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Explaining Elastic Supply and Demand

Liveintent

She doesn’t have any social media channels, barely uses Google, doesn’t really have any “intent” online. The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog. As an example, and this example meanders: my wife hates technology. I, on the other hand, have a ton of intent.

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How to Measure Your Content’s Effectiveness

ANNUITAS

Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished. The three main KPIs to track content success are volume, elasticity, and impact expectation. Impact Expectation: Volume x Elasticity.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. A good example of an acquisition channel is social media.

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How Channel Marketers Engage on Social Media

Funnelholic

They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? Social Insights About Channel Marketers. Why hashtags?

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. The second one is that you should consequently follow your message and stick to it, on every step, so ad, email, social media, landing page. The following are parameters you can use to personalize your website: Traffic source: paid media, organic, direct, social media, specific referrer.

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Quality Over Quantity 99% of the Time

Convince & Convert

Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity , a digital marketing and public relations firm. Content Pros Podcast content marketing content strategy digital marketing Jason Falls social media strategy' Tweetable Moments My Twitter policy is, ‘Share good sh*t.’