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  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 18, 2012
    [Eloqua] How 3 Global Marketers Are Approaching Mobile
    by Sheila Lahar | Tweet this As you’d suspect, social media and the fast proliferation of apps were hot topics at   Eloqua Experience Europe  this week. Roughly 90% of text messages are read within the first three minutes,” said Pinder Takhar, Marketing Manager at Dialogue , an Eloqua AppCloud partner.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2011
    [Eloqua] 6 Signs You Need Marketing Automation
    The Eloqua Business Center hosts an RFP builder and ROI calculator. Signs You Need Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Below, I outline 6 signs of sickness in a marketing structure and how marketing automation helps cure them. 1. The Remedy. The Remedy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2011
    [Eloqua] The B2B Marketing Funnel By the Numbers [Graphic]
    Eloqua is a sponsor.). The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing Eloqua lead generation Lead Nurturing MarketingSherpa sales and marketing alignmentWhat are the best ways to approach email marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 8, 2013
    [Eloqua] 3 Ways Insurance Marketers Can Benefit from Marketing Automation
    by Eloqua | Tweet this The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Our newly released tool, Oracle Eloqua Marketing for Insurance Cloud Service includes a gallery of prebuilt best practice campaign blueprints tailored to the needs of insurance organizations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Eloqua] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. Engagement Strategies For Always On, Multichannel Marketing [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Then they started to share our content.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Eloqua] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Looking forward to Eloqua Experience 2010!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Eloqua] The State of Social Marketing
    Easily half of the speaking engagements I do are at colleges / business schools because I want next generation of marketers to “grow up with” a familiarity with Eloqua and a bias towards us. The State of Social Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. That’s nice.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2011
    [Eloqua] The History of #SXSW [Infographic]
    It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few.  premiere.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 10, 2012
    [Eloqua] 4 Steps for Getting Your 2013 Demand Generation Plan Going
    Steps for Getting Your 2013 Demand Generation Plan Going is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing campaign performance Content Marketing Eloqua marketing automation social demand generationWhy now? Define…  …your goals. It’s easy.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Eloqua] Does your Eloqua Ferrari collect dust?
    Are you a client of Eloqua ? Our Marketing Automation Acceleration Package for Eloqua is exactly what the doctor ordered. Learn more (and check out our free offer) by visiting Get More from your Eloqua Purchase. You bought a great marketing automation platform from a great company. One problem. Find New Customers has the answer.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2012
    [Eloqua] How to Balance the Content Marketing Equation
    As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Eloqua’s own program was highlighted as the example of “Walk,” that is, a model characterized by strategy and processes.). I won’t be so bold as to review the report.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 13, 2013
    [Eloqua] Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair
    We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! The winners will be announced at Eloqua Experience in San Francisco. Check out the Eloqua Experience event site for all things #EE13. by Amanda Batista | Tweet this Imagine it! See it!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Eloqua] Study Shows SMB Marketers Want to Communicate Value with Metrics
    BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.  Erick Mott is a social business leader at Eloqua.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 17, 2012
    [Eloqua] 5 Surprising Uses for Marketing Automation
    At Eloqua, I was delighted to experience an ongoing new hire process as a result of marketing automation. Surprising Uses for Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Eloqua] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    The concept of “zooming in” and “zooming out, popularized in Jim Collins’ Great by Choice , has become the jargon du jour at Eloqua. Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It has its flaws.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Eloqua] Content Marketing Works Great – If You Have the Patience
    ” That’s the conclusion of the new Content Marketing ROI ebook by kapost in partnership with Eloqua. Marketing content marketing Eloqua Find New Customers kapost Marketing Made Simple ROISounds great, right. Sign me up. times better results for the same money sounds great. When can you expect to really see results?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 21, 2012
    [Eloqua] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Social Media Isn’t “Ludicrously Complicated,” Business Is is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Buddy Media Eloqua infographic Luma Partners Lumascape Social Lumascape social media marketing” SOCIAL LUMAscape. Consider the automotive rental sector.
  • ANNUITAS  |  THURSDAY, OCTOBER 1, 2015
    [Eloqua] Deleting is More than Ok – It’s Key to Clean Data
    I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group. The Blog CAN-Spam compliance delete Eloqua Markie email best practiceWhat data to clean and delete? Everyone gets nervous before they hit that ‘delete’ button. Delete them. Again,
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 5, 2013
    [Eloqua] Is Sales Hungry For Your Marketing Content? [CHART]
    Second: the system has to be setup in a way that makes content easily and instantly available to the team, in this case, with a tool like Eloqua Engage, where you can take any existing email content and check a box to make it available to sales to use and potentially even customize. by Egan Cheung | Tweet this In a word: Yes.
  • I-SCOOP  |  MONDAY, APRIL 22, 2013
    [Eloqua] Essential content marketing measurement techniques and metrics
    Content marketing measurement content marketing metrics content marketing ROI Eloqua Mediaforta Outbrain One of the key challenges for marketers regarding content marketing is measuring the ROI (or metrics and KPIs, which is not the same). Although many businesses don’t really have a specific […].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Eloqua] The Impact of M&A on the Marketing Automation Industry
    For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!)
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 29, 2012
    [Eloqua] Chart: How Many Streaming Videos Do We Watch?
    Tracy Germain recently posted a very useful topliners article on Eloqua’s Social Suite and Cloud Connectors, which includes a tutorial on setting up a Youtube embed. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this How much streaming video do we watch?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Eloqua] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 1, 2012
    [Eloqua] Which Industry is Growing its Audience Fastest? [CHART]
    We were wondering how this might vary for some of the larger verticals represented by Eloqua customers.  We plotted some of the more populous NAICS classifications amongst our customers to see if there was a significant variation in market growth by vertical. How does your organization stack up against your peers?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Eloqua] Blogging Lessons from 317 Posts
    We’ve crafted several infographics, but that didn’t stop Eloqua’s Joe Chernov from calling a spade a spade when poorly produced infographics started flooding the social Web. Blogging Lessons from 317 Posts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. January: Think Far Out. Explain the News.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Eloqua] Grab Your Free Guide to Lead Nurturing
    So, here it is:  Eloqua’s Grande Guide to Lead Nurturing. Lead Nurturing Content Marketing Eloqua Grande Guide grande guide to lead nurturing JESS3 Lead Scoring marketing automation Revenue Performance Management TaleoEnjoy.  (And if you want to check out the other 5 guides in our award-winning series, the library is here.). Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 9, 2012
    [Eloqua] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    by Egan Cheung | Tweet this Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices.  Email marketing Eloqua Email Marketing marketing automation nonprofit email marketing nonprofits
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 10, 2012
    [Eloqua] How to Tell If Your Customer Community is Driving Revenue
    by Heather Foeh | Tweet this As the manager of Eloqua’s online community,  Topliners , I’m constantly looking for ways to measure what’s working and what’s not. For me, I use the  Jive Cloud Connector  in the Eloqua AppCloud. Are we seeing steady growth? Are users engaged? So I look at it quarterly.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 11, 2014
    [Eloqua] The State of Content Marketing 2014 [Infographic]
    by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. The State of Content Marketing 2014 [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enjoy! Looking for more?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Eloqua] European Markie Awards Finalists Announced
    by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience Europe , 25-26 June in London. The DocuSign – To increase conversion , DocuSign implemented account-based scoring with Eloqua. DocuSign See you at the European Markie Awards during Eloqua Experience Europe 2013 in London!
  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Eloqua] Content Creation Fundamentals
    According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Blog B2B Marketing Buyer persona Buyer''s Journey Content creation content marketing Demand Generation demand strategy LookBookHQ Oracle Eloqua How much content do we create? Ask them.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 1, 2012
    [Eloqua] How Many More Leads Do App Users Generate? [CHART]
    by Jody Mooney | Tweet this In celebrating the  Eloqua AppCloud’s first birthday this week , we thought it would be interesting to take a look at the contrast in leads generated by marketing organizations using apps compared to those who are not. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Eloqua] 4 Pervasive Myths About Brand Journalism
    But now that brand journalism is taking root at places like Facebook and Tumblr (and, yes, at Eloqua ), it’s clear it’s not just some fad. Pervasive Myths About Brand Journalism is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Others call it marketing under another name. Hope to see you there!
  • THE EFFECTIVE MARKETER  |  FRIDAY, JUNE 1, 2012
    [Eloqua] Getting Started Guide for Marketing Automation
    Grande Guide to Lead Nurturing , by Eloqua. Email Marketing Lead generation Marketing Automation eloqua Getting Started Guide marketoWith all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Now what?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Eloqua] 8 Share Spiking Tips For Empire Avenue
    Eloqua is one of the early b2b brands to get on board. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. It may sound like a new property on the Monopoly board. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 29, 2011
    [Eloqua] Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]
    Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two? Facebook.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 25, 2012
    [Eloqua] What I Mean By “Community”
    by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. That’s why we launched the Eloqua AppCloud –a first in our industry – last year. When a fellow CMO asks me, “How did you build the Eloqua Community?”, Is it our premier customers? So thanks.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 23, 2010
    [Eloqua] Demand Generation Predictions for 2011 (from Eloqua)
    What does the future hold in business to business lead generation?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Eloqua] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    should note that Eloqua serves a very different market than HubSpot. The scale difference is significant: HubSpot tracked 70 million page views last year – that’s 6 days of Eloqua traffic.  We tracked 4.7 What does this news mean for Eloqua?  It means three things. by Joe Payne | Tweet this. billion page views for our clients.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Eloqua] Content Syndication Options for B2B Lead Generation
    Most publishers use Eloqua for their lead nurturing program, one of the leaders in the category. Content Demand Generation B2B lists computerworld eloqua emedia IDG technetwork information week madison logic netline QuinStreet telemarketing true influenceThe downside of email programs for many marketers is the limited set of options.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Eloqua] Interview: Joe Pulizzi On the State of Content Marketing
    This year, the playbook (Eloqua sponsored it) ordered the various methods of content marketing by popularity. Interview: Joe Pulizzi On the State of Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Why order the categories based on popularity? think the combination works well.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [Eloqua] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    — Thanks to Joe Chernov and Eloqua for having me as a guest contributor to the Eloqua Cartoon Collaborative. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By the time it does (if ever), it will be too late. Sign up.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Eloqua] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization. Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [Eloqua] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    For example, is this a buyer that is researching the question, “Why marketing automation?” or maybe, “Why Eloqua?” or have they even gotten to the point of “Why?”   By engaging early in the conversation, the sales person has a better understanding of how educated the buyer is and can then map relevant activities and content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Eloqua] Marketers: How To Get Noticed by “Influencers”
    Social Media #probook Eloqua influencer marketing influencers JESS3 Joe Chernov Leslie Bradshaw Michael Arrington PR public relations relationships social media probookby Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 5, 2012
    [Eloqua] 14 SXSWi Sessions for B2B Marketers
    Brad McCarty of The Next Web, Jesse Thomas of JESS3, Tyler Willis of Unified and Eloqua’s Joe Chernov will jump into the trends shaping social marketing today. Ann Handley of MarketingProfs, Karen Wickre of Twitter, Erica Swallow of Contently and Jesse Noyes of Eloqua. Now you need to prune your list of panels and sessions.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 25, 2012
    [Eloqua] Can Sales Grow Your Marketing Database? [Chart]
    Sales Enablement tools  (as we like to call them at Eloqua) are an effective and convenient way to provide your Sales Team with marketing collateral that they can send to prospects. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Can Sales Grow Your Marketing Database?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Eloqua] 8 Technologies Marketers Should be Thankful For
    Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketingWeb and Mobile Apps. Social Media. Email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 15, 2011
    [Eloqua] A Crash Course in Social Advertising [Free eBook]
    Eloqua Grande Guide to Social Advertising. View more documents from Eloqua. Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Eloqua Grande Guide Grande Guide to Social Advertising leslie poston Social AdvertisingFacebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 19, 2013
    [Eloqua] The X Factor: The Convergence of Customer Experience and Web Experience Management
    The X Factor: The Convergence of Customer Experience and Web Experience Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency customer experience CX offline online Oracle Eloqua Steve Woods The article ran Apr. 16 in CMS Wire, . It’s online. It’s a no-brainer, right?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 28, 2011
    [Eloqua] 17 Marketing Action Items in 140 Characters or Less
    Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. “Thanks to Eloqua you just got a hot lead” Elotweet #14: Set up weekly ELMO reports. What are others saying about their Eloqua Experience? Dale Wolf shares an emotional moment he had speaking with Eloqua CMO Brian Kardon.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 27, 2012
    [Eloqua] Best Place to Eat at 4AM (And 8 Other SXSW Tips)
    Best Place to Eat at 4AM (And 8 Other SXSW Tips) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing 24 Diner Arlo's Austin b2b marketing Caffe Medici Conjuctured Contently Eloqua marketing MarketingProfs South By Southwest SxSW SXSW Tips SXSWi Takoba TwitterWhere do you go?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 30, 2010
    [Eloqua] My Thought Leadership Interview with Eloqua
    As one of the top experts in marketing lead generation, Eloqua recently invited me to share insights on the marketing automation space and they ran it recently. And we did a great radio show (Expert’s Roundtable) on btob lead generation last … Continue reading → Tags: Thought Leadership Interview
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 26, 2012
    [Eloqua] What’s the Best Day to Engage Your Online Customer Community? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing community management digital marketing Eloqua online customer community toplinersOur 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2011
    [Eloqua] How to Beat the S&P 500
    We looked at the performance of 155 public companies using Eloqua and benchmarked it against the S&P 500. Today, we released Eloqua Revenue Suite , which includes a series of applications and services that help businesses increase revenue and predict revenue growth several quarters out. Customer Confidence Rocked.” Value. Reach.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Eloqua] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Here are 5 ways to avoid being in the revenude: 1.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Eloqua] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    In June, Eloqua published a comprehensive Social Media Playbook featuring a fantastic infographic, titled The Content Grid , that helps marketers visualize who creates content and who consumes it. And the Eloqua blog post about the playbook and grid boosted referrals to the Eloqua website by 43%. She suggested the grid.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 17, 2010
    [Eloqua] Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua
    This time we interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This
  • PR MEETS MARKETING  |  TUESDAY, OCTOBER 19, 2010
    [Eloqua] #EE10SF – Joe Payne, CEO of Eloqua – Keynote Summary
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 7, 2013
    [Eloqua] Is Out-of-the-Box Reporting Enough? [CHART]
    Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs.  Approximately six months ago, we launched the Analyzer license in Eloqua Insight.  Eloqua insight However, some are completely new reports and dashboards.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Eloqua] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 21, 2011
    [Eloqua] Wish B2B Apps Talked To Each Other? Introducing The AppCloud.
    Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. For our customers, the Eloqua AppCloud is a fast, easy way to improve their understanding of the buyer and accelerate their RPM journey. Until now. Facebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 16, 2011
    [Eloqua] A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social
    It was the reason we created the Eloqua AppCloud. The Eloqua AppCloud provides marketers a central platform where the wide array of apps they depend on – from data management, webinars and social media analysis to text messaging, direct mail and community management – can be understood in context. Consider the stats.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Eloqua] The Art of the Customer Testimonial
    When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology.  by Joe Chernov | Tweet this. Share email. Facebook. LinkedIn.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 13, 2012
    [Eloqua] Awesome Content is Key to B2B Social Media
    have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3. Marketing Social Media 101 content creation content curation Content Marketing EloquaNo matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Read more.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Eloqua] How to Avoid Sending the Worst Sales Email
    How to Avoid Sending the Worst Sales Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing b2b marketing b2b sales and marketing Eloqua Engage Email Marketing sales and marketing alignment sales email sales enablementYou’re not alone. Be Timely. Time kills deals.”
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Eloqua] The 14 Best Marketing Automation Tools
    Showcase reviews:  201 Digital. 7) Oracle Eloqua. dotmailer Drip eConsultancy HubSpot Hunter & Bard InTouch JumpLead Leadpages Leadsius marketing automation tools Marketing Insider Group MarketingLand Marketo OpenEMM Oracle Eloqua Pardot SalesAutopilot SimplyCast SmartBug Media SnappAppMarketing can’t be automated.) SnapApp.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 13, 2012
    [Eloqua] 12 Photos from SXSW Interactive
    The Eloqua campaign canvas proved popular with developers and marketers. Eloqua's Jennifer Horton gives a demo. The Eloqua booth at SXSW. 12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People huddled in sessions, then took to the streets. Enjoy!
  • B2B MARKETING ONLINE  |  TUESDAY, JULY 13, 2010
    [Eloqua] Wrapping up Eloqua Experience 10 in Europe
    It was fantastic to see a full house at Eloqua Experience 10 in London. With an inspiring view across The City from Altitude 360 at Millbank Tower, it was a great opportunity for Eloqua users throughout Europe to meet their colleagues from other geographies, their peers in other companies, and Eloqua’s executive team. And why?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Eloqua] Do Marketing Awards Matter? [CHART]
    Eloqua Experience  is a little over a month away and with it comes the  2012 Markie Awards  ceremony honoring excellence in marketing. We decided to compare the twenty  2011 Markie winners  to the Eloqua Benchmark Index for the last four quarters. If you’re not signed up for Eloqua Experience and the Markies, register today.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Eloqua] Marketing Automation’s Next Frontier: Madison Avenue
    Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.] Not yet.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Eloqua] Marketing Automation Simplified [Slide Deck]
    by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Marketing Automation Simplified from Eloqua. Marketing Automation Simplified [Slide Deck] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Calm your marketing chaos!
  • SNAPAPP  |  TUESDAY, FEBRUARY 11, 2014
    [Eloqua] Why we (heart) Oracle/Eloqua + SnapApp
    It’s Valentine’s week, so let’s talk relationships.  In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation.  And, Eloqua manages the relationship.  SnapApp
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Eloqua] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    You may be interested in checking out  [link] AutomatedMarketing/ , Eloqua’s home on Reddit.com. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media digital marketing Eloqua Reddit reddit marketing social media marketingReddit?”. Interested in getting started with Reddit?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Are You Walking a Sales Pipeline Tightrope?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales & Marketing Alignment b2b marketing b2b sales b2b sales pipeline Eloqua sales enablement sales pipelineby Matt Lohman | Tweet this One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Eloqua] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    The following chart, which was generated using Eloqua’s Revenue Benchmark Index , plots the ratio of B2C vs. B2B website traffic from 2008 to 2011 (Sept 30) for companies with over $1 billion in revenue. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 7, 2010
    [Eloqua] Is your Eloqua Ferrari collecting dust?
    Is your Eloqua Ferrari collecting dust? If so, here’s the answer. link].
  • SNAPAPP  |  TUESDAY, OCTOBER 29, 2013
    [Eloqua] Big Takeaways From Eloqua Experience 2013
    Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 4, 2012
    [Eloqua] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Content Marketing digital marketing Eloqua fantasy marketing team modern marketingSome play for cash, most just want the bragging rights.
  • SNAPAPP  |  THURSDAY, OCTOBER 17, 2013
    [Eloqua] Counting Down to Eloqua Experience 2013!
    We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Eloqua] Does My Hair Look Good in this Metric?
    Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). Let’s face it. Some metrics make us look better than others.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Eloqua] 4 Lessons Social Media Pros Can Learn from DemandGen
    Demand Generation DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. You’ve got a Posterous and a Tumblr blog. You say “epic” a lot. Sometimes.
  • ACQUIRING MINDS  |  THURSDAY, OCTOBER 7, 2010
    [Eloqua] The Risky Business of Exclusive Reselling
    Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. Tags: channel cloud computing marketing automation channel sales direct sales Eloqua Market2Lead Marketo Oracle reseller exclusivity Steve Woods The Pedowitz Group VAR the VAR) is collaborating with large business (i.e.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 4, 2010
    [Eloqua] Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua (via )
    This time we interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. Great interview! I'm pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This wish to thank Brian for his contributions to Fearless Competitor.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Eloqua] Can the User Interface Impact How Well You Do Your Job? [CHART]
    by Egan Cheung | Tweet this Eloqua has been building software for marketers since the turn of the millenium.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency b2b marketing Eloqua HTML5 HTML5 for B2B marketing automation modern marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Eloqua] Your Dreamforce Survival Guide #DF11
    While you’re at Dreamforce, don’t miss our Super Session with Eloqua CEO Joe Payne, NetApp CMO Christine Heckart and Involver’s Jascha Kaykas-Wolff. Your Dreamforce Survival Guide #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Better get into survival mode. can help.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 22, 2011
    [Eloqua] SocialMediaB2B.com Included in Updated Blog Infographic
    Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. Click over to the Eloqua Blog Tree post for more details about the new Blog Tree. View more documents from Eloqua. Blogging Communications blog tree Edelman EloquaQ1 Blog.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Eloqua] The Fifth P of the Marketing Mix
    Sales & Marketing Alignment Content Marketing Eloqua revenue revenue growth sales enablement sales productivity sirius decisionsby Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. How exactly does sales productivity fall under marketing’s domain?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Eloqua] The Consumerization of the Enterprise App
    The Consumerization of the Enterprise App is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Assistly b2b apps b2b marketing Basecamp Box CES Chatter Eloqua Eloqua10 enterprise apps Jobvite Mindjet online communities recruitment Social Media YammerBut novelty is rarely enough.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Eloqua] [Interview] Klout & Involver On Influence And Facebook Marketing
    Full disclosure: Involver is an Eloqua client.). believe the business processes I’m able to manage by using tools Eloqua provides are honestly going to play a much more important role in the world of B2C moving forward, and this type of integration between Involver and Klout are one of the first salvos into that space. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Eloqua] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua’s CMO, Heidi Melin, and CRO, Alex Shootman, will join Splunk’s CMO Steve Sommer on how marketing can become sales’s biggest asset. Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. Dreamforce is upon us.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Eloqua] 22 Essential Mobile Apps for Your CMO
    Marketing Efficiency 100 Cameras in 1 37signals analytics pro Android android marketplace apps appstore Basecamp Battery Ultra Box.net Boxcar Chatter CMO Dropbox Eloqua Evernote FlightTrack Frenzapp Goodtodo Instapaper iOS iPad iPhone Locale marketing mobile Penultimate Qwiki Reeder Siri Trimit TripItContent Apps. price tag. On-the-Road Apps.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
    To learn more about specific content marketing benchmarks and trends, check out our latest report: Eloqua Community: The State of Content Marketing 2014. Digital Marketing Themes Explored At TFM&A in London is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Big) Data -As Andrew Warner, Sr.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Eloqua] 6 Brilliant Uses of Video
    Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The RSA’s Drive – The Surprising Truth About What Motivates Us.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2011
    [Eloqua] A “Virtuous Cycle” Model for Engaging in Social Q&A Sites
    Aside from the obvious pressures of expediency, fact-checking, departmental silos, and client confidentiality, a hiding-in-plain sight complication for many organizations, including Eloqua, is how to engage in third-party networks without detracting from their own online user communities.  As much public attention as Quora, et al., Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 1, 2012
    [Eloqua] Chart: A Year of Marketing Excellence
    Chart: A Year of Marketing Excellence is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency B2B b2b marketing Eloqua Email Marketing marketing automation Revenue Performance Management social media marketing toplinersThinking of setting some New Year’s Resolutions? 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Eloqua] Scary and Hopeful: The Future of The New York Times
    Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Eloqua Evan Smith Jill Abramson journalism New York Times publishing South By Southwest SxSWOne was for reading; the other for her mother’s crossword puzzle idiosyncrasies.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 2, 2012
    [Eloqua] 3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
    And you won’t want to miss Altimeter founder Rebecca Lieb’s keynote on this very topic at Eloqua Experience next week. Reasons Why Your Paid, Owned & Earned Media Don’t Work Together is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But things are different today.
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