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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Eloqua] 13 Events You Should Attend In 2013
    Eloqua Experience. 13 Events You Should Attend In 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Content Marketing Dreamforce Eloqua Experience Event Marketing google marketing analytics marketing events social media marketingLas Vegas, NV. 18-22.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 20, 2012
    [Eloqua] Two Big Problems Between Sales & Marketing – And How to Solve Them
    This exact situation was the topic of conversation yesterday at Dreamforce ’12 during a discussion among Splunk’s CMO Steve Sommer, Senior Vice President of Sales Tom Schodorf, Eloqua’s President, Alex Shootman , and CMO Heidi Melin. by Jesse Noyes | Tweet this We’re all familiar with the divide between sales and marketing. situation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 7, 2011
    [Eloqua] 3 Ways Marketing Automation is Like an 80?s Movie
    As our own Doc Brown – Eloqua CMO Brian Kardon – prepares to look back on marketing automation in 2011 and forward to 2012, we thought we’d share some of our favorites. As our CEO Joe Payne noted during his keynote at Eloqua Experience 2011, mobile, social and apps are driving the new models for delivery, engagement and integration.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Eloqua] Have Infographics Jumped the Shark?
    Eloqua has achieved some measure of success with infographics. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing content marketing world data visualization Eloqua Focus infographic infographics The Content Grid v2Or so I thought. The data says a meritocracy still exists.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Eloqua] Transforming Marketing From Social Media to Social Business
    'by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. Erick Mott is a social business leader at Eloqua.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 19, 2013
    [Eloqua] The X Factor: The Convergence of Customer Experience and Web Experience Management
    The X Factor: The Convergence of Customer Experience and Web Experience Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency customer experience CX offline online Oracle Eloqua Steve Woods The article ran Apr. 16 in CMS Wire, . It’s online. It’s a no-brainer, right?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 31, 2012
    [Eloqua] The Thoreau Guide to Marketing Automation
    The Thoreau Guide to Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua marketing automation Marketing Automation Implementation Thoreau toplinersLike Henry David Thoreau my wife and I “wished to live deliberately.” Read on.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 23, 2013
    [Eloqua] Does ‘Size’ Matter for Marketing Teams? [CHART]
    For this week’s chart, we captured Eloqua benchmark data from our customers over the past year, to compare small organizations and large ones to see if one group is making more inroads than the other. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Eloqua] Content Syndication Options for B2B Lead Generation
    Most publishers use Eloqua for their lead nurturing program, one of the leaders in the category. Content Demand Generation B2B lists computerworld eloqua emedia IDG technetwork information week madison logic netline QuinStreet telemarketing true influenceThe downside of email programs for many marketers is the limited set of options.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Eloqua] 4 Steps for Making Demand Generation More Social
    Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation. Take a look at the new Eloqua Social Suite , which makes all the above possible with tools available right out of the box.  The beauty of social is that it can be a relatively low risk, low cost endeavor. 
  • LEAD VIEWS  |  TUESDAY, JANUARY 22, 2013
    [Eloqua] Consolidations in Marketing Automation Space: Implications for B2B Customers
    B2B marketing B2B Sales Marketing Automation acquisitions adobe marketing cloud b2b marketers calliduscloud david raab eloqua LeadFormix market2lead marketing automation space marketingpilot microsoft dynamics crm ROI salesforce marketing cloud sap solutions marketing social mediaVisit my website for full links, other content, and more! ]].
  • INBLURBS  |  WEDNESDAY, AUGUST 8, 2012
    [Eloqua] The Keys to An Effective Content Strategy – an Interview with Joe Chernov
    In this video, CRMSoftware.TV ‘s Lauren Carlson sits down with content marketing guru Joe Chernov of Eloqua to discuss where some marketers are falling short when it comes to content. We are marketing in an age where content is king. As a result, more and more companies and marketing teams are increasing their content marketing efforts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Eloqua] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Ardath and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. Stories are difficult to copy. Can you explain?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 4, 2013
    [Eloqua] 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness
    After you read these reporting analysis tips, go into Eloqua and in your CRM and generate these reports: #MQLs by Lead Score and Geography. Check out Eloqua’s Grande Guide to Lead Scoring. Lead scoring is a widely discussed strategic topic among marketing automation users. MQLs Converted by Lead Score. MQLs Rejected by lead Score.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 5, 2013
    [Eloqua] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
    He shared amazing sentiments about the brand and its loyal culture, during Eloqua Experience , October 23-25 in San Francisco. For more highlights from Eloqua Experience, follow the event discussion on Twitter with the hashtag #EE13.  . While I preserve this hypothesis, regardless; full disclosure: I’m the daughter of a “Harley guy.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Eloqua] 8 Technologies Marketers Should be Thankful For
    Technologies Marketers Should be Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing crm Eloqua Email Marketing Lead Scoring marketing analytics marketing automation Marketing Measurement social media marketing webinar marketingWeb and Mobile Apps. Social Media. Email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Eloqua] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    should note that Eloqua serves a very different market than HubSpot. The scale difference is significant: HubSpot tracked 70 million page views last year – that’s 6 days of Eloqua traffic.  What does this news mean for Eloqua?  by Joe Payne | Tweet this. Finally, after about a week, there will be silence.  We tracked 4.7 Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Eloqua] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua’s CMO, Heidi Melin, and CRO, Alex Shootman, will join Splunk’s CMO Steve Sommer on how marketing can become sales’s biggest asset. Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. Dreamforce is upon us.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [Eloqua] Get In On the #EloquaTour Book Giveaway
    This is a question we ask often at Eloqua. During the Road to Revenue Tour, we’ll ask followers of @Eloqua on Twitter a series of demand generation trivia questions. If you are not already, follow the @Eloqua company Twitter handle. Only Eloqua Twitter followers will be eligible. But we wanted to take it a step further.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Eloqua] Why Your CMO Doesn’t Like You
    Why Your CMO Doesn’t Like You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement b2b marketing Brightcove Chief Marketing Officer CMO Content Marketing Eloqua Jaspersoft marketing strategy PIMCO Rod Brooks social media marketing targeting and segmentation VFM Leonardo
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Eloqua] Your Dreamforce Survival Guide #DF11
    While you’re at Dreamforce, don’t miss our Super Session with Eloqua CEO Joe Payne, NetApp CMO Christine Heckart and Involver’s Jascha Kaykas-Wolff. Your Dreamforce Survival Guide #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Better get into survival mode. can help.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 9, 2012
    [Eloqua] Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]
    by Egan Cheung | Tweet this Earlier this year, we launched a benchmark dashboard which allows our customers to compare some of their key metrics in Campaign, Contact and Lead Management to a set of Eloqua Benchmark Indices.  Email marketing Eloqua Email Marketing marketing automation nonprofit email marketing nonprofits
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 1, 2012
    [Eloqua] Which Industry is Growing its Audience Fastest? [CHART]
    We were wondering how this might vary for some of the larger verticals represented by Eloqua customers.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement b2b marketing benchmarking chart of the week Eloqua marketing automation marketing reach
  • ANNUITAS  |  THURSDAY, FEBRUARY 20, 2014
    [Eloqua] Content Creation Fundamentals
    According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Blog B2B Marketing Buyer persona Buyer''s Journey Content creation content marketing Demand Generation demand strategy LookBookHQ Oracle Eloqua How much content do we create? Ask them.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Eloqua] Is “social media campaign” an oxymoron?
    Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Let them win stuff.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Eloqua] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. Steps to Use Marketing Automation for Improved Conversion Knowledge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How is that possible?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 9, 2011
    [Eloqua] Digital Body Language and Economic Health [Chart]
    guess at the end of the day, I am not suggesting Eloqua, Omniture or Webtrends become the new Standard & Poors – but it is at least an interesting discussion – what do you think? Digital Body Language and Economic Health [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Eloqua] What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
    'by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 4.What are the best social management tools?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2012
    [Eloqua] Blogging Lessons from 317 Posts
    We’ve crafted several infographics, but that didn’t stop Eloqua’s Joe Chernov from calling a spade a spade when poorly produced infographics started flooding the social Web. Blogging Lessons from 317 Posts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. January: Think Far Out. Explain the News.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 21, 2012
    [Eloqua] A Day in the Life of a Real Social Selling Pro
    That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Adam replies, so Jill goes into Eloqua Engage. There she accesses an email template for an event Eloqua is throwing in Adam’s region. Jill Rowley at Dreamforce. Every week.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 15, 2012
    [Eloqua] Are You Walking a Sales Pipeline Tightrope?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales & Marketing Alignment b2b marketing b2b sales b2b sales pipeline Eloqua sales enablement sales pipelineby Matt Lohman | Tweet this One of the famous Wallenda’s will be back on the highwire tonight, this time crossing over Niagara Falls.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 27, 2013
    [Eloqua] 3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
    Last week at Eloqua Experience in San Francisco, Heuer highlighted how you can use automated marketing tools and methods to more effectively reach the right contacts within specific accounts for all the right reasons. You’ve tried everything to show you care from marketing automation to expensive investments in process and content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Eloqua] The Fifth P of the Marketing Mix
    Sales & Marketing Alignment Content Marketing Eloqua revenue revenue growth sales enablement sales productivity sirius decisionsby Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. How exactly does sales productivity fall under marketing’s domain?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Eloqua] What An Advocate-Centric Marketing Organization Looks Like
    Given Eloqua’s commitment to being an advocate-centric marketing, Heather Foeh, Director of Customer Culture, oversees one of the most successful and innovative advocate marketing programs, hands down. At most B2B companies, the marketing teams just keep growing and growing. See you there.) Executive sponsorship from the CMO.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, OCTOBER 12, 2013
    [Eloqua] Which Marketing Messaging Types Resonate the Most? [CHART]
    Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. But hey, it can happen.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Eloqua] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    You may be interested in checking out  [link] AutomatedMarketing/ , Eloqua’s home on Reddit.com. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media digital marketing Eloqua Reddit reddit marketing social media marketingReddit?”. Interested in getting started with Reddit?
  • LEADSLOTH  |  TUESDAY, AUGUST 11, 2009
    [Eloqua] B2B Pay Per Click Advertising
    For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. What is your take?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 14, 2012
    [Eloqua] Revenue Performance Management: You May Already Be Halfway There
    Revenue Performance Management: You May Already Be Halfway There is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management Aberdreen Research b2b marketing Eloqua marketing automation RPM“Tell me more!”, ”, 2. “I’m busy. My team is busy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua] How Cloud Connectors Can Guide Your Campaign Strategy
    Here are two examples of how our team has leveraged Eloqua Cloud Connectors as the starting point for cross-sell campaigns at Sage: Example 1: Personalization & Competition Using the WebEx Cloud Connector. stumbled across LookBook HQ at Eloqua Experience and had an “ah-ha” moment. Follow Brandi on Twitter @SageStarr.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 18, 2012
    [Eloqua] How Dreamforce Boosts Lead Generation [CHART]
    Eloqua customers saw a 41% increase of leads generated from 3 months prior to the month of the event, and then the lead production fell by 13% right after. How Dreamforce Boosts Lead Generation [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Well the results were pretty clear. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Eloqua] Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]
    'by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing. Marketing Measurement Digital Body Language Eloqua platfform DBL 2.0
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Eloqua] The Art of the Customer Testimonial
    When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology.  by Joe Chernov | Tweet this. Share email. Facebook. LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2012
    [Eloqua] How to Avoid Sending the Worst Sales Email
    How to Avoid Sending the Worst Sales Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Email marketing b2b marketing b2b sales and marketing Eloqua Engage Email Marketing sales and marketing alignment sales email sales enablementYou’re not alone. Be Timely. Time kills deals.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Eloqua] 4 Pervasive Myths About Brand Journalism
    But now that brand journalism is taking root at places like Facebook and Tumblr (and, yes, at Eloqua ), it’s clear it’s not just some fad. Pervasive Myths About Brand Journalism is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Others call it marketing under another name. Hope to see you there!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Eloqua] The Impact of M&A on the Marketing Automation Industry
    For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!)
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Eloqua] Scary and Hopeful: The Future of The New York Times
    Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Eloqua Evan Smith Jill Abramson journalism New York Times publishing South By Southwest SxSWOne was for reading; the other for her mother’s crossword puzzle idiosyncrasies.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    [Eloqua] European Markie Awards Finalists Announced
    'by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience Europe , 25-26 June in London. The DocuSign – To increase conversion , DocuSign implemented account-based scoring with Eloqua. DocuSign See you at the European Markie Awards during Eloqua Experience Europe 2013 in London!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 7, 2013
    [Eloqua] Is Out-of-the-Box Reporting Enough? [CHART]
    Here at Eloqua, many cystomers have asked for the ability to customize their marketing reports to analyze data in a way that effectively reflects their particular needs.  Approximately six months ago, we launched the Analyzer license in Eloqua Insight.  Eloqua insight However, some are completely new reports and dashboards.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 8, 2013
    [Eloqua] 3 Ways Insurance Marketers Can Benefit from Marketing Automation
    'by Eloqua | Tweet this The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Our newly released tool, Oracle Eloqua Marketing for Insurance Cloud Service includes a gallery of prebuilt best practice campaign blueprints tailored to the needs of insurance organizations.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 18, 2013
    [Eloqua] How The Chicago Bears Elevate Fan Engagement
    'by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Eloqua allows us to segment and understand who their favorite players are and where they live so we can really give them the kind of offers that they’re looking for and find unique ways to engage with them.”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 5, 2014
    [Eloqua] Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
    from Eloqua. Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Like leftovers in your fridge, those cold prospects just need a little reheating and imagination to be enjoyed. Offer a helping hand.  Think multi-channel.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 25, 2012
    [Eloqua] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    The concept of “zooming in” and “zooming out, popularized in Jim Collins’ Great by Choice , has become the jargon du jour at Eloqua. Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It has its flaws.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 18, 2011
    [Eloqua] The Big SaaS Trends of 2011
    Many of these companies have chosen Eloqua to run their Revenue Performance Management Operations, so this week are offering a 2011 Report on the Eloqua SaaS Benchmark Index to highlight some of the trends we are seeing from this group, including: Technology Landscape. Dare to Compare to the Eloqua SaaS Benchmark Index.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Eloqua] Does My Hair Look Good in this Metric?
    Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). Let’s face it. Some metrics make us look better than others.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2011
    [Eloqua] 6 Signs You Need Marketing Automation
    The Eloqua Business Center hosts an RFP builder and ROI calculator. Signs You Need Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Below, I outline 6 signs of sickness in a marketing structure and how marketing automation helps cure them. The Remedy. The Remedy. The Remedy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 26, 2012
    [Eloqua] The Top 25 Posts of 2012
    by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Our Content to Customer presentation laid out how Eloqua approaches content, and how it aligns to the sales cycle. 20 Stats Every Modern Marketer Needs to See At Eloqua Experience this year, many stats were rattled off. Enjoy! Brands That “Get” Storytelling.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 2, 2013
    [Eloqua] 4 Ideas to Ensure Success With Sales Analytics
    Check out Eloqua’s Analytics Worksheet to map out your team’s goals and measurement strategies. . Ideas to Ensure Success With Sales Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Donny is responsible for the firm’s capabilities, software vision, and services.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Eloqua] Enterprise Social Media and Personal Branding
    Reputation Management Social Media Marketing Web Presence Optimization BusinessCard2 Eloqua enterprise social media personal branding Revenue Engine social media for financial services Steve Woods WorkfacePersonal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Not at all.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Eloqua] 8 Share Spiking Tips For Empire Avenue
    Eloqua is one of the early b2b brands to get on board. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. It may sound like a new property on the Monopoly board. Facebook.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 23, 2014
    [Eloqua] 3 Advocate Marketing Takeaways From The Bammie Awards
    'by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year. Advocate Marketing Takeaways From The Bammie Awards is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 16, 2012
    [Eloqua] Who Won at the European Markie Awards
    As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. Remember to submit your work for the 2012 Markie awards taking place at Eloqua Experience North America.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Eloqua] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    'by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 21, 2011
    [Eloqua] 3 Ways to Influence the Quora Community
    About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog.  by Joe Chernov | Tweet this. Let’s have a look at each. Answer First. It’s 145. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 8, 2013
    [Eloqua] Don’t Drop the Ball: 4 Ways The Marketing Juggler Stays Organized
    The Kapost team is pleased to announce the freshly released  Kapost Calendar App (Beta) for Eloqua 10. The Kapost Calendar gives you a birds-eye view of your marketing automation initiatives, right within your Eloqua instance. Check it out  on the Eloqua AppCloud page. Modern marketers are expert jugglers. By staying organized.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, NOVEMBER 2, 2013
    [Eloqua] Is Sales Enablement a Two-Way Street? [CHART]
    Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives. They also have silently been enjoying a side benefit of their own. Why might that be? 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 25, 2012
    [Eloqua] Can Sales Grow Your Marketing Database? [Chart]
    Sales Enablement tools  (as we like to call them at Eloqua) are an effective and convenient way to provide your Sales Team with marketing collateral that they can send to prospects. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. per month! Can Sales Grow Your Marketing Database?
  • THE EFFECTIVE MARKETER  |  MONDAY, JUNE 20, 2011
    [Eloqua] A Tough Road for Marketing Automation
    Email Marketing Marketing Automation Marketing Planning Marketing Strategy eloqua linkedin marketing automation times marketoMarketing Automation is a hot topic. News about  multi-million dollar investments  in the space has sparked not only interest from marketers but a multitude of competitors crowding  an already jammed market.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Eloqua] European Markie Award Winners Honored in London
    'by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. To increase conversion , DocuSign implemented account-based scoring with Eloqua. DocuSign An Eloqua automated email strategy nurtured leads through the campaign delivering a revenue pipeline of £1.3m
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Eloqua] Do Marketing Awards Matter? [CHART]
    Eloqua Experience  is a little over a month away and with it comes the  2012 Markie Awards  ceremony honoring excellence in marketing. We decided to compare the twenty  2011 Markie winners  to the Eloqua Benchmark Index for the last four quarters. If you’re not signed up for Eloqua Experience and the Markies, register today.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 13, 2012
    [Eloqua] 12 Photos from SXSW Interactive
    The Eloqua campaign canvas proved popular with developers and marketers. Eloqua's Jennifer Horton gives a demo. The Eloqua booth at SXSW. 12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. People huddled in sessions, then took to the streets. Enjoy!
  • VIDYARD  |  TUESDAY, NOVEMBER 26, 2013
    [Eloqua] 6 Examples of Awesome B2B Video Marketing
    Eloqua. This awesome animated video from the marketing automation pros at Eloqua tells the story of Modern Mark. If you’re covering topics from targeting to conversion and analysis, break your videos into a series like Eloqua has done. Let’s take a look shall we? Go2Meeting Video Case Study. Taulia.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 7, 2010
    [Eloqua] Is your Eloqua Ferrari collecting dust?
    Is your Eloqua Ferrari collecting dust? If so, here’s the answer. link].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Eloqua] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    'by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” Click here to find out more about the newly released Oracle Eloqua Life Sciences Marketing solution. Glean and leverage data more effectively.
  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Eloqua] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Eloqua] Win a Signed Copy of “Content Rules”!
    We are all about disclosure and transparency here at Eloqua. Revenue Performance Management #conentrulesbook #contentchallenge #contentrules Content Marketing Content Rules Eloqua future of revenue RPM The Future of Revenue videoby Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  Really hard.  What’s missing? 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Eloqua] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee.  . Paul Teshima , GVP Product Management, Oracle Eloqua. – Oracle. Oracle. Brian Curran. Brian Curran.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2011
    [Eloqua] Earthquakes & Marketers on the Twittersphere [Chart]
    Eloqua Experience wrapped up yesterday, and it was rocking! We used the Eloqua tweet feeder cloud connector to look at the #EE11SF hashtag on Twitter to see when people were tweeting and how the audience for that hashtag grew with each major event. by Egan Cheung | Tweet this What a week! magnitude quake. Late arrivals, perhaps?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 5, 2013
    [Eloqua] Is Sales Hungry For Your Marketing Content? [CHART]
    This weekend, we analyzed customers who use the Eloqua Engage sales tool, which allows marketers to make marketing designed email templates available for their sales reps so that they can send the right message to their prospects at the right moment in the buying cycle, and track their response to it. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 29, 2012
    [Eloqua] Chart: How Many Streaming Videos Do We Watch?
    Tracy Germain recently posted a very useful topliners article on Eloqua’s Social Suite and Cloud Connectors, which includes a tutorial on setting up a Youtube embed. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this How much streaming video do we watch?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 22, 2012
    [Eloqua] Chart: Benchmarking Ourselves
    by Egan Cheung | Tweet this Eloqua has a very data oriented culture.  ” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Eloqua] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Enjoy the latest Eloqua and JESS3 collaboration. Specifics around the who and what of the avatar project were purposefully lacking. That project goes live now. Right now.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Eloqua] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    The following chart, which was generated using Eloqua’s Revenue Benchmark Index , plots the ratio of B2C vs. B2B website traffic from 2008 to 2011 (Sept 30) for companies with over $1 billion in revenue. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 13, 2012
    [Eloqua] Awesome Content is Key to B2B Social Media
    have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3. Marketing Social Media 101 content creation content curation Content Marketing EloquaNo matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Read more.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [Eloqua] Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.
    — Thanks to Joe Chernov and Eloqua for having me as a guest contributor to the Eloqua Cartoon Collaborative. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. By the time it does (if ever), it will be too late. Sign up.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Eloqua] 3 European Marketing Trends
    by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Cheers!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Eloqua] 6 Brilliant Uses of Video
    Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Eloqua] Is Your Organization Prepared For Mobile Marketing? [CHART]
    Sign up for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. To reach today’s always-on consumers, a mobile marketing strategy is an imperative. Do we need a mobile app?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, DECEMBER 9, 2008
    [Eloqua] The Contact Washing Machine
    For Eloqua users, I'll talk about some of the pieces of a good Contact Washing Machine on this blog's sister blog - Eloqua Artisan ( [link] ). Tags: marketing automation data management data cleansing Eloqua demand generation It's a long road though, as the data we get to work with is often. terrible.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Eloqua] 4 Lessons DemandGen Pros Can Learn From Social Media
    Demand Generation demand gen DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. There are also plenty of lessons we can share with DemandGen. Here are four big ones: 1. Which did I overlook?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Eloqua] Interview: Joe Pulizzi On the State of Content Marketing
    This year, the playbook (Eloqua sponsored it) ordered the various methods of content marketing by popularity. Interview: Joe Pulizzi On the State of Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Why order the categories based on popularity? think the combination works well.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 25, 2013
    [Eloqua] Who Took Home a 2013 Markie Award?
    'by Eloqua | Tweet this Oracle Eloqua customers are ramping up their sophisticated use of technology to become the ultimate modern marketing heroes at their organizations. Learn more about the 2013 Markie Award winners here , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 12, 2011
    [Eloqua] Where to go for BtoB Sales and Marketing Insights? Check out the Eloqua Blog Tree
    If you use a tool like Google Reader to check out sales and marketing blogs, you know there are a lot of good ones out there beyond this one on B2B lead generation and marketing, Fearless Competitor.
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
    Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 18, 2011
    [Eloqua] Top Two Areas of Struggle in Marketing Automation Implementation
    Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop.  So you’re in the market for a marketing automation platform.  You’ve gone through the Step-by-Step Guide to Selecting a Marketing Automation System by David Raab.  Better advice:  start investing in deployment well before you choose a platform. .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Eloqua] [Interview] Klout & Involver On Influence And Facebook Marketing
    Full disclosure: Involver is an Eloqua client.). believe the business processes I’m able to manage by using tools Eloqua provides are honestly going to play a much more important role in the world of B2C moving forward, and this type of integration between Involver and Klout are one of the first salvos into that space. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Eloqua] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    There are other sources like Marketing Sherpa , Marketing Profs and Eloqua. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? If not, you are Revenude. Consistency matters. Reddit.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Eloqua] Smart B2B Content, Awesome B2B Content and the Grid
    We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. from Eloqua Blog. Last June, Eloqua published the first infographic on the then-nascent content marketing industry.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Eloqua] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    'by Eloqua | Tweet this We recently introduced you to Modern Mark , our friend who’s putting Modern Marketing to work for his organization. Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Eloqua] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Eloqua has been active in representing the interests of ethical marketers in a wide array of areas, ranging from consumer privacy legislation to social media disclosure. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Eloqua] Study Shows SMB Marketers Want to Communicate Value with Metrics
    BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.  Erick Mott is a social business leader at Eloqua.
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