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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. A retargeting ad like this works well for a couple of reasons: It’s personalized: “Still not convinced?” This works in two ways: the visitor learns something in an engaging way, and in the meantime you collect information that you can use for subsequent personalization. Image credit: Sleeknote.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

” Words to avoid include “lol,” gonna,” “hey,” “tired,” “work” and “bored.” million business-related searches on YouTube each day, and 75% of senior executives say they watch work-related videos at least weekly. Get Elastic ). Get Elastic ).

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31 Spectacular Web Design Guides, Techniques and Resources

Webbiquity

12 Design Best Practices for Drop-Down Menus by Get Elastic. For example, do include a blog and place a (simple) newsletter sign-up box on your site (presuming you offer a newsletter); don’t use auto-play videos, Flash or poorly-crafted titles. Parallax Scrolling Design Guides.

Design 100
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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

Citing research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one. News Feed Optimization: 14 Ideas To Get Noticed In Facebook by Get Elastic.

Facebook 100
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Which lead gen tactics work best? B2B Marketing Insider ). The average CTR for banners is 0.01 And yet—there were 5.3 trillion display ads served up last year. iMedia Connection ). eMarketer ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Which lead gen tactics work best? B2B Marketing Insider ). The average CTR for banners is 0.01 And yet—there were 5.3 trillion display ads served up last year. iMedia Connection ). eMarketer ).

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23 Terrific Email Marketing Guides

Webbiquity

A cheat sheet of sorts…a report, mini ebook, white paper or a short webinar works well.” 24 Tips for Responsive Email Design by Get Elastic. .” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers.