How to Measure Your Content’s Effectiveness
ANNUITAS
APRIL 20, 2020
Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished. The three main KPIs to track content success are volume, elasticity, and impact expectation. Impact Expectation: Volume x Elasticity.
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