VIDYARD | TUESDAY, SEPTEMBER 1, 2015
[Eloqua] Learn from Some of the Best Marketing Automation Blogs
So without further ado: Eloqua. About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.). Marketo. Hubspot.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 14, 2015
[Eloqua] Oracle Chosen as Leader in Gartner Magic Quadrant
Oracle Eloqua excelled across all categories of measurement in Gartner’s analysis, and much of this can be attributed to key investments we’ve made since joining the Oracle family. With Oracle Eloqua, we want to provide the centralized hub to orchestrate those experiences appropriately. Marketing Cloud Product News
VIDYARD | FRIDAY, AUGUST 7, 2015
[Eloqua] Learn from the Experts How to Build a Rockstar Lead-Scoring Model with Video!
If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience. The buying process is changing.
CRIMSON MARKETING | THURSDAY, AUGUST 6, 2015
[Eloqua] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Before you invest in #martech, consider the #customerexperience you want to create Click To Tweet.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 31, 2015
[Eloqua] VEST Report: Competition in B2B Marketing Automation Isn't About Features
Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too.
ANNUITAS | THURSDAY, JULY 30, 2015
[Eloqua] 4 Marketing Automation Must-Haves For Beginners
There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 29, 2015
[Eloqua] 8 Tips to Jump Start Your Account-based Marketing
Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Ask yourself a few things before you decide about ABM.
B2B MARKETING INSIDER | TUESDAY, JULY 28, 2015
[Eloqua] 10 Marketing Over Coffee Podcasts You Should Check Out
As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 22, 2015
[Eloqua] Oracle Selected as Strong Leader Among Digital Marketing Platforms
Oracle’s ambition to lead the digital platform market is strong, as it has demonstrated by investing more than $5bn to acquire some of the best digital marketing vendors, including Eloqua, Responsys, BlueKai, and Datalogix. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 22, 2015
[Eloqua] Gmail Provides Email Deliverability Data to Senders
For customers of email marketing platforms with their own reporting tools, such as Oracle Marketing Cloud's Eloqua and Responsys, this will be a very welcome addition to reference alongside campaign reporting metrics. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Let’s dig in! Email Marketing
KOMARKETING ASSOCIATES | TUESDAY, JULY 21, 2015
[Eloqua] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages? Testimonials.
VIDYARD | MONDAY, JUNE 29, 2015
[Eloqua] [Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers
Tech giant Lenovo loves how video and marketing automation platform Eloqua has transformed their marketing strategy and results. Are you sitting down? I’ve got something very important to tell you. Marketing automation is key to successful marketing teams. Where’s the dislike button? Here’s something you’ll reeeally like.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 5, 2015
[Eloqua] Are We There Yet? – The Road to Marketing Optimization
Part of the Eloqua community since 2005 (and 2010 Markie Winner), Rob has developed a deep knowledge of marketing technologies, as well as strategies and best practices that have proven successful time and time again. For most, flying is the preferred means of transport. It’s understandable. I’m not that guy. ”).
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 2, 2015
[Eloqua] What is the Stage of Your Marketing Data?
As a Marketing Advisor for Oracle Eloqua, she brings over 10 years of marketing experience to help customers along their modern marketing journeys, guiding them with real-world experiences to help untangle complexities and get the most out of their marketing automation investment. That’s a very tall order. Not at all!
ANNUITAS | THURSDAY, MAY 28, 2015
[Eloqua] Ending the Great Divide
Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs. There is still a great divide between sales and marketing. How to build alignment?
FATHOM | TUESDAY, MAY 26, 2015
[Eloqua] 5 Tips to Get the Most out of Your Pardot Campaigns
Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full potential. Learn more about multivariate testing here.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Eloqua] 33 Inspiring B2B digital marketing case studies
INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 13, 2015
[Eloqua] Driving Engagement and Conversion with Marketing Apps
” While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say: “By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them. Hitting the Open Road.
VIDYARD | TUESDAY, MAY 12, 2015
[Eloqua] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.”. This new offering from SnapApp is a cool example of what I mean.”.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 6, 2015
[Eloqua] The Customer Journey, Orchestration and What B2C Marketers Need To Know
On the B2B side, Oracle Eloqua has been doing orchestration even longer. “Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” novel approach, huh? KRAUSE: Orchestration. Problem solved!”
CMO ESSENTIALS | MONDAY, MAY 4, 2015
[Eloqua] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. More modern communities are even crossing the threshold into demand generation ‒ identifying new leads, accelerating the buying process and creating new revenue. Define your objectives.
ANNUITAS | THURSDAY, APRIL 30, 2015
[Eloqua] Modern Marketing – How Can We Do It Better?
There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS. It’s about maximizing value and optimizing results.
VIDYARD | MONDAY, APRIL 27, 2015
[Eloqua] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more. Great!
B2B MARKETING UNPLUGGED | MONDAY, APRIL 27, 2015
[Eloqua] Stop Letting Your Customers Talk to Strangers
Eloqua’s Grande Guides have long been a treasure for harried marketers. Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? Have I got a job for you. Others stick them inside of customer service because they are used to being yelled at. think it belongs on its own.
ANNUITAS | TUESDAY, APRIL 21, 2015
[Eloqua] Increasing Conversion Rates – Part 2
Programs like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler can help sales people prioritize leads within their queue, but a more overt process of lead distinction can often help the sales organization prioritize and sort leads more effectively. All modern marketers want to increase conversion rates –it’s just good marketing.
VIDYARD | WEDNESDAY, APRIL 15, 2015
[Eloqua] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
CMO ESSENTIALS | THURSDAY, APRIL 9, 2015
[Eloqua] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Many B2B marketers are calling upon those outside their four walls to influence their target markets. Influencer marketing: Short-term buzz. Expanding reach and raising brand awareness.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 8, 2015
[Eloqua] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
LinkedIn Lead Accelerator has recently been integrated with two Oracle platform: Eloqua marketing automation software and BlueKai data management platform). Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. Content Marketing
THE POINT | WEDNESDAY, APRIL 8, 2015
[Eloqua] Survey: Marketing Automation Users Score a “C” in Maturity
B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 7, 2015
[Eloqua] 7 Modern Marketing Experience Takeaways
There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1. Oracle Marketing Cloud
VIDYARD | MONDAY, APRIL 6, 2015
[Eloqua] 6 Important Takeaways from Oracle’s Modern Marketing Experience
Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Every marketer knows the real key to success is to always be learning. Those who don’t, won’t.”
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 1, 2015
[Eloqua] Data Management and Modern Marketing: Platform Enhancement Q&A
RKW : We have announced a significant modeling capability specifically for our Oracle Cross-Channel Marketing (Oracle Eloqua and Oracle Responsys) customers called Lookalike Modeling. We caught up with Rebecca Kaykas-Wolff , Director of Product Marketing, Oracle Data Management Platform, for more insight into the release.
VIDYARD | MONDAY, MARCH 30, 2015
[Eloqua] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform. Lenovo. Cetera Financial Group. Prophix Software.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Eloqua] Terminus Offers Targeted Display Ads for B2B
Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. email-based targeting. sales stages.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 26, 2015
[Eloqua] Case Study: Modern Marketing Meets Storytelling Comic Strips
Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges).
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 19, 2015
[Eloqua] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Remember how much simpler life was back in 2010? Many of the original scoring vendors specialized in a single application.
THE FORWARD OBSERVER | WEDNESDAY, MARCH 11, 2015
[Eloqua] 5 Ways To Unite Sales And Marketing For Increased Revenues
HubSpot, Marketo, Eloqua, etc.). Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it. At the time, this was an accomplishment that many had thought impossible. It can get ugly. Sales people will complain about lousy quality leads generated by marketing.
VIDYARD | WEDNESDAY, FEBRUARY 25, 2015
[Eloqua] From Viewer to Customer: Attributing Deals to Video Views
You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. For Eloqua, this info will likely be stored in the Object Record for a particular lead. One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?”
EMAGINE B2B BLOG | MONDAY, FEBRUARY 23, 2015
[Eloqua] Why WordPress Is The Secret Ingredient To Your Success
The best part: it’s SEO friendly and integrates with other necessary tools for B2B’s like CRMs such as Salesforce, Marketo, Eloqua, and SugarCRM. Over and over again I hear our B2B clients and others tell us they want to use a CMS provider for their website that is not only powerful but also easy to use. But How? The WordPress Support Forum.
ANNUITAS | THURSDAY, FEBRUARY 19, 2015
[Eloqua] B2B Events in 2015 – Where to Go and How to Learn
Whatever happened to the Eloqua Experience? I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Unsure what to present?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 5, 2015
[Eloqua] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader. social data.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 4, 2015
[Eloqua] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
Mintigo had an article by one of their executives, Atul, about a great new product that works with Oracle/Eloqua. They Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. You is the best word in marketing today.). You simply can’t. Amanda.
VIDYARD | THURSDAY, JANUARY 22, 2015
[Eloqua] Bringing It Home: How To Build The Optimal Video Production Team
If you’re using a marketing automation platform like Marketo or Eloqua, make sure they understand how to connect your video marketing platform so that no view is left unaccounted for. Every company dreams of having all of their marketing handled in house. Your Videographer. Will this person bring your video vision to life?
CMO ESSENTIALS | WEDNESDAY, JANUARY 21, 2015
[Eloqua] 10 Quick Competitive Advantages for Modern Marketing
Analyze Your Marketing Data: According to a study by Oracle | Eloqua , 30% more time spent analyzing marketing data can yield 3 times higher email open rates and two times higher click-through rates in email marketing campaigns. Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. CMO Insights Trending
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Eloqua] Right Time, Real Time Selling
Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 20, 2015
[Eloqua] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
For instance, during Eloqua Experience 2013 , we aligned our session tracks with messaging previously used in our content collateral, “The 5 Tenets of Modern Marketing.” The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. And never assume that someone is out of reach.
VIDYARD | WEDNESDAY, JANUARY 14, 2015
[Eloqua] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. The Play Button is the Most Compelling Call-to-Action on the Web.
THE POINT | TUESDAY, JANUARY 13, 2015
[Eloqua] How to Measure Email Success in 2015: A Call to ROI
That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
B2B LEAD BLOG | WEDNESDAY, JANUARY 7, 2015
[Eloqua] Marketing Big Data: Start this Year with a Plan
Companies that employ consistent data hygiene create 700% the number of inquiries and 400% the number of leads than those who do not.” – Eloqua Marketing Automation Benchmark Report. By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month. Which 25%? Who knows. Identifying target personas. Start here.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 1, 2015
[Eloqua] 10 Marketing New Year’s Resolutions For 2015
Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit. 9. Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[Eloqua] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Earlier this year, Oracle Marketing Cloud announced the framework for native applications and opened up their Eloqua platform even further.
CMO ESSENTIALS | MONDAY, DECEMBER 22, 2014
[Eloqua] Oracle Acquires Datalogix: Change in the Air for Marketers
This can be considered as an add-on to their acquisitions of Eloqua, BlueKai and Responsys. With Eloqua acquisition, Oracle established a platform to enable targeted B2B-oriented marketing campaigns. This is not limited to just the marketing space. In addition, contact centers that are deployed in the cloud are 4.4%
B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 17, 2014
[Eloqua] Five Signs of Hope in Marketing Land
Those of us who labour away in Canada , held a muted celebration of our country’s 147 th birthday last July, as it brought with it the long-dreaded anti-spam legislation that effectively silenced our little Eloqua engines. Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Well done!
VIDYARD | TUESDAY, DECEMBER 9, 2014
[Eloqua] Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. Built custom programs and campaigns in Eloqua to support the segmentation and communication flows. Cetera Financial Group had these types of nurturing goals in mind early in 2014.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Eloqua] The Characteristics of a Marketing Automation Expert [Infographic]
You can talk to your Eloqua admins in the Topliners community ; you can talk to Support, and you can find people who have been publishing how-tos and other helpful information. Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution.
CMO ESSENTIALS | WEDNESDAY, DECEMBER 3, 2014
[Eloqua] Armageddon for Isolated Marketing: Why Organizations Can’t Go It Alone
I’m not big on calling marketing tactics or strategies dead. It’s not only illogical to suggest that something that was never alive could die; it’s also an obscene exaggeration. The thing is, that’s exactly what’s happening – the end of the world as we know it for isolated marketing organizations…. Buyers Don’t Operate Alone, Why Should Brands?
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 28, 2014
[Eloqua] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
good example of keeping promises is our client, Mintigo , They had an article by one of their executives, Atul , about a new product that works with Oracle/Eloqua. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. We’ll review and likely post to our blog soon.
VIDYARD | FRIDAY, NOVEMBER 28, 2014
[Eloqua] Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns
Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. So … use that data! Aight? Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Campaign Overview. Notable Results.
VIDYARD | THURSDAY, NOVEMBER 13, 2014
[Eloqua] How to Use Data to Make Your Video Marketing More Strategic
The benefits Deltek is realizing by feeding video data directly into their Eloqua instance and individual contact records. 86% of marketers are using some form of measurement of video marketing effectiveness, according to a recent video marketing research report. The magic lies in what you do with that data once you’ve collected it. Huzzah!
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 4, 2014
[Eloqua] Lytics Adds Marketing Recommendations to a Customer Data Platform
Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
THE POINT | WEDNESDAY, OCTOBER 29, 2014
[Eloqua] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. The second is about the technology. We see it all around us.
ANNUITAS | TUESDAY, OCTOBER 21, 2014
[Eloqua] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
Next week in Boston, LeadLove kicks off with our first east coast city! I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 21, 2014
[Eloqua] Tips to Amplify Your Lead Gen with Next Gen Social Data
’s Social Behavior SparkPlug in the Eloqua AppCloud to learn more. Are you still having trouble nailing down an ROI from social media? You aren’t alone. At the same time an ecosystem of experts, consultants and “gurus” keep hawking their latest theories with all the fervor of a preacher trying to convert the skeptical.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 17, 2014
[Eloqua] Why the Best in Business Keep Looking for a Job = Even Though They Have One
He even used to be the Chief Marketing Officer for Eloqua. Eloqua gets acquired by Oracle and Silverpop gets acquired by IBM. Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. Sales looks for Mr. Right Nows. Check it out! Paul Dunay. No warning.
VIDYARD | TUESDAY, OCTOBER 14, 2014
[Eloqua] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard. Media Contact: Tyler Lessard. Press Releases
HUBSPOT | MONDAY, OCTOBER 13, 2014
[Eloqua] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
Oracle buying Vitrue and Eloqua for $1.2B. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years.
EMAGINE B2B BLOG | MONDAY, OCTOBER 6, 2014
[Eloqua] Your Analytics Questions Answered (Interview)
Good email software like your Act-On, Marketo, Eloqua or Pardot will automatically encode your links to be shown in the campaigns section of Google Analytics, there is nothing special you have to do what so ever to have your visits from email appear there. Alicia Hale, VP of Digital Marketing Services | eMagine. That’s a good question.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 6, 2014
[Eloqua] How Axial Ramped Up Deliverability and Measurement Strategies
Focused on improving its deliverability, and ultimately its engagement with its audience, Axial went live on the Oracle Eloqua platform in less than two weeks and immediately began building email campaigns. Now up to 20 Axial employees are leveraging their knowledge learned from Eloqua University to build campaigns.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 25, 2014
[Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response.
VIDYARD | WEDNESDAY, SEPTEMBER 24, 2014
[Eloqua] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data. So what exactly are these connected customers doing with their newfound power? They’re being social: In 2013 there were 1.73 billion.
VIDYARD | MONDAY, SEPTEMBER 22, 2014
[Eloqua] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space. Honeywell. Simply having a presence on YouTube is no longer enough. Fiberlink, an IBM Company. Intralinks. Over 99% of.
CRIMSON MARKETING | FRIDAY, SEPTEMBER 12, 2014
[Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. She also spent 10 years as a senior marketing executive at PeopleSoft.
VIDYARD | MONDAY, SEPTEMBER 8, 2014
[Eloqua] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
Go beyond simply knowing Marketo or Eloqua. This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. . What I was not ready for was the myriad ways I could track a lead’s behavior. Know Your systems.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 2, 2014
[Eloqua] Advice for Job-Seekers – Go Beyond the Resume!
On Labor Day, I saw a Tweet by Eloqua cited the biggest challenges faced by Chief Marketing Officers in the USA. It came from a Korn-Ferry survey and revealed concerns about the flood of big data and only one in four CMO are able to demonstrate the value of marketing to the company leadership team. Not anymore. Want to talk to me?
B2B MARKETING UNPLUGGED | TUESDAY, SEPTEMBER 2, 2014
[Eloqua] The Hidden Costs of Content Marketing
Marketo, Hubspot and Eloqua have been making noises about them for years. Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? But wait, there’s more. That’s right, for free. Curation.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 1, 2014
[Eloqua] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
Based on a point system managed through Eloqua, Nescafé © Dolce Gusto © France has been able to build up a real CRM program with the goal to: engage with the database, reward contacts based on their engagement, and offer relevant and profiled content to each single consumer. London calling! Join us! 1. Register Now.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 28, 2014
[Eloqua] 6Sense Finds B2B Prospects Using Web Site Activities
Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Formal release was in May 2014.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 26, 2014
[Eloqua] HubSpot Files for IPO: Solid Financials for a Young Company
comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). HubSpot filed its much-anticipated S-1 for a public stock offering yesterday.
HINGE MARKETING | FRIDAY, AUGUST 15, 2014
[Eloqua] Intermediate Techniques to Build a Better Email Marketing Campaign
Eloqua. You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. What action do you want leads to take when they read your emails? Which metrics should you be watching?
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 13, 2014
[Eloqua] Content Marketing Trends Taking Us into the Future
Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. But what’s in the crystal ball these days?
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 4, 2014
[Eloqua] Lead Generation: It’s all about building relationships
know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Steve: That’s crazy!
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 29, 2014
[Eloqua] CMOs Face a Major Dilemma [Infographic]
CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 28, 2014
[Eloqua] Marketer’s Guide to Mobile Marketing Orchestration
Marketer’s Guide to Mobile Marketing Orchestration is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 24, 2014
[Eloqua] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?”
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 23, 2014
[Eloqua] The Future of Social Marketing Automation is Here (And Improving)
Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. Check out the new Eloqua App Cloud offering on Topliners.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Eloqua] What LinkedIn’s Acquisition of Bizo Means For Marketing
What LinkedIn’s Acquisition of Bizo Means For Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Eloqua] 3 Tips to Support Relevance in Your Marketing Communications
Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
VIDYARD | MONDAY, JULY 21, 2014
[Eloqua] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5 Press Releases
VIDYARD | MONDAY, JULY 21, 2014
[Eloqua] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match.
VIDYARD | MONDAY, JULY 21, 2014
[Eloqua] Vidyard Secures $6 Million in Series A Financing
Vidyard’s Series A financing comes on the heels of integrations with leading marketing automation platforms – Eloqua and HubSpot. Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing. Press Releases
VIDYARD | MONDAY, JULY 21, 2014
[Eloqua] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.” Press Releases
VOICE-BASED MARKETING | FRIDAY, JULY 18, 2014
[Eloqua] Don’t Make Marketing Decisions Based on Bad Data
When used properly, marketing automation platforms like Marketo, Hubspot, Eloqua, and Ifbyphone can give powerful insight into your marketing universe. Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 17, 2014
[Eloqua] 4 Tips For Data-Driven Glory: Insights From Interact 2014
Tips For Data-Driven Glory: Insights From Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. But for Verizon Wireless , highly personalized newsletters are driving value. ” 2.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 17, 2014
[Eloqua] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. ” 2.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 15, 2014
[Eloqua] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 14, 2014
[Eloqua] The Global State of the Mobile App and Push Notification Markets
The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 11, 2014
[Eloqua] 5 Ways to Humanize Your Online Communications
Ways to Humanize Your Online Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Tell Stories.
B2B MARKETING TRACTION | WEDNESDAY, JULY 9, 2014
[Eloqua] B2B Marketers: Why It’s Time to Commit…
…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 8, 2014
[Eloqua] The State of B2B Lead Nurturing [New Benchmark Research]
” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan , marketing director at Bizo and editor of Digital Marketing Remix.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 7, 2014
[Eloqua] 6 Ways Marketing and IT Collaboration Boosts ROI
Ways Marketing and IT Collaboration Boosts ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. Follow Jack on Twitter @jnewto.