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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Connect with him on Twitter and LinkedIn. Image source: And Co.

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How Channel Marketers Engage on Social Media

Funnelholic

They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? Social Insights About Channel Marketers. Which Social Networks They Share From.

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Quality Over Quantity 99% of the Time

Convince & Convert

Tweetable Moments My Twitter policy is, ‘Share good sh*t.’ Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity , a digital marketing and public relations firm. Content Pros Podcast content marketing content strategy digital marketing Jason Falls social media strategy'

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

Some vented on social media and many abandoned their carts. The technology looks at your historical sales data and pulls in real-time store videos and photos, social media posts, competitor websites, online reviews, and more to gauge consumer interest and generate competitive landscapes.

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4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. Key Takeaway : Although, it is yet to be seen how customers think of this ride, Audi’s is pushing the envelope with the fusion of vehicle data and game content to make car rides more experiential and content more elastic.