Page 3 of 16 Previous | Next 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 1, 2012
    [Eloqua] How Many More Leads Do App Users Generate? [CHART]
    by Jody Mooney | Tweet this In celebrating the  Eloqua AppCloud’s first birthday this week , we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. The Eloqua AppCloud gives marketers a deeper understanding of their buyers.  Why is this?  Generating
  • LEDGER BENNETT  |  SUNDAY, NOVEMBER 18, 2012
    [Eloqua] Top five critical success factors of an Eloqua campaign
    My top five list is based on delivering over 200 campaigns in eloqua over the last few years with different clients, but I’m going to focus on Eloqua 10 – specifically nurture and trigger based campaigns. Eloqua can be daunting at first. Eloqua is great at ‘connecting’ with other systems, so this shouldn’t be an issue.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] 22 Essential Mobile Apps for Your CMO
    Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Box.net Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItContent Apps. price tag. The $2.99 The $1.99
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2011
    [Eloqua] The History of #SXSW [Infographic]
    It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few.  premiere.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 17, 2011
    [Eloqua] Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance
    Inc 5000 Pisello Alinean EloquaDemand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Eloqua] Create Your Own Marketing Luck
    Create Your Own Marketing Luck is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency analysis audience Conversion data engagement marketing best practices marketing case studies marketing luck marketing technology Oracle Eloqua targeting
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 4, 2012
    [Eloqua] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Content Marketing digital marketing Eloqua fantasy marketing team modern marketingSome play for cash, most just want the bragging rights. Carl Hahn.
  • ACQUIRING MINDS  |  THURSDAY, OCTOBER 7, 2010
    [Eloqua] The Risky Business of Exclusive Reselling
    Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. Steve Woods , CTO of Eloqua, in an online discussion  noted that the transparency and clarity of reseller partnerships was critical to Eloqua in meeting customer needs.   To the mid-market or enterprise market).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 17, 2012
    [Eloqua] How Many Lead Nurturing Campaigns Should You Run? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Lead Nurturing b2b marketing Content Marketing Eloqua Email Marketing lead generation lead nurturing best practices marketing automationbest practices question around lead nurturing I have often heard is whether or not you can overdo it? 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 9, 2009
    [Eloqua] Marketo Sales Insight Expands Salesforce Access to Marketing Data
    It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] We Should Be Asking: “Why Didn’t Marketo Raise More?”
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management b2b marketing Constant Contact Eloqua google marketing automation Marketo Marketo financing Salesforce VC VC funding Venture Capitalby Joe Payne | Tweet this Canned responses exist for a reason.
  • FOLLOW THE LEAD  |  THURSDAY, JULY 29, 2010
    [Eloqua] DMA YouTube channel focuses on best e-mail practices
    The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. File another one under, ‘We’re all media companies now.’ The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS.
  • FOLLOW THE LEAD  |  THURSDAY, JULY 29, 2010
    [Eloqua] DMA YouTube channel focuses on best e-mail practices
    The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. File another one under, ‘We’re all media companies now.’ The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 28, 2013
    [Eloqua] How to Start Your Company’s Discussion About Marketing Automation
    How to Start Your Company’s Discussion About Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency Eloqua improving marketing strategy lead management Lead Nurturing lead quality Lead Scoring marketing automation marketing technology
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 30, 2012
    [Eloqua] How Do You Appeal to the Distracted Buyer?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b marketing Eloqua blog Email Marketing eMarketer marketing automation radio advertising Tom Martinby Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever. Want more?
  • DIGITAL B2B MARKETING  |  THURSDAY, MARCH 14, 2013
    [Eloqua] Are Machines the Future of Marketing?
    Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. In Theory Strategy automation buzzfeed datapop demand media eloqua marketing technology marketo mediamath mediamind rocketfuel turn watsonAre you ready?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 27, 2012
    [Eloqua] David Meerman Scott: How to Break Into the News Cycle
    ” David shares how to make this happen below and will offer even more advice on marketing in real time as the keynote speaker at Eloqua Experience Europe. David Meerman Scott: How to Break Into the News Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Why is that? Check it out.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 2, 2012
    [Eloqua] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    And you won’t want to miss Altimeter founder Rebecca Lieb’s keynote on this very topic at Eloqua Experience next week. Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But things are different today.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 16, 2013
    [Eloqua] Creative Marketing in a Data-Driven Culture
    'by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. Eloqua Experience Europe attendees will hear from Rory Sutherland, Vice Chairman, Ogilvy Group UK in London 23-25 June. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Eloqua] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse knows that, of course.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Eloqua] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.  
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 28, 2011
    [Eloqua] 17 Marketing Action Items in 140 Characters or Less
    Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions. You tweet of course! Brilliant!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Eloqua] Can the User Interface Impact How Well You Do Your Job? [CHART]
    by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency b2b marketing Eloqua HTML5 HTML5 for B2B marketing automation modern marketing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 12, 2012
    [Eloqua] What Should Worry B2B Marketers Most This Year? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement B2B b2b marketing b2b pipeline Eloqua funnel conversion marketing effective revenue lifecycleby Gaea Connary | Tweet this Goals are personal. As marketers we all have different ideas of what we need to accomplish.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 4, 2010
    [Eloqua] Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua (via )
    This time we interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. Great interview! I'm pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This wish to thank Brian for his contributions to Fearless Competitor.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Eloqua] Transforming Marketing From Social Media to Social Business
    'by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. Erick Mott is a social business leader at Eloqua.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 23, 2013
    [Eloqua] Does ‘Size’ Matter for Marketing Teams? [CHART]
    For this week’s chart, we captured Eloqua benchmark data from our customers over the past year, to compare small organizations and large ones to see if one group is making more inroads than the other. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 19, 2013
    [Eloqua] The X Factor: The Convergence of Customer Experience and Web Experience Management
    The X Factor: The Convergence of Customer Experience and Web Experience Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency customer experience CX offline online Oracle Eloqua Steve Woods The article ran Apr. 16 in CMS Wire, . It’s online. It’s a no-brainer, right?
  • FOLLOW THE LEAD  |  TUESDAY, JUNE 22, 2010
    [Eloqua] Are you budgeting for easy listening in a rock-and-roll era?
    Our first podcast, titled “Switching Marketing from Mono to Surround Sound,” features Clara Shih , founder and CEO of Hearsay Labs , and Steven Woods , CTO of Eloqua and author of  Digital Body Language. BtoB Roundtable Discussion: Switching Marketing From Mono To Surround Sound. To listen to the podcast, please click here. Subscribe to RSS.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 10, 2012
    [Eloqua] How to Tell If Your Customer Community is Driving Revenue
    by Heather Foeh | Tweet this As the manager of Eloqua’s online community,  Topliners , I’m constantly looking for ways to measure what’s working and what’s not. For me, I use the  Jive Cloud Connector  in the Eloqua AppCloud. Are we seeing steady growth? Are users engaged? So I look at it quarterly.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Eloqua] Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?
    Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. So what is the “marketing cloud?”. Get more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Eloqua] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Ardath and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. Stories are difficult to copy. Can you explain?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Eloqua] 13 Events You Should Attend In 2013
    Eloqua Experience. 13 Events You Should Attend In 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Content Marketing Dreamforce Eloqua Experience Event Marketing google marketing analytics marketing events social media marketingLas Vegas, NV. 18-22.
  • CONNECT THE DOCS  |  FRIDAY, APRIL 6, 2012
    [Eloqua] Content Marketing Showcase Series # 3 The Eloqua Blog Tree
    Name: Eloqua. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. Infographic : The Eloqua Blog Tree depicts the infographic concept at its finest. Normal. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. personal. Clean.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 5, 2013
    [Eloqua] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
    He shared amazing sentiments about the brand and its loyal culture, during Eloqua Experience , October 23-25 in San Francisco. For more highlights from Eloqua Experience, follow the event discussion on Twitter with the hashtag #EE13.  . While I preserve this hypothesis, regardless; full disclosure: I’m the daughter of a “Harley guy.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Eloqua] 3 Ways Marketing Automation is Like an 80?s Movie
    As our own Doc Brown – Eloqua CMO Brian Kardon – prepares to look back on marketing automation in 2011 and forward to 2012, we thought we’d share some of our favorites. As our CEO Joe Payne noted during his keynote at Eloqua Experience 2011, mobile, social and apps are driving the new models for delivery, engagement and integration.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Eloqua] The 10 Best B2B Videos
    Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.  by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.  Perfect.  Gratitude. Click here to view the embedded video. Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Eloqua] 8 Technologies Marketers Should be Thankful For
    Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketingWeb and Mobile Apps. Social Media. Email.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 31, 2012
    [Eloqua] The Thoreau Guide to Marketing Automation
    The Thoreau Guide to Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua marketing automation Marketing Automation Implementation Thoreau toplinersLike Henry David Thoreau my wife and I “wished to live deliberately.” Read on.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Eloqua] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    should note that Eloqua serves a very different market than HubSpot. The scale difference is significant: HubSpot tracked 70 million page views last year – that’s 6 days of Eloqua traffic.  What does this news mean for Eloqua?  by Joe Payne | Tweet this. Finally, after about a week, there will be silence.  We tracked 4.7 Reddit.
  • INBLURBS  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] The Keys to An Effective Content Strategy – an Interview with Joe Chernov
    In this video, CRMSoftware.TV ‘s Lauren Carlson sits down with content marketing guru Joe Chernov of Eloqua to discuss where some marketers are falling short when it comes to content. We are marketing in an age where content is king. As a result, more and more companies and marketing teams are increasing their content marketing efforts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Get In On the #EloquaTour Book Giveaway
    This is a question we ask often at Eloqua. During the Road to Revenue Tour, we’ll ask followers of @Eloqua on Twitter a series of demand generation trivia questions. If you are not already, follow the @Eloqua company Twitter handle. Only Eloqua Twitter followers will be eligible. But we wanted to take it a step further.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Eloqua] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua’s CMO, Heidi Melin, and CRO, Alex Shootman, will join Splunk’s CMO Steve Sommer on how marketing can become sales’s biggest asset. Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. Dreamforce is upon us.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 27, 2013
    [Eloqua] 3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
    Last week at Eloqua Experience in San Francisco, Heuer highlighted how you can use automated marketing tools and methods to more effectively reach the right contacts within specific accounts for all the right reasons. You’ve tried everything to show you care from marketing automation to expensive investments in process and content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 9, 2012
    [Eloqua] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    by Egan Cheung | Tweet this Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices.  Email marketing Eloqua Email Marketing marketing automation nonprofit email marketing nonprofits
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 1, 2012
    [Eloqua] Which Industry is Growing its Audience Fastest? [CHART]
    We were wondering how this might vary for some of the larger verticals represented by Eloqua customers.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement b2b marketing benchmarking chart of the week Eloqua marketing automation marketing reach
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Eloqua] Your Dreamforce Survival Guide #DF11
    While you’re at Dreamforce, don’t miss our Super Session with Eloqua CEO Joe Payne, NetApp CMO Christine Heckart and Involver’s Jascha Kaykas-Wolff. Your Dreamforce Survival Guide #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Better get into survival mode. can help.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Eloqua] Which Marketing Messaging Types Resonate the Most? [CHART]
    Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Eloqua] What An Advocate-Centric Marketing Organization Looks Like
    Given Eloqua’s commitment to being an advocate-centric marketing, Heather Foeh, Director of Customer Culture, oversees one of the most successful and innovative advocate marketing programs, hands down. At most B2B companies, the marketing teams just keep growing and growing. See you there.) Executive sponsorship from the CMO.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Eloqua] Why Your CMO Doesn’t Like You
    Why Your CMO Doesn’t Like You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement b2b marketing Brightcove Chief Marketing Officer CMO Content Marketing Eloqua Jaspersoft marketing strategy PIMCO Rod Brooks social media marketing targeting and segmentation VFM Leonardo
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 9, 2011
    [Eloqua] Digital Body Language and Economic Health [Chart]
    guess at the end of the day, I am not suggesting Eloqua, Omniture or Webtrends become the new Standard & Poors – but it is at least an interesting discussion – what do you think? Digital Body Language and Economic Health [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Eloqua] Is “social media campaign” an oxymoron?
    Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Let them win stuff.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Eloqua] Blogging Lessons from 317 Posts
    We’ve crafted several infographics, but that didn’t stop Eloqua’s Joe Chernov from calling a spade a spade when poorly produced infographics started flooding the social Web. Blogging Lessons from 317 Posts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. January: Think Far Out. Explain the News.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 21, 2012
    [Eloqua] A Day in the Life of a Real Social Selling Pro
    That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Adam replies, so Jill goes into Eloqua Engage. There she accesses an email template for an event Eloqua is throwing in Adam’s region. Jill Rowley at Dreamforce. Every week.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Are You Walking a Sales Pipeline Tightrope?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales & Marketing Alignment b2b marketing b2b sales b2b sales pipeline Eloqua sales enablement sales pipelineby Matt Lohman | Tweet this One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Eloqua] The Fifth P of the Marketing Mix
    Sales & Marketing Alignment Content Marketing Eloqua revenue revenue growth sales enablement sales productivity sirius decisionsby Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. How exactly does sales productivity fall under marketing’s domain?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Eloqua] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    You may be interested in checking out  [link] AutomatedMarketing/ , Eloqua’s home on Reddit.com. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media digital marketing Eloqua Reddit reddit marketing social media marketingReddit?”. Interested in getting started with Reddit?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 14, 2012
    [Eloqua] Revenue Performance Management: You May Already Be Halfway There
    Revenue Performance Management: You May Already Be Halfway There is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management Aberdreen Research b2b marketing Eloqua marketing automation RPM“Tell me more!”, ”, 2. “I’m busy. My team is busy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Eloqua] European Markie Awards Finalists Announced
    'by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience Europe , 25-26 June in London. The DocuSign – To increase conversion , DocuSign implemented account-based scoring with Eloqua. DocuSign See you at the European Markie Awards during Eloqua Experience Europe 2013 in London!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua] How Cloud Connectors Can Guide Your Campaign Strategy
    Here are two examples of how our team has leveraged Eloqua Cloud Connectors as the starting point for cross-sell campaigns at Sage: Example 1: Personalization & Competition Using the WebEx Cloud Connector. stumbled across LookBook HQ at Eloqua Experience and had an “ah-ha” moment. Follow Brandi on Twitter @SageStarr.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Eloqua] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. Steps to Use Marketing Automation for Improved Conversion Knowledge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How is that possible?
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Eloqua] B2B Pay Per Click Advertising
    For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 8, 2013
    [Eloqua] 3 Ways Insurance Marketers Can Benefit from Marketing Automation
    'by Eloqua | Tweet this The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Our newly released tool, Oracle Eloqua Marketing for Insurance Cloud Service includes a gallery of prebuilt best practice campaign blueprints tailored to the needs of insurance organizations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Eloqua] The Art of the Customer Testimonial
    When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology.  by Joe Chernov | Tweet this. Share email. Facebook. LinkedIn.
  • ANNUITAS GROUP  |  THURSDAY, FEBRUARY 20, 2014
    [Eloqua] Content Creation Fundamentals
    According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Blog B2B Marketing Buyer persona Buyer''s Journey Content creation content marketing Demand Generation demand strategy LookBookHQ Oracle Eloqua How much content do we create? Ask them.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Eloqua] How to Avoid Sending the Worst Sales Email
    How to Avoid Sending the Worst Sales Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing b2b marketing b2b sales and marketing Eloqua Engage Email Marketing sales and marketing alignment sales email sales enablementYou’re not alone. Be Timely. Time kills deals.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Eloqua] 4 Pervasive Myths About Brand Journalism
    But now that brand journalism is taking root at places like Facebook and Tumblr (and, yes, at Eloqua ), it’s clear it’s not just some fad. Pervasive Myths About Brand Journalism is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Others call it marketing under another name. Hope to see you there!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Eloqua] The Impact of M&A on the Marketing Automation Industry
    For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!)
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 7, 2013
    [Eloqua] Is Out-of-the-Box Reporting Enough? [CHART]
    Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs.  Approximately six months ago, we launched the Analyzer license in Eloqua Insight.  Eloqua insight However, some are completely new reports and dashboards.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 18, 2011
    [Eloqua] The Big SaaS Trends of 2011
    Many of these companies have chosen Eloqua to run their Revenue Performance Management Operations, so this week are offering a 2011 Report on the Eloqua SaaS Benchmark Index to highlight some of the trends we are seeing from this group, including: Technology Landscape. Dare to Compare to the Eloqua SaaS Benchmark Index.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 2, 2013
    [Eloqua] 4 Ideas to Ensure Success With Sales Analytics
    Check out Eloqua’s Analytics Worksheet to map out your team’s goals and measurement strategies. . Ideas to Ensure Success With Sales Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Donny is responsible for the firm’s capabilities, software vision, and services.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Eloqua] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    The concept of “zooming in” and “zooming out, popularized in Jim Collins’ Great by Choice , has become the jargon du jour at Eloqua. Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It has its flaws.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 18, 2013
    [Eloqua] How The Chicago Bears Elevate Fan Engagement
    'by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Eloqua allows us to segment and understand who their favorite players are and where they live so we can really give them the kind of offers that they’re looking for and find unique ways to engage with them.”.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Eloqua] Does My Hair Look Good in this Metric?
    Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). Let’s face it. Some metrics make us look better than others.
  • VIDYARD  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 6 Examples of Awesome B2B Video Marketing
    Eloqua. This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark. If you’re covering topics from targeting to conversion and analysis, break your videos into a series like Eloqua has done. Let’s take a look shall we? Go2Meeting Video Case Study. Taulia.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Eloqua] Enterprise Social Media and Personal Branding
    Reputation Management Social Media Marketing Web Presence Optimization BusinessCard2 Eloqua enterprise social media personal branding Revenue Engine social media for financial services Steve Woods WorkfacePersonal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Eloqua] European Markie Award Winners Honored in London
    'by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. To increase conversion , DocuSign implemented account-based scoring with Eloqua. DocuSign An Eloqua automated email strategy nurtured leads through the campaign delivering a revenue pipeline of £1.3m
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Eloqua] The Top 25 Posts of 2012
    by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Our Content to Customer presentation laid out how Eloqua approaches content, and how it aligns to the sales cycle. 20 Stats Every Modern Marketer Needs to See At Eloqua Experience this year, many stats were rattled off. Enjoy! Brands That “Get” Storytelling.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 16, 2012
    [Eloqua] Who Won at the European Markie Awards
    As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. Remember to submit your work for the 2012 Markie awards taking place at Eloqua Experience North America.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Eloqua] 8 Share Spiking Tips For Empire Avenue
    Eloqua is one of the early b2b brands to get on board. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. It may sound like a new property on the Monopoly board. Facebook.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 23, 2014
    [Eloqua] 3 Advocate Marketing Takeaways From The Bammie Awards
    'by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year. Advocate Marketing Takeaways From The Bammie Awards is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Eloqua] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee.  . Paul Teshima , GVP Product Management, Oracle Eloqua. – Oracle. Oracle. Brian Curran. Brian Curran.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 21, 2011
    [Eloqua] 3 Ways to Influence the Quora Community
    About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog.  by Joe Chernov | Tweet this. Let’s have a look at each. Answer First. It’s 145. 
  • CONTENT MARKETING EXPERIENCE  |  TUESDAY, MARCH 26, 2013
    [Eloqua] Why marketing automation fails: the role of vendors and content
    While some of them , such as Pardot (now ExactTarget ),  Marketo , Eloqua and HubSpot have been showing the way in content marketing, – with the necessary mistakes – others have social media and content marketing strategies that are not strategies but simply an attitude of sharing as much self-serving content as possible. Zemanta.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 5, 2013
    [Eloqua] Is Sales Hungry For Your Marketing Content? [CHART]
    This weekend, we analyzed customers who use the Eloqua Engage sales tool, which allows marketers to make marketing designed email templates available for their sales reps so that they can send the right message to their prospects at the right moment in the buying cycle, and track their response to it. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Eloqua] Do Marketing Awards Matter? [CHART]
    Eloqua Experience  is a little over a month away and with it comes the  2012 Markie Awards  ceremony honoring excellence in marketing. We decided to compare the twenty  2011 Markie winners  to the Eloqua Benchmark Index for the last four quarters. If you’re not signed up for Eloqua Experience and the Markies, register today.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 25, 2012
    [Eloqua] Can Sales Grow Your Marketing Database? [Chart]
    Sales Enablement tools  (as we like to call them at Eloqua) are an effective and convenient way to provide your Sales Team with marketing collateral that they can send to prospects. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. per month! Can Sales Grow Your Marketing Database?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 13, 2012
    [Eloqua] 12 Photos from SXSW Interactive
    The Eloqua campaign canvas proved popular with developers and marketers. Eloqua's Jennifer Horton gives a demo. The Eloqua booth at SXSW. 12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People huddled in sessions, then took to the streets. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Eloqua] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    'by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • THE EFFECTIVE MARKETER  |  MONDAY, JUNE 20, 2011
    [Eloqua] A Tough Road for Marketing Automation
    Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about  multi-million dollar investments  in the space has sparked not only interest from marketers but a multitude of competitors crowding  an already jammed market.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Eloqua] Win a Signed Copy of “Content Rules”!
    We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  Really hard.  What’s missing? 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [Eloqua] Earthquakes & Marketers on the Twittersphere [Chart]
    Eloqua Experience wrapped up yesterday, and it was rocking! We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. by Egan Cheung | Tweet this What a week! magnitude quake. Late arrivals, perhaps?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 7, 2010
    [Eloqua] Is your Eloqua Ferrari collecting dust?
    Is your Eloqua Ferrari collecting dust? If so, here’s the answer. link].
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Is Your Organization Prepared For Mobile Marketing? [CHART]
    Sign up for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. To reach today’s always-on consumers, a mobile marketing strategy is an imperative. Do we need a mobile app?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 22, 2012
    [Eloqua] Chart: Benchmarking Ourselves
    by Egan Cheung | Tweet this Eloqua has a very data oriented culture.  ” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 29, 2012
    [Eloqua] Chart: How Many Streaming Videos Do We Watch?
    Tracy Germain recently posted a very useful topliners article on Eloqua’s Social Suite and Cloud Connectors, which includes a tutorial on setting up a Youtube embed. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this How much streaming video do we watch?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 25, 2013
    [Eloqua] Who Took Home a 2013 Markie Award?
    'by Eloqua | Tweet this Oracle Eloqua customers are ramping up their sophisticated use of technology to become the ultimate modern marketing heroes at their organizations. Learn more about the 2013 Markie Award winners here , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13.
  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Eloqua] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    The following chart, which was generated using Eloqua’s Revenue Benchmark Index , plots the ratio of B2C vs. B2B website traffic from 2008 to 2011 (Sept 30) for companies with over $1 billion in revenue. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Eloqua] 3 European Marketing Trends
    by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Cheers!
<< 1 2 3 4 5 ... 15 16 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1