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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. According to Andrzej Bieda from Landingi , personalization means keeping the customer at the center of everything that you do in sales and marketing: “You should focus on two aspects. Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened.

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87 More Vital Social Media Marketing Facts and Stats for 2012

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52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). Get Elastic ). Get Elastic ). of Fortune 500 (largest companies) CEOs have a Twitter account compared with 17% of Inc. 41 Stories ).

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31 Spectacular Web Design Guides, Techniques and Resources

Webbiquity

12 Design Best Practices for Drop-Down Menus by Get Elastic. The Psychology of Why Sexy Websites Suck at Sales by KISSmetrics. For example, do include a blog and place a (simple) newsletter sign-up box on your site (presuming you offer a newsletter); don’t use auto-play videos, Flash or poorly-crafted titles.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%). B2B Marketing Insider ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%). B2B Marketing Insider ).

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

News Feed Optimization: 14 Ideas To Get Noticed In Facebook by Get Elastic. How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land. Optimizing for Facebook EdgeRank.

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23 Terrific Email Marketing Guides

Webbiquity

However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers, and drive leads and sales through email marketing. 24 Tips for Responsive Email Design by Get Elastic.