• CAPTORA  |  TUESDAY, MAY 24, 2016
    [Eloqua] Spring 2016 Product Release Highlights
    Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Eloqua] Polly Allen: Unleashed
    The intricacies of Eloqua. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better. Polly definitely knows her way around the B2B marketing world.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 19, 2016
    [Eloqua] Email Marketing: Going Beyond a Unique Open and Click
    Within both the Responsys and Eloqua marketing platforms you can run programmatic communications. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. Each week you send out a newsletter and each week you might get a 20% open rate.
  • ANNUITAS  |  TUESDAY, MAY 17, 2016
    [Eloqua] Email Deliverability and Data Quality
    Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert,  Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. However, they are topics many marketers struggle with.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Eloqua] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Eloqua] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    In many ways, this was really just an extension of the heuristic lead scoring available in modern marketing automation platforms (like Marketo & Eloqua), but focused on adding more data points and data science techniques to score leads. His heroes included Archimedes, Da Vinci, Galileo, Newton, Maxwell and Einstein. And what is a lead?
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Eloqua] How Lenovo Kept Things Simple, and Won a Markie
    Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Just having an automated email system doesn’t cut it anymore. An “All Day, Every Day” Battle. Last Name*.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Eloqua] Kendra Brown: Unleashed
    It's been interesting to learn about the technology available to Bulldog and our clients ( Eloqua , Marketo , etc.). Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! Kendra is a native Texan and a graduate of the University of Texas at Austin (hook ‘em!). The Olympics.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Eloqua] What happened in Vegas? My 8 Takeaways from Oracle’s MME
    With the disclaimer that I spend my day in Eloqua deep diving into data, here are my top eight takeaways from the conference: 1.  This past week, I traveled to Las Vegas to attend the Oracle Modern Marketing Experience. Like most conferences, the event was jam-packed and reminded me that FOMO is alive and well. B2C Rollouts. LookBookHQ.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Eloqua] 3 Enterprise Lessons Learned From MME16
    In her ABM breakout session, Meagen Eisenberg , CMO of MongoDB leveraged Eloqua and Demandbase among fifteen other marketing technologies for a new account based strategy, targeting, and nurturing approach. " In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Eloqua] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    It can be administered directly inside Oracle Eloqua, the Oracle Marketing Cloud’s marketing automation solution. While the continued expansion of this ecosystem ensures strong innovation, it also provides complexity for modern marketers looking to develop a cohesive digital strategy. Learn more about new releases for Oracle Responsys.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 26, 2016
    [Eloqua] Improve Campaign Performance and Prospect at Scale with New InsideView Target and Oracle Eloqua Integration
    Marketing Products & Technology eloqua integration eloqua lead lists eloqua list build insideview eloqua insideview marketing insideview new products insideview targetOutbound marketing campaigns are the core focus of most B2B Demand Generation teams. In a sea of emails and advertisements, marketers are […].
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Eloqua] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Infer will be demoing its deepened integration with Oracle Eloqua at Oracle’s Modern Marketing Experience in Las Vegas on April 26-28.
  • OPENTOPIC  |  WEDNESDAY, APRIL 20, 2016
    [Eloqua] Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
    partnership with Demandbase, a cloud-based marketing platform for personalized advertising and marketing, adds an automated Account Based Marketing (ABM) solution for Eloqua users. Marketers and sales professionals can now target specific individuals and. Marketing Technology Cmo Digital Marketing undefined
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2016
    [Eloqua] Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation
    B2B marketers can now implement account-specific campaigns directly in Oracle Eloqua Marketing Automation, accelerating conversion rates and driving revenue from qualified marketing leads. It adds the following functionality to an Oracle Eloqua instance: Join contacts to corresponding parent accounts. Product News
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Eloqua] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Building Data-Rich Profiles for Hyper-Segmentation. About Infer.
  • CEROS  |  TUESDAY, APRIL 12, 2016
    [Eloqua] April Release 5.40: Feast Your Eyes on the New Ceros Admin
    Eloqua Integration. Attention, Eloqua users! We now have an out-of-the-box Eloqua snippet you can drop into the Custom HTML section of your Experiences that will allow you to track per-user, page-level activity in Ceros content. Ask Don’t use Eloqua? Happy reading! The New Ceros Admin. What does the redesign entail?
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Eloqua] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Read on to find out.
  • BULLDOG SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Eloqua] Kay Johnson: Unleashed
    All things Eloqua. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better. Today we’re featuring Kay Johnson, one of our fearless account directors.
  • CINTELL  |  THURSDAY, APRIL 7, 2016
    [Eloqua] How Marketers Use Data to Develop Personas
    Cintell offers an integration to Marketo , Eloqua , and Salesforce to help companies segment information in these systems by more than 10 persona-related attributes in their Cintell SmartPersonas. As it relates to buyer personas, the study uncovered some key insights as to how marketers are using their database today with buyer personas.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Eloqua] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. This is the third post in our profile management blog series. For example, say your ideal profile is “Early Tech Adopters.” Could you develop a target segment in Salesforce? Profiles in Action.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Eloqua] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. What the heck does that last sentence mean? It’s bright.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Eloqua] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • SNAPAPP  |  TUESDAY, MARCH 15, 2016
    [Eloqua] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. It’s almost St. Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week!
  • SNAPAPP  |  MONDAY, MARCH 14, 2016
    [Eloqua] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Companies like  Marketo ,  Oracle Eloqua , and  Salesforce  recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. It’s almost St. Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! .
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Eloqua] Sales Enablement Danger
    It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. Since then, every marketer is now a potential buyer of this technology. Marketing
  • CAPTORA  |  MONDAY, MARCH 7, 2016
    [Eloqua] The Convergence of MarTech and AdTech Platforms
    Marketing Automation systems such as Marketo, Eloqua sit on top of CRM platforms and allow customers to scale and organize the customer’s ability to nurture leads. Display Advertising, Video Advertising. Over the past few years, the marketing technology ecosystem has been going through a similar kind of evolution.
  • INFER  |  MONDAY, MARCH 7, 2016
    [Eloqua] Does Profile Management Require Predictive Scoring?
    These profiles can be shared across your CRM and other sales or marketing tools (like Marketo or Eloqua), instantly enabling better targeting, at-a-glance personalization for reps, and a clear understanding of the pipeline metrics surrounding each segment. This is the second post in our profile management blog series. Profile Builder (PB).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 18, 2016
    [Eloqua] Gmail, TLS Encryption and Why Email Marketers Need to Know About It
    If you are an Eloqua user, you can have TLS enabled by opening up a support request, asking to enable TLS. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. Email Marketin
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Eloqua] Highlights from Growth Hackers AMA with Paul Albright
    We started with an SMB company focus and leverage our partnerships with Salesforce, Marketo, Eloqua/Oracle, and Act-On, as well as with marketing agencies and SIs. Growth marketers of the world, we heard your cries and we’re here to help! What was your most valuable sales enablement tool while growing Marketo from $14m to $58m? Work backward.
  • ANNUITAS  |  THURSDAY, FEBRUARY 11, 2016
    [Eloqua] How To Strategize For The New Eloqua Release
    This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. Author: Leah Brenner @LeahRBrenner is Lead Eloqua Architect, Technology at ANNUITIES.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Eloqua] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. Intent-based email lists are obviously contactable but volumes are often quite low. The mechanics of InsightBASE are straightforward.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Eloqua] 8 Ways to Improve Your Online Content Marketing
    Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? Good question.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Eloqua] Busting 12 Myths about Marketing Automation Tools
    Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001. Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. The term “marketing automation” describes itself in that it automates marketing tasks.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Eloqua] The Language of Account-Based Marketing
    Systems like Marketo, Oracle Eloqua and Hubspot are examples. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. But do you still feel like you’re having some trouble speaking the language of ABM? Account: A company that you want to track.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Eloqua] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Eloqua] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Let me explain. million.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 6, 2015
    [Eloqua] The race for the #1 and #2 marketing technology brands
    Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. Maybe a third contender. Is this the future of marketing technology? Not necessarily. But these are caveats.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] 3 Ways Social Media Adds Spice to Traditional Public Relations
    By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. Once upon a time, public relations was about getting coverage. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. It’s about engagement, too. The reason?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] Live Streaming: How to Extend the Moment Beyond Now
    Drop in a form from Marketo, Eloqua or your favourite marketing automation platform, or create one with Vidyard’s event builder. There’s a saying that goes, “You have to be believed to be heard”. And when it comes to being believed, experts agree that three factors have the biggest emotional impact on how your audience feels about you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
    Creating a sales email on the fly has never been so easy and the new contact is automatically synchronized with Oracle Eloqua and your CRM. The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] The Vision of B2B Cross-Channel Marketing in 2016
    As we continue to evolve the Oracle Eloqua platform by consolidating data, as well as simplifying the transforming, normalizing, and appending of data has, and will continue to be, a key focus. Oracle Eloqua will be strategically evolving the analytics platform with our Next Generation Analytics. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Eloqua] Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools
    Creating a sales email on the fly has never been so easy and the new contact is automatically synchronized with Oracle Eloqua and your CRM. The evolution of the buying process that has created a shift of control to the consumer has forever changed the way sales and marketing approach and engage their prospects. Product News
  • ANNUITAS  |  TUESDAY, NOVEMBER 17, 2015
    [Eloqua] Standardization – Keep it Consistent
    Author: Kathleen Hoehn  @ KathleenHoehn  Marketing Automation Consultant, Eloqua practice, ANNUITAS. This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. Where to start?
  • SNAPAPP  |  FRIDAY, NOVEMBER 13, 2015
    [Eloqua] How To Generate 3,189 Leads With 4 Pieces of Interactive Content
    button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. Note: With SnapApp’s new advanced Eloqua integration , this type of cookie-ing behavior is possible without directing to an external Eloqua form. Cool!).
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Eloqua] New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
    Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Live streaming is now a popular tool across enterprises. About Vidyard. Phone: (226) 220-5351.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Eloqua] 4 Most Important Traits of Modern Marketers
    Several years ago Eloqua coined the term “Modern Marketer.” ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. Marketing Automation
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 9, 2015
    [Eloqua] Predictive Marketing Vendors Look Beyond Lead Scores
    The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future. But is it possible that predictive is already approaching commodity status? They are, after all, experts at seeing the future. Mintigo ’s news came today.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Eloqua] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. In a recent  study  we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! Here’s one of their stories: . Erika Goldwater, VP of Marketing, ANNUITAS. Assume nothing.
  • TERMINUS  |  MONDAY, NOVEMBER 9, 2015
    [Eloqua] The Next Generation of Marketing Technology from a VC Perspective
    Jon Miller , co-founder of Marketo, has now started his own company, Engagio , and Paul Teshima and Mark Organ from Eloqua. Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Before we explore what’s on the frontier for MarTech, let’s get to know Ajay a bit better. They’re the visionaries.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 6, 2015
    [Eloqua] Oracle Named Leader in SiriusDecisions Marketing Automation 2015 SiriusView Report
    Oracle Eloqua scored "above industry standard" to "far above industry standard" in 10 of 11 categories. To learn more about Oracle Eloqua as the leader in the SiriusDecisions Marketing Automation 2015 SiriusView Report, download the full report. After completion of their analysis Sirius named Oracle the leader.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Eloqua] 6 Tips to Increase Your Email Marketing ROI
    So, these days there are very few excuses for the modern marketer to not have an integration between their CRM system and a cross-channel marketing automation solution like Oracle Eloqua so that the marketer can tie (i.e. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud). Email is here to stay.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Eloqua] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] Bridge the Offline and Online Divide with New Oracle Marketing Cloud Features
    This integration is available for Oracle’s cross-channel solution for B2B marketers, Oracle Eloqua. We still live in a world where nearly 80% customers receive a fragmented experience from companies as they move from marketing channel to marketing channel. In fact, around 95% of customer purchasing happens offline. Stay tuned!
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Marketo, Eloqua, Pardot, Hubspot), focuses on lead creation and typically looks at attribution measurement from a broad channel or campaign perspective. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. When it comes to attribution, web analytics (e.g. shaped?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Eloqua] Seven Ways to Humanize B2B Marketing
    HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated. Here are seven ideas.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Eloqua] Video Marketing How-To: Scoring Leads With Video
    First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To
  • CAPTORA  |  TUESDAY, OCTOBER 13, 2015
    [Eloqua] The Data Driven Marketer: Leveraging Data To Engage Your Prospects
    Using the various complex rule templates of any good Marketing Automation software (Marketo, Hubspot, Leadformix, Eloqua etc.), a marketer can create a rule set to make sure that content reaches the marketer at desired frequency and hence keep engagement alive. However, setting up marketing automation rules is a non-trivial proposition.
  • SNAPAPP  |  TUESDAY, OCTOBER 6, 2015
    [Eloqua] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Depending on the user’s answers, they are directed down a certain track in Eloqua. Stefani Beser ties it all together, tests, and integrates with Eloqua. Without further ado, the winners: Cool Cat Campaigner. Winner: Blackbaud. Winner: Ecova.
  • ANNUITAS  |  THURSDAY, OCTOBER 1, 2015
    [Eloqua] Deleting is More than Ok – It’s Key to Clean Data
    I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group. The Blog CAN-Spam compliance delete Eloqua Markie email best practiceWhat data to clean and delete? Everyone gets nervous before they hit that ‘delete’ button. Delete them. Again,
  • LEANDATA  |  TUESDAY, SEPTEMBER 15, 2015
    [Eloqua] “It’s about delivering value to your customers”
    said Organ, who previously founded Eloqua. SAN FRANCISCO – The moderator of a Marketing Technology Panel cut right to the chase. Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We use 36 different apps to help our business – 36!,” And we’re not that big of a company.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 11, 2015
    [Eloqua] Introducing SnapApp’s September Release
    Earlier this year we launched smart forms for Eloqua, and now it’s Marketo’s turn! SnapApp’s next release will launch this Monday, September 14th. We are thrilled to show you the new features, which include an improved process for Responsive Design and Advanced Marketing Automation for Marketo! Responsive Design. We hope you think so too!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 14, 2015
    [Eloqua] Oracle Chosen as Leader in Gartner Magic Quadrant
    Oracle Eloqua excelled across all categories of measurement in Gartner’s analysis, and much of this can be attributed to key investments we’ve made since joining the Oracle family. With Oracle Eloqua, we want to provide the centralized hub to orchestrate those experiences appropriately. Marketing Cloud Product News
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Eloqua] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Distribution. Metrics.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Eloqua] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Before you invest in #martech,  consider the #customerexperience you want to create Click To Tweet.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Eloqua] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. products are pretty stable, too.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Eloqua] 4 Marketing Automation Must-Haves For Beginners
    There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Eloqua] 8 Tips to Jump Start Your Account-based Marketing
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Ask yourself a few things before you decide about ABM.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Eloqua] 10 Marketing Over Coffee Podcasts You Should Check Out
    As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    Oracle’s ambition to lead the digital platform market is strong, as it has demonstrated by investing more than $5bn to acquire some of the best digital marketing vendors, including Eloqua, Responsys, BlueKai, and Datalogix. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Eloqua] Gmail Provides Email Deliverability Data to Senders
    For customers of email marketing platforms with their own reporting tools, such as Oracle Marketing Cloud's Eloqua and Responsys, this will be a very welcome addition to reference alongside campaign reporting metrics. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Let’s dig in! Email Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Eloqua] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages? Testimonials.
  • SNAPAPP  |  FRIDAY, JULY 17, 2015
    [Eloqua] SnapApp’s Summer Release: Advanced Integration & Faster Creation
    This release introduces our brand new Advanced Marketing Automation functionality, which we’re kicking off with Eloqua. With our new release, you can now customize lead form behavior for prospects you already have in your Eloqua database. Advanced Marketing Automation. Stay tuned! Copy & Convert. Convert the Content Type.
  • SNAPAPP  |  MONDAY, JUNE 29, 2015
    [Eloqua] How To Create Fireworks With Your Content
    Among the Eloqua Community, 42% of marketers produce at least one piece of content per week (not including blog posts). It’s that time of year – the Fourth of July is coming up quick! Pretty soon you’ll be at a cookout with friends and family watching fireworks, eating hot dogs, and wearing your red, white, and blue attire. Spice It Up!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 5, 2015
    [Eloqua] Are We There Yet? – The Road to Marketing Optimization
    Part of the Eloqua community since 2005 (and 2010 Markie Winner), Rob has developed a deep knowledge of marketing technologies, as well as strategies and best practices that have proven successful time and time again. For most, flying is the preferred means of transport. It’s understandable. I’m not that guy. ”).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Eloqua] What is the Stage of Your Marketing Data?
    As a Marketing Advisor for Oracle Eloqua, she brings over 10 years of marketing experience to help customers along their modern marketing journeys, guiding them with real-world experiences to help untangle complexities and get the most out of their marketing automation investment. That’s a very tall order. Not at all!
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Eloqua] Ending the Great Divide
    Tools like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler enable sales teams to see if a prospect opened or clicked on an email, what pages or content was consumed and to gain a better understanding the of buyer and their needs. There is still a great divide between sales and marketing. How to build alignment?
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Eloqua] 5 Tips to Get the Most out of Your Pardot Campaigns
    Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Learn more about multivariate testing here.
  • SNAPAPP  |  FRIDAY, MAY 22, 2015
    [Eloqua] Marketing Automation and SnapApp: The One-Two Punch
    Eloqua. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. Emails.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Eloqua] 33 Inspiring B2B digital marketing case studies
    INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Eloqua] Driving Engagement and Conversion with Marketing Apps
    ” While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say: “By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them. Hitting the Open Road.
  • SNAPAPP  |  TUESDAY, MAY 12, 2015
    [Eloqua] How to Woo B2B Buyers With Interactive Assessments
    Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. And we’ve all taken a Buzzfeed quiz (or fifty), right? Unconvinced? Stay with me. Content loading.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 6, 2015
    [Eloqua] The Customer Journey, Orchestration and What B2C Marketers Need To Know
    On the B2B side, Oracle Eloqua has been doing orchestration even longer. “Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” novel approach, huh? KRAUSE: Orchestration. Problem solved!”
  • CMO ESSENTIALS  |  MONDAY, MAY 4, 2015
    [Eloqua] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
    Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. More modern communities are even crossing the threshold into demand generation ‒ identifying new leads, accelerating the buying process and creating new revenue. Define your objectives.
  • ANNUITAS  |  THURSDAY, APRIL 30, 2015
    [Eloqua] Modern Marketing – How Can We Do It Better?
    There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn  Marketing Automation Consultant, Eloqua for ANNUITAS. It’s about maximizing value and optimizing results.
  • LEANDATA  |  WEDNESDAY, APRIL 29, 2015
    [Eloqua] Connect Leads with Accounts for More Accurate Account-Based Nurturing
    This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. The  resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. Sales and Marketing Alignment. Sales has talked about accounts since the beginning of time.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Eloqua] Stop Letting Your Customers Talk to Strangers
    Eloqua’s Grande Guides have long been a treasure for harried marketers. Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? Have I got a job for you. Others stick them inside of customer service because they are used to being yelled at. think it belongs on its own.
  • ANNUITAS  |  TUESDAY, APRIL 21, 2015
    [Eloqua] Increasing Conversion Rates – Part 2
    Programs like Marketo’s Sales Insight or Oracle Eloqua’s Prospect Profiler can help sales people prioritize leads within their queue, but a more overt process of lead distinction can often help the sales organization prioritize and sort leads more effectively. All modern marketers want to increase conversion rates –it’s just good marketing.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Eloqua] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Many B2B marketers are calling upon those outside their four walls to influence their target markets. Influencer marketing: Short-term buzz. Expanding reach and raising brand awareness.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Eloqua] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    LinkedIn Lead Accelerator has recently been integrated with two Oracle platform: Eloqua marketing automation software and BlueKai data management platform). Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. Content Marketing
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Eloqua] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Is this just simple hype? Unsubstantiated? It will blow over? That could be true, but let’s not stop there. Sources.
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Eloqua] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Eloqua] 7 Modern Marketing Experience Takeaways
    There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1. Oracle Marketing Cloud
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Eloqua] Data Management and Modern Marketing: Platform Enhancement Q&A
    RKW : We have announced a significant modeling capability specifically for our Oracle Cross-Channel Marketing (Oracle Eloqua and Oracle Responsys) customers called Lookalike Modeling. We caught up with Rebecca Kaykas-Wolff , Director of Product Marketing, Oracle Data Management Platform, for more insight into the release.
  • SNAPAPP  |  SUNDAY, MARCH 29, 2015
    [Eloqua] The 2015 Modern Marketing Experience Begins Now
    As a leading Oracle | Eloqua partner, SnapApp was one of the first to create an Audience App. Soon, marketers will be able to build interactivity into their videos with ease to capture more robust data, seamlessly feed it into Eloqua, and build better campaigns with remarkable results. Celebration of Marketing. See you in Vegas!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Eloqua] Terminus Offers Targeted Display Ads for B2B
    Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. email-based targeting. sales stages.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Eloqua] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Eloqua] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Remember how much simpler life was back in 2010? Many of the original scoring vendors specialized in a single application.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 11, 2015
    [Eloqua] 5 Ways To Unite Sales And Marketing For Increased Revenues
    HubSpot, Marketo, Eloqua, etc.). Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it. At the time, this was an accomplishment that many had thought impossible. It can get ugly. Sales people will complain about lousy quality leads generated by marketing.
  • SNAPAPP  |  WEDNESDAY, MARCH 4, 2015
    [Eloqua] SnapApp Customers Come Out on Top at Killer Content Awards
    Penton was also nominated for a Markie , the Oracle | Eloqua celebration of innovative modern marketers. We love seeing the amazing content our customers create – and the equally amazing results they see for their demand gen programs. That’s why it’s particularly exciting for us when those customers get recognized for all their hard work.
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