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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 12, 2013
    [Eloqua] 4 Exercises To Improve Internal Collaborative Planning
    Check out our upcoming events calendar to join marketers in collaborative planning and idea exchanges, and find out  when Eloqua’s Road to Revenue Tour is coming to your city! Exercises To Improve Internal Collaborative Planning is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • FOLLOW THE LEAD  |  TUESDAY, JUNE 22, 2010
    [Eloqua] Are you budgeting for easy listening in a rock-and-roll era?
    Our first podcast, titled “Switching Marketing from Mono to Surround Sound,” features Clara Shih , founder and CEO of Hearsay Labs , and Steven Woods , CTO of Eloqua and author of  Digital Body Language. BtoB Roundtable Discussion: Switching Marketing From Mono To Surround Sound. To listen to the podcast, please click here. Subscribe to RSS.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Eloqua] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    Eloqua Experience kicked off yesterday in San Francisco, and our keynote speaker, “Breaking Bad” creator, Vince Gilligan, brought that big impact to the audience of more than 2,000 modern marketers. Follow the Eloqua Experience discussion on Twitter with the hashtag #EE13. 'by Amanda Batista | Tweet this “Tread lightly.”.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Eloqua] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Looking forward to Eloqua Experience 2010!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Eloqua] Can the User Interface Impact How Well You Do Your Job? [CHART]
    by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency b2b marketing Eloqua HTML5 HTML5 for B2B marketing automation modern marketing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 28, 2013
    [Eloqua] How to Start Your Company’s Discussion About Marketing Automation
    How to Start Your Company’s Discussion About Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency Eloqua improving marketing strategy lead management Lead Nurturing lead quality Lead Scoring marketing automation marketing technology
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Eloqua] What I Mean By “Community”
    by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. That’s why we launched the Eloqua AppCloud –a first in our industry – last year. When a fellow CMO asks me, “How did you build the Eloqua Community?”, Is it our premier customers? So thanks.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Eloqua] Getting Started Guide for Marketing Automation
    Grande Guide to Lead Nurturing , by Eloqua. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoWith all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Now what?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 10, 2012
    [Eloqua] How to Tell If Your Customer Community is Driving Revenue
    by Heather Foeh | Tweet this As the manager of Eloqua’s online community,  Topliners , I’m constantly looking for ways to measure what’s working and what’s not. For me, I use the  Jive Cloud Connector  in the Eloqua AppCloud. Are we seeing steady growth? Are users engaged? So I look at it quarterly.
  • CONNECT THE DOCS  |  FRIDAY, APRIL 6, 2012
    [Eloqua] Content Marketing Showcase Series # 3 The Eloqua Blog Tree
    Name: Eloqua. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. Infographic : The Eloqua Blog Tree depicts the infographic concept at its finest. Normal. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. personal. Clean.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Eloqua] Is “social media campaign” an oxymoron?
    Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Let them win stuff.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 1, 2012
    [Eloqua] Chart: A Year of Marketing Excellence
    Chart: A Year of Marketing Excellence is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency B2B b2b marketing Eloqua Email Marketing marketing automation Revenue Performance Management social media marketing toplinersWe cannot wait to achieve even more with you in 2012.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Eloqua] 13 Events You Should Attend In 2013
    Eloqua Experience. 13 Events You Should Attend In 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Content Marketing Dreamforce Eloqua Experience Event Marketing google marketing analytics marketing events social media marketingLas Vegas, NV. 18-22.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 25, 2012
    [Eloqua] Microsoft’s $1.2 Billion Ticket to “Social Business”
    Billion Ticket to “Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammerbillion. “Microsoft has the weakest social play in the market.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2011
    [Eloqua] The B2B Marketing Funnel By the Numbers [Graphic]
    Eloqua is a sponsor.). The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Eloqua lead generation Lead Nurturing MarketingSherpa sales and marketing alignmentWhat are the best ways to approach email marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Eloqua] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Come by the Eloqua booth (#911), grab a cup of coffee and say hello. Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency analyst relations AR Dreamforce dreamforce tips Eloqua DreamforceCall First.
  • LEAD VIEWS  |  TUESDAY, JANUARY 22, 2013
    [Eloqua] Consolidations in Marketing Automation Space: Implications for B2B Customers
    B2B marketing B2B Sales Marketing Automation acquisitions adobe marketing cloud b2b marketers calliduscloud david raab eloqua LeadFormix market2lead marketing automation space marketingpilot microsoft dynamics crm ROI salesforce marketing cloud sap solutions marketing social mediaVisit my website for full links, other content, and more! ]].
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Eloqua] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    'KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform. Lenovo. Cetera Financial Group. Prophix Software.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Eloqua] 3 Ways Marketing Automation is Like an 80?s Movie
    As our own Doc Brown – Eloqua CMO Brian Kardon – prepares to look back on marketing automation in 2011 and forward to 2012, we thought we’d share some of our favorites. As our CEO Joe Payne noted during his keynote at Eloqua Experience 2011, mobile, social and apps are driving the new models for delivery, engagement and integration.
  • ANNUITAS  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] Content Marketing Magic – Inspiration, Strategy and Customer Obsession
    Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing 'I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Eloqua] Content Syndication Options for B2B Lead Generation
    Most publishers use Eloqua for their lead nurturing program, one of the leaders in the category. Content Demand Generation B2B lists computerworld eloqua emedia IDG technetwork information week madison logic netline QuinStreet telemarketing true influenceThe downside of email programs for many marketers is the limited set of options.
  • INBLURBS  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] The Keys to An Effective Content Strategy – an Interview with Joe Chernov
    In this video, CRMSoftware.TV ‘s Lauren Carlson sits down with content marketing guru Joe Chernov of Eloqua to discuss where some marketers are falling short when it comes to content. We are marketing in an age where content is king. As a result, more and more companies and marketing teams are increasing their content marketing efforts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Eloqua] Transforming Marketing From Social Media to Social Business
    'by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. Erick Mott is a social business leader at Eloqua.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Eloqua] 4 Steps for Making Demand Generation More Social
    Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation. Take a look at the new Eloqua Social Suite , which makes all the above possible with tools available right out of the box.  The beauty of social is that it can be a relatively low risk, low cost endeavor. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Eloqua] Have Infographics Jumped the Shark?
    Eloqua has achieved some measure of success with infographics. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing content marketing world data visualization Eloqua Focus infographic infographics The Content Grid v2Or so I thought. The data says a meritocracy still exists.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Eloqua] Study Shows SMB Marketers Want to Communicate Value with Metrics
    BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.  Erick Mott is a social business leader at Eloqua.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 19, 2013
    [Eloqua] The X Factor: The Convergence of Customer Experience and Web Experience Management
    The X Factor: The Convergence of Customer Experience and Web Experience Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency customer experience CX offline online Oracle Eloqua Steve Woods The article ran Apr. 16 in CMS Wire, . It’s online. It’s a no-brainer, right?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 23, 2013
    [Eloqua] Does ‘Size’ Matter for Marketing Teams? [CHART]
    For this week’s chart, we captured Eloqua benchmark data from our customers over the past year, to compare small organizations and large ones to see if one group is making more inroads than the other. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 4, 2013
    [Eloqua] 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness
    After you read these reporting analysis tips, go into Eloqua and in your CRM and generate these reports: #MQLs by Lead Score and Geography. Check out Eloqua’s Grande Guide to Lead Scoring. Lead scoring is a widely discussed strategic topic among marketing automation users. MQLs Converted by Lead Score. MQLs Rejected by lead Score.
  • FOLLOW THE LEAD  |  THURSDAY, JULY 29, 2010
    [Eloqua] DMA YouTube channel focuses on best e-mail practices
    The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. File another one under, ‘We’re all media companies now.’ The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS.
  • FOLLOW THE LEAD  |  THURSDAY, JULY 29, 2010
    [Eloqua] DMA YouTube channel focuses on best e-mail practices
    The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. File another one under, ‘We’re all media companies now.’ The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 5, 2013
    [Eloqua] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
    He shared amazing sentiments about the brand and its loyal culture, during Eloqua Experience , October 23-25 in San Francisco. For more highlights from Eloqua Experience, follow the event discussion on Twitter with the hashtag #EE13.  . While I preserve this hypothesis, regardless; full disclosure: I’m the daughter of a “Harley guy.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Eloqua] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    'by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization. Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Eloqua] 4 Lessons Social Media Pros Can Learn from DemandGen
    Demand Generation DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. Sometimes.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2011
    [Eloqua] We Should Be Asking: “Why Didn’t Marketo Raise More?”
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management b2b marketing Constant Contact Eloqua google marketing automation Marketo Marketo financing Salesforce VC VC funding Venture Capitalby Joe Payne | Tweet this Canned responses exist for a reason.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Eloqua] Partner Program (R)Evolution
    This portal is organized to help our partners easily find the documents to properly position Eloqua, the tips and best practices to make our customers wildly successful and the ability to market successes, solutions and participate in events. Marketing Efficiency cloud connectors Eloqua Europe partner marketing partner programFacebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Eloqua] Why Your CMO Doesn’t Like You
    Why Your CMO Doesn’t Like You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement b2b marketing Brightcove Chief Marketing Officer CMO Content Marketing Eloqua Jaspersoft marketing strategy PIMCO Rod Brooks social media marketing targeting and segmentation VFM Leonardo
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 2, 2012
    [Eloqua] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    And you won’t want to miss Altimeter founder Rebecca Lieb’s keynote on this very topic at Eloqua Experience next week. Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But things are different today.
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Eloqua] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 9, 2011
    [Eloqua] Digital Body Language and Economic Health [Chart]
    guess at the end of the day, I am not suggesting Eloqua, Omniture or Webtrends become the new Standard & Poors – but it is at least an interesting discussion – what do you think? Digital Body Language and Economic Health [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Eloqua] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse knows that, of course.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Eloqua] Win a Signed Copy of “Content Rules”!
    We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  Really hard.  What’s missing? 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Eloqua] What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
    'by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 4.What are the best social management tools?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 27, 2013
    [Eloqua] 3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
    Last week at Eloqua Experience in San Francisco, Heuer highlighted how you can use automated marketing tools and methods to more effectively reach the right contacts within specific accounts for all the right reasons. You’ve tried everything to show you care from marketing automation to expensive investments in process and content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 21, 2012
    [Eloqua] A Day in the Life of a Real Social Selling Pro
    That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Adam replies, so Jill goes into Eloqua Engage. There she accesses an email template for an event Eloqua is throwing in Adam’s region. Jill Rowley at Dreamforce. Every week.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Eloqua] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.  
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 4, 2010
    [Eloqua] Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua (via )
    This time we interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. Great interview! I'm pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This wish to thank Brian for his contributions to Fearless Competitor.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 28, 2011
    [Eloqua] 17 Marketing Action Items in 140 Characters or Less
    Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions. You tweet of course! Brilliant!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Eloqua] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. Steps to Use Marketing Automation for Improved Conversion Knowledge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How is that possible?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 17, 2011
    [Eloqua] 5 Must-Read B2B Marketing & Social Media Books
    Eloqua book of book reviews. View more documents from Eloqua. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please.  Share email. Facebook. LinkedIn. StumbleUpon.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Is Your Organization Prepared For Mobile Marketing? [CHART]
    Sign up for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. To reach today’s always-on consumers, a mobile marketing strategy is an imperative. Do we need a mobile app?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 29, 2011
    [Eloqua] Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]
    Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two? Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Eloqua] Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?
    Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. So what is the “marketing cloud?”. Get more.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [Eloqua] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    — Thanks to Joe Chernov and Eloqua for having me as a guest contributor to the Eloqua Cartoon Collaborative. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By the time it does (if ever), it will be too late. Sign up.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 20, 2012
    [Eloqua] Two Big Problems Between Sales & Marketing – And How to Solve Them
    This exact situation was the topic of conversation yesterday at Dreamforce ’12 during a discussion among Splunk’s CMO Steve Sommer, Senior Vice President of Sales Tom Schodorf, Eloqua’s President, Alex Shootman , and CMO Heidi Melin. by Jesse Noyes | Tweet this We’re all familiar with the divide between sales and marketing. situation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Eloqua] How Dreamforce Boosts Lead Generation [CHART]
    Eloqua customers saw a 41% increase of leads generated from 3 months prior to the month of the event, and then the lead production fell by 13% right after. How Dreamforce Boosts Lead Generation [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Well the results were pretty clear. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 13, 2012
    [Eloqua] 4 Signs You Should Call Your Marketing Automation Partner
    Signs You Should Call Your Marketing Automation Partner is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing digital marketing Eloqua lead management marketing automation marketing automation support marketing automation vendors premier support sales and marketing alignment
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] The Consumerization of the Enterprise App
    The Consumerization of the Enterprise App is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Assistly b2b apps b2b marketing Basecamp Box CES Chatter Eloqua Eloqua10 enterprise apps Jobvite Mindjet online communities recruitment Social Media YammerBut novelty is rarely enough.
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Eloqua] Content Creation Fundamentals
    According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Blog B2B Marketing Buyer persona Buyer''s Journey Content creation content marketing Demand Generation demand strategy LookBookHQ Oracle Eloqua How much content do we create? Ask them.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Eloqua] Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]
    'by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing. Marketing Measurement Digital Body Language Eloqua platfform DBL 2.0
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Eloqua] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? B2B Marketing Campaign Measurement CRM Demand Generation Marketing Automation Marketo bonnie crater eloqua full circle crm marketing measurement marketing metrics marketing ROI marketo salesforce.comHS: Thanks Bonnie!
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 13, 2012
    [Eloqua] Awesome Content is Key to B2B Social Media
    have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3. Marketing Social Media 101 content creation content curation Content Marketing EloquaNo matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Read more.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Eloqua] Best Social PR Guides and Tips of 2010 (So Far)
    Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Eloqua] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua’s CMO, Heidi Melin, and CRO, Alex Shootman, will join Splunk’s CMO Steve Sommer on how marketing can become sales’s biggest asset. Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. Dreamforce is upon us.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 7, 2013
    [Eloqua] Is Out-of-the-Box Reporting Enough? [CHART]
    Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs.  Approximately six months ago, we launched the Analyzer license in Eloqua Insight.  Eloqua insight However, some are completely new reports and dashboards.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Eloqua] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    The concept of “zooming in” and “zooming out, popularized in Jim Collins’ Great by Choice , has become the jargon du jour at Eloqua. Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It has its flaws.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2011
    [Eloqua] 6 Signs You Need Marketing Automation
    The Eloqua Business Center hosts an RFP builder and ROI calculator. Signs You Need Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Below, I outline 6 signs of sickness in a marketing structure and how marketing automation helps cure them. The Remedy. The Remedy. The Remedy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 18, 2011
    [Eloqua] The Big SaaS Trends of 2011
    Many of these companies have chosen Eloqua to run their Revenue Performance Management Operations, so this week are offering a 2011 Report on the Eloqua SaaS Benchmark Index to highlight some of the trends we are seeing from this group, including: Technology Landscape. Dare to Compare to the Eloqua SaaS Benchmark Index.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2011
    [Eloqua] The History of #SXSW [Infographic]
    It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few.  premiere.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Eloqua] Your Dreamforce Survival Guide #DF11
    While you’re at Dreamforce, don’t miss our Super Session with Eloqua CEO Joe Payne, NetApp CMO Christine Heckart and Involver’s Jascha Kaykas-Wolff. Your Dreamforce Survival Guide #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Better get into survival mode. can help.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Eloqua] 8 Share Spiking Tips For Empire Avenue
    Eloqua is one of the early b2b brands to get on board. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. It may sound like a new property on the Monopoly board. Facebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Eloqua] The Revenue Performance Management Bandwagon
    But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. Re-position Eloqua as the business and thought leader of RPM. Imitation is easy. 
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Eloqua] Enterprise Social Media and Personal Branding
    Reputation Management Social Media Marketing Web Presence Optimization BusinessCard2 Eloqua enterprise social media personal branding Revenue Engine social media for financial services Steve Woods WorkfacePersonal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Eloqua] Blogging Lessons from 317 Posts
    We’ve crafted several infographics, but that didn’t stop Eloqua’s Joe Chernov from calling a spade a spade when poorly produced infographics started flooding the social Web. Blogging Lessons from 317 Posts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. January: Think Far Out. Explain the News.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2011
    [Eloqua] “Revenue” Turns One
    We’re donning our party hats at Eloqua today. At Eloqua, it serves as the base of the social media strategy soup. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree TwitterWoohoo! posts per week.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Eloqua] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    'by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. Engagement Strategies For Always On, Multichannel Marketing [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It all started by giving first.
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Eloqua] B2B Pay Per Click Advertising
    For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Eloqua] The Fifth P of the Marketing Mix
    Sales & Marketing Alignment Content Marketing Eloqua revenue revenue growth sales enablement sales productivity sirius decisionsby Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. How exactly does sales productivity fall under marketing’s domain?
  • VIDYARD  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 6 Examples of Awesome B2B Video Marketing
    Eloqua. This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark. If you’re covering topics from targeting to conversion and analysis, break your videos into a series like Eloqua has done. Let’s take a look shall we? Go2Meeting Video Case Study. Taulia.
  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, NOVEMBER 2, 2013
    [Eloqua] Is Sales Enablement a Two-Way Street? [CHART]
    Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives. They also have silently been enjoying a side benefit of their own. Why might that be? 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Eloqua] European Markie Award Winners Honored in London
    'by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. To increase conversion , DocuSign implemented account-based scoring with Eloqua. DocuSign An Eloqua automated email strategy nurtured leads through the campaign delivering a revenue pipeline of £1.3m
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Eloqua] Do Marketing Awards Matter? [CHART]
    Eloqua Experience  is a little over a month away and with it comes the  2012 Markie Awards  ceremony honoring excellence in marketing. We decided to compare the twenty  2011 Markie winners  to the Eloqua Benchmark Index for the last four quarters. If you’re not signed up for Eloqua Experience and the Markies, register today.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Eloqua] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    'by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 13, 2012
    [Eloqua] 12 Photos from SXSW Interactive
    The Eloqua campaign canvas proved popular with developers and marketers. Eloqua's Jennifer Horton gives a demo. The Eloqua booth at SXSW. 12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People huddled in sessions, then took to the streets. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 23, 2014
    [Eloqua] 3 Advocate Marketing Takeaways From The Bammie Awards
    'by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year. Advocate Marketing Takeaways From The Bammie Awards is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Eloqua] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee.  . Paul Teshima , GVP Product Management, Oracle Eloqua. – Oracle. Oracle. Brian Curran. Brian Curran.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Eloqua] 16 Experts Answer, “What makes a great infographic?”
    Content Marketing adam singer Ann Handley Ardath Albee Craig Rosenberg Eloqua infographic infographics Jeff Widman Jeremiah Owyang Jeremy Victor JESS3 Joe Chernov joe pulizzi Jonathan Block Mike Macfarlane Mike Volpe Robin Richards Steve Farnsworth Todd Defren Valeria Maltonihas been ricocheting around in my mind. Then what? Edit, edit, edit!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Eloqua] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Enjoy the latest Eloqua and JESS3 collaboration. Specifics around the who and what of the avatar project were purposefully lacking. That project goes live now. Right now.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 29, 2012
    [Eloqua] Chart: How Many Streaming Videos Do We Watch?
    Tracy Germain recently posted a very useful topliners article on Eloqua’s Social Suite and Cloud Connectors, which includes a tutorial on setting up a Youtube embed. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this How much streaming video do we watch?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 22, 2012
    [Eloqua] Chart: Benchmarking Ourselves
    by Egan Cheung | Tweet this Eloqua has a very data oriented culture.  ” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 25, 2011
    [Eloqua] 3 Top Topics from Topliners
    They’re happening at local Eloqua Customer Success Tours , during Eloqua University weekly Power Hour session, and of course, on Topliners.com. Lead Nurturing Asure Software data data cleansing database health database marketing Digital Body Language Eloqua multi-channel marketing topliners topliners.comShare email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Eloqua] The Impact of M&A on the Marketing Automation Industry
    For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!)
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Eloqua] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    The following chart, which was generated using Eloqua’s Revenue Benchmark Index , plots the ratio of B2C vs. B2B website traffic from 2008 to 2011 (Sept 30) for companies with over $1 billion in revenue. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Eloqua] 4 Pervasive Myths About Brand Journalism
    But now that brand journalism is taking root at places like Facebook and Tumblr (and, yes, at Eloqua ), it’s clear it’s not just some fad. Pervasive Myths About Brand Journalism is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Others call it marketing under another name. Hope to see you there!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Eloqua] Scary and Hopeful: The Future of The New York Times
    Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Eloqua Evan Smith Jill Abramson journalism New York Times publishing South By Southwest SxSWOne was for reading; the other for her mother’s crossword puzzle idiosyncrasies.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Eloqua] Interview: Joe Pulizzi On the State of Content Marketing
    This year, the playbook (Eloqua sponsored it) ordered the various methods of content marketing by popularity. Interview: Joe Pulizzi On the State of Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Why order the categories based on popularity? think the combination works well.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 25, 2013
    [Eloqua] Who Took Home a 2013 Markie Award?
    'by Eloqua | Tweet this Oracle Eloqua customers are ramping up their sophisticated use of technology to become the ultimate modern marketing heroes at their organizations. Learn more about the 2013 Markie Award winners here , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 25, 2011
    [Eloqua] And the Winners of the #ContentChallenge Are …
    They are, of course, copies of Content Rules , and everyone who participated in our #ContentChallenge by offering ideas on how Eloqua can continue to generate momentum for the Revenue Performance Management category will receive a signed copy of the book.  by Joe Chernov | Tweet this. Everyone. Welcome to my “ Oprah moment.”  They are books.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Eloqua] [Interview] Klout & Involver On Influence And Facebook Marketing
    Full disclosure: Involver is an Eloqua client.). believe the business processes I’m able to manage by using tools Eloqua provides are honestly going to play a much more important role in the world of B2C moving forward, and this type of integration between Involver and Klout are one of the first salvos into that space. Share email.
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