• THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Eloqua] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. It is now.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Eloqua] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. 'Next week in Boston, LeadLove kicks off with our first east coast city!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Eloqua] Tips to Amplify Your Lead Gen with Next Gen Social Data
    ’s Social Behavior SparkPlug in the Eloqua AppCloud to learn more. Are you still having trouble nailing down an ROI from social media? You aren’t alone. At the same time an ecosystem of experts, consultants and “gurus” keep hawking their latest theories with all the fervor of a preacher trying to convert the skeptical.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Eloqua] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    He even used to be the Chief Marketing Officer for Eloqua. Eloqua gets acquired by Oracle and Silverpop gets acquired by IBM. 'Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. Sales looks for Mr. Right Nows. Check it out! Paul Dunay. No warning.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Eloqua] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard. Media Contact: Tyler Lessard. Press Releases
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Eloqua] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    Oracle buying Vitrue and Eloqua for $1.2B. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Eloqua] Your Analytics Questions Answered (Interview)
    Good email software like your Act-On, Marketo, Eloqua or Pardot will automatically encode your links to be shown in the campaigns section of Google Analytics, there is nothing special you have to do what so ever to have your visits from email appear there. 'Alicia Hale, VP of Digital Marketing Services | eMagine. That’s a good question.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Eloqua] How Axial Ramped Up Deliverability and Measurement Strategies
    Focused on improving its deliverability, and ultimately its engagement with its audience, Axial went live on the Oracle Eloqua platform in less than two weeks and immediately began building email campaigns. Now up to 20 Axial employees are leveraging their knowledge learned from Eloqua University to build campaigns.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Eloqua] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    The company tapped Oracle Eloqua for marketing automation to expand their marketing capabilities. 'In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Eloqua] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data. 'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  billion. Video Analytics.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Eloqua] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space. Honeywell. Simply having a presence on YouTube is no longer enough. Fiberlink, an IBM Company. Intralinks. Over 99% of.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. 'One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi Melin is the Chief Marketing Officer at Plex Systems.
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Eloqua] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    Go beyond simply knowing Marketo or Eloqua. 'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . What I was not ready for was the myriad ways I could track a lead’s behavior. Know Your systems.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 2, 2014
    [Eloqua] Advice for Job-Seekers – Go Beyond the Resume!
    On Labor Day, I saw a Tweet by Eloqua cited the biggest challenges faced by Chief Marketing Officers in the USA. 'Life used to be a lot simpler if you were looking for a job. Just go to LinkedIn, apply for a job and your phone would ring to schedule an interview. Not anymore. That does not bode well for you. Want to talk to me? Not anymore.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Eloqua] The Hidden Costs of Content Marketing
    Marketo, Hubspot and Eloqua have been making noises about them for years. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what about the mess and expense of those darn client events? But wait, there’s more. That’s right, for free. Creation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Eloqua] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Based on a point system managed through Eloqua, Nescafé © Dolce Gusto © France has been able to build up a real CRM program with the goal to: engage with the database, reward contacts based on their engagement, and offer relevant and profiled content to each single consumer. 'London calling! Join us! Register Now.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Eloqua] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and from a network of third-party Web sites.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Eloqua] HubSpot Files for IPO: Solid Financials for a Young Company
    comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). 'HubSpot filed its much-anticipated S-1 for a public stock offering yesterday.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Eloqua] Intermediate Techniques to Build a Better Email Marketing Campaign
    Eloqua. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. What action do you want leads to take when they read your emails? Which metrics should you be watching?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Eloqua] Content Marketing Trends Taking Us into the Future
    'Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. But what’s in the crystal ball these days?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Eloqua] Lead Generation: It’s all about building relationships
    know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Steve: That’s crazy!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Eloqua] CMOs Face a Major Dilemma [Infographic]
    CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 28, 2014
    [Eloqua] Marketer’s Guide to Mobile Marketing Orchestration
    Marketer’s Guide to Mobile Marketing Orchestration is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kaila Garrison | Tweet this It’s not exactly breaking news that the proliferation of mobile usage among essentially everyone in the free world has forever changed the world of marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Eloqua] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Quiz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. The latest is, “ Which US City Should You Actually Live In?”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Eloqua] The Future of Social Marketing Automation is Here (And Improving)
    Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. Check out the new Eloqua App Cloud offering on Topliners.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] What LinkedIn’s Acquisition of Bizo Means For Marketing
    What LinkedIn’s Acquisition of Bizo Means For Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Eloqua] 3 Tips to Support Relevance in Your Marketing Communications
    Tips to Support Relevance in Your Marketing Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Gmail promotions).
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Eloqua] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5 Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Eloqua] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Eloqua] Vidyard Secures $6 Million in Series A Financing
    Vidyard’s Series A financing comes on the heels of integrations with leading marketing automation platforms – Eloqua and HubSpot. 'Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Eloqua] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
    'Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.” Press Releases
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Eloqua] Don’t Make Marketing Decisions Based on Bad Data
    When used properly, marketing automation platforms like Marketo, Hubspot, Eloqua, and Ifbyphone can give powerful insight into your marketing universe. 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Eloqua] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    Tips For Data-Driven Glory: Insights From Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. But for Verizon Wireless , highly personalized newsletters are driving value. ” 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Eloqua] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. ” 2.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Eloqua] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Eloqua] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Here are some key highlights: Apps continue to dominate vs. mobile web.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Eloqua] 5 Ways to Humanize Your Online Communications
    Ways to Humanize Your Online Communications is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Use your own vernacular.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Eloqua] B2B Marketers: Why It’s Time to Commit…
    '…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 8, 2014
    [Eloqua] The State of B2B Lead Nurturing [New Benchmark Research]
    ” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan , marketing director at Bizo and editor of Digital Marketing Remix.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 7, 2014
    [Eloqua] 6 Ways Marketing and IT Collaboration Boosts ROI
    Ways Marketing and IT Collaboration Boosts ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. Follow Jack on Twitter @jnewto.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Eloqua] Our 5 Favorite Marketing Automation UIs
    Eloqua. We particularly like how Eloqua ’s campaign management solution re-creates the feeling of brainstorming around a whiteboard by dedicating the majority of its screen real estate to an open, unstructured “canvas” area that encourages marketers to experiment. And marketing automation software offers them plenty to tinker with.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. few very important points: 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. few very important points: 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. few very important points: 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Eloqua] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    Important Facts About Canada’s Anti Spam Legislation (CASL) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. few very important points: 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Eloqua] 4 Ways to Manage Change Management For Successful Demand Generation
    Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. for enterprise clients globally. Educate.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Eloqua] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. 'It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. This model can score new leads and classify existing opportunities in the sales pipeline.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Eloqua] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this It’s about that time again, to strut your marketing stuff and vie for a Markie Award! For 2014, the European and North American Markies will combine into one Global Markie Awards Program. Go for it!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Eloqua] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this It’s about that time again, to strut your marketing stuff and vie for a Markie Award! For 2014, the European and North American Markies will combine into one Global Markie Awards Program. Go for it!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Eloqua] How To Blend B2B SEO Into On-Site Content Development
    Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area. What do I mean by that?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Eloqua’s Profiler is a key player for us. Kristin is also a proud marketing nerd. Follow Kristin on Twitter @KristinConnell. ” How so?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Eloqua’s Profiler is a key player for us. Kristin is also a proud marketing nerd. Follow Kristin on Twitter @KristinConnell. ” How so?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this It’s time for marketing to take the next step! Brianna Dinsmore, Sr.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Eloqua] 2 Key Tips To Help Rethink Your Marketing Analytics
    Key Tips To Help Rethink Your Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. " 2.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Eloqua] 4 Back to Basics Tips to Improve Lead Quality
    Back to Basics Tips to Improve Lead Quality is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow her on Twitter @BSStoltz. Sales complaining they’re getting bad leads from Marketing? If you’re fishing for leads and getting a lot of junk, it’s time to do something about it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 18, 2014
    [Eloqua] Q&A with Interact Keynote Speaker Hugh Herr
    Q&A with Interact Keynote Speaker Hugh Herr is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. It is the latter world where Hugh Herr comes from. He is currently Associate Professor of the Biomechatronics research group at the MIT Media Lab. New Minds, New Bodies, New Identities.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Eloqua] John Legend Coming to Interact 2014
    John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Eloqua] How To Start A Conversation To Keep Visitors On Your Web Site
    How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
  • NUSPARK  |  FRIDAY, JUNE 13, 2014
    [Eloqua] The role of public relations in lead generation for B2B firms
    Another study conducted by marketing powerhouses Eloqua and CMO.com, “third-party lead originators and publishers get the most favorable ratings, with 34% saying they deliver a high quantity of leads.”. 'Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Eloqua] How to Nurture Contacts Beyond the Inbox
    The SIIA CODiE Awards validated this evolving definition of marketing automation with their selection of Bizo Multi-Channel Nurturing for Oracle Eloqua as 2014’s Best Marketing Automation Solution. Download a free copy of “ The Eloqua User’s Guide to Lead Nurturing Beyond the Inbox.” Lead Nurturing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Eloqua] How to Get Away Without Leaving Your Demand Gen Behind
    How to Get Away Without Leaving Your Demand Gen Behind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Surely,  you have your own nightmare stories.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 11, 2014
    [Eloqua] Marketing Engagement Lessons From The B-52s
    Marketing Engagement Lessons From The B-52s is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this The B-52s are “The World’s Greatest Party Band.” The event is focused on helping marketers hone in on the tactics central to effective engagement.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Eloqua] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this The quintessential “What B2B can learn from B2C” blog post never gets old. in 2014, according to Nielsen). The kicker? Churn.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Eloqua] Defining the Modern Marketer: Why Grit Matters Most
    Defining the Modern Marketer: Why Grit Matters Most is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. They have lots of grit.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Eloqua] Defining the Modern Marketer: Why Grit Matters Most
    Defining the Modern Marketer: Why Grit Matters Most is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Roland Smart, Vice President of Social and Community Marketing at Oracle. They have lots of grit.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Eloqua] Content Marketing Lessons From The New York Times Innovation Report
    Content Marketing Lessons From The New York Times Innovation Report is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. Or maybe it did. Never assume. Um, no.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 5, 2014
    [Eloqua] Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
    from Eloqua. Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Like leftovers in your fridge, those cold prospects just need a little reheating and imagination to be enjoyed. Offer a helping hand.  Think multi-channel.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Eloqua] How Do You Like Your City? An Insider’s Guide to San Francisco During Interact 2014
    An Insider’s Guide to San Francisco During Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Have you heard the news? We know it's important to cater to your customers, who want orchestrated experiences across email, mobile, social, display, and the web.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Eloqua] BMA Keynote Recap: GE and Perpetual Motion Marketing
    BMA Keynote Recap: GE and Perpetual Motion Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Eloqua] Seven Ugly Truths About Content Marketing
    Eloqua and Lookbook HQ published the report: Eloqua Community: The State of Content Marketing 2014 , which provides some perspective on metrics and measuring performance. Seven Ugly Truths About Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Shocking response?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] The Missing Link Between Media and Marketing
    Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.). Integration between the two is a critical missing link.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 27, 2014
    [Eloqua] 3 Enterprise Takeaways from SiriusDecisions Summit
    Enterprise Takeaways from SiriusDecisions Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Here are three new 2014 themes that emerged from the enterprise discussions: 1.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Eloqua] 4 Things Your Email Recipients Want to Tell You
    Things Your Email Recipients Want to Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. ” 2. ” 4.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Eloqua] How Kele Developed a Personalized Email Strategy
    Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Jen on Twitter @Jenny_Iggy. Email marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Eloqua] How Kele Developed a Personalized Email Strategy
    Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Follow Jen on Twitter @Jenny_Iggy. Email marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 20, 2014
    [Eloqua] Introducing: The Modern Marketer’s Guide to Video
    Introducing: The Modern Marketer’s Guide to Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. After all, you’re data driven!). Metrics!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Eloqua] What Makes Irresistibly Shareable Content
    What Makes Irresistibly Shareable Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 16, 2014
    [Eloqua] New Benchmark Conversion Rates for Lead Stages [Infographic]
    'by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released  new research   on how Best-in-Class companies are measuring and reporting conversion through lead stages. However, only 43% indicate they can do this effectively. Marketing Measurement
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 14, 2014
    [Eloqua] 3 Measurement Points to Help Maximize Your Analysis Strategy
    Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore.  Have unstandardized titles?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Eloqua] 5 Tips For Creating Global Marketing and Branded Content
    Tips For Creating Global Marketing and Branded Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Heike Neumann | Tweet this P&G is the source for recent uproar in Germany’s media landscape initiated by a special edition of one of their well-known laundry detergents. Big foul!
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Eloqua] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    Others want marketers with design sensibilities or campaign managers proficient with marketing automation software platforms, such as Marketo or Eloqua. 'According to the Content Marketing Institute (CMI), 93 percent of all B2B marketing companies use content marketing. For many firms, however, this position is still a novelty. Key Findings.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Eloqua] What is the ROI on Delight?
    Topliners.com : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Delight does not always reflect in short term ROI. Would you fly them again? We went at 6:30 p.m.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Eloqua] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. This isn’t new.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Eloqua] 5 Ways to Improve the Quality of Your B2B Leads
    In an Eloqua study of 10 B2B companies using lead scoring systems, on average, deal close rates increased by 30 percent; company revenue increased by 18%; and revenue per deal increased by 17%. 'Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Or A, B, C, or D.
  • SALES CHALLENGER  |  MONDAY, MAY 5, 2014
    [Eloqua] Are You an Insight Curator?
    We profiled her when she was Eloqua’s top salesperson three years running to understand how she created such a powerful social media presence. The best reps know that their customers are now learning on their own more than ever before and that success means not just responding to customer demand, but actually creating it. Now what?
  • SALES CHALLENGER  |  MONDAY, MAY 5, 2014
    [Eloqua] Teach Where Your Customers Learn: Social Selling Tips and Resources, Part 1
    We profiled her when she was Eloqua’s top salesperson three years running to understand how she created such a powerful social media presence. The best reps know that their customers are now learning on their own more than ever before and that success means not just responding to customer demand, but actually creating it. Now what?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Eloqua] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. Enough of the marketing tutorial. Personalization
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 2, 2014
    [Eloqua] How Avid Launched Its Award-Nominated Lead Scoring Program
    But as a finalist in Eloqua’s Best Lead Scoring Program Markie category , Avid recently received a different type of validation for its efforts. 'Avid, a company specializing in audio and video production technology, is no stranger to accolades. Establish Communication Between Sales and Marketing. It wasn’t used, and it didn’t work.”.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 2, 2014
    [Eloqua] 3 Highlights From the ‘Conversion’ Twitter Chat
    'by Eloqua | Tweet this Our third #Eloquestions Twitter chat saw Arpine Babloyan, Sr. kristinconnell @Eloqua AdFocus is an idea that worked well for us – here’s the success story [link] #Eloquestions. It was a success - with 85 unique mentions and, according to Social Mention , 78% passion! For Arpine’s response?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Eloqua] Introducing the Oracle Marketing Cloud
    Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. Introducing the Oracle Marketing Cloud is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. CMOs face a dilemma. Accenture.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Eloqua] First World Problems: What To Do With Too Many B2B Leads
    In an Eloqua study of 10 B2B companies using lead scoring systems, on average, deal close rates increased by 30 percent; company revenue increased by 18%; and revenue per deal increased by 17%. 'Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Wait, Too Many Leads Can Be A Problem?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Eloqua] First World Problems: What To Do With Too Many Leads
    In an Eloqua study of 10 B2B companies using lead scoring systems, on average, deal close rates increased by 30 percent; company revenue increased by 18%; and revenue per deal increased by 17%. 'Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Wait, Too Many Leads Can Be A Problem?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Eloqua] How to Focus Your Marketing Messaging on What People Really Want
    How to Focus Your Marketing Messaging on What People Really Want is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 25, 2014
    [Eloqua] 4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
    'by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand? Must Haves To Enhance Your Marketing Analysis Strategy [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Eloqua] 4 Steps to Maximize Your Marketing Data
    Steps to Maximize Your Marketing Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Eloqua] The What, How, and WOW Factor of Effective Conversion
    The What, How, and WOW Factor of Effective Conversion is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. Follow (and tweet to) Arpine on Twitter @Arpine.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Eloqua] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. “We took landing pages we had from Eloqua and applied styling and template changes,” Freeman says. But it had to be done. 7) Test.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Eloqua] 4 Must Dos For Sales and Marketing Pros
    Must Dos For Sales and Marketing Pros is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. He was clearly embarrassed, lost and distraught. Helped navigate alternatives. WRONG.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Eloqua] 5 Tips For Improving Your Social Media ROI
    Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
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