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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Eloqua] Blogging Lessons from 317 Posts
    We’ve crafted several infographics, but that didn’t stop Eloqua’s Joe Chernov from calling a spade a spade when poorly produced infographics started flooding the social Web. Blogging Lessons from 317 Posts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. January: Think Far Out. Explain the News.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 13, 2012
    [Eloqua] 6 Lead Nurturing Strategies for Beginners
    by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. Lead Nurturing Strategies for Beginners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Repurpose Existing Content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 10, 2012
    [Eloqua] How to Tell If Your Customer Community is Driving Revenue
    by Heather Foeh | Tweet this As the manager of Eloqua’s online community,  Topliners , I’m constantly looking for ways to measure what’s working and what’s not. For me, I use the  Jive Cloud Connector  in the Eloqua AppCloud. Are we seeing steady growth? Are users engaged? So I look at it quarterly.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Eloqua] What I Mean By “Community”
    by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. That’s why we launched the Eloqua AppCloud –a first in our industry – last year. When a fellow CMO asks me, “How did you build the Eloqua Community?”, Is it our premier customers? So thanks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 2, 2013
    [Eloqua] 4 Ideas to Ensure Success With Sales Analytics
    Check out Eloqua’s Analytics Worksheet to map out your team’s goals and measurement strategies. . Ideas to Ensure Success With Sales Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Donny is responsible for the firm’s capabilities, software vision, and services.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Is Your Organization Prepared For Mobile Marketing? [CHART]
    Sign up for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. To reach today’s always-on consumers, a mobile marketing strategy is an imperative. Do we need a mobile app?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 21, 2012
    [Eloqua] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Social Media Isn’t “Ludicrously Complicated,” Business Is is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Buddy Media Eloqua infographic Luma Partners Lumascape Social Lumascape social media marketing” SOCIAL LUMAscape. Consider the automotive rental sector.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Eloqua] Have Infographics Jumped the Shark?
    Eloqua has achieved some measure of success with infographics. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing content marketing world data visualization Eloqua Focus infographic infographics The Content Grid v2Or so I thought. The data says a meritocracy still exists.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Eloqua] Is “social media campaign” an oxymoron?
    Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Let them win stuff.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Eloqua] The Top 25 Posts of 2012
    by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Our Content to Customer presentation laid out how Eloqua approaches content, and how it aligns to the sales cycle. 20 Stats Every Modern Marketer Needs to See At Eloqua Experience this year, many stats were rattled off. Enjoy! 1. But it’s easy to get stale.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 8, 2013
    [Eloqua] 3 Ways Insurance Marketers Can Benefit from Marketing Automation
    by Eloqua | Tweet this The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Our newly released tool, Oracle Eloqua Marketing for Insurance Cloud Service includes a gallery of prebuilt best practice campaign blueprints tailored to the needs of insurance organizations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 15, 2011
    [Eloqua] A Crash Course in Social Advertising [Free eBook]
    Eloqua Grande Guide to Social Advertising. View more documents from Eloqua. Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Eloqua Grande Guide Grande Guide to Social Advertising leslie poston Social AdvertisingFacebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2011
    [Eloqua] The B2B Marketing Funnel By the Numbers [Graphic]
    Eloqua is a sponsor.). The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Eloqua lead generation Lead Nurturing MarketingSherpa sales and marketing alignmentWhat are the best ways to approach email marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 12, 2013
    [Eloqua] 4 Exercises To Improve Internal Collaborative Planning
    Check out our upcoming events calendar to join marketers in collaborative planning and idea exchanges, and find out  when Eloqua’s Road to Revenue Tour is coming to your city! Exercises To Improve Internal Collaborative Planning is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • FOLLOW THE LEAD  |  THURSDAY, JULY 29, 2010
    [Eloqua] DMA YouTube channel focuses on best e-mail practices
    The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. File another one under, ‘We’re all media companies now.’ The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS.
  • FOLLOW THE LEAD  |  THURSDAY, JULY 29, 2010
    [Eloqua] DMA YouTube channel focuses on best e-mail practices
    The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. File another one under, ‘We’re all media companies now.’ The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] We Should Be Asking: “Why Didn’t Marketo Raise More?”
    We Should Be Asking: “Why Didn’t Marketo Raise More?” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management b2b marketing Constant Contact Eloqua google marketing automation Marketo Marketo financing Salesforce VC VC funding Venture Capital
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Eloqua] 16 Experts Answer, “What makes a great infographic?”
    Content Marketing adam singer Ann Handley Ardath Albee Craig Rosenberg Eloqua infographic infographics Jeff Widman Jeremiah Owyang Jeremy Victor JESS3 Joe Chernov joe pulizzi Jonathan Block Mike Macfarlane Mike Volpe Robin Richards Steve Farnsworth Todd Defren Valeria Maltonihas been ricocheting around in my mind. Then what? Edit, edit, edit!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Eloqua] European Markie Awards Finalists Announced
    by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience Europe , 25-26 June in London. The DocuSign – To increase conversion , DocuSign implemented account-based scoring with Eloqua. DocuSign See you at the European Markie Awards during Eloqua Experience Europe 2013 in London!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 17, 2012
    [Eloqua] The Hidden Marketing Lesson in the Citizen Journalism Movement
    The Hidden Marketing Lesson in the Citizen Journalism Movement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b marketing customer communities Eloqua marketingby Jesse Noyes | Tweet this YouTube is now a force in the delivery and reporting of news. This is not a unique case.
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Eloqua] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 3, 2013
    [Eloqua] Email Best Practice or Recipe for Disaster?
    Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Email Copyblogger eloqua Shelly Kramer SpamYou strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2012
    [Eloqua] How to Balance the Content Marketing Equation
    As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Eloqua’s own program was highlighted as the example of “Walk,” that is, a model characterized by strategy and processes.). I won’t be so bold as to review the report.
  • ANNUITAS  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] Content Marketing Magic – Inspiration, Strategy and Customer Obsession
    Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 30, 2012
    [Eloqua] How Do You Appeal to the Distracted Buyer?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing b2b marketing Eloqua blog Email Marketing eMarketer marketing automation radio advertising Tom Martinby Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever. Want more?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Eloqua] Study Shows SMB Marketers Want to Communicate Value with Metrics
    BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.  Erick Mott is a social business leader at Eloqua.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2011
    [Eloqua] 6 Signs You Need Marketing Automation
    The Eloqua Business Center hosts an RFP builder and ROI calculator. Signs You Need Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Below, I outline 6 signs of sickness in a marketing structure and how marketing automation helps cure them. 1. The Remedy. The Remedy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 25, 2012
    [Eloqua] Microsoft’s $1.2 Billion Ticket to “Social Business”
    Billion Ticket to “Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammerbillion. “Microsoft has the weakest social play in the market.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 7, 2012
    [Eloqua] The 4 Things I Never Want to Hear on a Sales Call
    The 4 Things I Never Want to Hear on a Sales Call is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency b2b marketing b2b sales and marketing Eloqua sales call tips sales callsby Melissa Madian | Tweet this I’m a sales person’s worst nightmare. At all.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Eloqua] Web Form Innovation Shows Big Gains, Report Shows
    ReachForce SmartForms maximized lead flow with a shorter web form and appended a wealth of lead data to hit our client’s Eloqua marketing automation system. ” In this case, it gave the company a 20-day advantage over competitors in triggering lead nurture programs through Eloqua and provided a substantial lift to their sales pipeline.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 21, 2013
    [Eloqua] Does Rapid Technology Adoption Breed Long Term Success? [CHART]
    One of the more compelling aspects of a Software as a Service (Saas) application like Eloqua is that when we do a release, everyone is instantly updated to the latest version with all its improvements (take that, Apple!).  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Eloqua] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. Engagement Strategies For Always On, Multichannel Marketing [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Then they started to share our content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 23, 2014
    [Eloqua] 3 Advocate Marketing Takeaways From The Bammie Awards
    by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year. Advocate Marketing Takeaways From The Bammie Awards is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Make it Easy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 10, 2012
    [Eloqua] 4 Steps for Getting Your 2013 Demand Generation Plan Going
    Steps for Getting Your 2013 Demand Generation Plan Going is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing campaign performance Content Marketing Eloqua marketing automation social demand generationWhy now? Define…  …your goals. It’s easy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Eloqua] Can the User Interface Impact How Well You Do Your Job? [CHART]
    by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency b2b marketing Eloqua HTML5 HTML5 for B2B marketing automation modern marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Eloqua] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” Click here to find out more about the newly released Oracle Eloqua Life Sciences Marketing solution. Glean and leverage data more effectively.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Eloqua] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization. Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 21, 2011
    [Eloqua] Wish B2B Apps Talked To Each Other? Introducing The AppCloud.
    Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. For our customers, the Eloqua AppCloud is a fast, easy way to improve their understanding of the buyer and accelerate their RPM journey. Until now. Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 1, 2012
    [Eloqua] Which Industry is Growing its Audience Fastest? [CHART]
    We were wondering how this might vary for some of the larger verticals represented by Eloqua customers.  We plotted some of the more populous NAICS classifications amongst our customers to see if there was a significant variation in market growth by vertical. How does your organization stack up against your peers?
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 16, 2012
    [Eloqua] Who Won at the European Markie Awards
    As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. Remember to submit your work for the 2012 Markie awards taking place at Eloqua Experience North America.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Eloqua] Content Syndication Options for B2B Lead Generation
    Most publishers use Eloqua for their lead nurturing program, one of the leaders in the category. Content Demand Generation B2B lists computerworld eloqua emedia IDG technetwork information week madison logic netline QuinStreet telemarketing true influenceThe downside of email programs for many marketers is the limited set of options.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 5, 2013
    [Eloqua] Is Sales Hungry For Your Marketing Content? [CHART]
    Second: the system has to be setup in a way that makes content easily and instantly available to the team, in this case, with a tool like Eloqua Engage, where you can take any existing email content and check a box to make it available to sales to use and potentially even customize. by Egan Cheung | Tweet this In a word: Yes.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 25, 2012
    [Eloqua] Can Sales Grow Your Marketing Database? [Chart]
    Sales Enablement tools  (as we like to call them at Eloqua) are an effective and convenient way to provide your Sales Team with marketing collateral that they can send to prospects. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Can Sales Grow Your Marketing Database?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 9, 2012
    [Eloqua] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    by Egan Cheung | Tweet this Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices.  Email marketing Eloqua Email Marketing marketing automation nonprofit email marketing nonprofits
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Eloqua] The State of Social Marketing
    Easily half of the speaking engagements I do are at colleges / business schools because I want next generation of marketers to “grow up with” a familiarity with Eloqua and a bias towards us. The State of Social Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s nice.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Eloqua] Enterprise Social Media and Personal Branding
    Reputation Management Social Media Marketing Web Presence Optimization BusinessCard2 Eloqua enterprise social media personal branding Revenue Engine social media for financial services Steve Woods WorkfacePersonal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 2, 2012
    [Eloqua] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    And you won’t want to miss Altimeter founder Rebecca Lieb’s keynote on this very topic at Eloqua Experience next week. Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But things are different today.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Eloqua] “The Message is the Messenger” [Infographic]
    Change” is also the lead character in today’s Eloqua + JESS3 infographic.  “The Message is the Messenger” examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. Take Todd Defren of SHIFT Communications (Eloqua’s PR firm).  by Joe Chernov | Tweet this. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 4, 2012
    [Eloqua] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Content Marketing digital marketing Eloqua fantasy marketing team modern marketingSome play for cash, most just want the bragging rights.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Eloqua] Getting Started Guide for Marketing Automation
    Grande Guide to Lead Nurturing , by Eloqua. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoWith all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Now what?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Eloqua] 8 Share Spiking Tips For Empire Avenue
    Eloqua is one of the early b2b brands to get on board. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. It may sound like a new property on the Monopoly board. Facebook.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 8, 2013
    [Eloqua] Don’t Drop the Ball: 4 Ways The Marketing Juggler Stays Organized
    The Kapost team is pleased to announce the freshly released  Kapost Calendar App (Beta) for Eloqua 10. The Kapost Calendar gives you a birds-eye view of your marketing automation initiatives, right within your Eloqua instance. Check it out  on the Eloqua AppCloud page. Modern marketers are expert jugglers. By staying organized.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 16, 2011
    [Eloqua] A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social
    It was the reason we created the Eloqua AppCloud. The Eloqua AppCloud provides marketers a central platform where the wide array of apps they depend on – from data management, webinars and social media analysis to text messaging, direct mail and community management – can be understood in context. Consider the stats.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Eloqua] [Interview] Klout & Involver On Influence And Facebook Marketing
    Full disclosure: Involver is an Eloqua client.). believe the business processes I’m able to manage by using tools Eloqua provides are honestly going to play a much more important role in the world of B2C moving forward, and this type of integration between Involver and Klout are one of the first salvos into that space. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Eloqua] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. 
  • LEADSLOTH  |  TUESDAY, MAY 25, 2010
    [Eloqua] 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
    Even industry leaders like Eloqua and Unica are relatively small compared with vendors in more established software categories. It seems that Market2Lead is migrating their customers to other solutions, at least, Eloqua’s announcement gives that impression. People asked my opinion on this acquisition. Enterprise-Ready Product.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Eloqua] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    The following chart, which was generated using Eloqua’s Revenue Benchmark Index , plots the ratio of B2C vs. B2B website traffic from 2008 to 2011 (Sept 30) for companies with over $1 billion in revenue. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?
  • VIDYARD  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 6 Examples of Awesome B2B Video Marketing
    Eloqua. This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark. If you’re covering topics from targeting to conversion and analysis, break your videos into a series like Eloqua has done. Let’s take a look shall we? Go2Meeting Video Case Study. Taulia.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 19, 2013
    [Eloqua] The X Factor: The Convergence of Customer Experience and Web Experience Management
    The X Factor: The Convergence of Customer Experience and Web Experience Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency customer experience CX offline online Oracle Eloqua Steve Woods The article ran Apr. 16 in CMS Wire, . It’s online. It’s a no-brainer, right?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Eloqua] Winners of the 2009 Markie Awards
    It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. Tags: B2C Marketing Social media Markies B2B Marketing Eloqua The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Eloqua] 8 Technologies Marketers Should be Thankful For
    Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketingWeb and Mobile Apps. Social Media. Email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Get In On the #EloquaTour Book Giveaway
    This is a question we ask often at Eloqua. During the Road to Revenue Tour, we’ll ask followers of @Eloqua on Twitter a series of demand generation trivia questions. If you are not already, follow the @Eloqua company Twitter handle. Only Eloqua Twitter followers will be eligible. But we wanted to take it a step further.
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Eloqua] Content Creation Fundamentals
    According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Blog B2B Marketing Buyer persona Buyer''s Journey Content creation content marketing Demand Generation demand strategy LookBookHQ Oracle Eloqua How much content do we create? Ask them.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 7, 2013
    [Eloqua] Is Out-of-the-Box Reporting Enough? [CHART]
    Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs.  Approximately six months ago, we launched the Analyzer license in Eloqua Insight.  Eloqua insight However, some are completely new reports and dashboards.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Eloqua] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Here are 5 ways to avoid being in the revenude: 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 13, 2013
    [Eloqua] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! The winners will be announced at Eloqua Experience in San Francisco. Check out the Eloqua Experience event site for all things #EE13. by Amanda Batista | Tweet this Imagine it! See it!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 29, 2011
    [Eloqua] Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]
    Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two? Facebook.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Eloqua] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    You may be interested in checking out  [link] AutomatedMarketing/ , Eloqua’s home on Reddit.com. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media digital marketing Eloqua Reddit reddit marketing social media marketingReddit?”. Interested in getting started with Reddit?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Eloqua] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    The concept of “zooming in” and “zooming out, popularized in Jim Collins’ Great by Choice , has become the jargon du jour at Eloqua. Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It has its flaws.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Eloqua] 4 Pervasive Myths About Brand Journalism
    But now that brand journalism is taking root at places like Facebook and Tumblr (and, yes, at Eloqua ), it’s clear it’s not just some fad. Pervasive Myths About Brand Journalism is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Others call it marketing under another name. Hope to see you there!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
    To learn more about specific content marketing benchmarks and trends, check out our latest report: Eloqua Community: The State of Content Marketing 2014. Digital Marketing Themes Explored At TFM&A in London is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Big) Data -As Andrew Warner, Sr.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Eloqua] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    should note that Eloqua serves a very different market than HubSpot. The scale difference is significant: HubSpot tracked 70 million page views last year – that’s 6 days of Eloqua traffic.  We tracked 4.7 What does this news mean for Eloqua?  It means three things. by Joe Payne | Tweet this. billion page views for our clients.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Eloqua] Best New B2B Marketing Blogs – The Blog Tree (Infographic)
    The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Eloqua] Your Dreamforce Survival Guide #DF11
    While you’re at Dreamforce, don’t miss our Super Session with Eloqua CEO Joe Payne, NetApp CMO Christine Heckart and Involver’s Jascha Kaykas-Wolff. Your Dreamforce Survival Guide #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Better get into survival mode. can help.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Eloqua] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua’s CMO, Heidi Melin, and CRO, Alex Shootman, will join Splunk’s CMO Steve Sommer on how marketing can become sales’s biggest asset. Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. Dreamforce is upon us.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 13, 2012
    [Eloqua] 12 Photos from SXSW Interactive
    The Eloqua campaign canvas proved popular with developers and marketers. Eloqua's Jennifer Horton gives a demo. The Eloqua booth at SXSW. 12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People huddled in sessions, then took to the streets. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 29, 2012
    [Eloqua] Chart: How Many Streaming Videos Do We Watch?
    Tracy Germain recently posted a very useful topliners article on Eloqua’s Social Suite and Cloud Connectors, which includes a tutorial on setting up a Youtube embed. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this How much streaming video do we watch?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Eloqua] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. Tags: infusionsoft Genius.com demand generation marketing automation loopfuse marketo freemium leadforce1 lead management eloqua silverpop pardot crm software LoopFuse knows that, of course.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Eloqua] 3 European Marketing Trends
    by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Cheers!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 9, 2011
    [Eloqua] Digital Body Language and Economic Health [Chart]
    guess at the end of the day, I am not suggesting Eloqua, Omniture or Webtrends become the new Standard & Poors – but it is at least an interesting discussion – what do you think? Digital Body Language and Economic Health [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • ENGAGE  |  THURSDAY, JUNE 23, 2011
    [Eloqua] 4 Boardroom-Approved Reasons for Content Marketing
    And software company Eloqua reported $2.5 Content Strategy Branded Content Building Community Content (media) Content Marketing Eloqua Internet marketing Marketing Marketing and Advertising resource management Social Media TacticsT he CEO of your organization doesn’t give a damn about your Klout score. In short, content sells. 4.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Eloqua] Interview: Joe Pulizzi On the State of Content Marketing
    This year, the playbook (Eloqua sponsored it) ordered the various methods of content marketing by popularity. Interview: Joe Pulizzi On the State of Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Why order the categories based on popularity? think the combination works well.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2011
    [Eloqua] How to Beat the S&P 500
    We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500. Today, we released Eloqua Revenue Suite , which includes a series of applications and services that help businesses increase revenue and predict revenue growth several quarters out. Customer Confidence Rocked.” Value. Reach.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 11, 2014
    [Eloqua] The State of Content Marketing 2014 [Infographic]
    by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. The State of Content Marketing 2014 [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enjoy! Looking for more?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Eloqua] Marketers: How To Get Noticed by “Influencers”
    Social Media #probook Eloqua influencer marketing influencers JESS3 Joe Chernov Leslie Bradshaw Michael Arrington PR public relations relationships social media probookby Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [Eloqua] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    — Thanks to Joe Chernov and Eloqua for having me as a guest contributor to the Eloqua Cartoon Collaborative. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By the time it does (if ever), it will be too late. Sign up.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Eloqua] How to Avoid Sending the Worst Sales Email
    How to Avoid Sending the Worst Sales Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing b2b marketing b2b sales and marketing Eloqua Engage Email Marketing sales and marketing alignment sales email sales enablementYou’re not alone. Be Timely. Time kills deals.”
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 18, 2011
    [Eloqua] Top Two Areas of Struggle in Marketing Automation Implementation
    Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop.  So you’re in the market for a marketing automation platform.  Better advice:  start investing in deployment well before you choose a platform. . You spent the money and maybe put your career on the line. The The results aren’t there. No one is happy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Eloqua] The Impact of M&A on the Marketing Automation Industry
    For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!)
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Eloqua] How Dreamforce Boosts Lead Generation [CHART]
    Eloqua customers saw a 41% increase of leads generated from 3 months prior to the month of the event, and then the lead production fell by 13% right after. How Dreamforce Boosts Lead Generation [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. makes the data even more compelling. 
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Eloqua] B2B Pay Per Click Advertising
    For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Eloqua] Do Marketing Awards Matter? [CHART]
    Eloqua Experience  is a little over a month away and with it comes the  2012 Markie Awards  ceremony honoring excellence in marketing. We decided to compare the twenty  2011 Markie winners  to the Eloqua Benchmark Index for the last four quarters. If you’re not signed up for Eloqua Experience and the Markies, register today.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 5, 2012
    [Eloqua] 14 SXSWi Sessions for B2B Marketers
    Brad McCarty of The Next Web, Jesse Thomas of JESS3, Tyler Willis of Unified and Eloqua’s Joe Chernov will jump into the trends shaping social marketing today. Ann Handley of MarketingProfs, Karen Wickre of Twitter, Erica Swallow of Contently and Jesse Noyes of Eloqua. Now you need to prune your list of panels and sessions.
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Eloqua] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.comHS: Thanks Bonnie!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 27, 2012
    [Eloqua] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
    Best Place to Eat at 4AM (And 8 Other SXSW Tips) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing 24 Diner Arlo's Austin b2b marketing Caffe Medici Conjuctured Contently Eloqua marketing MarketingProfs South By Southwest SxSW SXSW Tips SXSWi Takoba TwitterWhere do you go?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 22, 2012
    [Eloqua] Chart: Benchmarking Ourselves
    by Egan Cheung | Tweet this Eloqua has a very data oriented culture.  ” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Eloqua] Grab Your Free Guide to Lead Nurturing
    So, here it is:  Eloqua’s Grande Guide to Lead Nurturing. Lead Nurturing Content Marketing Eloqua Grande Guide grande guide to lead nurturing JESS3 Lead Scoring marketing automation Revenue Performance Management TaleoEnjoy.  (And if you want to check out the other 5 guides in our award-winning series, the library is here.). Facebook.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 14, 2012
    [Eloqua] Revenue Performance Management: You May Already Be Halfway There
    Revenue Performance Management: You May Already Be Halfway There is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management Aberdreen Research b2b marketing Eloqua marketing automation RPM“Tell me more!”, ”, 2. “I’m busy. ” 3. “Huh?”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Eloqua] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Come by the Eloqua booth (#911), grab a cup of coffee and say hello. Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency analyst relations AR Dreamforce dreamforce tips Eloqua DreamforceCall First.
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