Joe Chernov and Eloqua for having me as a guest contributor to the Eloqua Cartoon Collaborative. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By the time it does (if ever), it will be too late. Sign up.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Eloqua] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. That last part can be murky. Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Get In On the #EloquaTour Book Giveaway
    This is a question we ask often at Eloqua. During the Road to Revenue Tour, we’ll ask followers of @Eloqua on Twitter a series of demand generation trivia questions. If you are not already, follow the @Eloqua company Twitter handle. Only Eloqua Twitter followers will be eligible. But we wanted to take it a step further.
  • ANNUITAS  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] Content Marketing Magic – Inspiration, Strategy and Customer Obsession
    Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Eloqua] What PR Pros Can Learn from The Huffington Post
    Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  For the sake of comparison, Newsweek sold for $1. It worked.  Share email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Eloqua] Your Dreamforce Survival Guide #DF11
    While you’re at Dreamforce, don’t miss our Super Session with Eloqua CEO Joe Payne, NetApp CMO Christine Heckart and Involver’s Jascha Kaykas-Wolff. Your Dreamforce Survival Guide #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Better get into survival mode. can help.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 14, 2012
    [Eloqua] Revenue Performance Management: You May Already Be Halfway There
    Revenue Performance Management: You May Already Be Halfway There is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management Aberdreen Research b2b marketing Eloqua marketing automation RPM“Tell me more!”, ”, 2. “I’m busy. ” 3. “Huh?”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 29, 2012
    [Eloqua] Chart: How Many Streaming Videos Do We Watch?
    Tracy Germain recently posted a very useful topliners article on Eloqua’s Social Suite and Cloud Connectors, which includes a tutorial on setting up a Youtube embed. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this How much streaming video do we watch?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Eloqua] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Come by the Eloqua booth (#911), grab a cup of coffee and say hello. Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency analyst relations AR Dreamforce dreamforce tips Eloqua DreamforceCall First.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 18, 2011
    [Eloqua] Top Two Areas of Struggle in Marketing Automation Implementation
    Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop.  So you’re in the market for a marketing automation platform.  Better advice:  start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The The results aren’t there. No one is happy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Eloqua] Scary and Hopeful: The Future of The New York Times
    Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Eloqua Evan Smith Jill Abramson journalism New York Times publishing South By Southwest SxSWOne was for reading; the other for her mother’s crossword puzzle idiosyncrasies.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 13, 2012
    [Eloqua] 4 Signs You Should Call Your Marketing Automation Partner
    Signs You Should Call Your Marketing Automation Partner is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing digital marketing Eloqua lead management marketing automation marketing automation support marketing automation vendors premier support sales and marketing alignment
  • BEYOND  |  TUESDAY, AUGUST 20, 2013
    [Eloqua] Battle of the Conferences: Silverpop v Eloqua.
    A week apart from each other, the two big marketing automation players have been battling it out in customer and partner conferences – Silverpop Amplify and Eloqua Experience Europe 2013. I’ve gone, I’ve seen and I’ve observed and thought it might be interesting to compare how they went. Here we go…
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 20, 2010
    [Eloqua] Fostering Innovation - Eloqua Experience Day Two Keynotes.
    Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk.
  • VIDYARD  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 6 Examples of Awesome B2B Video Marketing
    Eloqua. This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark. If you’re covering topics from targeting to conversion and analysis, break your videos into a series like Eloqua has done. Let’s take a look shall we? Go2Meeting Video Case Study. Taulia.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Eloqua] Win a Signed Copy of “Content Rules”!
    That’s the rule.  We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  Free.  On us.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Eloqua] Do Marketing Awards Matter? [CHART]
    Eloqua Experience  is a little over a month away and with it comes the  2012 Markie Awards  ceremony honoring excellence in marketing. We decided to compare the twenty  2011 Markie winners  to the Eloqua Benchmark Index for the last four quarters. If you’re not signed up for Eloqua Experience and the Markies, register today.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 16, 2012
    [Eloqua] Who Won at the European Markie Awards
    As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. Remember to submit your work for the 2012 Markie awards taking place at Eloqua Experience North America.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 27, 2012
    [Eloqua] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
    Best Place to Eat at 4AM (And 8 Other SXSW Tips) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing 24 Diner Arlo's Austin b2b marketing Caffe Medici Conjuctured Contently Eloqua marketing MarketingProfs South By Southwest SxSW SXSW Tips SXSWi Takoba TwitterWhere do you go?
  • B2BBLOGGERS  |  TUESDAY, OCTOBER 19, 2010
    [Eloqua] Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.
    Hence, Eloqua’s introduction of the discipline of, Revenue Performance Management – The Future Of Revenue After discussing revenue performance management , Joe then introduced the “ C-Suite 16. &# A new, standard set of sales and marketing reports with the intent of offering “ One View Of The Truth &# into revenue performance.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 13, 2012
    [Eloqua] 12 Photos from SXSW Interactive
    The Eloqua campaign canvas proved popular with developers and marketers. Eloqua's Jennifer Horton gives a demo. The Eloqua booth at SXSW. 12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People huddled in sessions, then took to the streets. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Eloqua] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. Social Media Eloqua Grande Guide Twitterby Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. link]. link].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Eloqua] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    The concept of “zooming in” and “zooming out, popularized in Jim Collins’ Great by Choice , has become the jargon du jour at Eloqua. Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It has its flaws.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Eloqua] The 10 Best B2B Videos
    Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.  by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.  Perfect.  Gratitude. Click here to view the embedded video. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Eloqua] How Dreamforce Boosts Lead Generation [CHART]
    Eloqua customers saw a 41% increase of leads generated from 3 months prior to the month of the event, and then the lead production fell by 13% right after. How Dreamforce Boosts Lead Generation [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. makes the data even more compelling. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 21, 2011
    [Eloqua] 3 Ways to Influence the Quora Community
    About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  Digital Marketing digital marketing Eloqua Marketing Measurement Quora Social Mediaby Joe Chernov | Tweet this. Let’s have a look at each. Answer First. Quora is no different. Take “mentions” for example.  Absolutely. 
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 13, 2012
    [Eloqua] Awesome Content is Key to B2B Social Media
    have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3. Marketing Social Media 101 content creation content curation Content Marketing EloquaNo matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Read more.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Eloqua] Grab Your Free Guide to Lead Nurturing
    So, here it is:  Eloqua’s Grande Guide to Lead Nurturing. Lead Nurturing Content Marketing Eloqua Grande Guide grande guide to lead nurturing JESS3 Lead Scoring marketing automation Revenue Performance Management TaleoEnjoy.  (And if you want to check out the other 5 guides in our award-winning series, the library is here.). Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 5, 2012
    [Eloqua] 14 SXSWi Sessions for B2B Marketers
    Brad McCarty of The Next Web, Jesse Thomas of JESS3, Tyler Willis of Unified and Eloqua’s Joe Chernov will jump into the trends shaping social marketing today. Ann Handley of MarketingProfs, Karen Wickre of Twitter, Erica Swallow of Contently and Jesse Noyes of Eloqua. Now you need to prune your list of panels and sessions.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Eloqua] The Art of the Customer Testimonial
    When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology.  by Joe Chernov | Tweet this. Share email. Facebook. LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2011
    [Eloqua] “Revenue” Turns One
    We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree TwitterWoohoo! posts per week.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 1, 2012
    [Eloqua] Chart: A Year of Marketing Excellence
    Chart: A Year of Marketing Excellence is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency B2B b2b marketing Eloqua Email Marketing marketing automation Revenue Performance Management social media marketing toplinersThinking of setting some New Year’s Resolutions? 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [Eloqua] Earthquakes & Marketers on the Twittersphere [Chart]
    Eloqua Experience wrapped up yesterday, and it was rocking! Quite literally, actually, with 2 earthquakes felt on Thursday.  We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. magnitude quake.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2011
    [Eloqua] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
    Aside from the obvious pressures of expediency, fact-checking, departmental silos, and client confidentiality, a hiding-in-plain sight complication for many organizations, including Eloqua, is how to engage in third-party networks without detracting from their own online user communities.  As much public attention as Quora, et al., Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 7, 2013
    [Eloqua] Is Out-of-the-Box Reporting Enough? [CHART]
    Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs.  Approximately six months ago, we launched the Analyzer license in Eloqua Insight.  Eloqua insight However, some are completely new reports and dashboards.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [Eloqua] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    We have a saying here at Eloqua: “Get it done and do it right.”  Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. So here goes: 5 ill-advised word-of-mouth marketing practices: 1.     Hijacking someone else’s event. Those styles are taken. 
  • B2B MARKETING ONLINE  |  TUESDAY, JULY 13, 2010
    [Eloqua] Wrapping up Eloqua Experience 10 in Europe
    It was fantastic to see a full house at Eloqua Experience 10 in London. With an inspiring view across The City from Altitude 360 at Millbank Tower, it was a great opportunity for Eloqua users throughout Europe to meet their colleagues from other geographies, their peers in other companies, and Eloqua’s executive team. And why?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Eloqua] Marketing Automation’s Next Frontier: Madison Avenue
    Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.] Not yet.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 17, 2011
    [Eloqua] [Chart] Webinars, Data Taking Off In The AppCloud
    by Egan Cheung | Tweet this The recent launch of Eloqua’s AppCloud has been met by an enthusiastic community of partners, developers, and marketers eager to get a more complete picture of their buyers profiles.  We’ve been curious about what people are most enthusiastic about. The most popular type of app? Share email. Facebook.
  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Eloqua] [Chart] Which City Has The Most Marketing Expertise?
    But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. Get Eloqua’s chart of the week each week by signing up here. by Elle Woulfe | Tweet this New York is great for fashion.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Eloqua] Content Marketing Works Great – If You Have the Patience
    ” That’s the conclusion of the new Content Marketing ROI ebook by kapost in partnership with Eloqua. Marketing content marketing Eloqua Find New Customers kapost Marketing Made Simple ROISounds great, right. Sign me up. times better results for the same money sounds great. When can you expect to really see results?
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Eloqua] Eloqua Announces Chatter Integration
    Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua connected me with their product team who gave me a demo. Health” in the search field.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] Who Won an Eloqua Markie Award
    And you could feel the anticipation leading up to the event during Eloqua Experience. Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Eloqua] 4 Lessons DemandGen Pros Can Learn From Social Media
    Demand Generation demand gen DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. There are also plenty of lessons we can share with DemandGen. Here are four big ones: 1. Which did I overlook?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2011
    [Eloqua] Case Study: How e.Republic Went from Awkward Conversations to Automation
    So Noel turned to Eloqua and it didn’t take long to see the results. Demand Generation Drew Noel e.Republic Eloqua lead generation lead management marketing automation marketing managementby Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. Her reply: What metrics? Facebook.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Eloqua] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling
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