• IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Eloqua] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Eloqua] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. Steps to Use Marketing Automation for Improved Conversion Knowledge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How is that possible?
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Eloqua] Why the First Rule of Culture Is Misguided [SlideShare]
    In fact, Alex Shootman, the President of Eloqua, a company with which we occasionally compete in the marketplace, noted the following: “At Eloqua we always talk about the fact that HubSpot is an honorable competitor. The first rule of culture is that you don’t talk about culture. At least, that’s what people thought.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 14, 2014
    [Eloqua] The “Mad Men” Sendoff: 5 Ways We Marketers Love You
    The “Mad Men” Sendoff: 5 Ways We Marketers Love You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this It’s the Monday after the final season premiere of AMC’s Mad Men (hangover much)? It’s been real, Mad Men. Thanks for the memories.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Eloqua] 6 Fundamental Value-Based Selling Tips
    Fundamental Value-Based Selling Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. believe there is a bit of both in the craft of salesmanship. Research Your Customer. Be personal in your approach.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Eloqua] How to Use Your Sales Team to Create Better Buyer Personas
    Indeed, sales reps “develop a deep understanding of the people they are speaking to, and [recognize] patterns in their questions, concerns and interest levels,” says Mark Organ, founder and CEO of advocate marketing software vendor Influitive (and founder and former CEO of Eloqua ). So, how can you create buyer personas that actually work?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In the Transformation Track Leadfabric shared how to feed your sales team more than just ToFu (top of funnel campaigns), and in our Marketing Execution Track CRM Technologies highlighted several interesting applications on the Eloqua AppCloud that can be used to improve campaigns.  It is one of the most beautiful cities in the world. love it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Eloqua] Customer-Obsessed Marketing Is Your Next Competitive Edge
    Customer-Obsessed Marketing Is Your Next Competitive Edge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. There’s one more key ingredient.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Eloqua] Why Inbound Vs. Outbound Marketing is the Wrong Question
    Why Inbound Vs. Outbound Marketing is the Wrong Question is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Matt on Twitter @HeinzMarketing. Inbound marketing can be both highly effective and highly inefficient. Only 5 of 1,000 trial registrations were sales-qualified leads. It’s allbound.
  • VIDYARD  |  FRIDAY, APRIL 4, 2014
    [Eloqua] Drive Real Action With These 6 Killer CTAs
    In a video promoting our attendance at Eloqua ’13, we used a pop-out CTA at the end to get viewers to fill in their information if they wanted to meet up with us while in San Francisco (and, let’s face it, we really wanted to show off how cool the pop-out CTA is). “Yes I want to start a demo right now!” No problem.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. Will your organization take advantage of the visual continuum?
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua] 30 Killer Resources to Learn Content Marketing
    From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 'Image credit Adobe. From idea generation to strategy and more, here are the best of the best: 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Eloqua] 15 Cases of Marketing Innovation [New eBook]
    The 15 companies profiled in the “Modern Marketing Superheroes” eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco. 'by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. Best Customer Lifecycle Program.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Eloqua] 6 Trends Highlighted at Social Media Marketing World
    Trends Highlighted at Social Media Marketing World is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. The following are 6 key trends derived from the report. Blog, blog, and blog! 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Eloqua] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Here’s ours:  Could You Get More out of you Eloqua Investment with Better Content? Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Lots of people. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 26, 2014
    [Eloqua] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    Best Practices to Uniting Content Marketing Teams and Workflows is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Michael Gerard , CMO of Curata. IDC, Kenan Systems, Prospero (mZinga) and Millipore). .
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 24, 2014
    [Eloqua] 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
    18 Marketing Challenges Cited by Leaders at the CMO Club Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. Many centered on content, data, and unifying the customer experience.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 23, 2014
    [Eloqua] Very exciting times at Find New Customers
    They even asked me to connect with one of their board members, the former CEO of Eloqua. 'Holy crap! These are exciting times indeed at Find New Customers ! We have a wonderful new client who just signed a Statement of Work with Find New Customers - a West Coast marketing software firm launching a new product in early April.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 23, 2014
    [Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    For example ‘ @ DeSheliaSpann @Eloqua Which type of engagement gives the best ROI – PR, web, social media/blogging or events? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She’s a strategist with a specialty in digital, social media and email marketing. Join the Twitter chat!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Eloqua] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    'by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Here are the highlights from the first Twitter chat, on ‘Targeting’. Eloquestions. A)  Retargeting key. Eloquestions.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Eloqua] The 2014 Digital Marketing Ecosystem
    What is the difference between Act-on, Eloqua, Marketo, Hubspot? 'Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. Basic questions.:
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 5 Reasons To Check out the Modern Marketing Tour
    Reasons To Check out the Modern Marketing Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! There’s something for everyone : 1. Share your pain.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Eloqua] 3 Newer Types of Content Tactics To Support Lead Gen
    Newer Types of Content Tactics To Support Lead Gen is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Eloqua] Create Your Own Marketing Luck
    Create Your Own Marketing Luck is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency analysis audience Conversion data engagement marketing best practices marketing case studies marketing luck marketing technology Oracle Eloqua targeting
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    'by contributor | Tweet this Editor’s Note:   Today’s post comes courtesy of  Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle  Eloqua Gold-Certified Partner. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Pepper North America on Twitter @PepperNA.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] 4 Dimensions of Effective B2B Marketing Plans
    Dimensions of Effective B2B Marketing Plans is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate. Demand Modeling.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 10, 2014
    [Eloqua] Email and Speed Top the Modern Marketer’s Agenda [Infographic]
    'by Sylvia Jensen | Tweet this Email is considered to be the most important digital marketing activity and the need for speed and relevance are the greatest challenges, according to Oracle Eloqua’s report, Defining the Modern Marketer: From Real to Ideal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Eloqua] How To Build Up Social Media Marketing Like LEGO
    How To Build Up Social Media Marketing Like LEGO is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Check your cost of ignorance.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Eloqua] SXSW Preview: Social Technologies and the Universal Customer Profile
    SXSW Preview: Social Technologies and the Universal Customer Profile is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. Follow Roland on Twitter @rsmartly.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Eloqua] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. It did this by putting a former Eloqua employee, Jill Rowley, in the driver’s seat as the official “Social Sales Evangelist” at Oracle. Get the Right Tools.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Eloqua] ‘Snackable’ Formats Driving Content Marketing
    'by Eloqua | Tweet this What makes being a Modern Marketer so special? Snackable’ Formats Driving Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Knowing 4 major trends and predicting the success of your future campaigns could be a huge part of it. Everybody wins! Why not?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Eloqua] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    Memory, Information Overload, and 3 Ways Marketers Can Maximize Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. .
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Eloqua] 21 Content Marketing Tools to Use in 2014
    Image credit: eloqua. 'What if a marketer was only as good as their content marketing tools? believe there’s actually much more truth to that statement than many of us realize. The brands that succeed at content marketing are those that take an agile stance. Here are the very best: 1. Evernote. Image credit: evernote. Percolate. SEMRush.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 3, 2014
    [Eloqua] 3 Digital Marketing Themes Explored At TFM&A in London
    To learn more about specific content marketing benchmarks and trends, check out our latest report: Eloqua Community: The State of Content Marketing 2014. Digital Marketing Themes Explored At TFM&A in London is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Big) Data -As Andrew Warner, Sr.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 2, 2014
    [Eloqua] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    I wanted to meet Eloqua peers and find out what they were doing with Eloqua,” said Mark Plant , Marketing Operations Director, Micro Focus. Tips, tricks, resourcing, the works — it was a priceless opportunity for a general dipstick into modern marketing and for me to benchmark where we really were on our Eloqua journey.”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] What Kind Of Marketing Superhero Are You? [Quiz]
    Quiz] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You You probably are, and then some! Marketing isn’t just about art and science, or technology and strategy on its own. Are you: The Quantum Qualifier?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] Marketing Automation is Not Marketing Strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Stevens.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 26, 2014
    [Eloqua] The Incredible Growth of Marketing Made Simple TV
    connected with this former Eloqua executive on LinkedIn, and she was soon booked in Ann’s spot. 'If you do something long enough, it takes a life all on its own. Marketing Made Simple TV began inauspiciously on May 10, 2012. Like a snowball rolling down a hill, it has slowly grown and grown. How much has it grown? Very excited!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Eloqua] 4 Content Marketing Metrics Trends and Best Practices
    In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey. Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
    'Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces. m also tempted to remind you that I predicted this convergence as an industry trend back in December. BlueKai, on the other hand, is all about the data.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Eloqua] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver orchestrated and personalized customer interactions across all marketing activities and channels. Data can do a lot of helpful services to your business, and to the experience of your customers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Eloqua] Take Your Questions To The ‘Targeting’ Twitter Chat
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. For example ‘@robheerdegen @Eloqua What key targeting questions should I be asking to help properly allocate my marketing efforts? Tweet your questions ‘ @robheerdegen @Eloqua ’.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Basically, it lets Bizo read audience segments created by Eloqua.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    See how marketers manage the buyer''s journey in Eloqua and Bizo''s infographic, which outlines the path of the buyer. 'Happy Friday, Sales Prospecting Perspectives readers! We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. Great advice!
  • ANNUITAS GROUP  |  THURSDAY, FEBRUARY 20, 2014
    [Eloqua] Content Creation Fundamentals
    According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Blog B2B Marketing Buyer persona Buyer''s Journey Content creation content marketing Demand Generation demand strategy LookBookHQ Oracle Eloqua How much content do we create? Ask them.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Eloqua] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
    Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 19, 2014
    [Eloqua] 3 Secrets Hiding in Your Video Data
    Taking a look at some of the metrics, our Eloqua Experience live action video had about 74% of people watch to the end, whereas our Eloqua motion graphics video had only 30% of people watch until the end. For example, your video viewing data might showcase high drop off rates (a signal that your video is too long). Observation # 2.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Eloqua] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    'by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Eloqua] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    Get more out of your Eloqua marketing automation system. Oracle Eloqua is a sponsor of the Bizo Funnelmentals Tour. Reasons To Check Out Bizo’s B2B Funnelmentals Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Follow Sean on Twitter @Sean_f_Callahan. 27), New York (Mar.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] 10 Ways To Show Your Customers Love
    Get some tips on how to show your leads a little love with our new Guide as part of our ‘Customer Respect Series’ 10 Ways To Show Your Customers Love is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Happy customers make supportive advocates, so always aim to help, enable, and support.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. But take a closer look.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] The State of Content Production: Benchmarks and Action Items
    'by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge.
  • VIDYARD  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
    By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume. 'Hello Vidyard community! ROI is the ROI.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Eloqua] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    'by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” Click here to find out more about the newly released Oracle Eloqua Life Sciences Marketing solution. Glean and leverage data more effectively.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 11, 2014
    [Eloqua] The State of Content Marketing 2014 [Infographic]
    'by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. The State of Content Marketing 2014 [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enjoy! Looking for more?
  • 3D2B  |  TUESDAY, FEBRUARY 11, 2014
    [Eloqua] Do This One Simple Thing to Boost Qualified B2B Leads
    First, invest in the latest in marketing automation platform that can help you to capture leads, pre-qualify them, and prioritize them; for example, Marketo, Eloqua, Pardot or Act-On. 'What would you do if your company leadership landed you with a big hairy audacious goal of increasing leads by 2000%? Run for cover? How quickly? Bottom line?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 10, 2014
    [Eloqua] Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
    Eloqua: The report notes that respondents are waiting a longer period to initiate engagement with vendors. Eloqua: It’s interesting that social media is playing a bigger role in how buyers search. To what do you attribute this? Are vendors doing a better job at guiding the journey through content? mix of both?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 6, 2014
    [Eloqua] The C.U.R.V.E Method For Engaging Email Subject Lines
    Method For Engaging Email Subject Lines is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Alex on Twitter @alexcwilliams. After years of writing and testing Subject Lines for all ends of the business spectrum, I have developed my own method of creating Subject Lines called C.U.R.V.E., Works.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Eloqua] How Do You Work Content Into Your Marketing Mix? [New benchmark report]
    That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. Today we share what we’ve learned in the Oracle Eloqua Community report: The State of Content Marketing 2014. How modern marketers use other people’s content.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 4, 2014
    [Eloqua] Sales-Marketing Alignment is a Win-Win
    If you’re not sure why sales-marketing alignment is important, read through  Eloqua’s “It’s All About Revenue” Page.). 'REVTalks Speakers Outlined the “How-To” of Revenue Marketing. If you haven’t already, it’s time to act on the key takeaways from the inaugural REVTalks marketing summit.
  • VIDYARD  |  TUESDAY, FEBRUARY 4, 2014
    [Eloqua] How to use Video Marketing to Generate Leads
    If you’re working with a marketing automation platform like Marketo or Eloqua, a gate can be especially powerful because your MAP will automatically create a contact record for a lead once the viewer fills out the field, and it will track the rest of the lead’s viewing behaviour once they have watched your video. Show Me The Data!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Eloqua] 4 Key Marketing Technology Takeaways From A Forrester Wave
    Key Marketing Technology Takeaways From A Forrester Wave is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Eloqua] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Takeaways From MediaPost’s Social Media Insider Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort.  Don’t make OEP about internal turf wars.
  • 3D2B  |  FRIDAY, JANUARY 31, 2014
    [Eloqua] Are You Sabotaging the Magic of Marketing Automation?
    It’s easy to be mesmerized by software, such as Act-On, HubSpot, Marketo and Eloqua, that tracks how Web visitors find your website, the pages they look at, the path they take from one page to the next, where they spend the most time, and what content they download. It doesn’t stop there. Not so! Not just any content. Marketing Automation
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 30, 2014
    [Eloqua] How Marketers Are Managing The Buyer Journey [Infographic]
    As you’ll see from our latest infographic done in partnership with Oracle Eloqua, there are plenty of opportunities. How Marketers Are Managing The Buyer Journey [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Jen on Twitter @leadjen.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Eloqua] Marketing automation is not marketing strategy
    Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,”   which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. '(Photo credit: Wikipedia). This worries me.  Marketers sometimes see automation as a silver bullet. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 28, 2014
    [Eloqua] 3 Strategic Content Measures Every Marketer Should Take
    Strategic Content Measures Every Marketer Should Take is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. Go for the latter! Become sourced as ‘news you can use’.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Eloqua] 3 More Trigger Marketing Tips To Improve Engagement
    More Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 23, 2014
    [Eloqua] 3 Advocate Marketing Takeaways From The Bammie Awards
    'by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year. Advocate Marketing Takeaways From The Bammie Awards is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Eloqua] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    'Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. However information overload is a constant challenge to overcome as well. The B2B Buyer is in Control. So What Are You Going to Do About It?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Eloqua] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Is 1:some actually fine? Native Ads are on the rise.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Eloqua] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    'by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Eloqua] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    Considering that the Eloqua platform itself is soon going to be available in a number of languages, you may even find it easier to create the content that is so valuable to growing your business. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. billion) uses the internet. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua] 3 Questions You Should Ask About Your Content Marketing Strategy
    Questions You Should Ask About Your Content Marketing Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin? How will I measure success? How do I make the most of my efforts? Purpose.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Eloqua] How to Marry Digital and Human-Touch B2B Marketing
    How to Marry Digital and Human-Touch B2B Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note:   Jeff Kalter  is CEO of  3D2B , a global business-to-business telemarketing company that bridges the divide between marketing and sales. He It’s fast.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 13, 2014
    [Eloqua] Marketing in the Express Lane: 14 Tips From 14 Experts
    Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability. Marketing in the Express Lane: 14 Tips From 14 Experts is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But this is 2014! Some things are simply better in the express lane. Are you marketing in the express lane?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Eloqua] 5 Customer Experience Cues From Retail
    Customer Experience Cues From Retail is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Follow Alicia on Twitter  @AliciaFiorletta. . Store nearby!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua] Must Attend Marketing Events In 2014
    Must Attend Marketing Events In 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. Here is a compilation of events to inspire you in 2014. SXSW - Mar 7-16 / Austin, TX.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Eloqua] The 2014 Digital Marketing Ecosystem
    Do they go with a top-of-the-line tool like Eloqua, or Marketo? 'For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. They say, “Okay, go!”
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Eloqua] 3 Trigger Marketing Tips To Improve Engagement
    Trigger Marketing Tips To Improve Engagement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam. His trick?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Eloqua] Upworthy’s Top Takeaways For Creating Viral Content
    Upworthy’s Top Takeaways For Creating Viral Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. How have they risen so quickly? They care more about quality then being first or fastest.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 31, 2013
    [Eloqua] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. Marketing Resolutions for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Happy New Year! Personalize at every possible touch point.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Eloqua] 3 Social Media Marketing Tips For 2014
    Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 26, 2013
    [Eloqua] 6 Secret Ingredients To Driving Change and Growth
    Secret Ingredients To Driving Change and Growth is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. Read more about the series here.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 23, 2013
    [Eloqua] Top Blog Posts From 2013: A Gift of Merry Marketing Insight
    'by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. Gift of Merry Marketing Insight from Eloqua. Happy Holidays from your friends at Oracle Eloqua! Enjoy a gift of Merry Marketing Insight !
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Eloqua] ‘Tis The Season For Engaging Email Marketing Tips
    ‘Tis The Season For Engaging Email Marketing Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this These recent holiday weeks have been about giving and receiving — inspirational email tips, that is! How can you add value and delight? Download our Engagement Guide.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 22, 2013
    [Eloqua] Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Peter Rojas | Tweet this After all the mixed news about healthcare.gov and healthcare reform, we sought to find out how different healthcare industry marketers performed in the dawn of the Affordable Care Act. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud. Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Congratulations, Oracle & Responsys!
    We do not compete with Responsys, and only very occasionally with Eloqua.). On the B2C side, Oracle/Responsys is (and always has been) clearly superior to Salesforce/Exact Target, and on the B2B side, Oracle/Eloqua easily trumps Salesforce/Pardot. Oracle has long owned the enterprise back office. Whoops! Corporate CRM MKTG MKTO ORCL
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Eloqua] Interesting Infographics: How B2B Marketers are Using Social Media
    This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. The reason behind this high number is that most B2B companies do not implement plans for generating demand into social media, reports Eloqua. Facebook.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua] How Cloud Connectors Can Guide Your Campaign Strategy
    Here are two examples of how our team has leveraged Eloqua Cloud Connectors as the starting point for cross-sell campaigns at Sage: Example 1: Personalization & Competition Using the WebEx Cloud Connector. stumbled across LookBook HQ at Eloqua Experience and had an “ah-ha” moment. Follow Brandi on Twitter @SageStarr.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Eloqua] Act-On Software a Leader in Marketing Automation
    Marketers have voiced their opinions and Act-On is recognized as a leader: Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). 'Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Get a demo of the act-on platform.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 18, 2013
    [Eloqua] How The Chicago Bears Elevate Fan Engagement
    'by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. Eloqua allows us to segment and understand who their favorite players are and where they live so we can really give them the kind of offers that they’re looking for and find unique ways to engage with them.”.
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Eloqua] inContact: Using Video Marketing to Drive Millions in Pipeline
    Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads. Here’s what Scott had to tell us about the inContact video marketing strategy: Why inContact is Using Video.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 16, 2013
    [Eloqua] 10 Industries That Make Marketing Eventful [CHART]
    'by Pierre Custeau | Tweet this At a manufacturing industry roundtable during our last Eloqua Experience event, a major electrical component manufacturer shared their experience with mailing components as part of a very successful campaign. Have you looked at how events can be used to bring your customers and products closer?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Eloqua] Tips To Enhance Your Email Deliverability
    Dennis Dayman , Chief Privacy and Security Officer at Oracle Eloqua sat down with Brian for a best practice conversation about how to drive the best performance in email deliverability and customer engagement (while dodging dreaded spam traps!). Hansford: Can you give us an overview how you manage email deliverability at Oracle Eloqua?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] 5 Ways to Boost Your Marketing Accountability and Credibility
    Ways to Boost Your Marketing Accountability and Credibility is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. Read part one here.
  • ANNUITAS GROUP  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] Content Marketing Magic – Inspiration, Strategy and Customer Obsession
    Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing 'I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.
  • VIDYARD  |  TUESDAY, DECEMBER 10, 2013
    [Eloqua] Tips for Running Successful Event Campaigns
    To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. This year at Vidyard we experimented with marketing campaigns for conferences and we want to share some tips everyone can adopt for better return on investment when it comes to booking a booth. To Campaign Goals. Video.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 7, 2013
    [Eloqua] Do You Have Zombies in Your Sales Pipeline?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. Follow Mike on Twitter @RTMike.
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