Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
Smashmouth Marketing
SEPTEMBER 23, 2010
I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission. Youtube videos. How can upstart, small- to mid-sized companies build a tribe? Make it cool to be in the tribe.
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