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How to Measure Your Content’s Effectiveness

ANNUITAS

Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished. The three main KPIs to track content success are volume, elasticity, and impact expectation. Impact Expectation: Volume x Elasticity.

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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

Through our direct media partnerships, we’re very fortunate to be able to access over one-third of the entire internet-connected population, providing us with a bigger picture view of the shift in consumer behavior and media consumption. Media Overload. Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

Some vented on social media and many abandoned their carts. The technology looks at your historical sales data and pulls in real-time store videos and photos, social media posts, competitor websites, online reviews, and more to gauge consumer interest and generate competitive landscapes. Get our shopping insights

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Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey

Tony Zambito

This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  Buyer Trend: Buyer Decision Models Are Transforming. Future trending suggests that buyer decision models will become more complex.    The Future. Related articles.

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How Channel Marketers Engage on Social Media

Funnelholic

They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? Social Insights About Channel Marketers. What Channel Marketers Talk About.

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Headless Commerce: Elevate User Experience with Unique Online Stores

Huptech Web

” So, why is headless commerce becoming the hottest trend in town? Content Rich Websites: A media publishing company utilizes headless commerce to create an engaging content driven website. Elastic Path: Elastic Path is a leading headless commerce platform designed to provide enterprise-level flexibility and scalability.

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Guerrilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

In today’s internet and social media age, clever marketing gets recognized and shared. A personal trainer’s stretchy business card that resembles an elastic resistance band. And it’s for this reason that sharing user-generated content on your website and social media platforms can be effective.