• SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Eloqua] The Ultimate Guide to Building a Content Marketing Team
    Eventbrite case study (Scripted): [link] Demand Results case study (Scripted): [link] Eloqua case study (Content marketing Institute): [link] CMI_CaseStudy.pdf 21 nce your boss understands both the tactical and philosophical reasoning. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Introduction. by J.D. Peterson 1 Chapter ONE. The First Step? since.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Eloqua] Grande Guide to Social Advertising
    That’s why Oracle Eloqua developed the Grande Guide. Oracle Eloqua has spoken to Twitter about being part of the. Eloqua with not-for-publication information. Being a subscription business, Oracle Eloqua places. Oracle Eloqua also advertises on. White House, Ogilvy, Dell, Oracle Eloqua, and others. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Eloqua] Grande Guide to Lead Scoring
    That’s why Oracle Eloqua developed the Grande Guide. scoring systems, Eloqua found that, on average, deal close rates increased by 30 percent; company revenue increased by 18 percent; and. Source: 2009 Eloqua Markie submission Benefits of an Automated. Grande Guide to. Lead Scoring What Is a Grande Guide? series. FIGURE 1.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Eloqua] Grande Guide to B2B Blogging
    That’s why Oracle Eloqua developed the Grande Guide. Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips to. series. The Grande Guides were developed to give you. investment in time.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Eloqua] The Demand Gen Pro's Cookbook
    ReadyTalk, is a certified Eloqua. Eloqua Master with five years. calls and Eloqua training while. Bizo loves using Eloqua to. Eloqua certifications hanging on. meisenberg SOUS CHEFS RYAN “MASTER ELOQUA CHEF” SCHWARTZ. Director of Systems Specialty: Eloqua AYO “ALL SPICE” AKINTILO. IT’S A GOOD THING.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Eloqua] The Ultimate Guide: Getting started with Social Selling
    Provide training to set up Oracle Eloqua alerts for. By using Oracle Eloqua’s. The Ultimate Guide: Getting Started. with Social Selling INTRODUCTION Digital disruption has revolutionized. the sales and marketing landscape. In the traditional model, marketing tells a targeted group. what to want. takes the order. from a salesperson.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Eloqua] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    actual Oracle Eloqua customers are using to generate. Eloqua’s targeting and. 1Targeting (That’s on target) A How-To Guide for transforming your database to support effective. segmentation and persona-driven communication and engagement. 2Are you in the market. for a chicken coop? That’s not you.* Dear [FORCE-FIT BUYER DESCRIPTION].STOP!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Eloqua] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. Intent-based email lists are obviously contactable but volumes are often quite low. The mechanics of InsightBASE are straightforward.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Eloqua] 8 Ways to Improve Your Online Content Marketing
    Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? Good question.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Eloqua] Busting 12 Myths about Marketing Automation Tools
    Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001. Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. The term “marketing automation” describes itself in that it automates marketing tasks.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Eloqua] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Eloqua] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Let me explain. million.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 6, 2015
    [Eloqua] The race for the #1 and #2 marketing technology brands
    Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. Maybe a third contender. Is this the future of marketing technology? Not necessarily. But these are caveats.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] 3 Ways Social Media Adds Spice to Traditional Public Relations
    By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. Once upon a time, public relations was about getting coverage. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. It’s about engagement, too. The reason?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] Live Streaming: How to Extend the Moment Beyond Now
    Drop in a form from Marketo, Eloqua or your favourite marketing automation platform, or create one with Vidyard’s event builder. There’s a saying that goes, “You have to be believed to be heard”. And when it comes to being believed, experts agree that three factors have the biggest emotional impact on how your audience feels about you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
    Creating a sales email on the fly has never been so easy and the new contact is automatically synchronized with Oracle Eloqua and your CRM. The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] The Vision of B2B Cross-Channel Marketing in 2016
    As we continue to evolve the Oracle Eloqua platform by consolidating data, as well as simplifying the transforming, normalizing, and appending of data has, and will continue to be, a key focus. Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools
    Creating a sales email on the fly has never been so easy and the new contact is automatically synchronized with Oracle Eloqua and your CRM. The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. Product News
  • ANNUITAS  |  TUESDAY, NOVEMBER 17, 2015
    [Eloqua] Standardization – Keep it Consistent
    Author: Kathleen Hoehn  @ KathleenHoehn  Marketing Automation Consultant, Eloqua practice, ANNUITAS. This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. Where to start?
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Eloqua] New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
    Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Live streaming is now a popular tool across enterprises. About Vidyard. Phone: (226) 220-5351.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Eloqua] 4 Most Important Traits of Modern Marketers
    Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. Marketing Automation
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 9, 2015
    [Eloqua] Predictive Marketing Vendors Look Beyond Lead Scores
    The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future. But is it possible that predictive is already approaching commodity status? They are, after all, experts at seeing the future. Mintigo ’s news came today.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Eloqua] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. In a recent  study  we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! Here’s one of their stories: . Erika Goldwater, VP of Marketing, ANNUITAS. Assume nothing.
  • TERMINUS  |  MONDAY, NOVEMBER 9, 2015
    [Eloqua] The Next Generation of Marketing Technology from a VC Perspective
    Jon Miller , co-founder of Marketo, has now started his own company, Engagio , and Paul Teshima and Mark Organ from Eloqua. Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Before we explore what’s on the frontier for MarTech, let’s get to know Ajay a bit better. They’re the visionaries.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 6, 2015
    [Eloqua] Oracle Named Leader in SiriusDecisions Marketing Automation 2015 SiriusView Report
    Oracle Eloqua scored "above industry standard" to "far above industry standard" in 10 of 11 categories. To learn more about Oracle Eloqua as the leader in the SiriusDecisions Marketing Automation 2015 SiriusView Report, download the full report. After completion of their analysis Sirius named Oracle the leader.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Eloqua] 6 Tips to Increase Your Email Marketing ROI
    So, these days there are very few excuses for the modern marketer to not have an integration between their CRM system and a cross-channel marketing automation solution like Oracle Eloqua so that the marketer can tie (i.e. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud). Email is here to stay.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Eloqua] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] Bridge the Offline and Online Divide with New Oracle Marketing Cloud Features
    This integration is available for Oracle’s cross-channel solution for B2B marketers, Oracle Eloqua. We still live in a world where nearly 80% customers receive a fragmented experience from companies as they move from marketing channel to marketing channel. In fact, around 95% of customer purchasing happens offline. Stay tuned!
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Marketo, Eloqua, Pardot, Hubspot), focuses on lead creation and typically looks at attribution measurement from a broad channel or campaign perspective. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. When it comes to attribution, web analytics (e.g. shaped?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] Seven Ways to Humanize B2B Marketing
    HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Here are seven ideas.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To
  • CAPTORA  |  TUESDAY, OCTOBER 13, 2015
    [Eloqua] The Data Driven Marketer: Leveraging Data To Engage Your Prospects
    Using the various complex rule templates of any good Marketing Automation software (Marketo, Hubspot, Leadformix, Eloqua etc.), a marketer can create a rule set to make sure that content reaches the marketer at desired frequency and hence keep engagement alive. However, setting up marketing automation rules is a non-trivial proposition.
  • ANNUITAS  |  THURSDAY, OCTOBER 1, 2015
    [Eloqua] Deleting is More than Ok – It’s Key to Clean Data
    I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group. The Blog CAN-Spam compliance delete Eloqua Markie email best practiceWhat data to clean and delete? Everyone gets nervous before they hit that ‘delete’ button. Delete them. Again,
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 14, 2015
    [Eloqua] Oracle Chosen as Leader in Gartner Magic Quadrant
    Oracle Eloqua excelled across all categories of measurement in Gartner’s analysis, and much of this can be attributed to key investments we’ve made since joining the Oracle family. With Oracle Eloqua, we want to provide the centralized hub to orchestrate those experiences appropriately. Marketing Cloud Product News
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Eloqua] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Before you invest in #martech,  consider the #customerexperience you want to create Click To Tweet.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Eloqua] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Eloqua] 4 Marketing Automation Must-Haves For Beginners
    There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Eloqua] 8 Tips to Jump Start Your Account-based Marketing
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Ask yourself a few things before you decide about ABM.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Eloqua] 10 Marketing Over Coffee Podcasts You Should Check Out
    As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Oracle’s ambition to lead the digital platform market is strong, as it has demonstrated by investing more than $5bn to acquire some of the best digital marketing vendors, including Eloqua, Responsys, BlueKai, and Datalogix. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Gmail Provides Email Deliverability Data to Senders
    For customers of email marketing platforms with their own reporting tools, such as Oracle Marketing Cloud's Eloqua and Responsys, this will be a very welcome addition to reference alongside campaign reporting metrics. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Let’s dig in! Email Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Eloqua] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages? Testimonials.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 5, 2015
    [Eloqua] Are We There Yet? – The Road to Marketing Optimization
    Part of the Eloqua community since 2005 (and 2010 Markie Winner), Rob has developed a deep knowledge of marketing technologies, as well as strategies and best practices that have proven successful time and time again. For most, flying is the preferred means of transport. It’s understandable. I’m not that guy. ”).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Eloqua] What is the Stage of Your Marketing Data?
    As a Marketing Advisor for Oracle Eloqua, she brings over 10 years of marketing experience to help customers along their modern marketing journeys, guiding them with real-world experiences to help untangle complexities and get the most out of their marketing automation investment. That’s a very tall order. Not at all!
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Eloqua] Ending the Great Divide
    Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs. There is still a great divide between sales and marketing. How to build alignment?
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Eloqua] 5 Tips to Get the Most out of Your Pardot Campaigns
    Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Learn more about multivariate testing here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Eloqua] 33 Inspiring B2B digital marketing case studies
    INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Eloqua] Driving Engagement and Conversion with Marketing Apps
    ” While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say: “By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them. Hitting the Open Road.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 6, 2015
    [Eloqua] The Customer Journey, Orchestration and What B2C Marketers Need To Know
    On the B2B side, Oracle Eloqua has been doing orchestration even longer. “Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” novel approach, huh? KRAUSE: Orchestration. Problem solved!”
  • CMO ESSENTIALS  |  MONDAY, MAY 4, 2015
    [Eloqua] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
    Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. More modern communities are even crossing the threshold into demand generation ‒ identifying new leads, accelerating the buying process and creating new revenue. Define your objectives.
  • ANNUITAS  |  THURSDAY, APRIL 30, 2015
    [Eloqua] Modern Marketing – How Can We Do It Better?
    There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn  Marketing Automation Consultant, Eloqua for ANNUITAS. It’s about maximizing value and optimizing results.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Eloqua] Stop Letting Your Customers Talk to Strangers
    Eloqua’s Grande Guides have long been a treasure for harried marketers. Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? Have I got a job for you. Others stick them inside of customer service because they are used to being yelled at. think it belongs on its own.
  • ANNUITAS  |  TUESDAY, APRIL 21, 2015
    [Eloqua] Increasing Conversion Rates – Part 2
    Programs like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler can help sales people prioritize leads within their queue, but a more overt process of lead distinction can often help the sales organization prioritize and sort leads more effectively. All modern marketers want to increase conversion rates –it’s just good marketing.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Eloqua] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Many B2B marketers are calling upon those outside their four walls to influence their target markets. Influencer marketing: Short-term buzz. Expanding reach and raising brand awareness.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Eloqua] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    LinkedIn Lead Accelerator has recently been integrated with two Oracle platform: Eloqua marketing automation software and BlueKai data management platform). Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. Content Marketing
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Eloqua] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Eloqua] 7 Modern Marketing Experience Takeaways
    There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1. Oracle Marketing Cloud
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Eloqua] Data Management and Modern Marketing: Platform Enhancement Q&A
    RKW : We have announced a significant modeling capability specifically for our Oracle Cross-Channel Marketing (Oracle Eloqua and Oracle Responsys) customers called Lookalike Modeling. We caught up with Rebecca Kaykas-Wolff , Director of Product Marketing, Oracle Data Management Platform, for more insight into the release.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Eloqua] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. email-based targeting. sales stages.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Eloqua] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Eloqua] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Remember how much simpler life was back in 2010? Many of the original scoring vendors specialized in a single application.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 11, 2015
    [Eloqua] 5 Ways To Unite Sales And Marketing For Increased Revenues
    HubSpot, Marketo, Eloqua, etc.). Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it. At the time, this was an accomplishment that many had thought impossible. It can get ugly. Sales people will complain about lousy quality leads generated by marketing.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Eloqua] Why WordPress Is The Secret Ingredient To Your Success
    The best part: it’s SEO friendly and integrates with other necessary tools for B2B’s like CRMs such as Salesforce, Marketo, Eloqua, and SugarCRM. Over and over again I hear our B2B clients and others tell us they want to use a CMS provider for their website that is not only powerful but also easy to use. But How? The WordPress Support Forum.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Eloqua] B2B Events in 2015 – Where to Go and How to Learn
    Whatever happened to the Eloqua Experience? I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Unsure what to present?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Eloqua] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader. social data.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Eloqua] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    Mintigo had an article by one of their executives, Atul, about a great new product that works with Oracle/Eloqua. They Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. You is the best word in marketing today.). You simply can’t. Amanda.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Eloqua] 10 Quick Competitive Advantages for Modern Marketing
    Analyze Your Marketing Data: According to a study by Oracle | Eloqua , 30% more time spent analyzing marketing data can yield 3 times higher email open rates and two times higher click-through rates in email marketing campaigns. Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. CMO Insights Trending
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Eloqua] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Eloqua] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    For instance, during Eloqua Experience 2013 , we aligned our session tracks with messaging previously used in our content collateral, “The 5 Tenets of Modern Marketing.” The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. And never assume that someone is out of reach.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [Eloqua] How to Measure Email Success in 2015: A Call to ROI
    That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Nothing else really matters.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [Eloqua] Marketing Big Data: Start this Year with a Plan
    Companies that employ consistent data hygiene create 700% the number of inquiries and 400% the number of leads than those who do not.” – Eloqua Marketing Automation Benchmark Report. By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month. Which 25%? Who knows. Identifying target personas. Start here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 1, 2015
    [Eloqua] 10 Marketing New Year’s Resolutions For 2015
    Check out our own Eloqua University to learn more about how to accentuate your marketing toolkit. 9. Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Eloqua] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua. Earlier this year, Oracle Marketing Cloud announced the framework for native applications and opened up their Eloqua platform even further.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Eloqua] Oracle Acquires Datalogix: Change in the Air for Marketers
    This can be considered as an add-on to their acquisitions of Eloqua, BlueKai and Responsys. With Eloqua acquisition, Oracle established a platform to enable targeted B2B-oriented marketing campaigns. This is not limited to just the marketing space. In addition, contact centers that are deployed in the cloud are 4.4%
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Eloqua] Five Signs of Hope in Marketing Land
    Those of us who labour away in Canada , held a muted celebration of our country’s 147 th birthday  last July, as it brought with it the long-dreaded anti-spam legislation that effectively silenced our little Eloqua engines. Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Well done!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Eloqua] The Characteristics of a Marketing Automation Expert [Infographic]
    You can talk to your Eloqua admins in the Topliners community ; you can talk to Support, and you can find people who have been publishing how-tos and other helpful information. Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Eloqua] Armageddon for Isolated Marketing: Why Organizations Can’t Go It Alone
    I’m not big on calling marketing tactics or strategies dead. It’s not only illogical to suggest that something that was never alive could die; it’s also an obscene exaggeration. The thing is, that’s exactly what’s happening – the end of the world as we know it for isolated marketing organizations…. Buyers Don’t Operate Alone, Why Should Brands?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Eloqua] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    good example of keeping promises is our client, Mintigo ,  They had an article by one of their executives, Atul , about a new product that works with Oracle/Eloqua. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. We’ll review and likely post to our blog soon.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Eloqua] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Eloqua] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. The second is about the technology. We see it all around us.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Eloqua] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    Next week in Boston, LeadLove kicks off with our first east coast city! I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Eloqua] Tips to Amplify Your Lead Gen with Next Gen Social Data
    ’s Social Behavior SparkPlug in the Eloqua AppCloud to learn more. Are you still having trouble nailing down an ROI from social media? You aren’t alone. At the same time an ecosystem of experts, consultants and “gurus” keep hawking their latest theories with all the fervor of a preacher trying to convert the skeptical.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Eloqua] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    He even used to be the Chief Marketing Officer for Eloqua. Eloqua gets acquired by Oracle and Silverpop gets acquired by IBM. Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. Sales looks for Mr. Right Nows. Check it out! Paul Dunay. No warning.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Eloqua] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    Oracle buying Vitrue and Eloqua for $1.2B. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Eloqua] Your Analytics Questions Answered (Interview)
    Good email software like your Act-On, Marketo, Eloqua or Pardot will automatically encode your links to be shown in the campaigns section of Google Analytics, there is nothing special you have to do what so ever to have your visits from email appear there. Alicia Hale, VP of Digital Marketing Services | eMagine. That’s a good question.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Eloqua] How Axial Ramped Up Deliverability and Measurement Strategies
    Focused on improving its deliverability, and ultimately its engagement with its audience, Axial went live on the Oracle Eloqua platform in less than two weeks and immediately began building email campaigns. Now up to 20 Axial employees are leveraging their knowledge learned from Eloqua University to build campaigns.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. She also spent 10 years as a senior marketing executive at PeopleSoft.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 2, 2014
    [Eloqua] Advice for Job-Seekers – Go Beyond the Resume!
    On Labor Day, I saw a Tweet by Eloqua cited the biggest challenges faced by Chief Marketing Officers in the USA.  It came from a Korn-Ferry survey and revealed concerns about the flood of big data and only one in four CMO are able to demonstrate the value of marketing to the company leadership team. Not anymore. Want to talk to me?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Eloqua] The Hidden Costs of Content Marketing
    Marketo, Hubspot and Eloqua have been making noises about them for years. Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? But wait, there’s more. That’s right, for free. Curation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Eloqua] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Based on a point system managed through Eloqua, Nescafé © Dolce Gusto © France has been able to build up a real CRM program with the goal to: engage with the database, reward contacts based on their engagement, and offer relevant and profiled content to each single consumer. London calling! Join us! 1. Register Now.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Eloqua] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Formal release was in May 2014.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Eloqua] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). HubSpot filed its much-anticipated S-1 for a public stock offering yesterday.
  • DOCALYTICS  |  MONDAY, AUGUST 18, 2014
    [Eloqua] The Best Content Analytics Tools: A Beginner's Guide
    Plus, it’s integrated with Salesforce, Marketo, and Eloqua. Read Time: 10 Minutes. Content marketing is here to stay. The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. Video Analytics/Tracking.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Eloqua] Intermediate Techniques to Build a Better Email Marketing Campaign
    Eloqua. You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. What action do you want leads to take when they read your emails? Which metrics should you be watching?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Eloqua] Content Marketing Trends Taking Us into the Future
    Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. But what’s in the crystal ball these days?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Eloqua] Lead Generation: It’s all about building relationships
    know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Steve: That’s crazy!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Eloqua] CMOs Face a Major Dilemma [Infographic]
    CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Eloqua] Marketer’s Guide to Mobile Marketing Orchestration
    Marketer’s Guide to Mobile Marketing Orchestration is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Eloqua] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?”
<< 1 2 3 ... 16 17 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...