Contently

OCTOBER 4, 2018

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. As the largest social network in the world, Facebook presents an interesting opportunity for brands. Remember that. The trouble with defining a company’s voice is that rigid guidelines can stifle you.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

ANNUITAS

SEPTEMBER 3, 2020

The worst-performing channel was their outbound SDR group with a 0.07% elasticity – i.e., that when an SDR reached out to a contact, the probability that interaction would turn into Closed Won was 0.07%. And this company was a major proponent of sales cadences.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

LeanData

NOVEMBER 8, 2016

We have brief recaps of the sessions and links to the presentations below. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

ClearVoice

MAY 7, 2021

It may sound cruel, but if someone on your team believes deadlines are fully elastic, it’s not in your interest to keep helping them out to the detriment of everyone else involved in the project. But how can you determine how much time to spend on your own responsibilities while still being attentive to your fellow team members?

Work Management 97

Work Management Elasticity Paid Search Agency Sales Qualified Leads 97

LeanData

NOVEMBER 8, 2016

We have brief recaps of the sessions and links to the presentations below. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

We have brief recaps of the sessions and links to the presentations below. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

We have brief recaps of the sessions and links to the presentations below. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Biznology

MAY 8, 2013

You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Tony Zambito

NOVEMBER 28, 2011

Goals : buyer goals have become more elastic and buyers are considering more input and alternatives to overcoming obstacles to achieve goals.    The future presents a very challenging question: How well do you know your buyer's decision models?   And business schools and M.B.A.   Follow @TonyZambito.

Buyer's Journey 100

Buyer's Journey Trends Elasticity Fulfillment 100

The ROI Guy

FEBRUARY 10, 2015

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

The ROI Guy

AUGUST 26, 2015

Bill Kirwin , CEO and Founder of IIIE, will be one of our featured presenters at the Value Selling and Realization Conference in Dallas TX on Feb 29/March 1 2016, discussing TCO and presenting the TCS model and it’s potential impact on technology decision making and optimization. TCS is the new TCO.

Enterprise Management 40

Enterprise Management Marketing Management Elasticity Peer-to-peer 40

TrustRadius Marketing

JANUARY 24, 2023

Knowledge base capabilities, case management, and workflow automation for customer presentations are available. Elastic SIP Trunking SIP trunking enables worldwide connectivity for VoIP infrastructure. The Community plan includes digital experience management, templates for portals, and customer service.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Valasys

AUGUST 14, 2019

As there is no presentation layer attached to the headless CMS, it is considered “pure” & just one instance of it can be used for display on any devise, website, mobile, tablets or several other devise platforms. Headless CMSs have no connection what-so-ever with presentation layers, templates, site structure, or design.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

TrustRadius Marketing

JANUARY 24, 2023

Knowledge base capabilities, case management, and workflow automation for customer presentations are available. Elastic SIP Trunking SIP trunking enables worldwide connectivity for VoIP infrastructure. The Community plan includes digital experience management, templates for portals, and customer service.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Knowledge base capabilities, case management, and workflow automation for customer presentations are available. Elastic SIP Trunking SIP trunking enables worldwide connectivity for VoIP infrastructure. The Community plan includes digital experience management, templates for portals, and customer service.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Heinz Marketing

SEPTEMBER 21, 2020

And if you want to check out any of our episodes of Sales Pipeline Radio, past, present, and future, you can find them all at salespipelineradio.com. Talked last week with Greg Lord at Elastic Path, and he’s running marketing there and navigating his own sort of headwinds of 2020. I am very excited to have our guest today.

Top of Funnel 84

Top of Funnel Work Management Webinar Metrics Lead Ranking 84

Hubspot

JULY 19, 2010

So while budgets stay fixed (or shrink) time appears to be more elastic. to have access to these charts for use in your own presentations. ” The two are both finite resources, but the difference is that many of us work late and extend the amount of time we put into projects while our budgets rarely get increased.

Budget Programs 28

Budget Programs Online Marketing Elasticity Planning 28

Martech

JANUARY 9, 2024

Of course, “real time” is an elastic term. Regardless of whether they present as “real-time CDPs,” not all CDPs offer all these capabilities. In theory, a real-time CDP is able to collect, integrate, standardize and activate customer data from multiple sources in — guess what? Does it mean instantaneously?

Ideal Customer Profiles 108

Ideal Customer Profiles Marketing Management Elasticity Profiling 108

Ambal's Amusings

SEPTEMBER 10, 2009

How would you rather spend your time: mining a report to glean data or reading an account where a problem is presented and solved? ” Get the picture? So should your readers. Let your clients speak for you. Ugly truth: we don’t have that much credibility.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Martech

JANUARY 9, 2024

Of course, “real time” is an elastic term. Regardless of whether they present as “real-time CDPs,” not all CDPs offer all these capabilities. In theory, a real-time CDP is able to collect, integrate, standardize, and activate customer data from multiple sources in — guess what? Does it mean instantaneously?

Ideal Customer Profiles 88

Ideal Customer Profiles Marketing Management Elasticity Profiling 88

Hubspot

DECEMBER 8, 2014

But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics. They were those elastic, bracelet things. Don’t worry, all of those references will make sense soon … I think. Silly Bandz.

Product 28

Product Elasticity Wikipedia Trends 28

Customer Experience Matrix

MARCH 13, 2017

Blockchain, which they presented as mostly in terms of easing security issues by verifying identities and allowing for selective sharing of information. Those are intriguing thoughts but don't present a specific vision of the future. A recent paper from Juniper Networks rushes in where Deloitte fears to tread.

Bundling 120

Bundling Work Management Marketing Management Forecasting 120

Single Grain

JULY 4, 2019

Back when I was an intern in my first strategy session, our client made a really confusing comment right before the presentation that’s stuck with me to this day: “I’m open to any ideas as long as they're good ideas.”. Because there's a lack of congruence between how the priest presents himself and his actions. What Is a Brand Persona?

ROI 106

ROI Effectiveness Brand Identity Branding 106

Mass Analytics

JUNE 14, 2023

One cannot present results that say: the higher the price, the higher the sales. Not only should you take the time to evaluate the equation from a statistical standpoint, but you should also assess whether the level of elasticity, seasonality, ROI, and the different parameters that you are estimating make sense business-wise.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

TrustRadius Marketing

SEPTEMBER 20, 2022

Elastic SIP Trunking. This has presented a scalability problem for some users when it comes to increased spending. The Standard plan costs only $12 per month and a Professional plan that will cost you $20 a month for each agent. All Zoho plans come with a 15-day free trial. Text and template messaging can be sent to your customers.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Webbiquity

OCTOBER 16, 2012

Women tend to be somewhat more present and active on social media than men, though the shares vary widely by site. Get Elastic ). Get Elastic ). Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) Pingdom ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing 261

DECEMBER 5, 2018

Part of the morning madness is gearing up to leave the house AND look presentable. Plus, it’s excellent for improving the elasticity of the skin and reducing wrinkles. Source: Target, Batiste Dry Shampoo. Source: Ulta, Living Proof Perfect hair Day (PhD) Dry Shampoo. Out The Door. >> Breakfast to go.

Work Management 91

Work Management Amazon Cable Bundling 91

Lenny's Newsletter

AUGUST 8, 2023

Present pull: Identify something you’ve built that is showing signs of pull—and pivot fully to that. Path 3: Present pull— Identify something you’ve built that is showing signs of pull. Present pull Of all the things you’ve built, what one feature is showing the most pull? Pivot fully to that.

Startups 52

Startups Work Management CPO Enterprise Management 52

Webbiquity

JUNE 17, 2013

In this video, the art director at one of Italy’s top financial news outlets says that content needs to come first, that infographics shouldn’t be like PowerPoint presentations, and that they don’t need to be one-dimensional. 12 Design Best Practices for Drop-Down Menus by Get Elastic.

Design 100

Design Resources Mobile Advertising Landing Pages 100

ClearVoice

JUNE 16, 2020

Presentations. This example isn’t final written copy, but rather, the type of data you might be presented with to use for your writing. Elasticity: This how much a change in one variable affects another. They explain, “The first thing the author needs to do is to make a selection of what is worth presenting.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Webbiquity

AUGUST 19, 2014

For 21 percent of respondents, email marketing accounts for 60 percent or more of all digital business revenue,” Monique Torres presents four helpful tips for building opt-in email lists, including offering incentives for signing up, which may include content, exclusive access, tesimonials, or discounts.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100

Webbiquity

MARCH 6, 2012

News Feed Optimization: 14 Ideas To Get Noticed In Facebook by Get Elastic. Optimizing for Facebook EdgeRank. Infographic: How to Improve EdgeRank on Facebook by Marketing Technology Blog.

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

Unbounce

NOVEMBER 7, 2019

Better still, because this is a landing page built using Unbounce, the team from TRIBE had complete control over how they presented the promotion. Xpand is a no-tie, elastic shoelace system that can be installed on any shoe or boot to create adjustable, higher performing, fuss-free footwear. Example #15: Xpand No-Tie Laces.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

Parse.ly

APRIL 11, 2023

How it works The dashboard collects data from various sources such as web pages, social media platforms, and mobile apps, and presents it in a user-friendly interface that provides real-time insights , historical data, and actionable recommendations. Dashboard The Parse.ly The pipeline delivers 100% of your raw, unsampled data.

CMS Development 52

CMS Development API Product Multi-Touch Attribution 52

Convert

APRIL 18, 2022

When A/B testing , you pit a variant against a control or original and present it to your visitors to see if the change has had the desired result. Instead, use A/B testing to understand how you can best present the value generated by the product. Use the concept of price elasticity like Apple does with its iPhone models.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52