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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.

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Best Notebooks for Marketers: Our Picks of The Greatest Work Notebooks

Marketing 261

One potential flaw to keep in mind is the notebook has no elastic closure or pockets. . A few details that I find helpful include: A durable cover Table of contents Numbered pages Pagination Elastic strap Bookmarks A pocket feature Label stickers. Find me on Twitter, @michelleurban. Printer Paper. Have a favorite work notebook?

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Connect with him on Twitter and LinkedIn.

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Quality Over Quantity 99% of the Time

Convince & Convert

Tweetable Moments My Twitter policy is, ‘Share good sh*t.’ Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity , a digital marketing and public relations firm. jasonfalls Tweet This. Think digital-era Don Draper (especially with the bourbon).

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

But complementing historical sales data with price elasticity, customer preferences, and market trends in real time is the latest shift. Instead, prompt AI to analyze things like last year’s sales, competitors’ sites, economic predictions, and trending products on Twitter.

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4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. Key Takeaway : Although, it is yet to be seen how customers think of this ride, Audi’s is pushing the envelope with the fusion of vehicle data and game content to make car rides more experiential and content more elastic.