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Explaining Elastic Supply and Demand

Liveintent

She doesn’t have any social media channels, barely uses Google, doesn’t really have any “intent” online. Instant Pots, stain removers, and yes, fine, “best ride-share” apps dot my search history. The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog. I, on the other hand, have a ton of intent.

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5 New Tips to Convert on Long Tail Search Queries

Convince & Convert

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Are you doing what it takes to convince and convert on long tail search queries?

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Here’s how: Step 1: Find out where your prospects search for information. When’s the last time you conducted research to find out where your prospects are searching for information? Start by finding out where your prospects are searching for information today. A good example of an acquisition channel is social media.

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How Channel Marketers Engage on Social Media

Funnelholic

They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? Social Insights About Channel Marketers. Why hashtags?

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Here’s an example: a user visits Harry’s site through search. The second one is that you should consequently follow your message and stick to it, on every step, so ad, email, social media, landing page. But email personalization also has its challenges. Image source: And Co.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. Remember that. Your brand voice on Facebook.